Understanding the impact of federal bans on flavors in adults who use

e-cigarettes.

Aims & Hypothesis:

Aim 1: To evaluate the impact of hypothetical federal flavor bans on
e-cigarette users and dual users.

Exploratory Aims:
To explore the association between e-cigarette flavor use and existing state bans.
To explore the association between tobacco e-cigarette flavor use and
variation by gender.
To explore the association between e-cigarette flavor use and living status.

Hypothesis:
E-cigarette users who exclusively use e-cigarettes are more likely to indicate being
impacted by legislative bans on flavors in comparison to those who are dual users.

Exploratory:
The response to legislative bans on e-cigarette users may vary by type of flavor
used.
Individuals who have more preference for tobacco flavor are less likely to indicate
quitting e-cigarettes upon implementation of legislative bans in comparison to
those who prefer non-tobacco flavored e-cigarettes.
The patterns of response to legislative bans may differ by living arrangement in
young adults.

Analysis & Results:

The analysis of the focus group discussion aligns with the hypothesis that e-
cigarette users who exclusively use e-cigarettes are more likely to indicate being
impacted by legislative bans on flavors compared to dual users. The identified
themes and subthemes provide insights into the various aspects of vaping,
including user preferences, health impacts, marketing strategies, and reactions to
potential legislative actions.
1. Product Characteristics:
a. DEVICE TYPE: This sub-theme focuses on the different types of e-
cigarette devices, specifically disposables and refillable. The aim is to
evaluate how users of each type may be impacted differently by
legislative bans on flavors. This involves understanding the
characteristics like accessories, advantages like convenience and
availability, and disadvantages of disposables and refillable in the context
of flavor bans.

“Yeah, it's an interesting question for me because compared to what's

already on the packaging, I feel like they already cover all the main
points, like addiction, risk of cancer, lung damage, keep away from kids. I
think that's already on there pretty much. And I would just keep it on
there. I would add if you got European cigarettes or tobacco.”

On the cigarette packaging, alongside the existing warnings on addiction,

cancer risks, lung damage, and keeping the product away from children,
additional information related to European cigarettes or tobacco could
be incorporated. This might include specifying the country or region of
origin for the tobacco, outlining unique regional regulations or
standards, providing insights into cultural attitudes towards smoking,
detailing the composition of the tobacco blend, and incorporating
relevant health statistics or research findings specific to European
tobacco. These additions aim to offer consumers a more comprehensive
understanding of the product's origins and characteristics while
remaining in compliance with existing packaging regulations.
1. Hydes & Hyde (past)
Vapers in the interviews sessions overwhelmingly expressed a preference
for Hyde products, with a notable shift towards disposable options.
Participants cited ease of accessibility, even in the face of flavor bans, as a
key factor in their continued use of Hyde despite potential challenges in
 procurement. Some had initially adopted Hyde as an alternative when faced
with the loss of their primary vaping device, such as a mod or a Juul. The
appeal of Hyde's disposables lies in their convenience, especially for
individuals constantly on the go, as highlighted by one respondent who
mentioned the ease of acquiring them during daily activities. Additionally,
there is mention of specific device models, with one participant using a
Smok Nord 2 and drawing parallels between its features and those of Hyde.
These features include being a small, self-contained device with a
rechargeable internal battery and a refillable tank system. Overall, the
preference for Hyde appears rooted in its accessibility, disposability, and
convenience, factors that contribute to its widespread use among the
surveyed individuals.
2. Juul & Juul (past)
Across multiple sessions, participants frequently mentioned their use of
Juul products, highlighting distinct preferences and experiences. One
respondent expressed a preference for Juul due to its slim design,
contrasting it favorably with the bulkiness of other devices like Hyde.
Another emphasized the aesthetic appeal of Juul, specifically appreciating
the color transitions. The use of Juul pods emerged as a common theme,
with participants citing the convenience and familiarity of the product.
Some participants transitioned to Juul from traditional cigarettes, driven by
factors such as the high cost of cigarettes in certain locations. Additionally,
individuals remarked on the limited availability of menthol flavors, a
preference for menthol stemming from past cigarette use. Device
specifications were briefly mentioned, with one participant indicating a
preference for the rechargeable Juul. Overall, participants' affinity for Juul
seemed rooted in factors such as sleek design, ease of use, and the
familiarity of pod-based systems, making it a prominent choice among the
surveyed individuals.

3. Pod Systems:
In the interviews sessions, individuals discussed their use of various pod
systems, emphasizing distinct features and motivations. One respondent
mentioned a long-standing reliance on the Novo, a refillable pod device, for
the past three or four years. The appeal of this system lies in its
 customization options, including diverse color lines that allow users to
choose a pod system that suits their preferences. Another participant
indicated a preference for both Hydes and a pod device, citing the desire to
avoid mixing different flavors in the same pod. In a different session, a
participant specified the use of the UL Caliber, a Philip-branded refillable
pod system, paired with Bad Drip Labs for nicotine. The practicality of
replaceable pods was highlighted by another participant. Meanwhile,
discussions about JUUL pods touched on packaging aesthetics and
considerations regarding age restrictions. Overall, these responses illustrate
a nuanced landscape of pod system usage, with factors like customization,
flavor preferences, and replaceability influencing individuals' choices.
4. E-cig:
Participants across the transcripts shared diverse experiences with e-
cigarettes, reflecting a range of preferences and transitions from traditional
cigarettes. One participant mentioned occasional use of menthol juice in
their e-cig, finding it a satisfying alternative to menthol cigarettes. Another
individual detailed their journey, starting with JUUL pods after relocating to
New York due to the high cost of cigarettes, eventually transitioning to Vibe
disposable vapes obtained from a reservation. Notably, a preference for
menthol flavors emerged, driven by past habits of smoking menthol
cigarettes. Additionally, one participant expressed a general preference for
flavored vapes, emphasizing the transition away from traditional cigarettes.
The complex relationship between e-cigs, traditional cigarettes, and other
vaping devices was highlighted by a participant who alternated between e-
cigs, Juul, and traditional cigarettes. Lastly, there was a mention of using
SMOK products, with uncertainty about the pronunciation, indicating a level
of familiarity with specific brands within the e-cigarette market. Overall,
these responses underscore the varied motivations and journeys individuals
undertake in adopting and transitioning between e-cigarettes and other
smoking alternatives.
5. Puff Bars:
In the interview sessions, individuals highlighted their usage of Puff Bars as
part of their vaping routine. One participant mentioned a transition from
JUULs to Puff Bars for nicotine consumption, indicating a shift in
preferences over time. Another participant from Rochester specified the
 use of both Hydes and Puff Bars, suggesting a diverse approach to vaping
products. The use of Puff Bars was further emphasized by a respondent
who had tried various options, including Puff Bars and Air Bars, before
settling on Hyde as their current consistent choice. The aesthetic appeal of
Puff Bars was discussed, with one participant expressing a preference for
the red and white design, appreciating the clear case presentation.
Additionally, the participant mentioned a personal dislike for seeing the
liquid in some other sizes of Puff Bars, highlighting the importance of visual
aesthetics in the vaping experience. Overall, these responses illustrate the
popularity of Puff Bars among participants, with considerations ranging
from flavor preferences to visual aesthetics influencing their choice of
vaping products.
6. Tanks & Mods:
In the examined sessions, participants shared insights into their use of tank
and mod systems for vaping, illustrating diverse preferences and setups.
One participant highlighted a progression from starting with a mod
acquired from their college roommate to currently using a smaller, refillable
mod for their vaping needs. This evolution in device size suggests a personal
preference for more compact and portable options. Another participant
mentioned using JUUL pods occasionally, showcasing a versatile approach
to vaping devices. In another session, a participant described their current
setup, featuring a Smoant, Aboo with a Zeus tank and homemade liquid,
demonstrating a commitment to a customized and tailored vaping
experience. Additionally, the mention of an "Ice Stick" with a removable top
for juice refilling and a glass tank highlights the modular nature of certain
vaping systems, allowing users to customize and modify their devices
according to their preferences. These responses collectively underscore the
variety of tank and mod configurations, reflecting individualized choices in
vaping hardware and accessories.
7. Other Devices:
Participants in the sessions discussed a wide array of vaping devices,
showcasing the diversity in their preferences and experiences. Some
mentioned using the Novo, a refillable pod device, for several years,
appreciating its customizable features such as color options. Others
recounted their vaping journey, starting with JUULs and transitioning to
Crave-slash-Puff Bars for nicotine consumption. There were mentions of
specific brands and models like Blu and Kanger eSmart, with the latter being
a system used for several years, demonstrating a commitment to a
particular device. A participant shared their initial experience with a non-
pod system, using a vape where oils were manually filled, reflecting on a
time when various flavors were readily available. Additionally, the use of
different flavors, ranging from tobacco to fruit, emerged as a common
theme, emphasizing the variety offered by the vaping market. The diverse
range of devices and flavors chosen by participants highlights the nuanced
and individualized nature of their vaping preferences.

