eg WAH WHY to use Solos fe VeneecaBE Psycuotocy Ever wonder why certain colors make you feel a certain way? That's the magic of color psychology at work! In design, choosing the right colors can trigger emotions and create memorable experiences. Let's dive into the basics. Color Psychology ‘ORANGE YELLow GREEN BLUE ‘TURQUOISE PINK. PURPLE co Sing gong anos GREY BLACK can may game ae cont pan, rs oaem ses een bgt me scam pace pry sty ¢ Image Source - “sibilaribeiro.com” Se What is Color Psychology: The study of how colors affect human, emotions, perceptions, and behaviors. ‘When to Us When Creating a Mood: Choose colors that align with the intended emotional response or mood of the design. When Communicating Brand Values: Colors can convey brand personality and values effectively. Where to Apply Color Psychology: In Branding: Establish a cohesive and meaningful brand identity by selecting colors that resonate with the target audience. In Marketing and Advertising: Use colors strategically to attract attention, convey messages, and prompt desired actions. In User Interface (Ul) Design: Improve user experience by using colors to guide navigation, highlight important elements, and create a visually pleasing interface. Considerations for Using Positive Space: Contrast and Readability: Ensure that color choices enhance, rather than hinder, readability and accessibility. Consistency: Maintain a consistent color scheme to reinforce brand identity and message.RGB Red, Green and Blue Additive color The more light you adg, the brighter the color mix becomes. If you mix all three colors of light, you get pure, white light. CMYK Cyan, Magneta, Yellow, Black Subtractive color “subtractive” simply refers to the fact that you subtract the light from the paper by adding more color.Analogus Analogous colors sit next to one another on the color wheel. When creating an analogous color scheme, one color will dominate, one will support and another will accent. In business, analogous color schemes are not only pleasing to the eye, but can effectively instruct the consumer where and how to take action. er ey Complementary om Complementary colors are opposites on the color wheel.Because there's a sharp contrast between the two colors, they can really make imagery pop, but overusing them can get tiresome. Monochromatic Monochrome colors are all the varieties of a single hue - the tints, shades, and tones. A monochromatic color scheme will range between lighter and darker versions of the base color or hue. This Schemes create refined simplicity and total visual cohesion. They're not inherently loud or brassy, but can enhance provocative designs. Triadic Triadic colors are evenly spaced around the color wheel and tend to be very bright and dynamic. Using a triadic color scheme in your marketing creates visual contrast and harmony simultaneously, making each item stand out while making the overall image pop.1999-Now New Logo 2021 The Brand Burger King used the colors red and yellow in their logo and overall branding. The color red is often associated with excitement, passion, and hunger, while yellow is associated with happiness, optimism, and friendliness. These colors are believed to stimulate the appetite and create a sense of urgency, encouraging customers to make a purchase. Additionally, the use of these colors in the Burger King branding creates a sense of familiarity for customers, making it easier for them to recognize and remember the brand.