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Script Acecook

Acecook is a major instant noodle brand in Vietnam. Their main product is Hao Hao instant noodles. They compete against Masan's Kokomi brand. Acecook focuses on the mass market with an oil-free technology and affordable prices. Their key marketing tools include social media like Facebook and YouTube, where they run ads tailored for holidays and events. Television commercials and banners in public areas are also used to promote brand awareness, though banners are considered an outdated method. Overall, Acecook aims to create feelings of happiness and closeness with consumers through constant product innovation and marketing campaigns.

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63 views3 pages

Script Acecook

Acecook is a major instant noodle brand in Vietnam. Their main product is Hao Hao instant noodles. They compete against Masan's Kokomi brand. Acecook focuses on the mass market with an oil-free technology and affordable prices. Their key marketing tools include social media like Facebook and YouTube, where they run ads tailored for holidays and events. Television commercials and banners in public areas are also used to promote brand awareness, though banners are considered an outdated method. Overall, Acecook aims to create feelings of happiness and closeness with consumers through constant product innovation and marketing campaigns.

Uploaded by

tranleekwon1812
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ACECOOK

Main product line: Hao Hao instant noodles


Brand awareness + Competitors + Marketing tools
1. Brand awareness
- Logo:
 Designed of 2 main tones: red & white
 “Symbol of quality” to “Cook happiness”
 Changed and adjusted font → create emphasis and ỉmpression

 Bring more product value, and a feeling of happiness through the


development orientation of constantly creating and improving the product
uniqueness.

- Uniforms:
- Pubic transportation:

2. Competitors:
- Main competitor: Masan (Kokomi)
 Having Omachi and Kokomi
 Focusing on high–end segmentation
 Advertising Kokomi by using celebrities → their consumers showing their love
for the product.

- Competitor: Masan >< Acecook (Kokomi >< Hao Hao)


Hao Hao:
 Oil – free technology
 Having techniques, technology, and methodical management from Japan
 Low price segment → suitable for the majority of consumers
 Name and images are easy to remember → high brand awareness

3. Rating the company’s marketing tools


Social media: Facebook. Youtube
- Facebook: Advertising on each topic: Tet, Halloween, International Children’s
Day, etc.
 Affecting consumers’ interest in products by creating a feeling of closeness.
Furthermore, it is also a great way to use it as a customer care service.

- Youtube: Using TVC clips (Television Video Commercials), the campaign to


celebrate the 20th anniversary of Hao Hao with the MV “Làm gói đỡ thèm” – Trúc
Nhân (“Make a package to reduce cravings), achieves very high interaction.
 Attracting customers’ attraction / Increasing sales, showing customer gratitude,
reminding the brand.

- TV Ads: Advertising products on TV channels with a large number of viewers


such as VTV7, VTV3, etc.
- Banners: Posters on the street, in big supermarkets (BigC, CoopMart, etc.), retail
stores, etc.
 This is the out – dated marketing tool, but Acecook has advertising their product
for more than a decade → More than 80% (considered) of Vietnamese people
know the product through this way of marketing.

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