Usage

14%

9% 35%

8%

10%
7% 17%

Hydes Juul Puff Bars Pod Systems Tank & Mod E-cig Other

b. Disposables vs refillable: Users of disposable e-cigarettes might find

themselves more affected by legislative bans on flavors if their preferred
flavors are limited in disposable options. This could potentially influence
their decision to quit or find alternative products. Users of refillable e-
cigarettes might have a more adaptable response to legislative bans.
Their ability to choose from a wide range of e-liquids allows them to
switch flavors without changing the entire device, potentially reducing
the impact of flavor bans on their overall vaping experience.
The participants' responses reveal nuanced perspectives on the choice
between disposable and refillable vape devices. One participant
emphasizes the cost-effectiveness and environmental concerns
 associated with refillable devices, citing the longer lifespan of coils and
the environmental impact of disposable alternatives. Another participant
expresses a preference for refillable tanks, highlighting the opportunity
for a variety of flavors and customization. A third participant adopts a
situational approach, using refillable tanks at home and disposable e-cigs
while on the go, showcasing the practicality of disposables in certain
scenarios.
Participants reflect on regulatory aspects, acknowledging warning labels
on disposable e-cigs. Some participants critique restrictions on
disposables, suggesting that their chosen devices, including disposables,
may not be as readily accessible and concealable due to regulatory
measures. Additionally, one participant introduces a technical aspect,
noting the use of synthetic nicotine in disposables as a potential
loophole. In summary, participants weigh various factors such as cost,
environmental impact, customization, and regulatory compliance when
making decisions between disposable and refillable devices. These
insights highlight the complex considerations that individuals consider
based on their preferences, situations, and concerns about sustainability
and regulatory measures.

Type

38%
50%

12%

Refillable Disposable Both

c. PRODUCT ADVERTISMENT: This theme focuses on how product

advertisements shape users' perceptions, preferences, and potentially
their responses to legislative bans. For example, if advertisements
heavily promote the variety of flavors available, users might be more
disappointed or resistant to bans affecting those flavors. Additionally,
advertising strategies could influence whether users view certain flavors
as more socially acceptable or trendy. This theme, therefore, is directly
related to the hypothesis, as it investigates how the marketing of flavors
influences users' reactions to legislative bans.

“No, there was one that there was a picture of at the gas station, and I
asked them about it. I know one of the girls that's a manager there, and I
asked her about it and she's like, "For what you use it for, where you
vape and everything, I wouldn't use it because there's a lot of like, vile
that comes out of it and everything." I was like, all right, no.”

In the given statement, the speaker recounts an interaction at a gas

station where they observed a picture, presumably related to a vaping
product. Curious, the speaker approached a manager, a girl they know
personally, to inquire about the product. The manager advised against
using the specific vaping product, expressing concerns about the amount
of "vile" that comes out of it. The speaker, taking this information into
consideration, decided against using the product.

This statement reflects a decision-making process influenced by

firsthand information from someone familiar with the product. The
manager's warning about the significant emission of "vile" suggests
potential health or safety issues associated with the use of the vaping
product. The speaker's decision to heed this advice indicates a
thoughtful consideration of the potential risks involved in using the
specific vaping device in the context of their vaping habits and
surroundings. Overall, the statement highlights the importance of
personal connections and reliable information in shaping decisions
related to product usage and safety.
The responses regarding the impact of e-cigarette advertisements reveal
a diverse range of exposures and perceptions among the participants. A
significant portion, approximately 60%, suggests limited exposure to e-
 cigarette ads, with mentions of not seeing them on TV, social media, or
billboards. Some specifically note the absence of advertisements for
their preferred products, including Juul. One participant emphasizes that
the advertisements didn't significantly influence their choices.
However, around 30% of the participants recall encountering e-cigarette
ads, primarily at gas stations. These individuals express awareness of
signage and promotional materials at these locations, suggesting a
localized and point-of-sale advertising strategy. Another 10% mention
exposure through television commercials, social media, and even
infomercials, with one participant recalling an infomercial from the early
days of e-cigarettes.

