UNIVERSITY OF MINDANAO

College of Business Administration

Bolton Street, Davao City

In Partial fulfillment of the Requirements In

GE-11 (2655) – The Entrepreneurial Mind
MSA1 3:30 PM -4:30 PM S.Y 2023-2024

“Forge Your Best, Ignite Your Vitality”

Presented by:
Group 6

Group Leader:
Lauron, Honeylyn H. (Bachelor of Physical Education)

Members:
Castrodes, Krisheen Louise (Bachelor of Science in Nursing)
Macadangdang, Jirlyn (Bachelor of Science in Nursing)
Maputol, Jellian (Bachelor of Science in Nutrition and Dietetics)
Rama, Sheene Marie (Bachelor of Science in Social Work)

Presented to:
Prof. Maria Teresa S. Bulao

December 2023
 TABLE OF CONTENTS

Introduction ………………………………………………………………………. 3

I. Description of the proposed business …………………………………… 5

1.1 Company Name …………………………………….…............ 6
1.2 Company Logo ………………………………………………… 7
1.3 Company Slogan ……………………………………………… 7
1.4 SWOT Analysis ……………………………………................. 8
II. Proposed Services ………………………………………………………… 11
III. Target Market ………………………………………………………........... 14
IV. Competitors ………………………………………………………………… 15
V. Marketing Strategy …………………………………………………..……. 17
V.1 Service Strategy ………………………………………..……. 17
V.2 Pricing Strategy ………………………………………...……. 17
V.3 Promotion Strategy ………………………………………….. 19
V.4 Place Strategy …………………………………….…………. 20
VI Location ……………………………………………………………….……. 22
VII Management ………………………………………………………………. 27
VII.1 Organizational Structure ……………………………..……. 27
VII.2 Job Specification and Description …………………..……. 27
Vll.3 Additional Staffing ...………………………………………… 28
Vll.4 Qualifications of Officers …………………………………… 30
VII.5 Work Schedule ……………………………………..……….. 31
VII.6 Salary and Wage……………………………………………. 33
VIII Cost Production………….…….…….…….…….…….…….…................. 34
IX Action Plan ...…….…….…….…….…….…….…….…….…….…….…... 35
X References ….…….…….…….…….…….…….…….…….…….……….. 37
 INTRODUCTION

Fitness is a healthy lifestyle that includes regular exercising, a healthy diet,

and other participation in physical activities such as sports. Lack of exercise or a
sedentary lifestyle, is a well-established contributor to premature death. Research
released by The Lancet (2012), found that being sedentary and inactive causes
more deaths globally than either diabetes or cigarette smoking. In addition,
researchers discovered that the least fit individuals, as assessed by a treadmill test,
had a 500% higher chance of passing away before their time. Lack of physical
activity has a serious global health impact and diminishing or alleviating this
dangerous behavior can significantly improve health.
If the person is not athletic and does not play any sport, working out and
exercising are the best things to do instead. Thus, going to a fitness gym center to
stay healthy and fit should be the answer to the health problems caused by a
sedentary lifestyle. A fitness gym center serves as a full-service wellness hub that
provides a variety of workout equipment, professional coaching, and a community-
focused setting that promotes social interaction, mental wellness, and physical
health in its members.
According to the Korea Health Statistics of 2018, 8.3 hours are spent
sedentary time by adults in Korea who are 19 years of age or older. Of the adult
population, only 8.9% spent less than four sedentary hours, while 20.6% spent more
than twelve sedentary hours. In support, an estimated 3.2 million people worldwide
under the age of 15 die each year as a result of inadequate physical exercise, which
accounts for around 31% of the world's population. These statistics on a global scale
is a proof of workout places such as gyms to combat against sedentary lifestyle.
In addition, in the Philippines, according to the most recent Sun Life Financial
Asia Health Index, the Philippines has one of the highest percentages of people who
do not exercise frequently. These people mostly excuse their lack of time, lack of
personal desire, and the "distractions" of contemporary living. A convenient, fast, and
affordable fitness hub is suitable to accommodate some of the causes if Filipino
sedentary lifestyle.
Moreover, in Davao City, according to Padillo (2023) in a City Health Office
(CHO) official, COVID19 incidence in Davao City has reduced, while cases of

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lifestyle illnesses have increased. Heart attack, obesity, Type 2 diabetes, stroke,
hypertension, Chronic Obstructive Pulmonary Disease (COPD), and asthma are all
examples of lifestyle illnesses. By preventing lifestyle diseases, fitness-based
practices greatly lower the risk of disorders like diabetes and heart disease by
promoting nutritious eating, regular exercise, stress reduction, and enough sleep.
In conclusion, the significance of a balanced fitness strategy that includes
regular exercise, stress reduction, enough sleep, and healthy lifestyle choices cannot
be overstated, as it significantly lowers the risk of diseases like diabetes and heart
disease. A healthy, fit person is less likely to develop long-term illnesses, and when
under pressure, a healthy mind responds more effectively. One's level of self-
confidence rises, and the body's enhanced immunity allows it to combat malignant
cells. Lastly, regular exercise reduces the severity of health problems – emphasizing
the importance of fitness gyms.

