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Qualitative Reflective Writing
Student's Name
Department, Institutional Affiliation
Course Code: Course Title
Professor's Name
Date
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Qualitative Reflective Writing
Case 5c: The international marketing management decisions of UK Ski tour operators
Angela Roper, University of Surrey
1. Case 5c provides a better understanding of firms and how they function. There are
advantages to conducting research that I have discovered through this case study.
Interviewing people who work in businesses is one of the benefits of conducting research.
Elin had the opportunity to interview tour company management while conducting
research.
2. After reading the case, I realized that Elin had chosen her research topic based on her
interests and that she had achieved an excellent result. This, in turn, provided me with
some direction in selecting my research topic. Focused on what I am good at or where I
am most interested.
3. I believe Elin chose to utilize a case study approach for her research. First, she followed
the example of previous experts who had used case studies to investigate a similar topic
and chose this research method. In addition, by participating in a case study, she will
have the opportunity to learn a great deal about ski management while also gaining
valuable experience. I have realized that if a researcher wants to learn about current
business trends and practices in a real-world environment, then a case study is the best
way to do it.
4. I have learned the importance of choosing effective research designs. After reading case
5c, it is apparent that research designs such as case studies enable researchers to collect
more data. An investigation can be aided by documents, interviews, surveys, and
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observations. The case study permits the researcher to have a minor influence over
events. The researcher can't influence the method or the results.
5. In my analysis of the case, I believe Elin has to understand that managers are inclined to
grant access to research if they sense a business or personal gain from it. To get past the
gatekeeper, Elin must offer something of value. If Elin has access, tour operators may
decide to stop working with her abruptly. Access to business practices and processes does
not ensure that businesses will cooperate through the process. This has improved my
understanding of being objective and independent in research.
6. I got to know the significance of evaluating my research credibility. To conduct effective
research, I need to assess my credibility. Because of their lack of awareness of current
business trends, some organizations may refuse to allow an outsider to perform a research
project. This is something Elin must overcome by increasing her level of expertise.
7. In my analysis, a researcher must have excellent interpersonal and communication skills
to conduct effective research. Suitable research methods necessitate the ability to ask
insightful questions, decipher the answers provided, and remain adaptable in a wide range
of unexpected circumstances. A skilled researcher must also be able to focus on the needs
of the individuals they are studying and remain objective.
Case 6c: Getting in, getting on...? misreading issues related to access and ethics in a small
scale enterprise
Teresa Smallbone, Oxford Brookes University.
1. Studies' integrity hinges on ethical considerations. After returning to Greece, his
coworkers at his uncle's company, as reported by Lefteris, were unwilling to participate
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in a survey. I have learned that researchers need to get the permission of their population
at every level of data collecting to conduct a proper study.
2. In my analysis, informed consent is obtained by providing survey participants with
sufficient information, allowing them enough time to respond, and being completely
transparent. Other sensitive matters, such as funding, should also be made public. It also
lends credence to the work we do. Lefteris, in my opinion, should have done more to gain
the permission of his subjects or halted the study altogether.
3. Having read case 6c, I can ascertain that researchers are faced with a challenge as they
narrow down the research topics and questions they want to investigate further. The
research methodology is essential to every study since it outlines the methods and
processes that should be used. The validity and reliability of the study's data collection
and generation can only be evaluated with this information.
4. When it came to gathering information for his class project, Lefteris figured that talking
to his uncle, who owns a business, would be the most convenient route. Observation,
surveys, and interviews, according to Lefteris, were the most effective methods for
gathering sufficient data. I believe that this approach will apply to my research.
5. Before reading the case study, I was completely adrift in my understanding of research
design and the study proposal. I learned about statistical and qualitative approaches from
Lefteris, which will help me decide which strategy to pursue in my research. These
methods can be applied to my research
6. Aside from doing my research project from the family company, I have learned that it is a
good idea to start my research from the questions I am trying to answer, as in the case of
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Lefteris. However, it will make no difference for my proposal since I am not focusing on
anything related to the family company.
7. My study proposal will benefit greatly from this information. This case has taught me
time management skills and made me appreciate ethics more. Now that I have gained
some confidence, I am sure I will give the research project my all.
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References
Roper, M. (2020) case 5c: the international marketing management decision of UK ski tour
operators Available at
https://herts.instructure.com/courses/83796/discussion_topics/264130?
module_item_id=1429634
Smallbone, T. (2020) case 6c: Getting in, getting on…? Misreading issues related to access
and ethics in a small-scale enterprise
https://media.pearsoncmg.com/intl/ema/ema_uk_he_Saunders_RM4BizStu_7/cases/
ed- Additional_Case_6c.pdf
