DA VID

RL O'S
BER MODEL OF
M
S C
N I C A T I O N
COM M U
Table of contents
01 INTRODUCTION 04 DISADVANTAGES
02 CONTEXT 05 CRITICS
03 ADVANTAGES
Introduction
Ever wondered how messages
truly travel from one mind to another?
Dive into the fascinating world of
communication with David Berlo's
SMCR model! This powerful
framework breaks down the
essentials of any message journey,
revealing the secret ingredients for
making your words hit their mark.
Prepare to unravel the mysteries
of the Sender, Message, Channel,
and Receiver, the four pillars of the
SMCR model. We'll explore how each
element shapes the communication
puzzle, uncovering how a sender's
skills, the message's clarity, the
channel's suitability, and the
receiver's understanding all play a
crucial role in bridging the gap
between minds.
 CONTEXT
SENDER MESSAGE CHANNEL
-This represents the sender of the -This is the content of the -This is the medium through which
message. The source's skills, communication itself. The message the message is transmitted. It could
attitudes, knowledge, and includes the verbal and nonverbal be anything from spoken words to
experiences all influence the way elements, as well as the structure written text to visual images.
they encode the message. and style of the message.
CONTEXT
RECEIVER
-This is the recipient of the
message. The receiver's skills,
experiences, and knowledge also
play a role in how they decode and
interpret the message.
 ADVANTAGES
SIMPLE AND VERSATILE ACTIONABL STRUCTURE FOCUS ON
CLEAR Applicable across various E INSIGHTS D ANALYSIS SENDER
Easy to grasp, making it
contexts, from personal Provides practical tips for Offers a clear framework AND
RECEIVER
conversations to mass improving communication
an accessible entry point for analyzing
media interactions. skills, like tailoring
for understanding communication elements,
communication basics. messages to audiences. aiding in problem Emphasizes the
identification. importance of both
message crafting and
interpretation for effective
communication.
 DISADVANTAGES
ONE-WAY NOISE CONTEXTUA PASSIVE LIMITED
FLOW BLINDNESS L OMISSION RECEIVER COMPLEXIT
Ignores the interactive Fails to consider the Overlooks the critical role
ASSUMPTIO Y
N
nature of communication, impact of interference of context, culture, and
missing out on feedback and distortion on power dynamics in
and reciprocity. message transmission. shaping communication. Simplifies the receiver's Reduces the intricate
role, neglecting their nature of communication,
active involvement in potentially leading to
meaning construction. oversimplification and
misinterpretations.
 CR I T I C S
e n th e s u b je c t of
's m o d e l h a s b e
Berlo l d o e s n o t
c h a s : Th e m o d e
criticis m , s u
e e d b a c k d u r in g
account for f n e a r
b e cau s e it i s a li
com m u n i c a t io n
a y c h a n n e l). In
l (i. e ., it is a o n e-w
mode e l d o e s n o t
, t h e S M C R m o d
other w o rd s
, o r a n i te ra t ive
a f e e d b a c k lo op
include c k to a d ju s t
e c e iv in g fe ed b a
process o f r
c o m m u nic a ti o n .
Thank
you