CONTENTS

CHAPTER PARTICULARS PAGE NO

NO
I INTRODUCTION AND DESIGN OF THE 1
STUDY

INTRODUCTION
OBJECTIVE OF STUDY
NEED OF THE STUDY
SCOPE OF THE STUDY
LIMITATION OF THE STUDY
RESEARCH METHODOLOGY
II REVIEW OF LITERATURE 12
III PROFILE OF THE COMPANY 30
COMPANY PROFILE
HISTORY
VISION ,MISSION
VALUES
IV ANALYSIS AND INTERPRETATION 42
V FINDINGS, SUGGESTIONS AND 82
CONCLUSION
FINDGINGS
SUGGESTIONS
CONCLUSION
ANNEDIX 86
 BIBILIOGRAPHY
 QUESTIONNAIRE
LIST OF TABLE
 LIST OF TABLE

CHART NO DESCRIPTION PAGE NO

4.1 Gender of the respondents 42
4.2 Age of the respondents 44
4.3 Area of residence 46
4.4 Purchase of Himalaya product 48

4.5 Himalaya hair product 50

4.6 Are you price conscious 52
4.7 Price offered by Himalaya 54
product
4.8 Price ready to pay for Himalaya 56
product
4.9 Who influenced to buy 58
Himalaya product
4.10 Why prefer Himalaya product 60
4.11 Where do you purchase 62
Himalaya product
4.12 Himalaya compared to other 64
brand
4.13 Color preference of the 66
respondents
4.14 Dose the price of Himalaya 68
baby product attract customers

4.15 Opinion of the customers 70

4.16 Purchase decision 72
4.17 Satisfaction level 74
4.18 Suggest to others 76
LIST OF CHARTS
 LIST OF CHARTS

CHART NO DESCRIPTION PAGE NO

4.1 Gender of the respondents 43
4.2 Age of the respondents 45
4.3 Area of residence 47
4.4 Purchase of Himalaya product 49

4.5 Himalaya hair product 51

4.6 Are you price conscious 53
4.7 Price offered by Himalaya 55
product
4.8 Price ready to pay for 57
Himalaya product
4.9 Who influenced to buy 59
Himalaya product
4.10 Why prefer Himalaya product 61
4.11 Where do you purchase 63
Himalaya product
4.12 Himalaya compared to other 65
brand
4.13 Color preference of the 67
respondents
4.14 Dose the price of Himalaya 69
baby product attract customers

4.15 Opinion of the customers 71

4.16 Purchase decision 73
4.17 Satisfaction level 75
4.18 Suggest to others 77
CHAPTER – I
INTRODUCTION
Today‟s market is a more customer oriented in the sense all the business
operations revolve around satisfying the customers by meeting their needs through
effective service. When it comes to babies, things are expensive and companies are
always looking to develop the most cutting edge products. Parents are constantly
concerned with getting the best products in the market and doing everything right
so that their child is safe and sound. But the question is how parents determine
which products are the best and which ones are simply claiming to be the best. Are
they simply guessing or are they looking carefully at all the facts. Parents look at
product websites, consumer product review websites, consumer reports, blogs, and
get word of mouth referrals to try to figure out which product is going to be the
best for form. Parents do this not only because they are extremely concerned about
the safety of their child but also since most first time parents generally have no
idea what the differences between the products. So these first time parents may be
easily influenced by any type of media from which they get the information. The
study focuses on consumer attitude, awareness, opinion level of satisfaction and
factors that influences to purchase Baby products of Himalaya.

Keywords: Customers Attitude, consumer preference, Satisfaction Level, baby

products.

1
CUSTOMER SATISFACTION BABY PRODUCT
Customer satisfaction is a key factor in formation of customer‟s desires
for future purchase (Mittal & Kamakura, 2001). This fact, especially in
the Middle Eastern cultures, where the social life has been shaped in a
way that social communication with other people enhances the society,
is more important (Jamal & Naser, 2002). Although satisfaction has
been defined as the difference between expectation and performance, but
there are differences between quality and satisfaction. For example,
parasuraman et al. (1991) says that satisfaction is a decision made after
experience while quality is not the same. Expectations for goods are
“would”, while in service quality literature, expectation for goods
“should”. Cadotte & Turgeon (1988) have introduced another group of
factors known as neutral factors. Besides, Lilander & Strandvik (1993)
say that experience is not needed for evaluating service quality, and
service can be evaluated on the basis of the knowledge about service
provider, while satisfaction is an inner view, resulted from customer‟s
own experience from the service. Finally, several researches have been
done on the relation between services quality and satisfaction: findings
of some of these researches show that satisfaction results in services
quality.

