Scribd
Upload
701 views3 pages

Nexa & Arena

Maruti Suzuki Arena targets masses and first-time buyers with more affordable options and fewer safety and tech features. Nexa targets the premium segment with higher prices but offers more luxury, personalization, and standard safety features. Key differences are in vehicle types, customer experiences, and service approaches between the more informal Arena and formal business-like Nexa.

Uploaded by

Prateek Pareek
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
701 views3 pages

Nexa & Arena

Maruti Suzuki Arena targets masses and first-time buyers with more affordable options and fewer safety and tech features. Nexa targets the premium segment with higher prices but offers more luxury, personalization, and standard safety features. Key differences are in vehicle types, customer experiences, and service approaches between the more informal Arena and formal business-like Nexa.

Uploaded by

Prateek Pareek
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Feature/Aspect Maruti Suzuki Arena Nexa

Masses, often first-time car Premium segment, not


Target Audience
buyers first-time buyers

Optional dual front airbags,


Standard dual front
Safety Features ABS with EBD for some
airbags, ABS
models

Unique names like


Variant Names Conventional tags like LX/Di
Sigma, Zeta

Showroom Premium, with digital


Product-focused
Experience experiences

More business-like,
Interactions Informal chats with salespeople
formal

Track car history, book


App Features Not mentioned
services, etc.

Depends on Maruti
Service Centers Has its own
dealerships

Comparatively more
Spare Part Costs Generally cheaper
expensive

Number of
More than Nexa Fewer in comparison
Dealerships

Swift, Brezza, WagonR, Dzire, Baleno, Fronx, Grand


Popular Models
Ertiga Vitara, Ignis,Jimny
Feature/Aspect Maruti Suzuki Arena Nexa

Customer-friendly, modern Luxurious, personalized


Ambiance
interiors attention

Maruti
Suzuki and Nexa differences
Cars sold under Maruti Suzuki Arena

Segment Maruti Arena

Hatchback Alto, S-Presso, Celerio, Wagon R, Swift

Sedan Dzire

Van Eeco, Omni

MPV Ertiga

SUV Brezza
Segment Maruti Arena

Pickup Truck Super Carry

Cars Sold under Nexa

Segment Nexa

Premium Hatchback Baleno, Fronx

Sedan Ciaz

Compact SUV Ignis

SUV Grand Vitara

Off-Road SUV Jimny

MPV Invicto

6-Seater MPV XL6

Van –

Pickup Truck –

You might also like