INDUSTRIES & MARKETS

Global wine market

 Table of Contents

01 Overview Global vineyard surface area 2022, by country 21

Global grape production 2012/13-2022/23 22
Revenue of the wine industry worldwide 2014-2027 03
Major grape producing countries worldwide 2021/22 23
Worldwide revenue of the wine market 2022, by country 04
Wine market value worldwide in 2027, by country 05
04 Organic wine
Global: wine market revenue 2014-2027, by segment 06
Global: wine market revenue growth 2015-2027, by segment 07 Global organic vineyard area 2005-2021 25

E-commerce revenue of the wine industry worldwide 2017-2027 08 Global organic wine vineyard area in 2021, by country share 26

Global: wine market sales channel share 2012-2025 09 Global organic vineyard area 2021, by country 27

Sales value at Sotheby's auctions of wine and spirits worldwide 2013-2022 10 Organic vineyard area share 2021, by country 28
Biodynamic vineyard area share 2021, by country 29

02 Trade
05 Consumption
Global wine trade volume from 2010 to 2022, by key region or country 12
Global leading countries in wine export 2022, based on value 13 Global wine consumption 2000-2022 31

Global leading countries in wine export 2022, based on volume 14 Global wine consumption in 2022, by country 32

Global market: leading wine importing countries 2022, based on value 15 Countries with highest wine consumption per person 2021 33

Global leading countries in wine import 2022, based on volume 16 Global: wine market per capita volume 2014-2027, by segment 34

Global wine export prices 2022, by country 17

03 Production
Global wine production 1990-2022 19
Leading countries in wine production worldwide 2022 20

1
CHAPTER 01

Overview
 Revenue of the wine industry worldwide 2014-2027 (in million U.S. dollars)
Revenue of the wine industry worldwide 2014-2027

450,000

400,000

350,000
Revenue in million U.S. dollars

300,000

250,000

200,000

150,000

100,000

50,000

0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

3 Description: The global revenue in the 'Wine' segment of the alcoholic drinks market was forecast to continuously increase between 2023 and 2027 by in total 79.9 billion U.S. dollars (+23.98 percent). After the seventh consecutive increasing year, the indicator is
estimated to reach 412.9 billion U.S. dollars and therefore a new peak in 2027. Read more
Note(s): Worldwide; 2014 to 2027
Source(s): Statista; Statista Consumer Market Insights
 Revenue of the wine market worldwide in 2022, by country (in million U.S.
dollars)
Worldwide revenue of the wine market 2022, by country

Revenue in million U.S. dollars

0 10,000 20,000 30,000 40,000 50,000 60,000

United States 52,720

China 25,820

France 24,120

Italy 19,960

United Kingdom 19,860

Canada 15,940

Germany 14,450

Indonesia 11,500

Australia 10,970

Japan 9,232

Spain 7,544

Russia 6,888

Belgium 5,816

Sweden 5,575

Netherlands 5,349

4 Description: The United States was the world leader in the wine market in 2022 in terms of revenue with 52.7 billion U.S. dollars. In second place was China followed by France with revenue from wine at around 25.8 and 24.1 billion dollars. Read more
Note(s): Worldwide
Source(s): Statista; Statista Consumer Market Insights
 Market value of wine worldwide in 2027, by country (in million U.S. dollars)
Wine market value worldwide in 2027, by country

Market value in million U.S. dollars

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000

United States 71,110

France 33,190

China 31,700

Italy 27,120

United Kingdom 23,920

Canada 22,800

Germany 20,130

Indonesia 15,570

Australia 14,270

Japan 13,120

Spain 11,310

Russia 9,377

Sweden 7,936

Belgium 7,851

Netherlands 6,868

5 Description: The U.S. wine market is expected to be the largest wine market worldwide in 2027, with an estimated market value of about 71 billion U.S. dollars that year. France follows in the ranking with a market value of around 33 billion U.S. dollars, amounting to
less than half of the U.S. wine market. Read more
Note(s): Worldwide
Source(s): Statista; Statista Consumer Market Insights
 Revenue of the wine market worldwide from 2014 to 2027, by segment (in
billion U.S. dollars)
Global: wine market revenue 2014-2027, by segment