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I. DESCRIPTION OF THE PROPOSED BUSINESS

Fitness gyms are almost everywhere but VitalityForge Fitness Gym is here
to change the game and revolutionize the fitness industry. Committed to help
everyone by offering an affordable and accessible place to become healthy and
achieve the body you aspire to have. This is not just a just a place to work out but
also a place where community meets health and health meets the best version of
you. Becoming healthy should not be expensive and we understand the need and
the struggles of people, thus, we are centered around a family-friendly and a budget-
friendly environment. Variety of offers and membership options, with special rates for
young and old people, and flexible payment plans that help ease the burden of cost.
VitalityForge Fitness Gym is not just a gym but a place of great transformation:
transforming the old into something new, and traditional into modernity.

The road to fitness is narrow but it does not mean you have to walk alone.
Thus, VitalityForge offers great deals of benefits if you are a certified member. You
will have the opportunity to be taught by a professional trainer and undergo fitness
programs the trainers personally created to cater your needs. In contrast, we also
offer workout plans for people who wants to do their workouts independently. Both
offers are free of additional charge. In addition, basic nutrition workshops and
planning is also offered to everyone are a certified member.

This fitness gym is suitable for all ages and genders. Our cutting-edge
strength and cardio training apparatus are all designed taking into consideration the
needs of all members, promoting diversity and efficiency for everyone. VitalityForge
goes beyond traditional fitness programs. Our facility incorporates wellness activities,
such as mindfulness training, stress management classes, and mental health
education workshops. In order to make fitness accessible for parents and families,
we also provide child care services and fitness classes.

Our on-site café offers a selection of nutritious snacks, smoothies, and drinks
to meet your post-workout nutritional requirements. This improves the whole member
experience and encourages a holistic approach to health that goes beyond exercise.

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 Through free or inexpensive community exercise classes, fitness challenges,
and partnerships with nearby companies, we foster a sense of community. This
dedication to community involvement is consistent with our goal of developing a
fitness hub where people can thrive in unison.

In addition, the floor area of the gym in the first floor is 30m x 25m or 750sqm.
The same floor area for the second floor.

VitalityForge workout Gym is a destination for life-changing experiences

rather than just a workout center. Our personalized workout approach, combined
with our commitment to affordability and community well-being, will position us as the
area's go-to fitness destination. We cordially encourage you to participate with us in
promoting a livelier and healthier neighborhood by utilizing VitalityForge Fitness
Gym's exceptional services.

1.1 COMPANY NAME

“VitalityForge Fitness"

In the context of a fitness center, "vitality" denotes a state of strength, activity, and
energy; it emphasizes not only physical strength but also liveliness and vitality.

"Forge" describes the process of forming something with commitment and work;
when applied to fitness, it suggests a deliberate and transformative process where
individuals actively work to shape their health and fitness.

The term "fitness" is a straightforward way to express the establishment's primary

objective, which is physical health, strength, and wellness.

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1.2 COMPANY LOGO

VitalityForge Fitness Hub is poised to be a cornerstone in the local fitness

community, offering a comprehensive and enriching fitness experience. We are
committed to promoting health, fostering community, and helping individuals
transform their lives through fitness. Our goal is to create a welcoming environment
for all fitness levels, promoting physical well-being, mental health, and a sense of
community. We offer a range of fitness programs, cutting-edge equipment, and
expert guidance to help members achieve their health and fitness goals. We came
up with the mix colors of Red, Orange and Yellow because aside from those are
catchy colors combination it represents our different strategies to make our
customers satisfied with our business. The logo has a bodybuilder of a woman and a
man that represents our business offer for all gender because we want to attract
more customers that this business is for all. At the center, we include a dumbbell
which is one the equipment and a shield which represents a masculinity.

1.3 COMPANY SLOGAN

“Forge Your Best, Ignite Your Vitality”

The slogan "Forge Your Best" emphasizes a dedication to growth and

progress on a personal level. It motivates people to actively create their best selves
by perseverance and commitment. It represents the idea that everyone can become
the best version of themselves by persistent work, willpower, and a dedication to
lifelong learning. The use of "Forge" highlights the transformational aspect of the
path towards one's ideal self while instilling a sense of strength and perseverance.

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 The theme of "Ignite Your Vitality" is the stimulation of wellbeing, health,
and energy. It alludes to a life-changing adventure in which people exercise and
discover that their vitality and life force have been revitalized. It creates participation
in pursuits that improve a person's general vitality, energy, and well-being in addition
to fostering physical fitness. It conveys the idea in which the fitness experience
provided at VitalityForge Fitness Hub is more than just working out; rather, it's a
catalyst for boosting and igniting one's vitality in a variety of spheres of life.

