Marketing Plan for (ORANGE INC)
Sent to:
Presented by:
Date:
Part 1: Situation Analysis (SWOT)
BOTTOM
Organization Name: ORANGE INC.
Location: Victoria, British Columbia, Canada.
Years in business: 5 years
Mission & Vision Statement:
Mission: At Orange Inc we not only share, but we are also committed to working together with you in building a healthy life,
offering you portable solutions that incorporate state-of-the-art technology.
Vision: Pioneers in a healthier future for all, where our innovative and portable solutions, infused with cutting-edge technology,
integrate seamlessly into daily life, becoming indispensable companions in the pursuit of well-being.
ORGANIZATION OVERVIEW:
Administration:
Administrative and Commercial Manager: Plan, organize, direct, control, maintain optimal inventories for sales fulfillment, hire the
required personnel, update social networks with new watch designs and follow up on sales to meet established delivery times.
Accountant: Keeping the accounts of the Orange INC watchmaking and preparing taxes.
Courier: Deliver the watches to the place requested by the customer.
Current Marketing Communications Efforts:
The selection of retailers to sell the new product should take into account the price of the service-level product mix and organizational
approach. Retail distribution is the process of selling goods and services to end consumers for their benefit.
Financial Strength:
In its early days, Orange Inc., like most small businesses, was born as an initiative that was financed by the personal savings of its
sponsors. After nearly four years of presence in the market and due to its growing performance, the company recently secured funding
from the Risk Acceleration Program provided by Innovate BC, which is a Crown Agency acting on behalf of the Government of British
Columbia and is under the regulation of the Ministry of Employment, Economic Recovery and Innovation.
https://www.innovatebc.ca/programs/vap
https://fundeasly.com/resources/blog/3-sources-start-up-funding-british-columbia/
OVERVIEW OF THE MAIN PRODUCT OR SERVICE OFFERED
Smart watch that scans the body's vital parameters: heart rate, blood oxygen levels, and even has an electrocardiogram (ECG) function.
· Main product: smart watch.
· Featured Applications: Scans vital parameters such as heart rate, blood oxygen level, and electrocardiogram (ECG) function.
· It connects to an app that allows you to perform daily medical check-ups.
· Allow users to track the achievement of their health and fitness goals, such as daily exercise, steps, and calorie counting.
· Battery life of up to 30 days.
INDUSTRY OVERVIEW
Using the CREST model found in your textbook, describe the environment in which your organization operates. Be sure to
reference all the information you find.
Competitive Environment:
Groups of consumers with similar needs for goods or services are known as business forums. This emphasizes long-term relationships
between consumers and businesses. This needs to be achieved through a combination of marketing methods that include identifying user
preferences, crafting appropriate proposals, setting competitive costs, conducting promotional activities, offering products, and achieving
customer loyalty at a level comparable to brands like Apple.
Regulatory Environment:
In the commercial environment, they are defined as spaces where people who want to buy or sell something are interested in having a
need or desire in common with each other. The main objective of the boost is to establish long-term relationships between acquirers and
business entities. This requires a set of marketing strategies that include identifying consumer needs, developing attractive propositions,
setting fair prices, actively disseminating and promoting products, and attracting customers.
Economic environment:
Based on DANE figures for the year 2020, it can be seen that the gross domestic product (GDP) registered an increase of 8.7% in the
third quarter of this year compared to the previous quarter, while, in the same period of 2019, the GDP increased by 3.5%. However, the
economic activities that contributed to the 3.9% drop in GDP in the third quarter of 2020 include trade, both wholesale and retail.
Social environment (including ecological):
The customs of this place are characterized by their festive character and the relevance of personal appearance for the integration of the
various social groups, both women and men. Their lifestyle focuses on sharing moments with family, friends and colleagues. There is
always a reason to celebrate and celebrate events, whether family or professional, and in these customs the exchange of gifts is a
fundamental element.
Technological Environment:
At present, due to the Covid-19 pandemic, numerous individuals are beginning to adapt to the use of electronic traffic and make online
purchases, trusting that their orders will be delivered directly to their destination.
