Consumer Behaviour MCQs [set-5]
101. Problem recognition is part of:
A. the decision process. .
B. the marketing mix.
C. personal influence.
D. sales promotion
Answer: A
102. Post-purchase evaluation means:
A. comparing the purchase outcome with previous expectations. .
B. feelings of disappointment following a purchase.
o m
C. researching consumers who have previously bought the product.
D. all of these . c
Answer: A
te
a
103. Routine problem-solving is:
q M
c
A. a problem which recurs frequently.
M
B. a regular session for considering problems.
C. a regularly-experienced purchase situation. .
D. none of these
Answer: C
104. A purchase situation which occurs infrequently, and which requires some
research, is called:
A. routine problem-solving.
B. infrequent purchase situation.
C. limited problem-solving. .
D. none of these
Answer: C
105. Which of the following is NOT a component of personality?
A. behaviours.
B. family. .
C. traits.
D. attitude
Answer: B
106. Selective attention is a component of:
A. decision-making.
B. personality.
C. perception. .
D. attitude
Answer: C
107. Which of the following is NOT part of Maslow's Hierarchy of Needs?
A. safety needs.
B. esteem needs.
C. customer needs. .
D. none of these
Answer: C
108. Obtaining satisfaction through fulfilling one's potential is called:
A. esteem.
B. self-actualisation. .
C. perception.
D. self concept
Answer: B
109. The component of attitude relating to beliefs and disbeliefs is called:
A. conative. .
B. affective.
C. cognitive.
D. none of these
Answer: A
110. The component of attitude relating to emotion is called:
A. affective. .
B. cognitive.
C. conative.
D. none of these
Answer: A
View all MCQ's at McqMate.com
111. A set of shared values, attitudes, beliefs, artefacts and other symbols is called:
A. reference group.
B. culture. .
C. group influence.
D. norms
Answer: B
112. A group one wants to join is called:
A. aspirant group. .
B. membership group.
C. reference group.
D. effective group
Answer: A
113. Which of the following is NOT part of the family decision-making unit?
A. solitary survivor. .
B. initiator.
C. purchaser.
D. none of these
Answer: A
114. A group which one does not want to join is called:
A. a membership group.
B. an aspirational group.
C. a dissociative group. .
D. effective group
Answer: C
115. Disappointment because the purchase did not match up to expectations is
called:
A. consumerism.
B. cognitive dissonance. .
C. post-purchase evaluation.
D. dissatisfaction
Answer: B
View all MCQ's at McqMate.com
116. Maslow has a list of human needs from the most pressing to the least pressing.
They include all of the following except _____.
A. physiological needs
B. safety needs
C. need recognition .
D. self-actualization
Answer: C
117. _____ is the process by which people select, organize, and interpret
information to form a meaningful picture of the world.
A. personality
B. perception .
C. selective group
D. habitual behaviour
Answer: B
118. People can form different perceptions of the same stimulus because of three
perceptual processes. All of the following name these processes except _____.
A. selective attention
B. selective distortion
C. selective attitude .
D. selective retention about brands.
Answer: C
119. People will forget much that they learn. They tend to retain information that
supports their attitudes and beliefs. This is called _____.
A. selective retention .
B. selective distortion
C. selective attitude
D. selective attention
Answer: A
120. _____ advertising is when consumers are affected by marketing messages
without even knowing it.
A. alternative evaluation
B. subliminal .
C. complex
View all MCQ's at McqMate.com
D. motive
Answer: B
121. _____ describes changes in an individual’s behaviour arising from experience.
A. lifestyle
B. learning .
C. perception
D. cognitive dissonance
Answer: B
122. Learning occurs through the interplay of all of the following except _____.
A. drives
B. stimuli
C. cues
D. dissonance behaviour . 189. _____ are subtle stimuli that determine where, when, and how a
person responds to
Answer: D
123. The practical significance of _____ for marketers is that they can build up
demand for a product by associating it with strong drives, using motivating cues,
and providing positive reinforcement.
A. alternative evaluations
B. social classes
C. the learning theory .
D. subcultures
Answer: C
124. A _____ is a descriptive thought that a person has about something.
A. lifestyle
B. motive
C. belief .
D. habitual behaviour
Answer: C
125. _____ describes a person’s relatively consistent evaluations, feelings, and
tendencies toward an object or idea.
A. lifestyle
B. motive
View all MCQ's at McqMate.com
C. habitual behaviour
D. attitude .
Answer: D
View all MCQ's at McqMate.com