Overall, the slogan provides a strong message. It encourages people to

actively mold their best selves in order to promote development and progress. It also
offers an experience that ignites a sense of vigor and well-being, going beyond
simple exercise. The reference to the "VitalityForge Fitness Hub" serves to
emphasize that this adventure is taking place in a central location with a focus on
community and overall fitness and well-being.

1.4 SWOT ANALYSIS

With a mission to change the fitness experience, VitalityForge Fitness Gym

wants to transform the sector by offering easily accessible and reasonably priced
health solutions. We examine the internal and external factors, including
opportunities and threats, that have shaped VitalityForge's journey in this SWOT
analysis. This analysis offers an essential strategic overview for navigating the ever-
changing fitness industry. From its inclusive approach to fitness and personalized
programs to potential challenges of limited brand recognition and geographic reach.

STRENGTHS WEAKNESSES
 There are accessible and  Relatively new to the market and
reasonably priced gyms for all does not yet have a well-
ages and genders. established brand.
 Numerous membership choices  Restricted geographic reach in
and adaptable payment comparison to more established
schedules. rivals.
 Inclusive strategy with  Potential difficulties in continuing
discounted prices for senior to provide high-quality services at

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 citizens and the students a reasonable price.
 Members receive individualized  Reliance on participation in the
exercise programmers and local community for success.
access to qualified trainers.
 Holistic approach to health that  Little starting money for intensive
includes child care and wellness advertising and promotion.
programs.
 Healthy drinks and snacks are  Dependence of the vast majority
served in the on-site café to of members on a certain
provide members with a demography.
complete experience.
OPPORTUNITIES THREATS
 Expanding fitness market and  Fierce rivalry between reputable
raising wellness and health fitness facilities and gyms.
consciousness.
 Chances for growth to reach new  Economic downturns have an
populations and markets. impact on disposable income for
costs related to fitness.
 Collaborations with surrounding  Variations in fitness preferences
businesses to provide members and market trends.
with extra perks.
 Inexpensive workout solutions  Modifications to regulations
are in higher demand, particularly impacting the fitness sector.
among students.4. Modifications
to regulations impacting the
fitness sector.
 Growing popularity of group  Difficulties in continuing to
exercise courses and programs provide high-quality service as
with a community focus. the gym grows.
 Growing popularity of at-home  Health issues affecting public
exercise regimens presents a spaces and gym participation.
chance for equipment rental
businesses.

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  A focus on kid-friendly programs  Possible harm to gym
that complement fitness fads that memberships caused by fitness
are family-oriented. challenges.

II. PROPOSED SERVICES

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1. Main Services:

 Fitness Gym: offers top-notch facilities and equipment for all member
workout needs, accompanied by comfortable on-site accommodation to
ensure a seamless and convenient fitness experience. With the inclusive
service, member can break a sweat and relax in style, all under one roof. It's
available in Monday-Sunday from 8am-5pm.
 Group fitness classes: include group fitness classes in your membership
package to give members an affordable option to work out with a trainer
without having to pay extra. It will provide a fun and motivating atmosphere.
Joining the community like-minded individuals and challenge themselves to a
new level of fitness in a supportive group setting. Providing all gym equipment
and this will accommodate 10 members/person per session. Serve on
Wednesday-Friday from 8am-11am.
 Personalize Fitness Program: customized exercise regimens created by
licensed trainers to achieve specific objectives, such as increasing overall
fitness, gaining muscle mass, or losing weight. The purpose of this program is
to have an instructor to watch their progress. They will serve in 1 month and
start the day of Monday-Friday from 1pm-5pm.

1.1 Other Services:

 Café and Nutrition Bar: These will be on-site café providing nutrition drinks,
smoothies, snacks to enhance recovery, drinks to fuel their workouts and
nutrient-packed salads. It will be tailored to meet the dietary preferences and
requirements of gym-goers, offering gluten-free, vegan, and low-calorie
options to accommodate various nutritional needs. To provide healthy food
helping the members to balance and enhance the recovery of exercise. Serve
on Monday-Sunday from time to 8am-11am and 1pm-4pm.
 Student and Elderly Discounts: Make fitness more affordable for individuals
on a limited budget by offering discounted fees to students with valid ID.
Allowing the students to access the state-of-the-art facilities, equipment and
classes or group exercise programs at prices that fit to their budget and to

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 promote the student's overall wellbeing and healthy lifestyle within a budget-
friendly framework. It serves Saturday-Sunday because that day is the time,
they are mostly free and it will start at 8am-3pm.
 Community Workouts: without a gym membership, host low-cost or free
community training sessions in nearby parks or public areas to encourage
physical fitness and community involvement. To encourage the community to
have a new level of fitness, ultimately leading to greater long-term success
and creating friendship. It will provide an instructor to facilitate the community
workout using DIY and basic equipment, on Sunday from 6am–9am.
 Community Partnership: to give members more value without raising prices,
work with nearby companies to negotiate discounts on wholesome food
options, supplements, or wellness services, it will allow the individuals on a
tight budget to prioritize their health and wellness. Aiming to empower the
individuals to take charge of their health and well-being, regardless of their
financial situation. It serves from Thursday-Saturday at 12am-3pm.
 Child-friendly Programs: to accommodate parents and families, childcare
services and suitable for children fitness sessions are offered. To encourage
the children to have good habits and values using the fitness gym. Also, it will
encourage the families to ensure they have a parent and children can bond
while staying active and leading a healthy lifestyle. Accommodate an
attending personal or babysitting for children every Tuesday-Thursday from
8am-11am and 1pm-3pm.