2
WHAT ARE ALL BABY PRODUCTS IN GENERAL
BABY PRODUCT

Baby Products are products intended to be used on infants and children under the
age of three. Baby products are specially formulated to be mild and non- irritating
and use ingredients that are selected for these properties. Baby products include
baby shampoos and baby lotions, oils, powders and creams.

For ingredient and safety information on baby products, use the links below.

BABY SHAMPOOS
Baby Shampoos are products that are intended to be used to cleanse the hair
of infants and children under the age of three. These products are specially
formulated to be non-irritating and mild to the eyes. Often, these products contain
non-ionic ingredients which tend to be milder than ionic ingredients which carry a
slight negative charge. Adults that have sensitive hair or that are very sensitive to
ordinary products may also use Baby Shampoos. Manufacturers conduct extensive
safety tests to ensure that these products are safe for use on young children. All
products should be used only under close adult supervision. It is very important to
read and follow the directions for use that are on the product. Any consumer
having questions about the use of the product should call the number provided on
the label of the product.

BABY LOTIONS, OILS, POWDERS AND CREAMS

Baby Lotions, Oils, Powders and Creams are products that are intended to be
used to moisturize and soften the skin of infants and children under the age of
three. These products are specially formulated to be mild and non-irritating. Many
Baby Lotions, Creams and Oils contain mineral oil. Adults that have sensitive skin
or that are very sensitive to ordinary products may also use Baby Lotions, Oils,
Powders and Creams. Manufacturers conduct extensive safety tests to ensure that
these products are safe for use on young children.

3
OBJECTIVE
The study has been under taken to analyze the customer satisfaction
towards Himalaya Baby product and the other objectives are:

 To find out the skin care product awareness among the

customers.
 To identify the customer‟s awareness towards Himalaya
baby lotion
 To know the customer‟s perception about Himalaya baby
product
 To measure the customer satisfaction regarding the
performance and satisfaction of Himalaya baby wipes.

4
SCOPE OF STUDY
 The scope of study is limited up to Coimbatore city.

 The scope of study is limited due to time and money constraints.

 The scope of study is limited due to limited sample size, i.e.100.

5
STATEMENT OF PROBLEM
Different varieties of the products are available in the market
consumers prefer the variety of products for high quality, low price and
attractive wrappers. Most of the consumers are satisfied with quality
products and some of the consumers prefer other factors each product
differs from one another in terms of price, quality, quantity, offers,
advertisement etc.,
The competition is severe and the manufacturer has to consider the
opinion of the consumers. In this context, the researcher is interested in
studying the consumer preference towards the Himalaya baby products
with best reference to Coimbatore city.

6
LIMITATIONS OF STUDY

 The samples have been taken only from respondents.

 This result was conducted only in particular area so

this result cannot suitable to other places.

 Data collected under this technique is subjective nature

therefore they may not lead to quantitative checks.

7
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the
research problem. It may be understood as a science at studying how
research is done scientifically
DATA SOURCE

PRIMARY DATA

A questionnaire is used as a tool for the systematic collection

of relevant information. A well interview schedule consisting of simple
questions has been prepared and directed to the respondents.

Methods of generating primary data

 Survey
 Personal interview
 Observation
 Questionnaire

SECONDARY DATA
Data which are not originally collected rather obtained from
published or unpublished sources are known as secondary data.
The data were collected from journals, previous record works and
websites.

STUDY AREA

The area selected for this study is Coimbatore city.

8
Sample Size
Sample size determination is the act of choosing the number of
observations or replicates to include in a statistical sample. The sample
size of the study 100 respondents.

TOOLS FOR DATA ANALYSIS:

The data collected were analyzed with appropriate techniques. The

techniques used for analysis are:

 PERCENTAGE ANALYSIS
 CHI-SQUARE
PERCENTAGE ANALYSIS

Percentage refers to a special kind of ratio. Percentage is used

to make comparison between two or more series of data.
Percentages are used to describe relationships.

PERCENTAGE OF = NO OF RESPONDENTS *100

RESPONDENT TOTAL NO OF RESPONDENTS

9
CHI SQUARE ANALYSES
A chi-squared test, also written as χ2 test, is any statistical hypothesis
test wherein the sampling distribution of the test statistic is a chi-squared
distribution when the null hypothesis is true. Without other qualification,
'chi-squared test' often is used as short for Pearson's chi-squared test.