NERD
STRENGTHS AND WEAKNESSES are INTERNAL factors that can be controlled by the company and can include financial
and capital resources, management/employee experience, capacity for growth, brand recognition, existing networks, customer
relationships, sustainability, etc.
Look at your organization (and your product or service); Make a list of strengths and weaknesses and describe why they might
be important for future successes or failures.
STRENGTHS
1. Strengths (INTERNAL, favorable) Why is it important?
It is important to bear in mind that the sales flow is highly rotational, which
Significant financial and/or capital resources increases the investment capacity and, in this way, increases its level of
organization and, in this way, generates more jobs at the expansion level.
Strong management and/or employee
expertise
Strong brand recognition in existing markets
Established supply and/or distribution
networks
Sustainable manufacturing processes
Capacity for growth
WEAKNESSES
2. Weaknesses (INTERNAL, unfavorable) Why is it important?
Over the course of their stay in the market, they will focus exclusively on a
Limited financial resources or poor credit single goal where we can choose to expand internationally. In addition, they
rating focus on production, although the impact that this possible component can cause
to the environment has not yet been solved.
Lack of business or management experience
Lack of accreditation/certification from
regulatory bodies
Limited knowledge of new markets
High employee turnover
Bad reputation for significant waste during
manufacturing
OPPORTUNITIES AND THREATS are EXTERNAL factors that cannot be controlled by the company.
Rather, they may need to be exploited or mitigated. Using only the research done in your INDUSTRY OVERVIEW section, list
the opportunities and threats and describe why they might be important for future successes or failures.
OPPORTUNITIES
Competitive Opportunities: Why is it important?
Implementing innovative technology Because watches are often seen in not-so-flashy basic materials and applying elegance
with technology would be an important step.
Legal/Regulatory Opportunities: Why is it important?
Illegal trade and black market Components such as gold, silver, and pearls are not so easy to acquire.
Economic Opportunities: Why is it important?
Breadth and economic stability A gift that generates innovation in the market and would bring us great benefits.
Social Opportunities: Why is it important?
Attention from society It would give society the opportunity to try new things and assess whether we adapt to
them as generations progress.
Technology Opportunities: Why is it important?
State-of-the-art technology and alternative Every time the years go by, technology advances, evolves and we must also have the
models ability to take advantage of these changes and how we can access and satisfy society.
THREATS
Competitive Threats: Why is it important?
The big players in the luxury watch market It is feasible to infer that each company focuses on a slightly different market segment,
have gained economies of scale that simplify although not all of them are limited to selling watches only.
production and keep costs down. Strict quality
management and the hurdles of introducing
new products to the market are also key
elements.
Legal/Regulatory Threats: Why is it important?
Social Disturbance and Disruption The vulnerability we have experienced in our country and in the world is high and a
product of this category would be very significant for those who work illegally.
Economic Threats: Why is it important?
Suppliers seeking to influence the acquisition Sometimes, people lack control over their hope of having and, moreover, presenting
of marketed items are a factor to consider, as themselves well. At times, they may be fortunate enough to financially overdraw a
consumers tend to make decisions about high- family and social unit.
quality products, even if this comes at an
additional cost.
Social Threats: Why is it important?
The jewelry industry is in the broader realm of Depression and psychological disturbance at the community level, because they are
the jewelry industry, where various types of objects of benefit that sometimes generate frustration on the part of those who cannot
products are available to the consumer. If we achieve it.
focus on the jewellery industry, there is a
notable decrease in the number of suppliers
compared to the jewellery sector as a whole
i. Technological Threats: Why is it important?
Real estate investors act as intermediaries The anxiety and anxiety of wanting to be more on the level of others, the suffering to
mainly when watch companies do not have others through these devices.
their own storage stores. In these cases, multi-
brand stores allocate the purchase of various
products from various manufacturers.
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://repository.usta.edu.co/bitstream/handle/
11634/38130/2021astridelenarojasvillalba.pdf?sequence=1