1.2 Schedule of Services:

 Fitness Gym
Monday-Sunday, 8am-5pm
 Group Fitness Classes
Wednesday-Friday, 8am-11am
 Personalize Fitness Program
1 month, Monday-Friday, 1pm-5pm
 Cafe and Nutrition Bar
Monday-Friday, 8am-11am and 1pm-4pm
 Student and Elderly Discounts

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 Saturday -Sunday, 8am-3pm
 Community Workouts
Sunday, 6am-9am
 Community Partnership
Thursday-Saturday, 12am-3pm
 Child-Friendly Programs
Tuesday-Thursday, 8am-11am and 1pm-3pm

IIl. TARGET MARKET

The target market for VitalityForge Fitness Hub is broad and comprehensive,

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encompassing a range of demographics. It serves working professionals looking for
all-inclusive wellness services and flexibility in their exercise regimens. Parents and
families alike discover a nurturing atmosphere complete with kid-friendly amenities
and family membership choices. Fitness aficionados are attracted to the community-
focused environment and variety of workout alternatives. Reasonably priced workout
options that match their busy schedules are advantageous to students. VitalityForge
is a haven for wellness seekers seeking a comprehensive approach to health that
encompasses mental and emotional well-being. The locals who live close to the
fitness hub are looking for a warm, friendly place where they may meet their fitness
objectives. Corporate wellness initiatives are geared toward companies that want to
improve employee health. Fitness lovers have access to virtual possibilities, while
newcomers in fitness receive individualized plans and introductory classes.
Customized exercise programs that encourage balance and mobility are ideal for
active seniors. VitalityForge wants to increase its community reach by collaborating
with ambassadors and influencers in the area, establishing a lively and encouraging
fitness hub for people of all fitness levels and backgrounds.

lV. COMPETITORS

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 The primary competitors are based on the location of the business
proposed. The competitors establish a good quality of services and amenities
to attract the customers and they have different qualities to make their
customers stay at their fitness gym. But our fitness gym will provide a high
quality of services that will make the customer satisfied.

Name: Anytime Fitness Center

Competitive Services: Provide a flexibility
schedule that will motivate and support the
members.

Location: 2F, SM City Davao, Quimpo Blvd, cor Tulip

Dr, Ecoland

STRENGTHS WEAKNESSES

- Convenient 24/7 access features - Limited Space

- State-of-the-Art Equipment - Potential Noise and Disturbance

- Clean and Welcoming Environment - Limited Parking Availability

Name: Beefit Gym

Competitive Services: Provide a wide range

of fitness classes led by certified instructors.
STRENGTH WEAKNESSES
Location: Matina Aplaya Rd, Talomo, Davao City
- State-of-the-art facilities - Equipment Availability

- Certified trainers - Limited Group Fitness Classes

- Friendly and Welcoming Atmosphere: - Inadequate Parking Space

warm and supportive environment, staff,
and trainers approachable.

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 Name: Strive Fitness Davao
Competitive Services: Comprehensive
range of services that cater to different
fitness needs and preferences

Location: 3rd Floor JJEY Bldgy, Tulip Dr, Davao

City

STRENGTH WEAKNESSES

- Qualified and Experience Trainers - Lack of Privacy

- Convenient Location - Noise and Disturbance: because

of the location
- Variety of Fitness Classes - Limited Space

Competitive Edge

Vitality Fitness Gym offers an unmatched competitive edge by providing

affordable fitness solutions for customers. Our gym membership prices are highly
competitive and significantly lower than other fitness centers in the area, allowing
customers with varying budgets to experience top-quality facilities and amenities at
an affordable cost. Moreover, we prioritize customer satisfaction by offering
customizable membership plans and flexible payment options, ensuring that
individuals from all income brackets can enjoy their fitness journey with us. With our
affordable pricing structure, Vitality Fitness Gym stands out as the go-to destination
for those seeking a cost-effective yet comprehensive fitness experience.

V. MARKETING STRATEGY
A marketing strategy is a long-term outlined plan that helps a business to
achieve its objectives by identifying client demands and developing a unique, long-
lasting competitive advantages. A business overarching strategy is used for

16
attracting potential clients and winning them over by goods and services. It covers a
big-picture messaging to achieve and communicate a sustainable competitive
advantage over rival companies by understanding the needs and wants of the
costumers.