Chi-squared tests are often constructed from a sum of squared errors, or

through the sample variance. Test statistics that follow a chi-squared
distribution arise from an assumption of independent normally
distributed data, which is valid in many cases due to the central limit
theorem. A chi-squared test can be used to attempt rejection of the null
hypothesis that the data are independent.

Chi square = Σ ( observed frequencies – expected frequencies)

Total expected value

Null hypothesis:

The hypothesis that there is no significant difference between specified

populations, any observed difference being due to sampling or
experimental error.

Simple hypothesis:

This predicts the relationship between a single independent variable and

a single dependent variable

10
CHAPTER - II

11
REVIEW OF LITERATURE

Yousef Mehdipour and Hamideh Zerehkafi74 (1993) in their article entitled,

Customers Attitude toward Mobile Service Providers in Hyderabad” have stated
that customer attitude provides an indication of how successful the organization is
at providing products and/or services to the market place. Indian mobile industry
has witnessed a dramatic growth. Customer satisfaction is a collective outcome of
perception, evaluation, and psychological reactions to the consumption experience
with a product or service.

Abdalla Nayef Al-Refai and Nor Azila Bt Mohd Noor75 (1997) in their article
entitled, “The Influence of the Trust on Customer Satisfaction in Mobile Phone
Market: An Empirical Investigation of the Mobile Phone Market” have focused on
the impact of trust on customer satisfaction in mobile phone sector. In order to
examine the relationship between independent variable (trust) and dependent
variable (customer satisfaction), SPSS and Smart (PLS) have been used. The paper
concludes with discussion, limitation as well as future research insights and venues
for the upcoming researchers to explore.

M. Nandhini and D.Sivasakthi76 (2002) in their article entitled, “A Study on

Customer Attitude Perception towards Branded Broad Band” have indicated that
the broad band is the new oxygen. It opens up a large box of information with a
single click of a button. Get ready to surf the world in the www with a high speed
connection like access mails faster, download music, share multimedia instantly,
video chat with friends and play games with someone at the other end of the globe.
Market research is essential on a timely basis as there can be an attitude change
from individual to individual from time to time.

12
S. Nemat Sheereen77 (2003) in his article entitled, “A Study on Customer
Satisfaction of BSNL Services in Kerala” has stated that BSNL is one of the
leading telecommunication service providers in Kerala. Most of the studies
conducted in this area indicate the exploring development of services provided by
number telecommunication providers which opened new world to the customer
around the world. Quality of service and maximum network coverage are the most
important factor which satisfy the customers in relation to telecommunication.

PL. Senthil and S. Mohammed Safi78 (2006) in their article titled, “A Study on
Consumer Behaviour of Mobile Phone Users with Reference To Tiruchirappalli
District in Tamilnadu” have indicated the consumer behavior is the act of
individuals directly involve in obtaining and using economic goods and services,
including the decision processes that precede and determine this act. So the
researcher has made sincere attempt to analyze the consumer behavior of mobile
phones in the study area.

Sreekumar D Menon79 (2008) in his article entitled, “Customer Perception

towards A Public Sector Telecom Company (BSNL) in Mobile Services” has
stated that telecommunication service providers are of paramount importance to
both developed and emerging economies in India and the world Many
telecommunication service providers are offering various products and services in
the market. Customer perception is a personal feeling of either pleasure or
disappointment 84 resulting from the evaluation of service provided by an
organization to an individual in relation to expectations.

Geeta Kesavaraj (2011) in his article titled, “A Study on Effectiveness of

Customer Relationship for a business is to serve and maintain good relationship
with the king the customer. In the past producers took their customers for granted,
because at that time the customers were not demanding nor had alternative source
of supply or suppliers. But today there is a radical transformation . All these
changes have made today, producer shift from traditional marketing to modern
marketing. Modern marketing calls for more than developing a product, pricing it,
promoting it and making it accessible to target customer.

13
Moschis George P. (2012) has introduced the related concept of consumer
socialization. He has given the conceptual framework and the measurement models
of socialization. Along with the theoretical perspective he attempted to explain the
family influences of the buying behaviour of customer, he pointed out various
factors responsible for the purchase decisions. In his book, he gave 197
propositions on the consumer socialization

Ekstrom, Tansuhaj and Foxman (2014) took a reciprocal view of consumer

socialization of children and proposed that children contribute to decision outcome
through routes – one by influencing their parents by direct expression of
preferences and secondly by communicating new knowledge to the parents and
influencing purchases. They proposed that children whose family communication
pattern is characterized by a high concept–orientation will influence (socialize)
their parents more than children whose family communication pattern is
characterized by a high socio orientation.