Impact

17%

50%

33%

Not seen their preffered product At Gas Station Seen at Tv, Infomercials

d. PRODUCT DESIGN AND PREFERENCES: Examining product design

features and user preferences is crucial for understanding the intricate
relationship between design, flavor choices, and user responses to
regulatory measures. For example, certain design elements may
enhance the enjoyment of specific flavors or influence users' loyalty to a
particular brand. In the context of the hypothesis, understanding
whether users who prefer tobacco flavors exhibit different responses to
bans compared to those who prefer non-tobacco flavors directly relates
to this theme. The design features of the devices themselves may also
influence users' attachment to specific flavors.
“This is the second vape I've ever owned. I got it on sale at a local vape
shop back when it was all legal. And then for the vape juice just
availability honestly, and I've always liked the raspberry flavors. So that's
why I went through with this flavor.”

In this statement, the speaker provides insights into their experience

with vaping and the reasons behind their choice of a specific vape and
flavor. Firstly, the speaker notes that this is the second vape they've
owned, suggesting some familiarity with vaping products. They mention
purchasing it on sale at a local vape shop during a time when vaping was
legal, possibly indicating awareness of changing regulations or
restrictions on vaping.

The participants' responses regarding the impact of product design and

preferences shed light on their considerations when selecting vaping
devices and flavors. One participant mentions the desire to upgrade
their vape, emphasizing the limited availability of options. This suggests
that product availability and accessibility play a crucial role in influencing
users' choices.
Another participant highlights the importance of sales and availability in
their decision to purchase a specific vape. The mention of acquiring the
vape during a sale indicates that pricing and promotional offers can
impact consumer choices. Furthermore, the participant expresses a
preference for raspberry flavors, indicating that flavor options play a
significant role in their decision-making process. Concerns about the
quality of ingredients are raised by another participant, suggesting that
perceptions of safety and potential health risks are factors that influence
product preferences. The participant speculates that smaller companies
using lower-cost ingredients may pose greater risks, emphasizing the
importance of ingredient quality in users' decision-making.

In another set of responses, participants express reservations about

concealable devices and prefilled pods, such as Hides, Puff Bars, JUULs,
and Junos. The sentiment against these products suggests a negative
 perception of their impact on the market, possibly influenced by
concerns related to accessibility, concealability, or specific features
associated with these devices.

Impact

25%

63% 12%

Upgrading for availability

Quality of Ingredients as a Concern
Reservations about Concealable Devices and Prefilled Pods

e. Product Impact by Living Status:

Living with a Significant Other and/or Kids:
Individuals who live with a significant other and/or children often exhibit
a heightened awareness of health-related behaviors, including the use of
e-cigarettes. This heightened consciousness may be attributed to
concerns about the potential health impacts of secondhand exposure to
e-cigarette aerosols, particularly in the presence of children. Parents and
those in committed relationships may be more cautious about their e-
cigarette use, considering the well-being of their family members. The
shared living space and familial responsibilities can influence behavior,
potentially leading to more thoughtful choices regarding e-cigarette
flavor preferences and usage patterns.
Living Alone:
For those living alone, autonomy in decision-making is often more
pronounced. Individuals in this living situation may have greater
freedom in choosing their e-cigarette flavor preferences without external
influences. However, the potential loneliness associated with living alone
or the stressors of solitary living could contribute to the adoption of
coping mechanisms, such as using e-cigarettes. The absence of direct
familial or social oversight might impact the risk perception and patterns
of e-cigarette use among individuals living alone.
Living with Parents:
Young adults residing with their parents may navigate a distinct set of
dynamics concerning e-cigarette use. Parental influence and household
rules can significantly shape the attitudes and behaviors of individuals in
this living arrangement. The presence of parents may act as a deterrent
to excessive or experimental e-cigarette use, with family expectations
playing a role in shaping the individual's choices. The interplay between
parental guidance, household norms, and the desire for autonomy
characterizes the relationship between living with parents and e-
cigarette use.
Living with Friends/Other Relatives:
Communal living situations, such as sharing a residence with friends or
other relatives, introduce a social dimension to the exploration of e-
cigarette use. Peer influence and the ease of access to shared e-cigarette
devices and flavors may contribute to different usage patterns in this
setting. Social dynamics within the shared living space can impact
behavior, potentially fostering a culture of shared consumption or
experimentation. The influence of friends or relatives, coupled with the
communal nature of the living arrangement, may create a unique
context for the adoption and prevalence of e-cigarette use.
 Total

With significant other and/or

12% kids
Alone
15%
46%
With parents

27% With friends/other relatives

The patterns of response to legislative bans may differ by living

arrangement in young adults.
The response patterns to legislative bans on e-cigarettes are likely to
exhibit variations based on the living arrangements of young adults,
considering factors such as residing with family, living alone, cohabiting
with parents, or sharing accommodations with friends. The diverse living
situations may introduce unique dynamics that influence how individuals
perceive and adapt to the restrictions imposed by legislative measures.
For instance, young adults living with family members might experience
increased scrutiny or pressure to comply with bans, potentially affecting
their attitudes and behaviors towards e-cigarette use. On the other
hand, those living alone may have more autonomy in decision-making,
allowing for different responses to regulatory changes. Similarly,
individuals residing with parents might be subject to parental influence
and household rules that could shape their reactions to bans differently
than those living independently. Moreover, young adults sharing living
spaces with friends may engage in collective behaviors or adopt shared
perspectives, impacting how they navigate and respond to legislative
restrictions on e-cigarettes. Acknowledging these diverse living
arrangements is crucial for policymakers to develop targeted and
effective strategies that consider the specific social contexts influencing
young adults' reactions to e-cigarette bans.
2. Flavor Source:
a. Flavor Type: Flavor Type refers to the categorization of e-cigarette flavors
based on their profiles, such as fruit, menthol, tobacco, dessert, etc.
Understanding users' preferences for specific flavor types is essential for
assessing the impact of legislative bans. For instance, if users
predominantly prefer fruit or dessert flavors, they might be more
affected by bans targeting these categories.
“I've used unflavored before, and it's not terrible. It's sweet, it doesn't
really have much of a flavor. But I'd use that before I use tobacco
flavored anything. I've used that before I figured out where I could get it
around here flavored juice.”

In this statement, the speaker discusses their experience with different

vape juice flavors, expressing a preference for unflavored options over
tobacco-flavored ones. The speaker notes that unflavored vape juice,
while not terrible, has a sweet taste without a distinct flavor. Despite
this, they express a willingness to use unflavored juice over anything
with a tobacco flavor. The statement suggests a personal aversion to
tobacco-flavored vape juices, and the speaker's preference for
sweetness in unflavored options might indicate a desire for a more
neutral or palatable taste. The speaker's decision to use unflavored juice
before discovering where to obtain flavored options in their local area
implies that flavor availability plays a role in their choices.