1. Service Strategy
Facilities/Services Prices
Affordable Membership - Monthly: ₱1,199.99
Plans - Annual: ₱14,199.99

Group fitness classes - Included in membership

- Non-members: ₱299.99 per class
Student/Elderly Discounts - Monthly: ₱799.99
- Semester (4 months): ₱3,199.99
Child-friendly Programs - Childcare Services: ₱599.99 (per month)
- Children's Fitness Session (per month):
₱699.99
Personalize Fitness - Included in membership
Program - Personal Training Sessions (Non-members per
month) ₱999.99
Café and Nutrition Bar - Snacks and Smoothies: ₱99.99 - ₱199.99
- Nutrient-packed Salads: ₱99.99 - ₱299.99
Total Packages: Monthly Package (Non-member): ₱4,199
Annual Package (Non-member): ₱50,399
Monthly Package (Member): ₱3,699
Annual Package (Member): ₱44,399

Note: This is the rate and the estimated prices of the facilities

2. Pricing Strategy
A business can vary in pricing strategy to establish the best price for a
product or services. It helps the business to maximize profits and shareholder value
while considering consumer and market demands. In our business we used to kinds

17
the pricing strategy;

2.1 Valued-based Pricing

Value-based pricing is a strategy that involves basing your prices on how the
customer will perceives the value of your product and services. With this, we hope to
make it possible for every customer to benefit from VitalityForge Fitness Hub
services through the packages and discounts that we provide and at a price that is
lower than the cost per service, which would encourage more customers to avail the
services we offer. Our pricing system will be going to be based on what is obtained
in the industry, we don’t intend to charge more and we don’t intend to charge less
than what our competitors charge their members. The pricing will be moderate and
on par with competitors so the customers feel they receive value and satisfaction
when purchasing the services.

2.2 Pricing Discounts

 New Year Promotions (January):
Special Promotions: ₱1,499.99 for a bundled package including personalized
fitness programs.
 Summer Fitness Challenges (April - June):
Outdoor Group Classes: ₱399.99 per class.
Student Discounts: ₱999.99 for a summer membership.
 Holiday Wellness Packages (November - December):
Holiday Wellness Package: ₱2,999.99, including fitness programs, nutrition
workshops, and relaxation services.
 Anniversary Celebration (Month of Launch):
Loyalty Rewards: Exclusive discounts and perks for long-time members.
 Membership Renewal Promotion: ₱8,999.99 for an annual renewal.
 Wellness Retreats (Bi-annual):
Wellness Retreat Package: ₱5,999.99 for a weekend retreat, including
fitness activities and wellness workshops.
 Seasonal Café and Nutrition Bar Specials:
Seasonal Nutrition Bar: ₱79.99 with special ingredients.
Post-Workout Recovery Drink Promotion: ₱149.99 for a seasonal special.

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3. Promotion Strategy
In today’s digital age, having a strong online presence is essential for any
business. Digital marketing allows to reach a larger scale of audience and attract
potential gym members by targeting their specific interests and preference.
Advertising our company with the help of technology and internet, the existence of
our VitalityForge Fitness Hub in social media will give easy access to the customers
to contact us for queries and to learn more about the services we provide and offer.
a. Facebook

b. Twitter

c. Poster

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4. Place Strategy
VitalityForge Fitness Hub can be accessed though:

1. Walk-in Clients
Walk-in clients or guest customers, these are the people who
visited the company personally who does not have an appointment are
allowed to come and inquire inside for the business services offer,
terms and condition, and guidelines as long the clients visited within
the office hours of the company.
 Referred Clients
These are the clients who is recommended by an existing
member of the facility or partnered agency that encourages or
expressed customer to advocate on behalf of your business. This type
of client is essential for they leverage the trust established between
clients and their networks.

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  Reached-Out Clients
These are the clients that is personally being reached by the
company itself or the workers to offer them services that they need. It is
some of the most effective way to reach new customers. This type of
client is possible since some of them are too shy reached out or ask for
help which the company is willingly to provide them.

Vl. Location

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Gen. Douglas Mc Arthur Hwy, Matina, Davao City, Davao del Sur 8000,
Philippines

VitalityForge Fitness Hub

Floor Plan (First Floor)

20 meters

15 meters

Second Floor

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 20 meters

15 meters

Building (Exterior)

Gym Area

23
Receiving Desk

Comfort Room/ Shower Room

24
Parking Area

Children’s Lobby

25
Vll. Management

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 VITALITY FORGE FITNESS HUB. The Vitality Forge Fitness Hub
management team consists of hardworking professionals who’s dedicated and will
prioritize the health and physical improvement of our clients for the success and
bitterness of our hub.

1. Organizational Structure

2. Job Specification and Description

These Managerial positions will work as a team to ensure the success

operation of the Vitality Forge Fitness Hub and the satisfaction of every client when it
comes to their physical and health improvement.