Still Wine Sparkling Wine Fortified Wine

450

400

350
Revenue in billion U.S. dollars

300

250

200

150

100

50

0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

6 Description: Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue reaches the maximum value for all three different segments at the end of the comparison period. Particularly
noteworthy is the segment Still Wine, which has the highest value of 340.08 billion U.S. dollars. Read more
Note(s): Worldwide; 2014 to 2027
Source(s): Statista; Statista Consumer Market Insights
 Growth of revenue of the wine market worldwide from 2015 to 2027, by
segment
Global: wine market revenue growth 2015-2027, by segment

Sparkling Wine Fortified Wine Still Wine

15% 12.96%
10.06%
10% 7.61% 7.9% 7.96%
7.29% 7.58% 7.24%
6.67% 6.39% 6.79% 6.98% 6.7% 6.94%
6.44%
5.54%
5.47% 4.88% 5.37% 5.22% 5.09% 4.95%
4.27% 4.63%
4.42%
5% 3.33% 2.88%
1.04% 0.81%
0%
-0.73% -0.02%
-1.82%
Revenue growth

0%

-5% -7.66%
-8.87%
-9.71%
-10%

-15% -16.59%
-18.34%
-20.56%
-20%

-25%
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

7 Description: The revenue growth is forecast to exhibit a significant decline in all segments in 2027 compared to the previous year. Comparing the three different segments for the year 2027, the segment 'Sparkling Wine' leads the ranking with 6.94 percent.
Contrastingly, 'Still Wine' is ranked last, with 4.95 percent. Their difference, compared to Sparkling Wine, lies at 1.99 percentage points. Read more
Note(s): Worldwide; 2015 to 2027
Source(s): Statista; Statista Consumer Market Insights
 E-commerce revenue of the wine industry worldwide from 2017 to 2027
(in billion U.S. dollars)
E-commerce revenue of the wine industry worldwide 2017-2027

16
14.85
14.06
14 13.32
12.13
12 11.09
Revenue in billion U.S. dollars

10.65 10.64

10
8.83

8
6.41
6 5.57
4.77

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

8 Description: Revenue in the wine e-commerce market worldwide was forecast to increase from approximately 4.77 billion U.S. dollars in 2017 to more than 14 billion U.S. dollars by 2027. Read more
Note(s): Worldwide; 2017 to 2027
Source(s): Statista; Statista Digital Market Insights
 Share of sales channels of the wine market worldwide from 2012 to 2025
Global: wine market sales channel share 2012-2025

At-home Out-of-home
120%

100%
Share of sales channels

80%
47% 50% 51% 52%
54% 54% 54% 54% 54% 54% 54% 54% 53% 54%

60%

40%

53% 50% 49% 48%

46% 46% 46% 46% 46% 46% 46% 46% 47% 46%
20%

0%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

9 Description: Fifty-three percent of revenue in the global wine market was generated at-home (off-trade) in 2020. By 2025, the Statista Consumer Market Outlook estimates this figure to drop to 46 percent. Read more
Note(s): Worldwide
Source(s): Statista; Statista Consumer Market Insights
 Sales value at auctions of wine and spirits by Sotheby's worldwide from
2013 to 2022 (in million U.S. dollars)
Sales value at Sotheby's auctions of wine and spirits worldwide 2013-2022

160
150

140 132

118
Sales value in million U.S. dollars

120

98
100 92

80 74
65 64
58 60
60

40

20

0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

10 Description: Global sales at Sotheby's auctions of wine and spirits increased by roughly 14 percent in 2022 over the previous year. After the setback caused by the coronavirus (COVID-19) pandemic, the company's sales at wine and spirits auctions peaked at 150
million U.S. dollars in 2022, surpassing the previous record set in 2021. Read more
Note(s): Worldwide; 2013 to 2022
Source(s): Sotheby's
CHAPTER 02