Ahuja and Stinson (2015) examined the role of children in women led households
and found that the influence of the child varied across several parameters such as
product, the age of the child, and the sex role orientation of the mother. No
conclusive patterns could be detected.

Jensen (2017) proposed that parents‟ involvement is a function of financial risk,

their role as users and their perception of product differentiation whereas children
are mostly involved in the purchase due to their role as users. She explored the
influence of children in making purchases and concluded that besides product for
direct consumption, children display influence in purchasing products for family
consumption where parents are less involved and perceive little or no product
differentiation (for food products)

14
CHAPTER III

15
INTRODUCTION OF THE COMPANY
THE company was founded in 1930 by Mr. Manal with a clear vision that they
want to serve society by bringing Ayurvedic products.

Company staterd its operations in Dehradun way back in the 1930s, the company
later spread its wings to MUMBAI.

In 1975, the company set up an advanced manufacturing facility in Makali,

Bangalore, India, which today houses the Corporate headquarters.

In 1991, the company relocated its R&D facility to Bangalore.

INSPIRATION:
MR. Manal got inspired when he went to a visit to Burma and found that Group of
elephants were eating roots in order to pacify themselves. The plant name was
Rauwolfia sepentina. He then made an extensive research on plant roots and
scientifically was proved that roots had some characteristics to heel the animals.
Thus by researches company come up with its AYURVEDIC PRUDUCT that
was anti- hypertensive drug in 1934.

These days Himalaya is using techniques of Modern medical science to rediscover

and opening of ayurvedic secrets. Confirmation of Himalaya‟s dedication towards
high quality and consistency in herbal care

Reveals as company was awarded with an ISO 9001:2000 certification in 2003.

From the invention of the company has focused on developing safe, natural and
innovative remedies that will help people lead richer, healthier lives. Today,
Himalaya products have been endorsed by 300,000 doctors around the globe

Himalaya have consumers in 67 countries which rely upon HIMALAYA’S

PRODUCTS.

16
MISSION
 Develop markets worldwide with an in-depth and long-term approach
 Maintaining at each step the highest ethical standards.
 Respect, collaborate with and utilize the talents of each member of the
Himalaya family and the local communities where Himalaya products
are developed.
 To remain eco-friendly with the nature.
 Ensure that each Himalaya employee strongly backs the Himalaya
promise to maintain good relationship with the costumer.

BRAND INDENTITY
 The Himalaya brand has much in common with the mountain range from
which it draws its name. For centuries, the Himalayas have been an icon
of aspiration, of man‟s quest to unlock Nature‟s secrets. They represent
purity and lofty ideals.
 The Himalaya logo is a visual definition of its brand identity. The leaf
that forms the crossbar of the letter H evokes the company‟s focus on
herbal healthcare.
 The teal green represents proximity to nature, while the orange is
evocative of warmth, vibrancy and commitment to caring.
 The Himalaya brand carries with it the promise of good health and well-
being.

TODAYS HIMALAYA IS CELEBRATING 75 YEARS OF

ITS SUCCESS.
MARKETING PLAN OF LAUNCHING HIMALAYA TOOTHPASTE
NAMED PRAKRITI HERBAL TOOTHPASTE

Why we have planned to launch toothpaste. The oral care market can be
segregated into toothpaste (60%), toothpowder (23%) and Tooth brushes (17%).
The penetration level of toothpaste in urban areas is more than three times as
compared to in rural areas.

It does not mean that product will not work in rural areas because still lots of
people in rural areas which clean their teeth with NEEM and tobacco and we
popular for our herbal products.

So we have quite scope of development in rural as well as urban areas. Also

toothpaste demand is in market is 55-60% as comparision to toothpowder.
17
INDIAN ORAL MARKET
 Many people in india till uses traditional products like neem , salt,
tobacco.
 The dental population in India is very low 1:35000.This results in the
lots of dental problems.
 Less than 15% Indian population use to brush twice a day.
 In Indian oral market COLGATE, CIBACA, CLOSE UP,
PEPSODENT are high priced
 And ANCHOR, PROMISE, BABOOL are low priced competitors.

OBJECTIVE OF LUNCHING OUR PRODUCT

Since objective provide a firms a strengths to stand. Every firm being a
part of an industry should know what they want to achieve.