The participants express a variety of preferences regarding e-cigarette

flavors and their reasons for selecting certain options. Some
acknowledge concerns about potential health risks associated with
specific chemicals used in flavorings, such as diacetyl. Others highlight
the lack of regulation in the industry, emphasizing the challenge of
knowing precisely what ingredients are present in the vape products.
Despite these concerns, participants continue to engage with flavored
vapes, with a particular emphasis on fruit-based flavors.
 Flavor Types & Usage
60%
51%
50%

40%

30%
19%
20% 14%
8%
10% 5%
2% 1%
0%
Fruit Flavors Menthol Tobacco Mixed or Unflavored Non Not
Dessert Menthol or Specified
Non
Tobacco

The response to legislative bans on e-cigarette users may vary by type

of flavor used.

The response to legislative bans on e-cigarette users can indeed vary

significantly based on the type of flavor they use. Legislative measures
aimed at regulating or banning specific e-cigarette flavors have become
increasingly common, driven by concerns over youth vaping and the
potential health impacts associated with flavored products. Users of
different e-cigarette flavors may have distinct perspectives on these
bans, and their reactions are often shaped by personal preferences,
motivations for vaping, and perceptions of harm reduction.
Users who favor fruit or dessert-flavored e-cigarettes, for instance, may
find themselves disproportionately affected by flavor bans, as these are
often the flavors targeted due to their perceived appeal to younger
demographics. Such users may argue that the enjoyment of these flavors
plays a crucial role in their ability to transition away from traditional
cigarettes, emphasizing the importance of alternative options in smoking
cessation efforts.
On the other hand, users of tobacco or menthol-flavored e-cigarettes
might be less impacted or even supportive of flavor bans, as these
flavors are less frequently targeted in regulatory measures. Some may
argue that these more traditional flavors are intended to cater to adult
 smokers seeking a less harmful alternative and, therefore, should not be
subject to the same restrictions as their more vibrant counterparts.

b. Preferred Flavor: Preferred Flavor involves identifying the specific flavor

that an e-cigarette user favors the most. This sub-theme directly relates
to the hypothesis, as it examines whether users who exclusively use e-
cigarettes are more impacted by bans on their preferred flavor
compared to dual users. Users' reactions to bans on their preferred
flavors can provide insights into the potential behavioral changes and
decisions to continue or quit e-cigarettes.
“Yeah. Like a carrying case, if there were covers for it or extended pods or
things like that. Anything outside of the initial items that you need to
assemble and use it.”
In this statement, the speaker expresses an interest in additional
accessories and enhancements for their vaping device. They mention
specific items such as a carrying case, covers for the device, and
extended pods, indicating a desire for accessories that go beyond the
basic components required for assembling and using the vape.
The mention of a carrying case suggests a practical consideration,
possibly for portability or protection of the vaping device. Covers for the
device could serve aesthetic or protective purposes, adding a
personalized touch or safeguarding the device from wear and tear. The
desire for extended pods implies an interest in prolonging the usage or
capacity of the vaping device without the need for frequent refills.

Individuals who have more preference for tobacco flavor are less likely
to indicate quitting e-cigarettes upon implementation of legislative
bans in comparison to those who prefer non-tobacco flavored e-
cigarettes.

The likelihood of individuals indicating an intention to quit e-cigarettes

following the implementation of legislative bans appears to be
influenced by their flavor preferences. Those with a stronger preference
for tobacco-flavored e-cigarettes may be less inclined to express an
intention to quit in response to bans compared to individuals who favor
 non-tobacco flavors. This discrepancy can be attributed to the fact that
legislative measures often target non-traditional and youth-attractive
flavors, such as fruit or dessert varieties, which are perceived to
contribute to the rise in youth vaping. Users of tobacco-flavored e-
cigarettes may feel that their chosen flavor is less likely to be the focus of
bans, as it is often associated with harm reduction and smoking
cessation efforts for adults. Consequently, these individuals might
perceive the legislative restrictions as less directly impacting their
preferred options and, as a result, may not feel compelled to quit. This
underscores the importance of considering flavor preferences as a
significant factor in shaping individual responses to regulatory
interventions, highlighting the need for nuanced and targeted
approaches to address diverse user demographics within the e-cigarette
community.

c. Starting Flavor: Starting Flavor refers to the flavor that users initially
choose when they begin using e-cigarettes. Investigating the starting
flavor is essential for understanding the trajectory of users' flavor
preferences. It can help determine if users tend to stick with their initial
choice or if their preferences evolve over time. Additionally, the starting
flavor may influence users' responses to legislative bans if it remains a
consistent choice or if they shift preferences.
“All right. I guess I'll start off with when I got started. I played hockey,
growing up [inaudible 00:02:58] culture with a select few of the guys
who were, I guess when you're 13, seen as the cool kids on the team,
whatever. You got thrown in with that. That's how I got started. I'm
calling in from Rochester. I just finished on my freshman year at St. John
Fisher. The product I usually use is a disposable vape called the Hide, sold
a lot of gas stations and stuff. I played golf at St. John Fisher. I guess
that’s.”
In this statement, the speaker begins by tracing their initiation into
vaping back to their teenage years when they played hockey. They
mention being influenced by a subset of teammates, considered the
"cool kids," and getting introduced to vaping as part of that social circle.
The speaker provides context by mentioning their location (calling in
 from Rochester) and their recent completion of the freshman year at St.
John Fisher. The speaker then goes on to discuss the specific vaping
product they use, a disposable vapes called the Hide, which is commonly
sold in gas stations. This choice of product suggests a preference for
convenience, as disposable vapes are known for their ease of use and
lack of maintenance.
FRUIT ACCOUNTS FOR THE MAJORITY OF
'TOBACCO'.

Fruit
8% 2%
Menthol or mint
12%

Tobacco
53%
Candy, chocolate, dessert
25%

A non-alcoholic drink (soda,

energy drink)

In our dataset analyzing vape juice flavor preferences, it becomes

evident that Fruit flavors hold the highest usage rate at 51%, surpassing
other categories. Surprisingly, Tobacco and Menthol flavors have lower
adoption rates, standing at 2% and 8%, respectively, challenging
preconceptions about their popularity. A combination of Mixed or
Dessert and Unflavored flavors constitutes a modest 6%, emphasizing
the prevailing trend toward distinct and unconventional flavor choices.
Notably, a significant portion, approximately 19%, did not specify their
preferred flavor, suggesting a substantial market segment with potential
for new flavor development. In conclusion, the vape juice market is
predominantly driven by Fruit flavors, while the comparatively lower
usage of Tobacco and Menthol flavors suggests an opportunity for
innovation in non-traditional flavor profiles.

