Brief Contents
List of Exhibits xiii
Preface xv
Acknowledgments xix
PART I. MEDIA/SOCIETY 1
1. Media and the Social World 3
PART II. PRODUCTION: THE MEDIA INDUSTRY AND THE SOCIAL WORLD 29
2. The Economics of the Media Industry 31
3. Political Influence on Media 71
4, Media Organizations and Professionals 113
PART III. CONTENT: MEDIA REPRESENTATIONS OF THE SOCIAL WORLD 151
5. Media and Ideology 153
6. Social Inequality and Media Representation 185
PART IV. AUDIENCES: MEANING AND INFLUENCE 217
7. Media Influence and the Political World 219
8. Active Audiences and the Construction of Meaning 255
9. Media Technology 285
PART V. GLOBALIZATION AND THE FUTURE 323
10. Media in a Changing Global Culture 325
Appendix: Selected Media-Related Internet Resources 349
References 353
Index 379
About the Authors 395