The objectives must be SMART enough to work upon. The word SMART stands
for:

SPECFIC: objective must be specific and firm should know what they want to
achieve.

MEASURABLE: It should be measurable wether we have achieved our aim or

not.

ACHIEVABLE: Objective should be achieve able and attainable. That is

unexpected goals should not be set up by the organization.

REALASTIC: Keeping in minds resources it should be realistic to achieve

predetermined objectives.

TIME: Within proper time objective should be achievable.

MARKETING PLAN
SITUATION ANALYSIS
To develop the marketing plan it is the first step to do the situation analysis.
The main aim is to discover.

To discover the trends, distribution and situation of the market in which we

are penetrating.

18
INDUSTRY
ORAL industry has main focus to prevent teeth and gum diseases and to
deliever value to the costumers.

In the market toothpastes, toothbrushes, dental floss, toothpowders, mouth

rinses, dent manjans are present.

PREFRENCES
Urban mostly like toothpaste and mouth rinses, dental floss, toothbrushes.

And people of rural areas still use neem datuns and mainly prefers low
priced toothpowder.

PURCHASING CHARACTERSTICS
In terms of purchasing characteristics there is lot of scope for the company because
due to

increase in education and living standard of the people they are becoming more
and more

conscious towards their dental health

56% consumers are able to pay for the high priced toothbrushes like colgate and
cibaca,

MARKET NEEDS
Market needs are high. Because of consciousness of the people or in other words it
is need of the people. so lots of scope for us.

19
SWOT ANALYSIS

STRENTHS

 Strong financial back up

 Qualified staff.
 Providing our customers what they want.
 Targeting both urban and rural markets.
 Eco friendly herbal product.
 Use of natural fluoride in place of fluoride used up by other companies.

WEEKNESSES

 Due to high price of the product it may be unaffordable for people of rural
areas to pay for the product.
 Ayurvedic product.
 Gaint competitors in the market like colgate pepsodent that are already
establish in the market.

OPPORTUNITIES

 High investment and growth.

 Growth will occur because of eco friendly toothpaste.
 As it is a daily usable commodity so company is using intensive distribution
technology So that it will available at every shop due to which sales of
company‟s product will be increased day by day.
 As the world is becoming a global village so company had also opportunities
to grow globally.

THREATS

 As the company is entering into new market and launching a new product so
there is always chances of failure of the product.
 Company have to face a lots and lots of competition from the competitors
already present the market.
 It is an ayurvedic product and there are so many international companies
present in the market so it is threat for the company.

20
 TYPES OF HIMALAYA BABY PRODUCT
Gentle baby soap

Especially for baby's gentle skin

Himalaya's Gentle Baby Soap is formulated to

effectively cleanse and condition your baby's skin gently, leaving it soft and
hydrated. The natural goodness of Olive oil and Almond Oil, rich in vitamins, are
infused into our Gentle Baby Soap to ensure healthy and glowing skin. Ideal for
daily use, Gentle Baby Soap is free from artificial colours.

Benefits
Free from Parabens, SLS/SLES*, and Synthetic Colors
Key ingredients:
Olive Oil, enriched with Vitamin E, nourishes, protects and softens skin,
preventing chafing. It has soothing properties, which keep baby‟s skin healthy and
soft.
Almond Oil is an excellent skin softener, which moisturizes baby's skin.
Pack size:
75 g, 100 g & 125 g

Directions for use:

Wet baby's face and body. Apply the Gentle Baby Soap generously,
gently working up a lather. Rinse thoroughly.

Manufactured by:
The Himalaya Drug Company
Makali, Bangalore – 562162

21
 Herbal Diaper Rash Cream

A specially formulated mild cream that treats rashes,

inflammation and irritation caused due to rubbing of diapers against baby's soft
skin. Nirgundi extract relieves pain, Yashada bhasma aids in healing the rashes,
Aloe vera and Almond oil soothe the skin. Five-leaved chaste tree extract relieves
pain, Zinc calx aids in healing the rashes, Aloe Vera and Almond oil soothe the
skin. Himalaya's Diaper Rash Cream promotes effective healing, soothes red and
irritated skin and forms a protective layer on baby‟s skin.