3. Product Perception:
a. Perceptions of Tobacco Product Use: Perceptions of Tobacco Product
Use involve examining how e-cigarette users perceive their own product
use, particularly in comparison to traditional tobacco products like
cigarettes. This sub-theme is relevant to understanding the attitudes and
beliefs of e-cigarette users. It connects to the hypothesis by exploring
whether users who exclusively use e-cigarettes have different
perceptions of their product use compared to dual users. For instance,
exclusive e-cigarette users might view their use as less harmful or more
socially acceptable than traditional tobacco product use.
b. Response to Packaging: Response to Packaging involves analyzing how
users react to the packaging of e-cigarette products, including visual
elements, health warnings, and branding. This sub-theme is pertinent to
understanding the impact of external factors on user behavior. For
example, if packaging is designed to highlight certain flavors or make
health warnings more prominent, users' responses to legislative bans
may be influenced by these packaging elements. Dual users and
exclusive e-cigarette users may react differently based on their
perceptions of the product as conveyed through packaging.

“No that's honestly pretty much it, as long as it has the flavor and
everything. Obviously like some companies like this one has really
attractive packaging and I mean, it doesn't really matter but, yeah, that's
pretty much it, it says it's addictive and it says the name of the company
and the flavors pretty much right?”

In this statement, the speaker provides a concise summary of their

criteria when it comes to choosing a vaping product. They emphasize the
importance of flavor, suggesting that if the product delivers on taste,
other factors become less significant. The mention of some companies
having attractive packaging indicates a recognition of the marketing
aspect, although the speaker suggests that it doesn't have a substantial
impact on their decision-making.
The speaker simplifies their requirements to the product stating that it
needs to be addictive (acknowledging the addictive nature of vaping),
display the name of the company, and feature the available flavors. This
 straightforward approach suggests a pragmatic perspective, where the
primary focus is on the sensory experience (flavor) and the essential
information (company name and flavors).

4. Flavor Perception:
The theme of "Flavor Perception" in the context of e-cigarettes involves a
nuanced exploration of how users interpret and respond to different flavor
types and profiles. This theme encompasses an investigation into the
diversity of flavor preferences, distinguishing between categories such as
tobacco, menthol, fruit, and dessert. Understanding users' preferences for
specific flavor profiles is pivotal in predicting their reactions to legislative
bans. If certain flavors are strongly favored, bans on those specific types
could significantly impact users' satisfaction and overall experience.

Within the theme, an examination of intensity and satisfaction with flavors

is crucial. Users' perceptions of the strength of flavors and the degree to
which these flavors satisfy their preferences play a key role in determining
their attachment to flavors. Legislative bans that result in a decrease in
perceived intensity or satisfaction may influence users to seek alternatives
or consider quitting.

“I think that they're generated for adults that want to have variation of
nicotine in their ... With generations comes new introduction of culture. And
I think that the flavored stuff is just a new introduction to a different way to
get nicotine into your system. And it's gotten pretty big.”

In this statement, the speaker provides a perspective on flavored vaping

products, suggesting that they are created for adults seeking variety in their
nicotine consumption. The speaker ties this idea to the evolution of culture
across generations, positing that flavored options represent a new
introduction to a different method of nicotine delivery. They note the
significant growth in popularity of flavored vaping products.
The statement implies that the introduction of flavored options is a
response to the changing preferences and cultural shifts among adults. The
notion of "variation of nicotine" suggests that the availability of different
 flavors caters to diverse tastes and preferences within the adult population.
The speaker views flavored vaping products as a contemporary cultural
element, reflecting the ongoing evolution of how nicotine is consumed. The
observation that flavored vaping has become "pretty big" underscores the
widespread adoption and acceptance of these products within the adult
demographic. This may be driven by factors such as marketing strategies,
changing societal attitudes, or the appeal of diverse flavor options. Overall,
the statement provides a perspective on flavored vaping products as a
cultural phenomenon within the context of evolving generational
preferences.

5. Industry Perception:
The theme of "Industry Perception" in the context of e-cigarettes involves
an in-depth exploration of how various stakeholders, including
manufacturers, regulators, and consumers, perceive and respond to the e-
cigarette industry. This theme encompasses a multi-faceted analysis that
includes considerations of public health, regulatory policies, marketing
strategies, and societal attitudes towards e-cigarettes.
Within this theme, the perceptions of manufacturers play a significant role.
Understanding how industry players perceive regulatory frameworks, such
as legislative bans on flavors, is crucial for anticipating their responses and
potential adaptations. Manufacturers may view flavor bans as opportunities
to innovate or as challenges that necessitate adjustments in product
offerings and marketing strategies.
Regulatory perceptions also come into focus within this theme. Examining
how policymakers and regulatory bodies perceive the e-cigarette industry,
especially concerning flavor regulations, is essential. This includes assessing
the motivations behind regulatory decisions, the perceived impact of flavors
on public health, and the effectiveness of various regulatory approaches.

“Yeah. I think Juul had that big scandal where they were basically marketing
to kids under 21 with different flavors versus which is really why the flavor
ban went into effect, as I understood it, it just seems like marketing thing to
me.”
The speaker in this statement discusses the controversy surrounding Juul
and their alleged marketing practices targeting individuals under 21,
particularly using various flavors. The speaker suggests that this controversy
played a significant role in the implementation of the flavor ban. They
express a perception that the use of flavors, particularly by Juul, was more
of a marketing strategy than a genuine attempt to cater to adult
preferences.

The mention of a "big scandal" likely refers to the criticism Juul faced for its
marketing tactics, which included flavors that some argued were appealing
to younger individuals. This criticism, along with concerns about the rising
rates of youth vaping, led to regulatory responses, including flavor bans in
some jurisdictions.
The responses regarding industry perceptions on vaping reveal diverse
viewpoints. One participant suggests that the Juul scandal, wherein
marketing targeted a younger audience with flavored products, prompted
the flavor ban. Another highlights the attractiveness of fruity flavors to
youth, attributing it to taste preferences established by other products like
gum and beverages. Concerns are raised about flavoring companies
potentially misusing products intended for adult use. Additionally, the
discussion touches upon the Four Loko scenario, drawing parallels with
current vaping issues. In a broader context, participants express
dissatisfaction with the handling of the vape industry in the U.S., citing
misinformation and policy concerns compared to European practices.
In a different session, an individual emphasizes their use of vaping as a
smoking cessation device, opting for non-flavored options to maintain a
minimalistic approach for safety reasons. The mention of nicotine warnings
and the need for education within vape shops is also highlighted,
showcasing a preference for informed consumer choices. Another
participant cites an article discussing the UK's approach to vaping as a
smoking cessation tool, indicating potential benefits observed in a national
strategy.
There are critiques of flavor bans, with participants questioning their
necessity and suggesting alternative measures such as age restrictions.
Concerns are voiced about the potential overregulation and the need to
 maintain consumer choice. Additionally, one participant considers vaping as
a long-term practice, proposing a weaning system to quit smoking and
gradually taper off vaping, suggesting a different perspective on the role of
vaping in smoking cessation. Overall, these responses underscore the
complexity and diversity of opinions regarding vaping regulations and
industry practices.

