Introduction to communication subject: purposive communication (gec-pc)

What is communication?

Is (sometimes) defined as the process of sending and receiving messages (satterwhite & olson-sutton,
2007)

Is the process of using verbal and non- verbal messages to generate meaning within and across various
contexts, cultures and channels (engelberg & wynn, 2008)

Elements of communication process includes:

Sender/receiver

The sender is the participant who initiates the communication process and establishes the purpose of
the message. On the other hand, the receiver is the one for whom the message is intended and sent. In
simultaneous communication, these two components consecutively interact with each other, making a
participant a “transceiver,” sending and receiving messages at the same time (chesebro, o’connor, &
rios, 2007)

Message

It contains the information, thought, and feelings that a communicator expresses to the other
participant in the communication process. The sender determines the purpose of the message, and this
can be one of these three forms: to inform, to persuade, or to take action.

Channel/medium

It identifies how the message is delivered. In verbal and face-to-face communication, air serves as the
medium, and messages are transmitted through sound and light waves. A channel can also be sensory
such as how someone holds or shakes hands with you. It can also be any other means, like the use of
technology or any other medium (i.e., telephone, e-mail, voice mail, video recording, written memo).

Feedback

It refers to the receiver’s response to the sent messages. This makes communication a two-way
process. It indicates how the message is interpreted – how it is seen, heard, understood; it conveys the
receiver’s emotions or feelings about the message and toward its sender.

Context

It affects the way communicators send and receive messages. It refers to the circumstances- situation,
condition, environment – where communication occurs. According to roebuck (2006), the environment
can include room temperature, lighting, furniture, timing, as well as the climate and relationships that
exist between the communicators. The way you express and interpret messages will depend upon
whom you are talking to: your sibling, a stranger, your clique, etc.

The role of context in communication is discussed in more detail as part of the characteristics of
communication.

Noise

It is defined as an impediment to successful communication. It is anything that hinders shared

understanding. Generally, noise is classified as external, internal, and semantic.

External
 noise originates from the communicator’s surroundings or environment. Some examples of this noise
are boisterous laughter, the videoke sessions in the neighborhood, and the sound of a fast-moving
vehicle.

Internal

Noise includes anything that is self-related-your attitudes, opinions, beliefs- that may hamper effective
sending and receiving of messages. Examples can include any physiological state, like hunger and pain
out of illness and psychological thoughts, like worry, fear, anxiety, disappointment, and prejudice.

Semantic noise gets in the way when the sender and receiver do not share the same meanings for their
verbal or nonverbal signals. Examples are the jargons.

Frame of reference

Communicators bring into their interactions their own value system or culture, preferences, world
views, self-concept, expectations, and experiences. These factors make every communicator unique.
Nevertheless, when commonalities are identified, these will help establish a starting point for
communication. Frame reference is also termed as field of experience and will be mentioned in the
succeeding section.

Communication and globalization

It is about how people, cultures, businesses, and countries all connect globally.

Sharing of information, ideas, and values flow worldwide

Talking, writing, digital communication, and mass media

Importance of effective communication

Clarity-effective communication ensures that the message is understood as intended, reducing the
chances of misunderstandings.

Building relationship-it fosters strong interpersonal relationships, both personally and professionally,
by promoting trust, respect, and empathy.

Conflict resolution-it plays a key role in resolving conflicts by allowing parties to express their
concerns, understand each other's perspectives, and work towards mutually beneficial solutions.

Teamwork-in a professional setting, effective communication is vital for teamwork. It ensures that
team members are on the same page, working towards common goals, and sharing ideas and feedback
openly.

How communication plays a crucial role in globalization?

Sharing information

-internet, mobile phones, and social media

-share information no matter where we are.

Exchanging cultures

- understand and appreciate each other’s traditions, languages, and ways of life.

Business worldwide

-deals, solve problems, and build strong relationships with partners and customers worldwide.
Working together politically

-diplomacy, treaties, and international agreements.

Solving global problems

-climate change and public health.

-nations and organizations need to talk to coordinate efforts.

The evolution of communication

Communication has been a fundamental aspect of human existence since the dawn of civilization. From
ancient times to the present day, humans have developed various means of conveying information,
ideas, and emotions.stepwise evolution of technology. Phone development communicate, telephone
digital generation. Vector flat design illustration

Evolution in the communication methods

 Cave painting

 Symbols

 Smoke signals

 Carrier pigeons

 Newspapers

 Telegraph

 Telephone

 Television

 Internet

 Text message

 Social media

Impact of technological advancements on communication

Some influences of technology in communication:

technological advancements have had a profound impact on communication, revolutionizing the way
we connect, share information, and interact with one another.

 Global technology

 Instant communication

 Global connectivity

 Access to information

 Multimedia communication

 Social media influence

Relating communication and globalization

 Communication and globalization are closely related, and the impact of globalization on
communication has been significant.

 Globalization has increased the need for effective communication.

 Communication has become essential in the age of globalization.

The interconnectedness of the world

Communication and globalization have impacted the interconnectedness of the world by:

 Increasing the interconnectedness among markets.

 Highlighting cultural influences on communication.

 Transforming communication and other aspects of life.

 Making intercultural communication essential.

 Fostering the development of competencies for functioning in an interconnected environment

How communication bridges geographical and cultural gaps?

Communication plays a vital role in bridging geographical and cultural gaps in a globalized world.