Key Features
 Keep diaper rashes away with the power of herbs & Zinc Oxide
 Yashad Bhasma (Zinc Oxide): Prevents and heals rashes
 Sunflower & Castor Oil: Protects baby's skin from infections, rashes,
and irritation
 Milk: Gentle skin cleanser
 Honey: Improves skin texture making it soft and smooth
 Free from Parabens, Animal Fats & Synthetic Colors, the usual factors
for allergies & rashes

Specifications
Brand-Himalaya Herbal , Type-Diaper Rash Cream

Weight-20gm , Age-0 Months+

Iteam Included in the package

20 gm of Himalaya Herbal Diaper Rash Cream

22
 Herbal Baby Cream

Himalaya‟s Baby Cream is specially formulated to

protect your little one's chapped cheeks, 'crawler's knee', tender nose and rubbed
elbows. Our cream protects against irritating wetness and windburn. The
ingredients work together to moisturize your baby's skin and preserve its natural
softness.

Key ingredients
 Olive Oil, enriched with vitamin E, nourishes, protects and softens skin and
prevents chafing. It has soothing and antimicrobial properties, which keeps
your baby's skin healthy and soft.
 Country Mallow - An antioxidant, has nourishing properties and protects
baby's skin from germs.
Key Features
 Soft cream infused with the power of herbs
 Olive Oil: Vitamin E nourishes and keeps your baby‟s skin moisturized
Directions for use
After bathing, apply on delicate areas of baby's body like the face, knees and
elbows. Avoid the area around the eyes.
Tell me more
An open clinical study was carried out on 20 babies in the Department of
Dermatology, Apollo Hospitals, Chennai, India, to screen the efficacy and safety of
Himalaya‟s Baby Cream. The efficacy of Himalaya Baby Cream was assessed on
the basis of skin smoothness and softness and the overall moisturizing effect.
Specifications
 Brand - Himalaya Herbal
 Type - Baby Cream
Items included in the package
1 Pack of of Himalaya Herbal Baby Cream

23
 Herbal Baby Powder

A gentle formulation that keeps baby fresh, cool and

happy. Enriched with the cooling extracts of Khus-Khus that refreshes the skin and
Yashada Bhasma, which keeps the skin dry and smooth. Prevents body odour.
Stops excessive sweating. Himalaya Herbal Baby Powder eliminates dryness and
keeps baby's skin cool and comfortable.

Key Features
Superior powder infused with the power of herbs & Zinc Oxide

Yashad Bhasma (Zinc Oxide): Protects and prevents skin from rashes and
infections

Specifications
Brand-Himalaya Herbal , Type- Power , Container Type-Bottle

Direction of use

After bathing baby, apply Baby Powder to delicate areas of the body like
face, knees and elbows. Avoid the area around the eyes

Items included in pack

400 gm of power
24
 Baby Massage oil

A daily massage with Himalaya's Baby Massage

Oil helps in improving baby's growth and development. Infused with Olive Oil and
Winter Cherry, Baby Massage Oil is clinically proven to be mild enough to use on
babies. It is light and non-staining oil which can be used before bathing as massage
oil as also for moisturizing after bathing.

Benefits:

 Vegetable-based massage oil

 Free from Mineral Oil and Lanolin

Key ingredients

Olive Oil, enriched with Vitamin E, nourishes, protects and softens

baby's skin. It has soothing and antimicrobial properties, which ensures that baby's
skin is healthy and lustrous. It also strengthens your little one's nails and softens
cuticles.

Winter Cherry improves skin tone and soothes baby's skin.

Pack Size

50 ml, 100 ml, 200 ml and 500

25
 Herbal Gentle Baby Wipes Extra Large

Your baby needs gentle care and protection.

Himalaya Herbal range of baby products are specially formulated to ensure the
health of your baby's delicate and sensitive skin. Clinically tested for mildness,
these products maintain fragile balance and complete well being of your child's
skin. Cleanses, moisturizes and keeps the delicate baby skin soft. An effective
combination of herbs that moisturizes and keeps your baby's delicate skin soft.
Indian Lotus ensures moisture balance to keep your baby's skin soft and supple.

Key Features

 Wipe gently with the power of herbs

 Indian Lotus moisturizes the skin
 Each wipe is extra large in size
 Free from Alcohol, Silicons and Lanolin
 Aloe Vera keeps the baby's skin soft and dry

Specifications
Brand - Himalaya Herbal
Type - Gentle Baby Wipes
Age - 0 to 3 Years
Size - Extra Large
Dimension - 15 x 21 cm

Items Included in Package

24 Pieces of Wipes
Made In: India
GTIN/Barcode: 8901138839406

26
CHAPTER - IV

27
 ANALYSIS AND INTERPRETATION
TABLE :1
OCCUPATION

OCCUPATION No. OF PERCENTAGE

RESPONDENTS
Business 30 25
Profession 30 25
Home maker 40 33
Other 20 17
Total 120 100

INTERPRETATION

Table 1 shows that out of 120 respondents, 30(25%) of the

respondents are business man, 30(25%) of the respondents are
professional workers, 40(33%) of the respondents are homemakers,
20(17%) of the respondents are other workers.

