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Introduction

This document summarizes a research study that aims to explore the culinary tourism preferences of tourism students in Angeles City, Philippines. The study seeks to examine the factors that influence their decision making around culinary tourism, such as cultural authenticity, taste preferences, price sensitivity, and recommendations. Through surveys, the researchers intend to gain a comprehensive understanding of students' preferences and how they could shape the local food industry, cultural preservation, and sustainable tourism. The findings will contribute to knowledge on culinary tourism preferences and provide valuable insights for tourism stakeholders in Angeles City and beyond.

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Rhyna Vergara Sumaoy
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48 views1 page

Introduction

This document summarizes a research study that aims to explore the culinary tourism preferences of tourism students in Angeles City, Philippines. The study seeks to examine the factors that influence their decision making around culinary tourism, such as cultural authenticity, taste preferences, price sensitivity, and recommendations. Through surveys, the researchers intend to gain a comprehensive understanding of students' preferences and how they could shape the local food industry, cultural preservation, and sustainable tourism. The findings will contribute to knowledge on culinary tourism preferences and provide valuable insights for tourism stakeholders in Angeles City and beyond.

Uploaded by

Rhyna Vergara Sumaoy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Exploring Culinary Tourism Preferences: A Study on the Choices of Tourism Students in Angeles

City”

Introduction:

Culinary tourism has gained significant attention in recent years as an emerging trend in the tourism
industry. It refers to the exploration of food and beverages as a primary motivation for travel, allowing
tourists to experience the unique culinary traditions of a particular destination. The Philippines, with
its rich and diverse culinary heritage, presents a lucrative opportunity for culinary tourism.

Angeles City in Pampanga, Philippines, is renowned for its vibrant food scene, offering a wide array of
traditional and contemporary dishes. As a popular destination for tourists, it attracts a significant
number of tourism students who are not only enthusiasts of culinary experiences but also potential
future decision-makers in the tourism industry.

This research aims to delve into the culinary tourism preferences of tourism students in Angeles City,
Pampanga. By understanding their choices and motivations when it comes to culinary tourism, it can
provide valuable insights for tourism agencies, local businesses, and policymakers in developing
strategies to promote culinary tourism in the region effectively.

Exploring the preferences of tourism students is particularly pertinent as they represent an influential
segment of the tourism market. Their preferences and recommendations can shape the tourism
landscape of a destination. By examining their choices, this study seeks to evaluate the factors that
influence their decision-making process, including the significance of cultural authenticity, taste
preferences, price sensitivity, and the influence of recommendations from peers and social media.

This research adopts a quantitative method approach, to gather comprehensive data. Through
surveys, we aim to capture a holistic understanding of the culinary tourism preferences of tourism
students in Angeles City. The study also aims to explore the potential implications of their preferences
on the local food industry, cultural preservation, and sustainable tourism practices.

The findings of this research will contribute to the existing body of knowledge on culinary tourism
preferences and serve as a valuable resource for tourism stakeholders interested in promoting culinary
experiences in Angeles City and beyond. It is our hope that this study will inspire further research and
collaborative efforts to enhance the culinary tourism offerings in the Philippines, fostering economic
growth and cultural exchange in the process.

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