0 ratings0% found this document useful (0 votes) 17 views6 pagesRenting The Ranway
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Case Study
RENT THE RUNWAY
Love. Wear. Return.
Group 3: Panagiotis Tziouvilas, Christopher Florke spUé Would you invest in Rent the Runway as of the end of the case?
‘The Business Model Canvas
rms SSS] Atte Prion Oy | Semone 2 | Semmens
Investors Procuring Rent high-qualty Self-Service Website:
Inventory Mgmt bromhaetlanse Women aged 15
Boord of Adviors competivenrce |cusomerbipesence | Momenaged s
Designer tem Great customer Social Medio
Designers Rentals service & stylst ‘Community sousreree
Suppliers hashed
~crderetoreaing | came High-End Fashion
Stylists om BE | tordiverse
Connect fashion eye S| coos. a.
Customers Worehoute inaustywithnew | Advertng | | ee
stoning ‘forget group Sustomer Service yecial events,
Warehouse Steam coy treetngs
Insuranc Affliates ”
ian PR Sra
om aye
Sectors Shoo Drees Rental
Siena & mnronce Membersnios
borsra
Ween) spUé Evaluate the opportunity. Is Rent the Runway the Netflix of fashion?
Yes!
© Subscription Based Model
* Recommendation System
Innovative
Foster Communication of
Engaged Users via Social Media
Sustainability (Sharing Economy)
Accessibility and Convenience
But:
Physical, Luxurious Product
One-of-a-Kind Experience
Different Target Audience
Product Range
No Production of Own
Collection
sDUé What were the major uncertainties or risks when RTR was launched?
How did the founders resolve those uncertainties?
‘* No Business Plan
> Learning by Practice
Insufficient Product Supply to Meet Customer Demand
> Waiting List, Possible Expansion into Accessories & Maternity Clothes
‘© Website Issues (Code, Design, Conversion)
> Redesign & Enhance Website Performance, Hiring Software Developer
Streamline Logistics Operations
> Warehouse Managed In-House, Shipping
© Shifting Mission Focus
-> More Than Just Great Value and Convenience > Fulfilling Women’s Dreams
sDUé How well have the founders done so far?
Exceeding Expectations: TR 7
* Large Customer Growth
© Very Positive Customer Feedback
Well Ahead of Schedule
* Leaming By Doing: Bias for Action, not Business Planning PRI |
© Relationship Management
° External © -> Harvard, Suppliers, Designers, Business Contacts, Investors
© Internal => Commitment, Team Spirit, Skills Growth, Complimentary Team
sDUé Thank you! 7
sDUé