It is concluded that majority (33%) of the respondents are

homemakers.

28
 CHART - 1

OCCUPATION

140
No.of Respondents

120
100
80
60
40 NO.OF RESPONDENTS

20 PERCENTAGE

0
BUSINESS PROFESSION HOME OTHER TOTAL
MAKER
OCCUPATION

29
 TABLE - 2
ANNUAL INCOME
ANNUAL INCOME No. OF PERCENTAGE
RESPONDENTS
Below 50,000 30 25
50,000-1 lakhs 40 33
1-2 lakhs 30 25
Above 3 lakhs 20 17
Total 120 100

INTERPRETATION

Table 2 shows that out of 120 respondents, 30(25%) of the

respondents are Below 50,000, 40(33%) of the respondents are 50,000 –
1 lakhs, 30(25%) of the respondents are 1-2 lakhs, 20(17%) of the
respondents are above 3 lakhs.

It is concluded that majority (33%) of the respondents are 50,000-1

lakhs.

30
 CHART – 2

ANNUAL INCOME
140
No.of Respondents

120
100
80
60
NO.OF RESPONDENTS
40
PERCENTAGE
20
0
Satisfied Highly Natural Dissatisfied TOTAL
Satisfied

ANNUAL INCOME

31
 TABLE – 3
EDUCATION QUALIFICATION

EDUCATION No. OF PERCENTAGE

QUALIFICATION RESPONDENTS
No Formal 30 25
Diploma 40 33
UG 30 25
PG 20 17
TOTAL 120 100

INTERPRETATION

Table 3 show that out of 120 respondents, 30(25%) of the

respondents are not studied formal degree, 40(33%) of the respondents
are studied diploma, 30(25%) of the respondents did UG degree,
20(17%) of the respondents did PG degree.

It is concluded that majority (33%) of the respondents are Diploma.

32
 CHART – 3

EDUCATION QUALIFICATION
140

120
No.OF Respondents

100

80

60 NO.OF RESPONDENTS

40 PERCENTAGE

20

0
Satisfied Highly Natural Dissatisfied TOTAL
Satisfied
EDUCATION QUALIFICATION

33
 TABLE – 4
SATISFACTION OF THE PRODUCT IN RESPONDENTS
SATISFACTION OF No. OF PERCENTAGE
THE PRODUCT RESPONDENTS
SATISFIED 30 25
HIGHLY SATISFIED 40 33
NATURAL 30 25
DISSATISFIED 20 17
TOTAL 120 100

INTERPRETATION

Table 4 shows that out of 120 respondents, 30(25%) of the

respondents are Satisfied, 40(33%) of the respondents are highly
satisfied, 30(25%) of the respondents are natural, 20(17%) of the
respondents are dissatisfied.

It is concluded that majority (33%) of the respondents are Highly

satisfied.

34
 CHART - 4

SATISFICATION OF THE PROCUCT IN

RESPONDENTS

140
NO.OF Respondents

120
100
80 NO.OF RESPONDENTS
60 PERCENTAGE
40
20
0
Satisfied Highly Natural Dissatisfied TOTAL
Satisfied

Satisfication of the product

35
 TABLE – 5
HOW MANY KINDS DO YOU HAVE
HOW MANY KINDS No. OF PERCENTAGE
DO YOU HAVE RESPONDENTS
ONE 70 58

TWO 50 42

TOTAL 120 100

INTERPRETATION

Table 4 shows that out of 120 respondents, 70(58%) of the

respondents are one, 50(42%) of the respondents are two kinds.

It is concluded that majority (58%) of the respondents are one

kinds.

36
 CHART - 5

HOW MANY KINDS DO YOU HAVE

140

120
NO.OF RESPONDENTS

100

80

60 No. OF RESPONDENTS
PERCENTAGE
40

20

0
ONE TWO TOTAL
How many kinds do you have

37
 TABLE – 6
AGE GROUP DOES YOUR BABY FALL UNDER
AGE GROUP DOES No. OF PERCENTAGE
YOUR BABY FALL RESPONDENTS
UNDER
6- month to 1 year 30 25

1 years to 2 years 40 33

3 years and above 50 42

TOTAL 120 100

INTERPRETATION

Table 4 shows that out of 120 respondents, 50(42%) of the

respondents are 3 years and above, 40(33%) of the respondents are 1
years to 2 years to, 30(25%) of the respondents are 6 month to 1 years.

