VALUE
PROPOSITION
ABELLERA, IRIS KAYE D.
ESPAÑOL, ROSE ANN D.
OSIAN, JASMIN B.
VALUE
PROPOSITION
VALUE PROPOSITION
A value proposition is the value you
promise to deliver to your customers
post purchase. It’s ultimately what
makes your product attractive to your
ideal customer.
VALUE PROPOSITION
VALUE PROPOSITION
A value proposition is a short statement that
communicates why buyers should choose
your products or services. It's more than just
a product or service description — it's the
specific solution that your business provides
and the promise of value that a customer can
expect you to deliver.
VALUE PROPOSITION
SPECIFIC EXCLUSIVE
What are the specific How is it both desirable
benefits your target and exclusive? How well does it
customer will receive? highlight your competitive
advantage and set you
apart from competitors?
PAIN-FOCUSED
How will your product fix
the customer’s problem
or improve their life?
WHY CARE ABOUT THE
VALUE PROPOSITION ?
CREATED VS PERCEIVED
BENEFITS
GIVES
DIRECTION
GIVES DIRECTION
A Value Proposition gives you
direction by defining your ideal
target audience right up-front,
and then identifying and
understanding a core need that
you look to satisfy with your
planned solution.
BENEFITS
GIVES
DIRECTION
CREATES
FOCUS
CREATE FOCUS
Your Value Proposition is your 'True
North’, focusing you on the
who, why and how you're delivering
value.
BENEFITS
GIVES BREEDS
DIRECTION CONFIDENCE
CREATES
FOCUS
BREEDS CONFIDENCE
Having a honed and sturdy Value
Proposition gives you, your team,
and your stakeholders clarity so that
you can progress without
questioning and second-guessing
your every move.
BENEFITS
GIVES BREEDS
DIRECTION CONFIDENCE
CREATES IMPROVES CUSTOMER
FOCUS UNDERSTANDING AND
ENGAGEMENT
IMPROVES CUSTOMER UNDERSTANDING
AND ENGAGEMENT
The Value Proposition gives you
the basis to engage with
customers in a compelling and
resonant manner by
understanding how they view
you, and your products or
services.
BENEFITS
PROVIDES
CLARITY OF
MESSAGING
PROVIDES CLARITY OF
MESSAGING
At an executional level, a refined
Value Proposition will specify
the right wording and phrasing
for your marketing messages by
taking them directly from the
articulation of your Value
Proposition statement.
BENEFITS
PROVIDES INCREASES
CLARITY OF EFFECTIVENESS
MESSAGING OF MARKETING
INCREASES EFFECTIVENESS
OF MARKETING
The Value Proposition directs your
marketing efforts to concentrate on
those activities that will generate
the greatest results.
MAIN TYPES OF VALUE
PROPOSITIONS
PRICE VALUE
PRICE VALUE
You’re highlighting why your
product or service is the most
cost-efficient option.
MAIN TYPES OF VALUE
PROPOSITIONS
PRICE VALUE
UNIQUE PRODUCT
VALUE
UNIQUE PRODUCT
VALUE
You’re highlighting the unique
features of your product or
service.
MAIN TYPES OF VALUE
PROPOSITIONS
PRICE VALUE CUSTOMER EASE
OR
CONVENIENCE
UNIQUE PRODUCT
VALUE
CUSTOMER EASE OR
CONVENIENCE
You're highlighting how your
product makes your
customers’ lives easier.
MAIN TYPES OF VALUE
PROPOSITIONS
PRICE VALUE CUSTOMER EASE
OR
CONVENIENCE
UNIQUE PRODUCT
VALUE CUSTOMER RESULT
CUSTOMER RESULT
You’re highlighting how your
product or service gets
customers results.
VALUE
PROPOSITION
CANVAS
Developed by Dr Alexander Osterwalder
VALUE PROPOSITION CANVAS
• Is a visual tool that helps you position your
business’ product or service around your
customer’s needs.
• Is a framework to ensure that there is a fit
between the product and market.
BUILDING BLOCKS
VALUE MAP CUSTOMER PROFILE
CUSTOMER PROFILE
CUSTOMER PROFILE
the functional, social
and emotional tasks
customers are trying
to perform, problems
they are trying to
solve and needs they
wish to satisfy.
CUSTOMER PROFILE
the benefits which
the customer
expects and needs,
what would delight
customers and the
things which may
increase likelihood
of adopting a value the functional, social
proposition. and emotional tasks
customers are trying
to perform, problems
they are trying to
solve and needs they
wish to satisfy.
CUSTOMER PROFILE
the benefits which
the customer
expects and needs,
what would delight
customers and the
things which may
increase likelihood
of adopting a value the functional, social
proposition. and emotional tasks
customers are trying
to perform, problems
they are trying to
solve and needs they
the negative wish to satisfy.
experiences,
emotions and risks
that the customer
experiences in the
process of getting
the job done
BUILDING BLOCKS
VALUE MAP CUSTOMER PROFILE
VALUE MAP
VALUE MAP
the products and
services which
create gain and
relieve pain, and
which underpin the
creation of value for
the customer.
VALUE MAP
how the product or
service creates
customer gains and
the products and how it offers added
services which value to the customer.
create gain and
relieve pain, and
which underpin the
creation of value for
the customer.
VALUE MAP
how the product or
service creates
customer gains and
the products and how it offers added
services which value to the customer.
create gain and
relieve pain, and
which underpin the
creation of value for
the customer. a description of
exactly how the
product or service
alleviates customer
pains.
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ACCESS TO INTERACTIVE
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COMPACTIBLE DEVICE
CREATE CONTENT
ADAPTABILITY TO
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DEVICE SECURITY
FLEXIBLE MEANS OF
CHARGING DEVICE
ANDROID PROCESSOR:
4NM OCTA-CORE
PROCESSOR
FLEXCAM,10MP SELFIE
CAMERA, 12MP ULTRA WIDE
CAMERA, 12MP WIDE ANGLE
CAMERA
FOLDED: 71.9MM*84.9MM*17.1MM ACCESS TO INTERACTIVE
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MAIN CREATE CONTENT
SCREEN:
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SCREEN:
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CORE CHARGING DEVICE
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SENSORS: CAPACITIVE
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UP TO 50% CHARGE IN
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FAST WIRELESS CHARGING
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VALUE PROPOSITION CANVAS
WHAT? WHO?
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SOLUTION
PRODUCTS INNOVATION
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SERVICES SUPPORT
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BUSINESS MODEL
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THE TEAM
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BUSINESS IDEA
IDEA 1 IDEA 3
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BUSINESS IDEA
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IDEA 2 IDEA 4
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MARKET
WHAT? WHO?
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WHERE? WHEN?
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SOLUTION
PRODUCTS INNOVATION
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SERVICES SUPPORT
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BUSINESS MODEL
STEP 1 STEP 3
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THE TEAM
MEMBER 1 MEMBER 3
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