Questionnaire SuKi
This questionnaire was used in a country-wide online survey for Portuguese
residents who enjoy water sports. The survey took place in 2022 and was designed
and conducted by the Intern at SuKi in the Netherlands who is of Portuguese
descent. Participants filled in the online survey in Portuguese. A copy of the
questionnaire in English is available below.
Screening questions
1. Do you currently live in Portugal?
A. Yes
B. No
2. Is your home located near a body of water (e.g., sea, lake, ocean)?
A. Yes
B. No
3. Do you practice any water sports?
A. Yes
B. No
Branching is used to filter out participants who do not fulfil all three selection criteria (i.e., who
did not answer “Yes” to all three screening questions).
Demographics
4. What is your age?
Open-ended question
5. What gender do you identify as?
A. Female
B. Male
C. Prefer not to say
D. Other
6. Which of the following categories best describes the place you live in?
A. Rural area
B. Town
C. Urban
D. Suburban
7. What is your current employment status?
A. Full-time employee
1
B. Part-time employee
C. Homemaker
D. Student (unemployed)
E. Student (with a side job)
F. Unemployed
G. Self-employed
H. Other
8. How much do you earn (gross) annually?
A. Less than €25,000
B. €25,000 – 40,000
C. €40,000 – 55,000
D. €55,000 – 70,000
E. €70,000 – 85,000
F. €85,000 – 100,000
G. More than €100,000
H. Prefer not to say
9. What was your disposable income last month?
Open-ended question
10. How many family members do you live with? Include both adults and children.
Open-ended question
11. How far is the nearest beach from your home (in kilometres)?
Open-ended question
12. How fit do you consider yourself to be?
Not fit at Very fit
all
1 2 3 4 5 6 7 8 9 10
13. With whom do you usually do sports activities?
A. I prefer to do sports alone
B. With my significant other
C. With a friend
D. A family member other than my significant other (e.g., mother, father, sister, brother,
child)
E. In a group
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Water sports and Kitesurfing
14. Do you consider yourself an amateur or a professional water athlete?
A. Amateur
B. Professional water athlete
15. Are you an active member of any water sports club?
A. Yes
B. No
16. What kind of water sports do you participate in? Select all that applies.
A. Rafting
B. Canoeing
C. Rowing
D. Surfing
E. Water skiing
F. Windsurfing
G. Sailing
H. Boardsailing
I. Kitesurfing
17. How experienced do you consider yourself to be in kitesurfing?
A. No experience at all
B. Beginner
C. Intermediate
D. Advanced
Branching is used to filter out all participants who answered “No experience at all.” They do
not answer the rest of the questions in this section.
18. Do you have your own kitesurfing equipment?
A. Yes
B. No
19. How long do your kitesurfing sessions usually last (in minutes)?
Open-ended question
20. How big is the group of people you kitesurf with (in number of people)?
Open-ended question
21. How many kitesurfing trips have you done abroad?
Open-ended question
22. When do you usually go kitesurfing?
A. Spring
B. Summer
C. Autumn
3
D. Winter
E. All the seasons
23. On a yearly basis, how much money do you spend on kitesurfing activities,
including gear, trips, training, etc.?
Open-ended question
Eco-consciousness
24. How often do you participate in a beach clean-up?
A. Never
B. Rarely
C. Occasionally
D. Sometimes
E. Frequently
F. Usually
G. Every time
Branching is used to lead participants who answered “Never” to the Q26. The other
participants continue with Q25.
25. Could you specify the number of times you have participated in such an event?
Open-ended question
26. Are you willing to make changes to live more environmentally friendly?
A. Immensely willing
B. Very willing
C. Somewhat willing
D. Not so willing
E. Not at all willing
27. How worried are you about the following?
Not at all Not so Somewhat Very Immensely
worried worried worried worried worried
Air pollution 1 2 3 4 5
Land pollution 1 2 3 4 5
Water pollution 1 2 3 4 5
Extinction of 1 2 3 4 5
endangered animals
4
28. Which eco-friendly solutions have you already adopted in your life? Select all that
applies.
A. Recycling plastic, glass, and paper.
B. Eating less meat.
C. Riding a bicycle for short distances.
D. Taking shorter showers.
E. Supporting the local economy.
F. I haven’t adopted any eco-friendly solutions.
29. Buying sustainably made products is particularly important to me.
A. Strongly disagree
B. Disagree
C. Neither agree nor disagree
D. Agree
E. Strongly agree
30. How important to you personally is protecting the environmental quality of the
oceans?
Not Extremely
important important
at all
1 2 3 4 5 6 7 8 9 10
Product purchasing
31. When purchasing water sports products, what do you consider to be the key factor
in your decision to buy a certain product?
A. Price
B. Quality
C. Environmental impact
D. Responsibly sourced materials
E. Value for money
F. Brand
The Kiteboards are made of recycled
ocean plastic. They are available in two
designs and in two types, the FutureWave
for beginners (€829) and the WavePro for
more experienced kiters (€950). Suki’s
boards can be recognized by the recycled
logo print on every board.
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32. Your ideal price range for a kiteboard is…
A. Less than €250
B. €250 - €500
C. €500 - €750
D. €750 - €1000
E. €1000 - €1250
F. €1250 - €1500
G. More than €1500
33. Which SuKi kiteboard would you buy?
A. FutureWave
B. WavePro
C. I like both
D. Neither
Branching is used to filter out participants who answered “Neither” for the rest of the questions
in this section.
34. How much would you pay for your favourite SuKi?
Open-ended question
35. What do you value the most regarding the SuKi?
A. It is made of 100% recycled plastic
B. The recycling symbols
C. The price is affordable
D. All of the above
36. How do you stay informed about new water sports products on the market? Select
the most common source of information.
A. Social media influencers
B. Social media / Online advertisements
C. In-store advertisements (e.g., in sports stores)
D. Via family and friends
E. At my water sport club
37. I would pay more for a responsibly made kiteboard.
A. Strongly disagree
B. Disagree
C. Neither agree nor disagree
D. Agree
E. Strongly agree