Trade
 Share of wine trade volume worldwide from 2010 to 2022, by major region
or country
Global wine trade volume from 2010 to 2022, by key region or country

Germany, Spain, Italy, Portugal South Africa, Argentina, Australia, Chili, United States, New Zealand France Others
100%
9% 9% 10% 10% 9% 9% 10% 11% 12% 11% 15%
14% 14%
90%
14% 14% 14% 14% 14% 13% 13%
80% 14% 14% 14%
13% 13% 13%
Share of global wine trade

70%
29% 26% 28% 28% 29% 29%
60% 31% 28% 30% 28% 28% 26% 26%

50%

40%

30%
48% 51% 48% 49% 49% 48% 47% 47% 47% 47%
45% 45% 45%
20%

10%

0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

12 Description: The regions of wine production in the world have largely maintained their share of the market over the years. France has fluctuated at around 13 to 14 percent while the other major European producers Germany, Spain, Italy, and Portugal peaked at 51
percent of the market and have since declined to 47 percent in 2022. Read more
Note(s): Worldwide; 2010 to 2022; *Estimate Read more
Source(s): FranceAgriMer; GTA
 Worldwide leading countries in wine export in 2022, based on value (in
billion euros)
Global leading countries in wine export 2022, based on value

Export value in billion euros

0 2 4 6 8 10 12 14

France 12.28

Italy 7.83

Spain 2.98

Chile 1.82

United States 1.39

Australia 1.38

New Zealand 1.35

Germany 1.04

Portugal 0.94

Argentina 0.75

South Africa 0.66

Canada 0.08

13 Description: This statistic shows the worldwide leading countries in wine exports in 2022, based on export value. According to the report, French wine exports were valued at approximately 12.28 billion euros that year. Read more
Note(s): Worldwide; 2022
Source(s): OIV
 Leading countries in wine export worldwide in 2022, based on volume (in
million hectoliters)
Global leading countries in wine export 2022, based on volume

Export volume in million hectoliters

0 5 10 15 20 25

Italy 21.9

Spain 21.2

France 14

Chile 8.3

Australia 6.4

South Africa 4.4

Germany 3.5

Portugal 3.3

New Zealand 3

United States 2.8

Argentina 2.7

Canada 2.1

14 Description: Italy edged ahead of Spain to become the world`s top exporter of wine in 2022. The country shipped 21.9 million hectoliters of the beverage in that year, compared to Italy's 21.2 million and France`s 14 million. 2022 saw a dip in wine production worldwide
compared to 2021. Overall, 258 million hectoliters of wine were produced compared to 261 million in 2021. Read more
Note(s): Worldwide; 2022
Source(s): OIV
 Leading wine import markets worldwide in 2022, based on value (in billion
euros)
Global market: leading wine importing countries 2022, based on value

Import value in billion euros

0 1 2 3 4 5 6 7 8

United States 7

United Kingdom 4.82

Germany 2.75

Canada 2.17

Japan 1.77

Netherlands 1.51

China 1.37

Belgium 1.29

France 0.99

Sweden 0.78

15 Description: This statistic depicts the leading wine importing countries worldwide in 2022, based on value. That year, the United States was the largest global wine import market, with wine imports amounting to approximately seven billion euros. Read more
Note(s): Worldwide; 2022
Source(s): OIV
 Worldwide leading countries in wine import in 2022, based on volume (in
million hectoliters)
Global leading countries in wine import 2022, based on volume

Import volume in million hectoliters

0 2 4 6 8 10 12 14 16

United States

Germany

United Kingdom

France

Netherlands

Canada

Russia

China

Belgium

Portugal

16 Description: This statistic shows the worldwide leading countries in wine import in 2022, based on volume. The United States was the largest wine-importing country that year, with imports amounting to approximately 14.4 hectoliters. Read more
Note(s): Worldwide; 2022
Source(s): OIV
 Average export prices of wine worldwide in 2022, by country (in U.S.
dollars per liter)
Global wine export prices 2022, by country