6. Product Use Behavior:

The theme of "Product Use Behavior" involves a detailed examination of
how individuals engage with and utilize e-cigarette products. This theme
encompasses various aspects of behavior, including preferences for flavors,
the duration of time spent vaping, and the characteristics of e-cigarette
users.
a. Flavor Use Behavior: The responses regarding flavor usage behaviors
provide insights into the diverse preferences and habits of participants.
One user stands out by exclusively using tobacco-flavored pods due to
limited flavor options available. Another participant mentions frequent
switching, while some express a consistent preference for one flavor
without regularly changing. The limitations of refillable tanks, where
users may need to wait for a coil to burn out before switching flavors,
impact the frequency of flavor changes. The use of different devices to
combat flavor mixing in pods is also highlighted.
In another session, users discuss their flavor-switching habits based on
various factors. Some express a desire to alternate between flavors like
mango and mint, while others switch flavors to combat taste
desensitization over time. The importance of variety and avoiding flavor
monotony is emphasized, with participants describing their rotation
through different flavors every couple of weeks. Some users
acknowledge their stocked-up supply of favorite flavors, allowing for
continuous rotation.
Interestingly, the discussion extends to the potential impact of limited
flavor options on initial vaping decisions. Participants express that a lack
of variety when they started vaping might have influenced their
likelihood to continue. The concept of addiction is introduced, with users
indicating that they might switch to menthol or tobacco flavors if faced
with limited choices. Lastly, participants express a cautious attitude
toward trying more dangerous flavors, indicating a preference for safety.
The willingness to switch flavors instead of risking potential harm
suggests a conscious approach to harm reduction. Overall, these
responses illustrate the complex interplay between flavor availability,
user preferences, and safety considerations in the context of vaping
behaviors.
Time with Vaping: Time with Vaping delves into the temporal aspects of
e-cigarette use, including the duration of each vaping session, frequency
of use per day, and the overall time users have been engaged with
vaping. Understanding how much time users dedicate to vaping and
their patterns of usage provides insights into the intensity of their
engagement with e-cigarettes. This information is relevant to the
hypothesis as it helps predict how users might be impacted by legislative
bans based on the central role that flavors play in their vaping
experiences over time. Some of the responses from Focus group are as
follow:
“Hey, my name is Max. I'm a RIT grad from 2018, engineer. I have been
using a e-cig or vape, I guess, since 21 years old. Started with Sigelei box
mod, still using that on and off today, but also throw in the Puff Bars, or I
don't know. They have so many in the gas stations these days, can't
really keep up.”

“So I was a regular smoker for a long time back in the early, early, early
2000s. Maybe around 2009, I tried very primitive vape at time. Just this
teeny little, the actual just like cigarette ones. And they used to light up.
The cartridges were terrible. It was just awful. So I was an early adopter
as far as that goes. And then I gave up on them because they weren't
great. And I went back to regular cigarettes for quite some years and ...
That's Harwin. And then I wanted to stop smoking regular cigarettes
again. I used to get bronchitis several times a year. I've used the SMOK
products, S-M-O-K. Smok, smoke, smoke, I don't know.”

“Probably I would say a year and a half or two years, I would think.”
b. User Characteristics: User Characteristics encompass a range of
individual attributes such as age, gender, smoking history, and other
demographic factors. Exploring user characteristics is critical for
identifying potential variations in product use behavior. For instance,
younger users might be more influenced by marketing and flavor trends,
while those with a longer history of smoking may have different
preferences. Investigating how user characteristics interact with flavor
preferences and time spent vaping contributes to a comprehensive
understanding of the diverse e-cigarette user base and their potential
responses to legislative bans. Exploring user characteristics is crucial for
achieving the aims outlined in the research. It helps identify potential
variations in responses to legislative bans based on demographic factors,
providing a more nuanced understanding of how different user groups
may be affected.
“For me, the last one I used was honeydew. That's probably the one I buy
most often other than strawberries and cream, but I tend to just stick to
the fruity flavor. So, if those two options aren't available it's something
like mango, orange or some fruit. I don't really dive into the dessert
flavored ones.”

“And then, for me, I stick to really just honeydew or strawberries and
cream, but if they aren't available, then I'll just get whatever seems the
closest to it. But I do like to stick to the ones that I like.”

Association between tobacco e-cigarette flavor use and variation by

gender.
There are more male smokers (32) than female smokers (21) in the dataset.
The minimum and maximum number of smokers are 21 and 32,
respectively. The association between tobacco and e-cigarette flavor use
often exhibits variations influenced by gender. Interviews suggests that
sweet and fruity e-cigarette flavors tend to be more popular among women,
potentially due to the perceived palatability and enjoyment associated with
these flavors. On the other hand, traditional tobacco and menthol flavors
show a more balanced distribution across genders, with both men and
 women equally likely to use them, as these flavors often mimic the taste of
conventional tobacco products. Additionally, men may be more inclined to
experiment with complex or novel flavors, possibly driven by a desire for
variety in their vaping experience. Gender-specific perceptions of harm and
appeal also play a role, with women potentially prioritizing flavor
attractiveness and men considering factors like vapor production and
technology. Marketing strategies and social influences further contribute to
shaping flavor preferences differently for men and women, reflecting the
dynamic nature of the e-cigarette landscape. It's important to note that
these observations are general trends, and individual preferences may vary
significantly. For the latest and most accurate insights, it is advisable to refer
to recent research studies and surveys focusing on e-cigarette flavor use in
relation to gender.

TOTAL

40%
Male
Female
60%

7. Health Observations:
The responses regarding health impacts reveal diverse perspectives on the
perceived risks associated with vaping. Some participants express concerns
about the lack of knowledge regarding the substances they inhale and
acknowledge the potential dangers. One user, who suffers from asthma and
COPD due to smoking, highlights a positive change in sleep patterns since
transitioning to vaping, suggesting a potential improvement in health.
Contrasting views emerge regarding the comparison between e-cigarettes
and traditional tobacco products. Participants in different sessions provide
varied opinions, with some asserting that vaping is less harmful than
smoking due to fewer toxins and improved respiratory conditions. Others,
however, express uncertainty about the health benefits and raise concerns
about the potential dangers associated with specific substances in e-
cigarettes, such as benzene salts.