2.1 Operation Manager/Professional Coach (Honeylyn Lauron) - A strong

sense of strategy, great leadership abilities, and a passion for physical fitness
and developing a plan, enhancing output, acquiring supplies and equipment,
and guaranteeing adherence.

2.2 Gym Manager (Jirlyn Macadangdang) - The gym manager oversees the
daily operations of a fitness facility, and they are responsible for making a

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 positive environment for every and staff. Excellent customer service and
handling member inquiries or any concerns from the clients.

2.3 . Health Coaching (Krisheen Castrodes) - plays a crucial role in supporting

individuals in achieving their health and wellness goals, they should conduct
assessments to understand client’s current health status, lifestyle and
wellness goals.

2.4 . Personal Trainer (Sheene Marie Rama) - The ones who work closely with
the clients to guide and help them achieve their wellness through creating
fitness activities. The personal trainer gives motivation to the members that
can help them continue on achieving their wellness goals, they are also the
ones who give instructions and demonstrations for the guidance of each
member.

2.5 . Registered Nutritionist & Dietitian (Jellian Maputol) - provides expert

nutrition plans and advice for clients and staff, also provides nutrition
counseling to promote healthy diet and practices for every member.
Nutritionist & Dietitian also promotes health initiatives including implementing
strict diet policy towards staff and members to help them achieve their specific
goals in the gym.

3. Additional Staffing

 (3) Fitness Instructor- Conduct fitness assessments to determine a

member's
fitness level, and they can track progress to set goals for what is lacking.
Fitness
instructors should also know how to conduct basic first aid and CPR for
emergency purposes.
 (1) Physical Therapist- Physical Therapist who works in the fitness gym
often
focuses on preventive care and injury management. They are the one who’s

28
 certified to conduct CPR and first aid in response to emergencies.
 (2) Security Guard- Assigned to ensure a safe and secure environment for
every individual inside and outside the gym facility. They played a crucial role
in maintaining peace and security, and also, they are the ones who prevent
unauthorized access.
 (2) Maintenance Worker- Ensuring the cleanliness of the entire gym facility,
they perform regular cleaning tasks and disinfecting the surfaces in gym
areas.
Maintenance workers conduct inspection and maintenance for every gym
equipment to make sure that it is well-functioned when used by the clients
 (1) Finance Manager- Oversee all the financial operations, including
budgeting, strategic financial plans, and financial analysis. They record all the
in and out of the money inside the facility, where the money goes and what is
the purpose. Financial manager controls expenses while maintaining service
quality and client’s satisfaction.
 (1) Café Manager- Oversee the daily operation of the café. They should
ensure an excellent customer service to satisfied the clients. This office is a
combination of both leadership and operational skills.
 (3) Café Server- Responsible for taking orders, serving food beverages, and
ensuring that customers have an enjoyable and satisfying visit to the café.
Should also set up and maintain organized tables.
 (1) Cashier- Provide accurate transaction processing while delivering
excellent customer service. They should handle cash, credit card, and mobile
payment transactions efficiently. Should provide information regarding menu
items, prices and promotion.
 (2) Baristas- Play a crucial role in creating and enjoyable experience for
customers by preparing and serving high-quality coffee and other beverages.
They ensure consistent flavor and preparation of all beverages that will be
served.
 (2) Childcare Attendant- Will be essential in giving our members' children a
secure, entertaining, and stimulating environment. Supervising activities,
making sure the area is safe, and ensuring the kids have a good time are all
part of the responsibilities.

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 Note: Overall total of staffs is 22

Staff and Employees Number

Fitness Instructor 3
Physical Therapist 1
Security Guard 1
Maintenance Worker 2
Finance Manager 1
Café Manager 1
Café server 3
Cashier 1
Baristas 2
Childcare Attendant 2
Total 17

4. Qualifications of Officers
4.1. Operation Manager
● Degree holder in Business Administration and Sports
Management.
● Should have experience in Operations Management, particularly
within the fitness or health industry is valuable.
● Should possess management and leadership skills.
● Excellent organizational and communication skills.
● Should have knowledge of the fitness industry including an
understanding of gym operations and safety regulations.
4.2. Gym Manager
● A Bachelor of Science in Business Administration degree and
license holder

30
 ● Experience as Assistant Manager or Fitness Supervisor is a
must.
● Should possess problem-solving skills.
● Should provide excellent customer service.
4.3. Personal Trainer
● Holding a degree related to physical fitness.
● Should have experience as personal trainer with relevant
certifications
● Should know how to perform CPR and basic First-aid for safety
purposes only.
● Show patience and empathy in working with every client.
4.4. Health Coaching
● A degree holder related to health and sciences education.
License holders had a great advantage.
● Previous experience as a health coach.
● Have the ability to establish a positive environment with clients.
● Should possess collaboration skills and Interpersonal skills.
4.5. Registered Nutritionist & Dietitian
● A degree and License holder of Nutrition and Dietetics.
● Practical experience in the clinical setting is required.
● Should have knowledge with regards to the fitness industry
including exercise routines.
● Skills in educating clients with proper diet and healthy meal plan.
● Have the ability to conduct one-on-one nutritional counseling
sessions with clients.

