DAILY School MALLIG NATIONAL HIGH SCHOOL Grade Level 12
Teacher EVELYN D. MABUTI Learning Area ENTREPRENEURSH
IP
LESSON Inclusive Dates SEPTEMBER 25-29, 2023 Quarter FIRST
LOG Scheduled Time 8:30-9:30/10:45-1145/ 1:00- 2:00/3:00-4:00
I. OBJECTIVES DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
A. Content Standard The learner demonstrates understanding of concepts, underlying principles, and processes of developing a business plan.
B. Performance Standards The learner independently or with his/her classmates presents an acceptable detailed business plan. Have Students
C. Learning Select the best product or service that will meet the market need. present their
Competencies / a. Evaluate the target market's needs and preferences to identify potential product or service opportunities. product or service
Objectives (Write the Analyze the feasibility and profitability of potential product or service options to determine the most suitable option for the target proposal to be
market. presented to the
LC Code)
class.
II. CONTENT SELECTING THE BEST PRODUCT OR SERVICE
III. LEARNING
RESOURCES
A. References
1. Teacher’s Guide
pages
2. Learners’ Materials SLM ENTREPRENEURSHIP QUARTER 1MODULE 5
pages
3. Textbook pages
4. Additional Materials PowerPoint presentation (charts, graphs and infographics)
from Learning Smart TV,Laptop
Resources Portals
B. Other Learning https://wwwinvestopedia.com
Resources
IV. PROCEDURES
A. Revising previous Briefly discuss the previous Introduce the new RECALL THE PAST LESSON PROVIDE LEARNERS
lesson or presenting the lesson on identifying lesson on evaluating TIME TO REVIEW
new lesson potential product or service the target market's READY FOR THE
opportunities by evaluating needs and preferences ASSESSMENT OF
the target market's needs and to identify potential LEARNING.
preferences. product or service
opportunities.
B. Establishing a purpose By the end of the lesson, By the end of the The purpose of this lesson is to enable
for the lesson students will be able to lesson, students will be students to analyze the feasibility and
evaluate the target market's able to identify profitability of potential product or
needs. potential product or service options to determine the most
service opportunities. suitable option for the target market.
C. Presenting examples/ Present case studies of Discuss the importance Present examples of successful
instances of the new successful businesses that of understanding the businesses that identified and
lesson were able to identify target market's needs addressed a need in the market through
potential product or service and preferences in a feasible and profitable product or
opportunities by evaluating order to create products service option.
the target market's needs and or services that are
preferences. relevant and valuable
Discuss the importance of to them.
understanding the target
market's needs and
preferences in order to create
products or services that are
relevant and valuable to
them.
D. Discussing new Define the term "target A. Discuss a. Introduce the concept of market
concepts and practicing market" and discuss the various research and its importance in
new skills #1 factors that influence the methods for determining the feasibility and
needs and preferences of the evaluating profitability of a product or service
target market. the target option.
market's Practice conducting market research
needs and through surveys, focus group
preferences, discussions, and interviews.
such as
market
research,
customer
feedback,
and trend
analysis.
Assign students to
work in small
groups to conduct
a market research
on a specific
product or service
and present their
findings to the
class.
B. Discussing concepts and Discuss the process of Introduce the concept Introduce the concept of financial
practicing new skills #2 identifying potential product of product/service analysis and its importance in
or service opportunities differentiation and determining the profitability of a
based on the evaluation of discuss how businesses product or service option.
the target market's needs and can use it to create Practice conducting financial analysis
preferences. products or services through calculating costs, revenues,
that stand out from and profits.
competitors.
A. Developing mastery Assign students to work in Assign students to Allow students to present their findings
(Leads to Formative pairs or small groups to work in pairs or small and recommend the most suitable
Assessment 3) create a product or service groups to create a option for the target market.
proposal based on the product or service
evaluation of the target proposal based on the
market's needs and evaluation of the target
preferences. They must market's needs and
include the following in their preferences. They must
proposal: include the following
Description of the in their proposal:
product or service Product/
Target market service
analysis differentiation
strategy
Marketing plan
B. Finding practical Discuss how the concepts Discuss how market research and
applications of concepts and skills learned in the financial analysis can be applied in
and skills in daily living lesson can be applied to everyday life such as in making
everyday life, such as in purchasing decisions or starting a small
starting a small business or business.
in making informed
consumer decisions.
C. Making generalizations D. Encourage Discuss the potential Discuss the importance of analyzing
and abstractions about students to reflect benefits and challenges the feasibility and profitability of
the lesson on the importance of creating products or potential product or service options in
of understanding services that meet the the success of a business.
the target market's needs and preferences
needs and of the target market.
preferences in
identifying
potential product
or service
opportunities.
E. Evaluating learning Ask students to individually Assess students' learning through a Have students complete a
complete a written reflection quiz or an oral recitation. short quiz or worksheet to
on the lesson, including assess their understanding of
what they learned and how the key concepts discussed
they can apply it in their in the lesson.(see attached
future endeavors. activity sheet week 5)
F. Additional activities for
application or
remediation
V. REMARKS
VI. REFLECTION
A. No. of learners who
earned 80% in the
evaluation.
B. No. of learners who
require additional
activities for
remediation
C. Did the remedial lessons
work? No. of learners
who have caught up
with the lesson.
D. No. of learners who
continue to require
remediation.
E. Which of my teaching
strategies worked well?
Why did it work?
F. What difficulties did I
encounter which my
principal or supervisor
can help me solve?
G. What innovation or
localized materials did I
used/discover which I
wish to share with other
learners?
Prepared by: Checked by: Noted by:
EVELYN D. MABUTI CARINA S. GONGGORA EUGENE P. SERVITILLO, MA-THM
Subject Teacher Master Teacher II Secondary School Principal II
ACTIVITY SHEET (WEEK 5)
Answer the questions below. Encircle the letter of your choice.
1. It is the process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market, the market and about past,
present and any potential consumers for the products.
A. Data Gathering B. Primary Research C. Secondary Research D. Market Research
2. A data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on user’s needs and behaviors.
A. Personal Interview B. Focus Group Discussion C. Survey D. Data Gathering
3. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
A. Data Gathering B. Survey C. Focus Group Discussion D. Personal Interview
4. It is one of the most reliable and credible ways of getting relevant information from target customers
A. Primary Research B. Secondary Research C. Interview D. Data Gathering
5. It is the most common way to gather data with the use of questionnaires or interview schedule.
A. Interview B. Focus Group Discussion C. Survey D. Data Gathering
6. It is the traditional method of data collection which is normally done in person with the respondents.
A. Personal Interview B. Focus Group Discussion C. Survey D. Data gathering
7. It is an excellent method for generating and screening ideas and concepts
A. Data Gathering B. Survey C. Focus Group Discussion D. Personal Interview
Test II. Explain the following briefly but in a concise manner.
1. What is Market Research? (3 pts.)
______________________________________________________________ ______________________________________________________________
______________________________________________________________ ______________________________________________________________
____________________
2. Enumerate and discuss the three data gathering techniques (5 pts.)
______________________________________________________________ ______________________________________________________________
______________________________________________________________ ______________________________________________________________
____________________