Average price in U.S. dollars per liter

0 1 2 3 4 5 6 7 8 9 10

France 9.21

United States 5.26

New Zealand 4.75

Italy 3.78

Germany 3.17

Chile 2.29

Australia 2.26

South Africa 1.6

Spain 1.5

17 Description: France had the highest average price per liter for wine exports among the selected countries in 2022. In that year, wine exported from France had an average price of over nine U.S. dollars per liter. Read more
Note(s): Worldwide; 2022
Source(s): UN Comtrade
CHAPTER 03

Production
 Wine production worldwide from 1990 to 2022 (in million hectoliters)
Global wine production 1990-2022

350

290 294
300 283 280
269 275 269
268
Wine production in million hectoliters

264 258 258 262 261 258

248
250

200

150

100

50

0
1990 2000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021* 2022**

19 Description: This statistic shows the trend in global wine production from 1990 to 2022. In 2022, global wine production amounted to about 258 million hectoliters. Read more
Note(s): Worldwide; 1990 to 2022; *provisional **preliminary Read more
Source(s): OIV
 Wine production worldwide in 2022, by country (in million hectoliters)
Leading countries in wine production worldwide 2022

Wine production in million hectoliters

0 5 10 15 20 25 30 35 40 45 50 55

Italy 49.8

France 45.6

Spain 35.7

United States 22.4

Australia 12.7

Chile 12.4

Argentina 11.5

South Africa 10.2

Germany 8.9

Portugal 6.8

20 Description: Italy, France, and Spain were the top three producers of wine worldwide as of 2022. That year, France produced about 45.6 million hectoliters of wine. Read more
Note(s): Worldwide; 2022; Data is preliminary.
Source(s): OIV
 Vineyard surface area worldwide in 2022, by leading country (in 1,000
hectares)*
Global vineyard surface area 2022, by country

Vineyard area in thousand hectares

0 100 200 300 400 500 600 700 800 900 1,000 1,100

Spain 955

France 812

China 785

Italy 718

Turkey* 410

United States* 390

21 Description: This statistic shows the vineyard surface area worldwide in 2022 by selected country. That year, the vineyard surface area amounted to about 955 thousand hectares in the Spain. Read more
Note(s): Worldwide; 2022; Preliminary data; * Estimate Read more
Source(s): FAO; OIV
 Grape production worldwide from 2012/2013 to 2022/2023 (in million
metric tons)
Global grape production 2012/13-2022/23

30
27.42
26.25
24.85 25.09 24.76 25.09
24.39
25
22.6 22.47
Production in million metric tons

20.06
20 19.16

15

10

0
2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023*

22 Description: This statistic depicts the grape production worldwide from 2012/2013 to 2021/2022, and a forecast for 2022/2023. During the marketing year 2021/2022, global grape production amounted to about 26.25 million metric tons. Read more
Note(s): Worldwide; 2012/2013 to 2021/2022; *Forecast as of December 2022. Note: the United States and Mexico are on a May-April marketing year. All other Northern Hemisphere countries are on a June-May marketing year. Southern [...] Read more
Source(s): FAO; USDA Foreign Agricultural Service
 Global leading grape producing countries in 2021/2022 (in 1,000 metric
tons)
Major grape producing countries worldwide 2021/22

Production in thousand metric tons

China 11,980

India 2,900

Turkey 1,857

Uzbekistan 1,607

Brazil 1,436

Egypt 1,435

European Union 1,420

United States 826

Chile 793

Peru 713

Other 1,286

23 Description: This statistic illustrates the global leading grape producing countries in 2021/2022. In that year, the United States was ranked eighth with grape production of approximately 826 thousand metric tons. Read more
Note(s): Worldwide; 2021/2022
Source(s): USDA Foreign Agricultural Service
CHAPTER 04