Here some ways in which communication bridges these gaps:

 Acknowledging the gaps

 Promoting cultural exchange

 Developing strategies to bridge cultural gaps

 Recognizing cultural differences

 Mindfulness and learning

Importance of communication in globalization

The importance of communication in globalization is paramount because individuals from different

countries, ethnicities, languages, cultural attitudes and other variations must understand one another
and express themselves to another effectively in order to work together.

facilitating trade and commerce Communication helps to promote trade

It makes contact between customers and traders possible

It facilitates exchange of goods and services

It has increased the volume of imports and export trade

fostering cultural exchange and understanding

Communication helps people understand each other's culture

It helps preserve and pass along cultural characteristics from one place and time to another

Communication enables the spread and reiteration of culture

It helps people to adapt culturally and interrelate effectively, build better relationships, gain a deeper
understanding of each other, and exchange knowledge.

Enhancing global collaboration

Communication helps form partnerships with people globally

It helps people deliver verbal and written information to other colleagues and receive information from
others effectively

Establish breakout discussions where team members can share what they're working on and what their
goals and obstacles are for their project

Forms of global communication

Globalization has a significant impact on communication, and various forms of globalization

communication have emerged as a result.

It takes on various forms including global advertisement, political speeches, journalistic news stories,
social media posts, and traditional print publication, and more

International media

International media refers to media outlets, such as television, radio, newspapers, magazines, and
websites, that operate on a global scale and cover news, information, from a worldwide perspective

Social media

Social media refers to online platforms and websites that enable users to create, share, and interact
with content and connect with others.

Language and translation challenges

Language and translation challenges are common in global communication and can present various
obstacles:

 Language diversity

 Cultural differences

 Language barrier

 Cultural nuances

Cultural considerations

Involve recognizing and respecting the cultural norms, values, beliefs, and practices of individuals and
groups.

Cultural diversity and its impact on communication

It can significantly impact communication as people from different cultures may have distinct
communication styles, non-verbal cues, and expectations.

Diversity can lead to misinterpretations and barriers in effective communication if not handled
appropriately.
Strategies for effective cross-cultural communication

 Cultural awareness

 Active listening

 Avoid assumptions

 Adaptability

 Respect and empathy

 Clear and simple language

 Avoid stereotypes

Challenges in global communication

Global communication is an essential aspect of our interconnected world, enabling the exchange of
ideas, information, and collaboration across borders.

Here are some challenges in global communication

 Language barriers

 Cultural misunderstandings

 Information overload

Language barrier

One of the most significant challenges in global communication is language barriers.

This challenge may hinder efficient communication in a number of ways:

A. Limited vocabulary: individuals may lack the necessary vocabulary to express complex ideas or
concepts in a foreign language.

B. Interpretation errors: translators or interpreters may not capture the nuances of a message
accurately, leading to misinterpretation.

C. Confidence issues: people may feel hesitant to speak in a language they are not proficient in, leading
to a lack of participation

Cultural misunderstandings happen when people from different cultures struggle to understand one
other's customs, which can cause confusion or problems.

Causes of cultural misunderstandings

Non-verbal cues: gestures, facial expressions, and body language can carry different meanings across
cultures, leading to misinterpretations.

Tone and politeness: the tone of communication and the level of directness vary across cultures,
causing offense or confusion.

Taboos and etiquette: lack of awareness about cultural taboos or etiquette can lead to unintentional
disrespect or misbehavior.
Causes of information overload

Having too many sources of information: there are too many sources of information coming at you from
different directions.

Trying to do much at once: if you are trying to juggle too many tasks or projects at the same time, you
may find that you are quickly overwhelmed with information.

Difficulty in filtering out irrelevant information: with so much information available, it can be difficult
to filter out the stuff that is not relevant to you and focus on the stuff that is.

Recommendations

 Language support: invest in translation services to bridge language gaps.

 Cultural training: offer cultural sensitivity training to enhance awareness of cultural differences.

 Information management: implement strategies to manage and filter information effectively,

reducing overload.

 Clear communication: strive for clear, concise, and culturally aware communication practices.

Real-world examples of successful global communication strategies

 Global landmarks illustration

 Coca-cola's "share a coke" campaign

 Apple's product launch events

 Nasa's mars rover landing

 United nations' sustainable development goals (sdgs)

Case studies

 Valuable lessons learned from communication failures

 Timing is important

 Consider your audience

 Use the right medium

 Emotions impact communication

 Complexity requires extra care

 Clarity is key

 Active listening matters

 Feedback is essential

 Cultural sensitivity is crucial

The future trend of global communication technology

  Artificial intelligence (ai) and natural language processing (nlp)

 Augmented reality (ar) and virtual reality (vr)

 Blockchain technology and cryptocurrency

 Quantum communication

 Big data and analytics

 Cloud computing

Summarized key points

 Communication is the process of conveying information, ideas, thoughts, or feelings from one
person or group to another through various mediums and channels.

 Communication globalization refers to the increasing interconnectedness of the world through

communication technologies and the globalization of information, culture, and ideas.

 Communication has evolved from early forms of non-verbal communication in prehistoric times
to written language, the printing press, telecommunication, and the internet age.

 Globalization and communication are interconnected. Advances in communication technology

have facilitated globalization by enabling the flow of information, trade, and culture across the
globe.

 Effective communication is crucial in globalization as it fosters understanding, cooperation, and

collaboration among people and organizations from diverse cultural backgrounds.

 Global communication encompasses various mediums, including the internet,

telecommunications, postal services, television, print media, social media, email, video
conferencing, and more.

 Cultural considerations are vital in global communication to avoid misunderstandings and

conflicts due to cultural differences.

 Some challenges in global communication include language barriers, cultural misunderstandings,

information overload, and more.

 Real-world examples of successful global communication strategies include coca-cola's "share a

coke" campaign, apple's product launch events, and more.

 The future of global communication will be shaped by emerging technologies like ai, vr/ar, and
blockchain and more.