The equivalency of health risks between vaping and smoking is a recurring

theme. Some participants believe that vaping is equally as bad as smoking,
emphasizing the presence of carcinogens and the overall unhealthy nature
of inhaling smoke, regardless of the source. In contrast, others argue that
vaping is a healthier alternative, citing a shorter ingredients list, less dense
vapor, and a perceived reduction in carcinogens compared to traditional
cigarettes.
Participants also discuss the influence of flavors on health risks, with some
expressing uncertainty about the potential negative impacts of flavored e-
cigarettes. The concern is raised regarding the appeal of candy-like flavors
to children, suggesting a potential danger in attracting younger users to
these products. In summary, the responses reflect a range of perspectives
on the health impacts of vaping, with some participants viewing it as a
potentially safer alternative to traditional smoking, while others express
reservations and highlight the need for further research and regulation,
especially concerning the impact of flavors and their appeal to younger
demographics.

“Probably the toxicity that's going into my body from them. Because again, I
started vaping to get off of smoking cigarettes, so I want the least amount
of negative effect to my body when it comes to the flavoring.”

In this statement, the speaker expresses a concern about the potential

toxicity associated with vaping and the substances entering their body. The
speaker specifically highlights that their primary reason for turning to
vaping was to quit smoking cigarettes, emphasizing a desire to minimize the
negative impact on their body, especially concerning flavoring agents.
 The speaker's perspective suggests a health-conscious approach to vaping,
viewing it as a harm reduction strategy compared to traditional cigarette
smoking. The mention of wanting the "least amount of negative effect"
implies a recognition of potential risks associated with vaping, particularly
in relation to flavoring components. This statement reflects a common
narrative among individuals who transition from smoking to vaping as a
means of harm reduction. It underscores the importance of considering the
potential health effects of vaping, especially regarding the various additives
and flavorings present in vaping products. It also highlights the speaker's
awareness of the need to make choices that align with their health goals
and preferences.

Percentage Of Diseases
60.00%
52%
50.00%

40.00%

30.00%
21%
20.00%
13%
8%
10.00% 6%

0.00%
Asthma and Lung Cancer Respiratory Carcinogens Unknown
COPD Conditions Exposure Health Risks

8. Desire to Quit:
The theme of "Desire to Quit" centers around understanding individuals'
motivations and intentions related to ending their use of both vaping (e-
cigarettes) and traditional smoking. This theme encompasses two key sub-
themes: "Quitting Vape Use" and "Smoking Cessation."
a. QUITTING VAPE USE: This sub-theme focuses on individuals' aspirations
and efforts to quit using e-cigarettes. It involves exploring the reasons
behind their desire to quit vaping, such as health concerns, changing
social attitudes, or regulatory measures. Investigating the strategies and
challenges associated with quitting vaping provides insights into the
 factors that influence individuals' decisions in response to external
factors, including legislative bans on specific e-cigarette flavors.

“I mean, it's going to be pretty like what I'm doing now, which is I'm
slowly trying to quit. I mean, I'm fully aware that it's bad with or without
the flavors. I'm trying to quit right now, regardless. It won't really affect
me much, and I don't know if... It's not going to affect me much just
because I'm already trying to quit.”

The speaker describes their current approach to vaping, stating that they
are in the process of gradually quitting. Despite being aware of the risks
associated with vaping, the speaker emphasizes their commitment to
quitting, regardless of the presence or absence of flavored options. They
express a belief that the potential flavor ban won't have a significant
impact on their efforts to quit because they are already actively working
towards that goal.

This statement suggests a self-awareness of the health risks associated

with vaping and a personal commitment to overcoming the addiction.
The speaker's acknowledgment that vaping is "really bad" aligns with
broader health concerns associated with nicotine use. Their proactive
stance on quitting, regardless of potential flavor restrictions, indicates a
determined effort to break free from the habit. The speaker's
perspective also reflects the complexity of nicotine addiction and efforts
to quit, acknowledging that the journey may involve gradual steps. The
statement provides a glimpse into an individual's personal struggle with
quitting vaping, emphasizing the importance of self-awareness and
determination in the process.
b. Smoking Cessation: Smoking Cessation involves examining individuals'
intentions and actions to quit traditional cigarette smoking. This sub-
theme explores the motivations, methods, and barriers individuals face
when attempting to quit smoking. Understanding the dynamics of
smoking cessation is crucial for predicting how individuals may respond
to regulatory measures, including potential shifts from smoking to
vaping or vice versa in response to flavor bans.
“I heard from a couple friends of mine, actually, people that actually
joined this group here before, and they I mean, obviously I was in the
mindset of quitting cigarettes, so they just chose this brand here and I've
been liking it ever since.”

In this statement, the speaker mentions that they heard about a

particular vaping brand from friends who were part of a group, possibly
a support or social group for individuals looking to quit smoking. The
friends recommended this brand, and the speaker decided to try it out,
expressing satisfaction with the choice. The statement suggests that
social connections and peer recommendations play a role in influencing
the speaker's vaping product choices. The fact that these friends had
joined a group, possibly related to smoking cessation, indicates a shared
goal of quitting cigarettes, and the speaker followed suit by choosing the
same brand.
Participants in the transcripts expressed diverse views on the idea of
banning vaping products. While some individuals voiced frustration and
perceived the bans as unfair, arguing that they should focus on enforcing
age restrictions to prevent underage usage, others acknowledged the
need for stronger regulations and restrictions on the sale of vaping
products. The economic impact on companies producing vape juices was
also highlighted as a concern. Overall, there seemed to be a consensus
that a complete ban might not be the most effective solution. Instead,
participants suggested an emphasis on age enforcement, ensuring that
these products are not accessible to minors, and adopting strategies to
strengthen the control of sales, such as avoiding distribution in locations
where underage individuals may acquire vaping products without proper
identification. This nuanced perspective reflects the participants'
recognition of the need to balance public health concerns with the
legitimate use of vaping as a smoking cessation tool for adults.
 PERCENTAGE
Quit Smoking Desire To Quit But Not Now Go back to smoking

15%

30%

55%

9. Legislation:
a. Current Ban Impact: The opinions on the potential bans on vaping and
e-cigarettes vary widely among the respondents, offering nuanced
insights into the complexities surrounding this issue. For some, vaping
serves as a vital tool in their journey to quit smoking, highlighting its role
as a harm reduction method. The diversity of flavors plays a pivotal role
in making vaping an appealing choice, particularly for those transitioning
from traditional cigarettes. This sentiment is echoed by users who
express a distaste for the smell of conventional cigarettes after switching
to vaping, emphasizing the role of flavors in deterring them from
tobacco products.
Criticism is directed towards the fairness of imposing comprehensive
bans, with suggestions that enforcing stringent age restrictions could be
a more targeted and effective approach. Respondents argue that such
regulations would better serve the intended purpose of keeping these
products out of the hands of minors without disproportionately affecting
adults who have benefited from vaping as a smoking cessation aid.
Economic considerations emerge in the discussion, with concerns about
the impact of bans on businesses involved in the production of vaping
products. Users question the necessity of outright prohibitions,
proposing a more balanced regulatory framework that addresses public
health concerns while preserving access for responsible adult users.
The frustration surrounding potential bans is palpable, with users
expressing a desire for regulatory measures that are considerate of adult
consumers and their choices. The conversation underscores the need for
a comprehensive and adaptable regulatory approach that considers the
varied perspectives and potential consequences associated with vaping.