5. Work Schedule
The Fitness Gym Center will operate from 9:00 A.M to 5:00 P.M. This schedule
shows the weekly schedule of each position. The Fitness Gym Center is open
Mondays to Fridays.

Position MON TUE WED THUR FRI SAT SUN

Operations 9:00 9:00 9:00 9:00 9:00 Off 9:00

31
Manager/Professional A.M- A.M- A.M- A.M- A.M- A.M-
Coach
5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Gym Manager 9:00 9:00 9:00 9:00 9:00 9:00 Off

A.M- A.M- A.M- A.M- A.M- A.M-
5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Personal Trainer 9:00 9:00 9:00 9:00 9:00 Off 9:00

A.M- A.M- A.M- A.M- A.M- A.M-
5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Health Coach 9:00 9:00 9:00 9:00 9:00 Off 9:00

A.M- A.M- A.M- A.M- A.M- A.M-
5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Registered 9:00 9:00 9:00 9:00 9:00 9:00 Off

Nutritionist & A.M- A.M- A.M- A.M- A.M- A.M-
Dietitian
5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Fitness Instructor 9:00 9:00 9:00 9:00 9:00 9:00 Off

A.M- A.M- A.M- A.M- A.M- A.M-
5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Physical Therapist 9:00 9:00 9:00 9:00 9:00 Off 9:00

A.M- A.M- A.M- A.M- A.M- A.M-
5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Security Guard 9:00 9:00 9:00 9:00 9:00 Off 9:00

A.M- A.M- A.M- A.M- A.M- A.M-
5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Maintenance Workers 9:00 9:00 9:00 9:00 9:00 9:00 Off

A.M- A.M- A.M- A.M- A.M- A.M-

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 5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Receiving Personnel 9:00 9:00 9:00 9:00 9:00 9:00 Off

A.M- A.M- A.M- A.M- A.M- A.M-
5:00 5:00 5:00 5:00 5:00 5:00
P.M P.M P.M P.M P.M P.M

Service Workers 9:00 9:00 9:00 9:00 9:00 9:00 Off

A.M- A.M- A.M- A.M- A.M- A.M-
- Café Manager
5:00 5:00 5:00 5:00 5:00 5:00
- Café Server P.M P.M P.M P.M P.M P.M
- Baristas
- Cashier
- Child Care Attendant

6. Staff Salary and Wage

TITLE Monthly

Operation Manager 30,000 Php

Gym Manager 15,000 Php

Personal Trainer 15,000 Php

Health Coaching 20,000 Php

Registered Nutritionist & Dietitian 25,000 Php

Fitness Instructor 15,000 Php

Physical Therapist 25,000 Php

Security Guard 8,000 Php

Maintenance Workers 8,000 Php

Finance Management 20,000 Php

Receiving Personnel 10,000 Php

Café Manager 15,000 Php

Café Server 8,000 Php

33
Cashier 10,000 Php

Baristas 10,000 Php

Child Care Attendant 15,000 Php

TOTAL # OF WORKERS: 22 TOTAL SALARY: 249,000 Php

Vlll. COST PRODUCTION

STARTING ASSETS AMOUNT

FUNDING PLAN ₱ 15 ,000.00

Rental Fee (Building)

GYM EQUIPMENTS
Bench Press, Treadmill, Ab Roller, Kettle ₱ 650,000.00
Bells, Dumbbells, Spin Bike, Stair Climber,
Rowing Machine, Barbells

APPLIANCES
Television, AC Dispenser, Computer Sets, ₱500,000.00
Refrigerator

FURNITURE ₱200,000.00
Sofa Set, Tables, Chairs

CHILDCARE MATERIAL
Childcare Materials for Children’s Lobby ₱50,000.00
(Toys, Learning Materials, Floor Mats)

UTILITY AND MAINTENANCE

Toilet Paper, Towels, Hand Soap, Cleaning ₱20,000.00
Agents (Alcohol, Bleach etc)

