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MCA Business Communication

This course aims to help students gain conceptual knowledge of communication in a particular sector and apply communication tools to decision making. It also focuses on developing employable skills for roles in communication. Upon completing the course, students will be able to demonstrate understanding of legal concepts related to communication, take appropriate decisions using strategic management knowledge, analyze the evolution of communication frameworks, and integrate communication management and ethics concepts. The course content covers various communication skills, types of communication, ethics models and theories, verbal and non-verbal communication skills. Students will be evaluated through quizzes, assignments, presentations and exams.

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348 views2 pages

MCA Business Communication

This course aims to help students gain conceptual knowledge of communication in a particular sector and apply communication tools to decision making. It also focuses on developing employable skills for roles in communication. Upon completing the course, students will be able to demonstrate understanding of legal concepts related to communication, take appropriate decisions using strategic management knowledge, analyze the evolution of communication frameworks, and integrate communication management and ethics concepts. The course content covers various communication skills, types of communication, ethics models and theories, verbal and non-verbal communication skills. Students will be evaluated through quizzes, assignments, presentations and exams.

Uploaded by

usless018
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Course Objectives 1. Students will demonstrate conceptual domain knowledge of the sector.

2. Students will apply communication-support tools to decision making in sector.

3. Students will apply conceptual knowledge of communication in sector in an integrated manner.

4. Students will demonstrate employable and deployable skills for appropriate roles in
communication

Course Outcomes On completion of this course, the students will be able to

CO1. Students will demonstrate a clear understanding of the legal concepts related to
communication and its importance in the concerned sector.

CO2. Students will be able to take appropriate decisions related to communication by apply strategic
management knowledge.

CO3. Students will be able to analyses evolution of communication framework in media and is role in
democratization process.

CO4. Students will integrate the conceptual connection between communication management and
Ethics.

Description Course Content:

Unit 1: Communication skills in Business Management Importance of communication skills in


Business Management.

Types of communication: the media and tools of communication.

The Communication Process.

Barriers and Gateways to communication.

Ethics. Ethical models and Theories.

Professional and Personal Ethics, Ethical Decision-Making Matrix and Model, Personal language and
body language.

Unit II: Types of communication Types of managerial speeches:

Occasional speech; thematic speech. Para language; group discussions, meetings, seminars, and
conferences.

Art of facing interviews in: selection or placement, appraisal,


Group Communication in: disciplinary committees and exit interviews.

Formats for business letters and memos: routine type; sales promotion, bill collection.

Formats for business letters and memos: disciplinary action; persuasive messages; negative
messages.

Unit III: Ethics Job application, preparing a professional resume and cover letter, follow-up messages
and letters. Internal communication through: memos, minutes, notices, circulars. Writing effective
Business Reports; Digital Communication.

Unit IV: Types of Ethics, Theories, models PowerPoint preparation, Recruitment and Employment
Correspondence Drafting the Employment Notice, Job Application Letter; Curriculum Vitae/
Resumes; Joining Interview; An offer of employment; Job Description; Letter of Acceptance, Letter of
Resignation and Promotion, Testimonials and References, Business and Social Etiquette Professional
conduct in a business setting: workplace hierarchy; the proper way to make introductions;

Unit V: Verbal and Non-verbal Communication

Use of courteous phrases and language in the workplace.

Professional Image: appropriate business attire, Telephone Etiquette; Table etiquette

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination

Scheme: Components Internal Mid Term ESE Total Weightage (%) 30% 20% 50% 100% Relationship
between the Program Outcomes (POs), Program Specific Outcomes and Course Outcomes (COs)
CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PSO1 PSO2 CO1 CO2 CO3 CO4 Average 1.
WEAK 2. MODERATE 3. STRONG

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