Strategic Brand Management
Assignment
Topic: Leading companies in premium industries and
their associated brands
Leading companies in premium industries and their associated brands
IT Industry:
Companies Top Brands
Microsoft Windows, Office, Azure, Surface, Xbox
iPhone, iPad, MacBook, Apple Watch,
Apple
Air Pods
Google, YouTube, Android, Chrome,
Alphabet (Google)
Google Cloud
IBM Cloud, Watson, Power Systems,
IBM
Db2, CICS
Intel Intel Core, Xeon, Pentium, NUC, Optane
Cisco Systems Cisco, Webex, Meraki, Catalyst, UCS
Oracle Cloud, Java, MySQL, Solaris,
Oracle
NetSuite
SAP S/4HANA, SAP HANA,
SAP
SuccessFactors, Ariba, Concur
Dell Technologies Dell, Alienware, EMC, VMware, Boomi
Adobe Creative Cloud, Photoshop,
Adobe
Illustrator, Acrobat, Premiere Pro
Automotive Industry:
Companies Top Brands
Toyota Toyota, Lexus, Corolla, Camry, Prius
Volkswagen, Audi, Porsche, Bentley,
Volkswagen Group
Bugatti
Ford, Lincoln, Mustang, F-Series,
Ford
Explorer
Chevrolet, GMC, Cadillac, Buick,
General Motors
Chevrolet Trucks
Honda Honda, Acura, Civic, Accord, CR-V
Nissan Nissan, Infiniti, Altima, Rogue, Titan
BMW, Mini, Rolls-Royce, BMW M,
BMW
BMW i
Mercedes-Benz, Smart, AMG, EQ,
Daimler AG
Maybach
Hyundai Motor Group Hyundai, Kia, Genesis, Nexo, Veloster
Subaru, Impreza, Outback, Forester,
Subaru
Crosstrek
Pharmaceutical Industry:
Companies Top Brands
Johnson's, Neutrogena, Tylenol, Listerine,
Johnson & Johnson
Band-Aid
Pfizer Viagra, Lipitor, Prevnar, Xeljanz, Zoloft
Roche, Avastin, Rituxan, Herceptin,
Roche
Tamiflu
Novartis, Lucentis, Gilenya, Tasigna,
Novartis
Exforge
Merck, Keytruda, Gardasil, Singulair,
Merck & Co.
Propecia
Sanofi Sanofi, Lantus, Plavix, Dupixent, Amaryl
GlaxoSmithKline GSK, Advair, Sensodyne, Panadol, Tums
AstraZeneca, Symbicort, Crestor,
AstraZeneca
Nexium, Tagrisso
Eli Lilly and Company Lilly, Humalog, Cialis, Alimta, Forteo
Humira, Imbruvica, Venclexta, Rinvoq,
AbbVie
Skyrizi
Agriculture Industry:
Company Top Brands
Bayer Bayer, Roundup, Temix, Dekalb, Seresto
BASF BASF, Engenia, Limus, Sefina, Adexar
Pioneer, Brevant, Mycogen, Aproach,
Corteva Agriscience
Resicore
Syngenta Syngenta, Acuron, Cruiser, Elatus, Karate
Yara, YaraBela, YaraMila, YaraLiva,
Yara International
YaraVera
Nutrien Ag Solutions, Loveland Products,
Nutrien
Agrible, Echelon
ADM, Golden Peanut and Tree Nuts,
ADM
Wild Flavors, WILD, Neovia
Zoetis, Cydectin, Dectomax, Draxxin,
Zoetis
Excede
Mosaic, MicroEssentials, K-Mag, Aspire,
Mosaic Company
ESN
Bunge, Oilseeds, Grains, Milling,
Bunge Limited
Bioenergy
FMCG (Fast-Moving Consumer Goods):
Companies Top Brands
Procter & Gamble Pampers, Tide, Crest, Olay, Gillette
Unilever Dove, Knorr, Lipton, Axe, Hellmann's
Nescafé, Kit Kat, Maggi, Nestea, Nestle
Nestlé
Pure Life
Coca-Cola, Diet Coke, Fanta, Sprite,
The Coca-Cola Company
Minute Maid
PepsiCo Pepsi, Lay's, Gatorade, Tropicana, Quaker
Johnson's, Neutrogena, Tylenol, Listerine,
Johnson & Johnson
Band-Aid
Kraft, Heinz, Oscar Mayer, Planters,
Kraft Heinz
Maxwell House
Colgate, Palmolive, Ajax, Speed Stick,
Colgate-Palmolive
Softsoap
Kleenex, Huggies, Scott, Kotex,
Kimberly-Clark
Cottonelle
M&M's, Snickers, Mars, Pedigree, Uncle
Mars
Ben's
Retail:
Companies Top Brands
Walmart Walmart, Sam's Club, Great Value,
Equate, George
Amazon Amazon, Kindle, Echo, Fire, Alexa
Alibaba, Taobao, Tmall, Alipay, Ant
Alibaba Group
Financial
JD.com, Joybuy, T-mall Supermarket, JD
JD.com
Logistics, JD Health
Costco, Kirkland Signature, Tires, Bakery,
Costco
Gasoline
Home Depot, HDX, Husky, Glacier Bay,
Home Depot
Hampton Bay
CVS Pharmacy, CVS Health, CVS
CVS Health
Caremark, MinuteClinic, Omnicare
Target, Archer Farms, Up & Up, Market
Target
Pantry, Good & Gather
Tesco, Finest, F&F, Tesco Mobile, Tesco
Tesco
Bank
Carrefour, Carrefour Bio, Carrefour
Carrefour Discount, Carrefour Kids, Carrefour
Planet
Financial Service Industry:
Companies Top Brands
JPMorgan, Chase, Chase Sapphire, J.P.
JPMorgan Chase
Morgan Asset Management
Bank of America, Merrill Lynch, Merrill
Bank of America
Edge, U.S. Trust, BofA Securities
Industrial and Commercial Bank of China ICBC, ICBC Leasing, ICBC Asset
(ICBC) Management, ICBC Private Banking
Agricultural Bank of China, ABC Private
Agricultural Bank of China (ABC)
Banking,ABC Wealth Management
MUFG, Bank of Tokyo-Mitsubishi UFJ,
Mitsubishi UFJ Financial Group (MUFG) Union Bank, MUFG Securities, MUFG
Investor Services
Wells Fargo, Wachovia, Abbot Downing,
Wells Fargo Wells Fargo Advisors, Wells Fargo Asset
Management
Citibank, Citigroup, Citi Private Bank,
Citigroup
Citi Commercial Bank, Citibank India
HSBC, HSBC Premier, HSBC Advance,
HSBC
First Direct, M&S Bank
Bank of China, BOC Hong Kong, BOC
Bank of China Aviation, BOC International, BOC
Financial Leasing
CCB, CCB Asia, CCB Financial Leasing,
China Construction Bank (CCB) CCB Principal Asset Management, CCB
Trust