Organic wine
 Organic vineyard share of total world vineyard area from 2005 to 2021
Global organic vineyard area 2005-2021

9%

7.85%
8%
7.32%
7% 6.75%

6.06%
5.81%
Share of vineyard area

6%
5.43%

5% 4.73%
4.42% 4.44%
4.13%
4% 3.8%

3.07%
3% 2.51%
2.01%
2% 1.54% 1.69%
1.39%

1%

0%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

25 Description: Organic vineyards constituted nearly eight percent of all vineyard area in the world in 2021. This was over five times greater than the share in 2005. Read more
Note(s): Worldwide; 2005-2021
Source(s): Forschungsinstitut für biologischen Landbau; IFOAM
 Share of organic wine vineyard area worldwide in 2021, by country
Global organic wine vineyard area in 2021, by country share

Share of global organic vineyard area

0% 5% 10% 15% 20% 25% 30%

Spain 26.62%
France 25.54%
Italy 23.9%
United States 5.14%
China 2.43%
Germany 2.34%
Turkey 1.87%
Argentina 1.77%
Chile 1.37%
Austria 1.31%
Australia 1.08%
Portugal 1%
Other 5.63%

26 Description: Spain had the largest share of global organic vineyard area in 2021 at 26.62 percent. Spain, France, and Italy combined possessed three quarters of total organic vineyard area. Read more
Note(s): Worldwide; 2021
Source(s): Forschungsinstitut für biologischen Landbau; IFOAM
 Leading countries in organic vineyard surface area worldwide in 2021 (in
1,000 hectares)
Global organic vineyard area 2021, by country

Vineyard area in thousand hectares

0 20 40 60 80 100 120 140 160

Spain 143.18

France 136.43

Italy 103.58

United States 27.44

China 13

Germany 12.5

Turkey 9.98

Argentina 9.46

Chile 7.29

Austria 6.98

27 Description: Spain had the greatest amount of organic vineyard area in the world in 2021. Over 143,000 hectares of vineyard in Spain were certified organic. Read more
Note(s): Worldwide; 2021
Source(s): American Association of Wine Economists; Forschungsinstitut für biologischen Landbau; IFOAM; Twitter
 Organic vineyard share of national vineyard area in 2021, by country
Organic vineyard area share 2021, by country

Organic vineyard area share

0% 5% 10% 15% 20% 25% 30% 35%

Belgium 32.5%

Poland 25.2%

France 18%

Switzerland 16.6%

Spain 15.3%

Austria 15.1%

Italy 14.7%

Germany 12.4%

Sweden 11.3%

Mexico 11%

28 Description: Belgium had the largest share of its total vineyard area occupied by organic vineyards in 2021 at 32.5 percent. Poland had the next greatest share at 25.2 percent. Read more
Note(s): Worldwide; 2021
Source(s): American Association of Wine Economists; Forschungsinstitut für biologischen Landbau; IFOAM; Twitter
 Biodynamic vineyard share of total vineyard area in 2021, by country
Biodynamic vineyard area share 2021, by country

Biodynamic vineyard area share

0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0%

Switzerland 2.8%

Austria 2.7%

United Kingdom 1.6%

France 1.3%

Germany 1%

Australia 0.9%

Chile 0.8%

Slovenia 0.7%

Canada 0.5%

United States 0.4%

New Zealand 0.4%

29 Description: Switzerland had the largest share of its total vineyard area occupied by biodynamic vineyards in 2021 at 2.8 percent. Austria had the next greatest share at 2.7 percent. Read more
Note(s): Worldwide; 2021
Source(s): American Association of Wine Economists; Forschungsinstitut für biologischen Landbau; IFOAM; Twitter
CHAPTER 05

Consumption
 Wine consumption worldwide from 2000 to 2022 (in million hectoliters)
Global wine consumption 2000-2022