34
lX. ACTION PLAN
# GOAL DESCRIPTION

1 Analysis and To find trends, rivals, and business possibilities in the

Research on the fitness sector, do in-depth market research. Examine
Market the target audience's fitness interests and
demographics.
2 Businesses Planning Create a thorough company plan that includes the
target market, services provided, pricing strategy,
marketing plan, and financial predictions in addition to
the purpose and vision. This strategy will function as
the company's road map.
3 Improvement of Evaluate and improve the fitness hub's amenities to
Facilities make sure it has cutting-edge machinery, aesthetically
pleasing design, and a friendly vibe. Think about
setting aside specific areas for various forms of
exercise.
4 Legal and Make sure that the establishment of a fitness center
Regulatory complies with all applicable laws and regulations. This
Compliance entails acquiring the required licenses and permissions
as well as following all health and safety guidelines.
5 Digital Visibility and Make the website for the fitness center as user-friendly
Marketing and search engine friendly as possible. Put into
practice a comprehensive digital marketing plan that
includes online advertising, content marketing, and
social media efforts.
6 Facility Design and Plan the fitness hub's interior design to maximize
Equipment available space and foster a welcoming environment.
Acquisition Purchase cutting-edge exercise gear, making sure it
suits the wide range of demands of the intended
audience.
7 Membership Plans Improve and launch customizable membership
and Costs packages that appeal to a range of consumer types.
Use exclusive offers, rebates, and referral schemes to
encourage memberships.
8 Wellness Activities Increase the availability of rehabilitation choices, stress
and Services management classes, and nutrition advice. Work
together with wellness professionals to improve the all-

35
 encompassing services.
9 Technology Examine how fitness technologies, such as wearables,
Integration internet platforms, and smartphone apps, can be
integrated. This improves communication, tracking,
and member involvement.
10 Corporate Form alliances for corporate wellness initiatives with
Partnerships nearby companies. Provide companies that are
interested in enhancing employee wellness with
specific packages and services.
11 Pre-Sale Marketing To create excitement and draw in the first members,
Campaign start a pre-sale marketing campaign. To build
anticipation, use email marketing, social media, and
local connections.
12 Partnerships with Work together to promote the upcoming fitness hub
Local Influencers with local leaders or fitness influencers. Their support
may generate buzz and authority.
13 Safety and Health Create and disseminate explicit health and safety
Procedures procedures, taking into account any outside influences
such public health issues. Make sure the members are
in a clean, safe environment.
1. Action Plan for the Initial Stages of the Business

# GOAL DESCRIPTION

1 Staff Management Make sure employees follow safety procedures and

provide excellent customer service by providing them
with ongoing training and supervision. Encourage a
motivated and upbeat work atmosphere to improve
team output.
2 Constant Marketing To draw in new members and hold onto current ones,
keep up a steady marketing campaign. Make use of
social media, digital marketing, and community
collaborations to maintain VitalityForge's prominence.
3 Integrate wellness Easily include dietary advice, stress-reduction
services techniques, and rehabilitation programs into daily
operations. Make sure these services successfully
support exercise regimens.
4 Financial Track revenue sources, keep a careful eye on financial
Management performance, and efficiently control spending. Examine
financial records on a regular basis, and change your
budget as necessary.
5 Assurance of Quality Put quality control procedures in place to guarantee
the best fitness service standards. Evaluate the
cleanliness, general facility upkeep, and equipment
performance on a regular basis.
6 Member Feedback Work with members to create an ongoing feedback
Loop: loop. Get opinions about the overall experience, the
services, and the classes. Make wise decisions with
this knowledge in mind to ensure ongoing progress.

36
 7 Bigger Picture: The Fitness Hub aims to expand in other parts of the
Business Expansion city to reach out other Fitness enthusiast and gym
goers.
2. Action Plan when the Business is already Operating

X. REFERENCES

Ken, R. Philippines Fitness Service Market Outlook to 2023—By Revenue Streams

(Membership Fee and Personal Training), by Membership Subscription
Package (1 Month, 3 Months, 6 Months & 12 Months), By Regions (Luzon,
Visayas, and Mindanao), and by Gender; Ken Research: Haryana, India,
2019.
Ong, A. K. S., Prasetyo, Y. T., Bagon, G. M., Dadulo, C. H. S., Hortillosa, N. O.,
Mercado, M. A., Chuenyindee, T., Nadlifatin, R., & Persada, S. F. (2022).
Investigating Factors Affecting Behavioral Intention among Gym-Goers to
Visit Fitness Centers during the COVID-19 Pandemic: Integrating Physical
Activity Maintenance Theory and Social Cognitive
Theory. Sustainability, 14(19), 12020. https://doi.org/10.3390/su141912020

Padillo, M. (2023). Lifestyle diseases on the rise. Edge Davao.

https://edgedavao.net/latest-news/2023/01/28/lifestyle-diseases-on-the-
rise-2/?fbclid=IwAR3CvPZIR-
0xsJF1uHs4DAFNgYrh9WgGwdqNEayPjqNmHOdrA24x_4WBZAA

Philippines Fitness Service Market Research Report, Industry Research Report,

Market Major Players, Market Revenue- Ken Research. (n.d.).
Www.kenresearch.com. https://www.kenresearch.com/healthcare/general-
healthcare/philippines-fitness-service-market/209973-91.html

Statistics Korea. Korea health statistics 2018: Korea National Health and Nutrition
Examination Survey (KNHANES VII-3) Daejeon: Statistics Korea; 2018

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