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Burgir King

Burger King was founded in 1953 in Jacksonville, Florida by Keith J. Kramer and Matthew Burns. They opened their first stores focused on the Insta-Broiler, an effective burger cooking device. By franchising, Burger King became the second largest hamburger chain in the US and has over 14,000 stores in nearly 100 countries. The company aims to serve customers the best fast food possible through effective communication of its goals and a zero-compromise policy.

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JANDREI EZEKIEL LAUS
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38 views2 pages

Burgir King

Burger King was founded in 1953 in Jacksonville, Florida by Keith J. Kramer and Matthew Burns. They opened their first stores focused on the Insta-Broiler, an effective burger cooking device. By franchising, Burger King became the second largest hamburger chain in the US and has over 14,000 stores in nearly 100 countries. The company aims to serve customers the best fast food possible through effective communication of its goals and a zero-compromise policy.

Uploaded by

JANDREI EZEKIEL LAUS
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Burgir king

Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King by Keith J. Kramer and his
wife's uncle, Matthew Burns. Their first stores were centered around a piece of equipment known as the
Insta-Broiler, which was very effective at cooking burgers. It proved so successful that, as they grew
through franchising, they required all of their franchises to carry the device.

Burger King Corporation, restaurant company specializing in flame-broiled fast-food hamburgers. It is the
second largest hamburger chain in the United States, after McDonald’s, and one of the most successful
brands in fast-food history. In the early 21st century, Burger King claimed to have about 14,000 stores in
nearly 100 countries.
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King's main aims and objectives are to serve its customers with the best’s meals and services a fast-food
company could possibly provide. To achieve this, the organization has a zero-compromise policy for the
communication of its aims and objectives. Marketing objective of a company is the goals, which is
established by the organization, when it promotes its products and services to the target market and
potential customers. As mentioned above, Burger King is one of the biggest fast food service providers in
the world. By complying with its vision and mission statements, company is working on its marketing
objectives. There are some marketing objectives, which are set by Burger King and it is creating effective
marketing strategies and marketing plan to achieve these objectives (O’Guinn, Allen, & Semenik, 2011).
By attaining these objectives, it will be able to establish and sustain the brand reputation in the
competitive fast-food sector.

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