300

250 250 244 244 244 244 247

237 237 239 243 243 243 240 243 241 237
250 231 234 232
228 230
Consumption in million hectoliters

226

200

150

100

50

**
*
00

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22
20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20
31 Description: In 2022, wine consumption worldwide was estimated to amount to 232 million hectoliters, down from 247 million hectoliters in 2017. Wine is an alcoholic drink commonly made from fermented grapes. Wines not made from grapes involve the
fermentation of several other sources such as rice, plum, cherry, pomegranate, and elderberry. The origins of wine can be traced back to 6000 BC from the country of Georgia. Read more
Note(s): Worldwide; 2000 to 2022; *provisional. **preliminary. Read more
Source(s): OIV
 Wine consumption worldwide in 2022, by country (in million hectoliters)
Global wine consumption in 2022, by country

Consumption in million hectoliters

0 5 10 15 20 25 30 35 40

United States 34

France 25.3

Italy 23

Germany 19.4

United Kingdom 12.8

Russia 10.8

China 8.8

Spain 10.3

Argentina 8.3

Portugal 6

32 Description: The United States consumes the largest volume of wine of any country, at 34 million hectoliters in 2022. At 25.3 million hectoliters, France was the second leading consumer of wine worldwide. Read more
Note(s): Worldwide; 2022; Data is preliminary.
Source(s): FAO; OIV; Various sources (Trade Press)
 Average per capita consumption of wine in leading countries worldwide in
2021 (in liters)
Countries with highest wine consumption per person 2021

Per capita consumption in liters

0 10 20 30 40 50 60

Portugal 51.6

France 47.3

Italy 46.8

Switzerland 34.6

Austria 30.9

Germany 27.6

Australia 27

Belgium 25.8

Netherlands 25.5

Spain 25.4

Sweden 24.6

Argentina 24.2

United KIngdom 24.2

33 Description: People in Portugal consume more wine than any other country worldwide, according to a study of 2021. In that year, the European country reached an annual per capita consumption of nearly 52 liters. Following in the list was France, with wine lovers
consuming around 47 liters of wine on average that year. Read more
Note(s): Worldwide; 2021; estimates on population over 15 years of age; excluding countries with a total consumption less than 2 million of hectoliters such as Luxembourg or Vatican State
Source(s): Forbes; OIV
 Volume per capita of the wine market worldwide from 2014 to 2027, by
segment (in liters)
Global: wine market per capita volume 2014-2027, by segment

Wine Still Wine Sparkling Wine Fortified Wine

8.0
0.11 0.12 0.12 0.12 0.12 0.12
0.24 0.24 0.24 0.25 0.25 0.25
7.0
0.1
0.23 0.1 0.1 0.11
0.22 0.1 0.1 0.23 0.24
0.1 0.1 0.23 0.23
6.0 0.21 0.22
Volume per capita in liters

3.38 3.37 3.37 3.37 3.39 3.37

5.0 3.02 2.99 2.9 2.94 2.98
2.78 2.82 2.86
4.0

3.0

2.0 3.73 3.73 3.73 3.73 3.76 3.74

3.35 3.32 3.09 3.14 3.19 3.23 3.28 3.32
1.0

0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

34 Description: Over the last two observations, the per capita sales volume is forecast to significantly increase in all segments. Concerning the four selected segments, the segment Wine has the largest per capita sales volume with 3.32 litres. Contrastingly, Fortified Wine
is ranked last, with 0.11 litres. Their difference, compared to Wine, lies at 3.21 litres. Read more
Note(s): Worldwide; 2014 to 2027
Source(s): Statista; Statista Consumer Market Insights
 Sources

American Association of Wine Economists

FAO
Forbes
Forschungsinstitut für biologischen Landbau
FranceAgriMer
GTA
IFOAM
OIV
Sotheby's
Statista
Statista Consumer Market Insights
Statista Digital Market Insights
Twitter
UN Comtrade
USDA Foreign Agricultural Service
Various sources (Trade Press)

35