KERRIGAN MCCORMICK
Digital Marketing Associate
571-633-5446 kerriganmccormick1@gmail.com Arlington, VA 22204
SUMMARY
Results-driven Digital Marketing Specialist and a proud graduate of James Madison University (JMU), I bring a
strategic mindset and a passion for creating impactful digital experiences. Proven success in developing and
implementing SEO strategies, conducting keyword research, and optimizing content to enhance online visibility.
EDUCATION PROFESSIONAL EXPERIENCE
James Madison University Digital Marketing Associate
Bachelor's of Business Administration in Marketing, BluShark Digital | 2023 - Present
Concentrated in Digital Marketing
2019 – 2023 Develop and implement SEO strategies to improve the organic search rankings for our
client base of 500+ companies
Regularly analyze website performance using Google Analytics and other SEO tools,
SKILLS providing actionable insights to optimize content and improve overall digital marketing
effectiveness in the form of monthly reports
Conducted competitive analysis and market research to identify content gaps and
opportunities for improved online visibility, and following through on creating plans to
SEO Strategy Development
meet those measures
Keyword Research and Optimization
Content Creation
Data Analysis and Reporting Recruiter
Social Media Marketing ALKU | 2022
Cross-functional Collaboration
Managed end-to-end recruitment processes for Government IT positions, collaborating
Trend Analysis
with hiring managers to understand technical requirements and desired qualifications
Conducted thorough candidate screenings, interviews, and assessments to ensure
alignment with government security clearance requirements and program
CERTIFICATIONS specifications
Stayed current with government regulations and compliance standards related to IT
recruitment, ensuring all hiring processes adhered to applicable laws and policies and
Hootsuite Platform ensuring a pass rate of 100% for clients
Meltwater Influencer Marketing
HubSpot's SEO and Email Marketing Marketing Intern
Google's Analytics and Ads Search JMU Athletics | 2021 - 2022
LinkedIn's Creative Video Editing
Techniques, Storytelling for Advertising Assisted in the planning and execution of marketing campaigns to promote university
Campaigns, Graphic Design Foundations, athletic events, contributing to a 15% increase in attendance across departments
and Writing Ad Copy Conducted market research to identify trends and opportunities for reaching target
audiences, providing insights for future marketing initiatives
TrumpExcel
Handled game day operations, including set up of promotional booths, coordination of
halftime activities, and engagement with fans to enhance the overall game day experience
PROFICIENCIES Digital Marketing Intern
Pennovia | 2021
Microsoft Office and Teams
Curated weekly content for multimedia channels through Twitter, Instagram, and
Canva, Adobe Photoshop, Illustrator,
LinkedIn to ensure company awareness and increase engagement, accumulating 200+
Premiere Pro, Power BI posts and boosting Twitter engagement by 70%
Salesforce Experience Cloud Assisted in managing Pennovia’s weekly networking events working with a number of US
R Studio Federal Government contractors whilst conducting market research on lead lists
Monitor and analyze key performance indicators to assess the success of digital
campaigns and provide actionable insights for optimization