To explore the association between e-cigarette flavor use and existing

state bans.
The association between e-cigarette flavor use and existing state bans
represents a multifaceted landscape shaped by regulatory decisions,
public health considerations, and user preferences. Statewide bans on
certain e-cigarette flavors have been implemented with the aim of
curbing youth vaping and addressing concerns about the appeal of
flavored products to minors. These bans vary in scope, with some states
restricting specific flavors deemed attractive to younger demographics,
while others impose comprehensive flavor bans. The impact of these
state-level bans on e-cigarette flavor use is reflected in the responses of
users. Some express frustration over the restrictions, arguing that flavor
diversity is crucial in supporting smoking cessation efforts and making
vaping an attractive alternative to traditional cigarettes. Users emphasize
that flavors play a significant role in their decision to switch from
combustible tobacco, underscoring the importance of nuanced
regulations that balance public health objectives with harm reduction
strategies.

Conversely, supporters of flavor bans contend that such measures are

essential to mitigate the rising rates of youth vaping and nicotine
addiction. The association between flavor bans and reduced appeal to
younger demographics is a key argument in favor of these regulations.
Proponents argue that by limiting the availability of enticing flavors,
states can deter adolescents from initiating e-cigarette use, thereby
addressing a growing public health concern. The ongoing discourse
surrounding the association between e-cigarette flavor use and state
bans highlights the need for evidence-based policymaking that considers
the complexities of this issue. Striking a balance between protecting
 youth from the potential harms of vaping and preserving options for
adult smokers seeking harm reduction remains a critical challenge. As
debates continue, it is essential to evaluate the effectiveness of flavor
bans in achieving their intended outcomes while minimizing unintended
consequences for adult users attempting to quit smoking through
vaping.

Percentage of Responses

Bought from a gas station 13%

Bought from reservation 10%

Delivered from out of state 13%

Self Made 16%

Bought from online supplier 16%

Bought from out of state 19%

Bought from store 13%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

10.Reason for Vape & Flavor Use:

The theme of "Reasons for Vape & Flavor Use" involves a comprehensive
exploration of the motivations and factors that drive individuals to use e-
cigarettes, with a particular focus on the role of flavors in this context.
This aspect of the theme seeks to understand the underlying motivations
that lead individuals to use e-cigarettes. Motivations may vary widely and
could include factors such as perceived harm reduction compared to
traditional smoking, the social aspect of vaping, curiosity, or the desire to
quit smoking. It involves understanding why individuals choose specific
flavors, how flavors contribute to the overall vaping experience, and
whether flavor preferences influence the decision to start or continue
vaping. Flavors play a central role in shaping user perceptions and
satisfaction with e-cigarettes. Investigating the motivations for vape use,
especially in relation to flavor preferences, is directly relevant to the
hypothesis. Understanding why individuals are drawn to e-cigarettes and
specific flavors provides insights into their potential responses to legislative
bans. For instance, if flavors are a primary motivation, bans on certain
flavors may have significant implications for user behavior.

“I got started with the flavors because I wanted to branch out and see is
there something that was more pleasurable? I tried to quit smoking a few
times cold turkey, the patches. That was all garbage, and I needed
something that brought me some more pleasure that was really the
incentive to do that instead of smoking cigarettes. Now, what drove me to
picking the fruit flavors that I prefer is it really comes down to how the
flavors handle. Do they gunk up my coils after a day? Am I constantly
switching it out or getting a burnt taste”.

The speaker shares their journey into vaping, explaining that they initially
explored flavored options to find a more pleasurable alternative to smoking.
They describe attempts to quit smoking through methods like going cold
turkey and using patches, which they found ineffective. The speaker sought
a more satisfying option, leading them to vaping.
The choice of fruit flavors is motivated by practical considerations related to
the vaping experience. The speaker mentions concerns about the impact of
flavors on the performance of their vaping device, particularly in terms of
coil maintenance. They want to avoid issues such as coils getting gunned up
quickly or experiencing a burnt taste, indicating a preference for flavors that
are not only enjoyable but also conducive to a smoother and more reliable
vaping experience.
 30
26
21
19 19
15
13 12 13
11
8 9 9 8
7 7 7 6
4 5 2 5

Themes & Subthemes

Conclusion:
In conclusion, the multifaceted exploration of the chosen themes—ranging from
product characteristics and perceptions to legislative impacts and user
behaviors—provides a comprehensive understanding of the intricate dynamics
within the realm of e-cigarettes. The research has uncovered significant insights
into the motivations driving individuals to use e-cigarettes, the central role of
flavors in shaping preferences, and the nuanced ways in which users perceive and
respond to legislative bans.
The analysis of product characteristics, including device types and design, has
shed light on how the features of e-cigarettes may influence user behaviors and
responses to regulatory measures. Similarly, the examination of product
perceptions, both in terms of tobacco and packaging, has unveiled the
complexities of user attitudes and how external factors can impact product
choices.
The theme of flavor perception has elucidated the diverse ways in which users
interpret and respond to different flavor types, intensity, and satisfaction levels.
Understanding these perceptions is crucial for predicting user responses to
legislative bans on specific flavors and assessing potential shifts in behavior. The
exploration of industry and public perceptions has broadened our understanding
of how various stakeholders, including manufacturers, regulators, and consumers,
perceive and interact with the e-cigarette landscape. This theme has delved into
the societal attitudes, marketing strategies, and regulatory dynamics that shape
the overall perception of the e-cigarette industry. The theme of legislation, with a
specific focus on the impact of current bans, has provided valuable insights into
the real-world consequences of regulatory measures. Understanding how existing
bans have influenced user behavior, industry practices, and public health
outcomes is pivotal for predicting the potential ramifications of future legislative
interventions.
Lastly, the theme of the desire to quit has illuminated individuals' motivations to
end their use of both e-cigarettes and traditional cigarettes. The analysis of
quitting vape use and smoking cessation has provided a nuanced understanding of
the factors influencing individuals' decisions to quit and how these motivations
may be influenced by regulatory measures. In essence, the comprehensive
exploration of these themes contributes to a holistic understanding of the e-
cigarette landscape, encompassing user behaviors, industry dynamics, and
regulatory impacts. As the e-cigarette landscape continues to evolve, this research
lays a solid foundation for predicting future trends and informing policy decisions
to balance public health considerations with individual choices within the context
of e-cigarette usage.