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Netflix Innovation Strategy

Netflix started in 1997 by mailing DVDs to customers but has since fully transitioned to a video streaming business model through continuous innovation. The document discusses how Netflix has evolved its offerings over time due to innovation and the entrepreneurial characteristics that have led to Netflix's success as the leading legal streaming service with thousands of titles available online.

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Karthik
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152 views3 pages

Netflix Innovation Strategy

Netflix started in 1997 by mailing DVDs to customers but has since fully transitioned to a video streaming business model through continuous innovation. The document discusses how Netflix has evolved its offerings over time due to innovation and the entrepreneurial characteristics that have led to Netflix's success as the leading legal streaming service with thousands of titles available online.

Uploaded by

Karthik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as KEY, PDF, TXT or read online on Scribd
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Netflix innovation strategy

Introduction
Before becoming the platform of video streaming we know today,
Netlix business model was quite different since they've started in
1997 by sending physical DVD's to people, through the post office.
Through the years, they've completely managed to change their
business model, thanks to innovation.
Thus, we will tackle in a first part, the evolution of Netflix offer
through the time, and the importance of innovation in this process.
Then we will focus more on the entrepreneurial characteristics of
Netflix.
ABOUT NETFLIX
Netflix is an American company which
offer a streaming service with TV shows
and movies. Netflix was created by Reed
Hastings and Marc Randolph in 1997. It is
now the leader in the field of legal
streaming with thousands of films and
series that can be rented online.

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