It is concluded that majority (42%) of the respondents are 3 years

and above.

38
 CHART - 6

AGE GROUP DOES YOUR BABY FALL UNDER

140
NO.OF RESPONDENRS

120
100
80
60
No. OF RESPONDENTS
40
20 PERCENTAGE
0
6- month to 1 1 years to 2 3 years and TOTAL
year years above

AGE GROUP DOES YOUR BABY FALL UNDER

39
 TABLE – 7
HOW DID YOU HEAR ABOUT HIMALAYA BABY
CARE PRODUCT
HOW DID YOU HEAR No. OF PERCENTAGE
ABOUT HIMALAYA RESPONDENTS
BABY CARE PTODUCT
Magazine 30 25
Friends 30 25
Internet 40 33
Others 20 17
Total 120 100

INTERPRETATION

Table 1 shows that out of 120 respondents, 30(25%) of the

respondents are magazine, 30(25%) of the respondents are friends,
40(33%) of the respondents are internet, 20(17%) of the respondents are
other.

It is concluded that majority (33%) of the respondents are

homemakers.

40
 CHART - 7

HOW DID YOU HEAR ABOUT HIMALAYA BABY

CARE PRODUCT
140
120
NO.OF RESPONDENTS

100
80
60
No. OF
40 RESPONDENTS
20 PERCENTAGE

0
Magazine Friends Internet Others Total
How did you hear about himalaya baby care product

41
 TABLE – 8
BENEFIT/ FEATURES ARE MOST IMPORTANT TO
YOU WHEN BUYING A BABY CARE PRODUCT
BEBEFIT/FEATURES No. OF PERCENTAGE
ARE MOST IMPORTANT RESPONDENTS
TO BUY BABY CARE
PRODUCT
Reliability 20 20
Colour 27 22
Ease of use 25 21
Design 23 20
Brand name 20 17
Total 120 100

INTERPRETATION

Table 1 shows that out of 120 respondents, 27(22%) of the

respondents are colour, 25(21%) of the respondents are ease of use,
20(20%) of the both the respondents are same percentage reliability and
design, 20(17%) of the respondents are brand name.

It is concluded that majority (22%) of the respondents are colour.

42
 CHART - 8

BENEFITS/FEATURES ARE MOST IMPORTANT

TO BUY BABY CARE PRODUCT
140

120
NO.OF RESPONDENTS

100

80

60

40 No. OF RESPONDENTS
PERCENTAGE
20

0
Reliability Colour Ease of Design Brand Total
use name
Benefit/features are most important to buy baby care product

43
 TABLE – 9
WHICH BABY FOODS DO YOU PREFER
WHICH BABY FOODS No. OF PERCENTAGE
DO YOU PREFER RESPONDENTS
Cerelac 30 25
Farex 30 25
Nestum 40 33
Lacotogen 20 17
Total 120 100

INTERPRETATION

Table 1 shows that out of 120 respondents, 30(25%) of the

respondents are cerelac, 30(25%) of the respondents are farex, 40(33%)
of the respondents are nestum, 20(17%) of the respondents are
Lacotogen.

It is concluded that majority (33%) of the respondents are Nestum.

44
 CHART - 9

WHICH BABY FOODS DO YOU PREFER

140

120
NO..OF RESPONDENTS

100

80

60 No. OF RESPONDENTS
PERCENTAGE
40

20

0
Cerelac Farex Nestum Lacotogen Total
Which baby foods do you prefer

45
 TABLE – 10
YOU LIKE HERBAL OR AYURVEDIC PRODUCTS OR DO
YOU BELIVE IN ALLOPATHIC PRODUCTS

YOU LIKE HERBAL OR No. OF PERCENTAGE

AYURVEDIC PRODUCT RESPONDENTS
OR ALLOPATHIC
Herbal / Ayurvedic 70 58

Allopathic 50 42

TOTAL 120 100

INTERPRETATION

Table 4 shows that out of 120 respondents, 70(58%) of the

respondents are herbal / ayurvedic, 50(42%) of the respondents are
Allopathic product.

It is concluded that majority (58%) of the respondents are Herbal /

Ayurvedic products.

46
 CHART - 10

YOU LIKE HERBAL OR AYURBEDIC PRODUCT OR

ALLOPATHIC
140
NO.OF RESPONDENTS

120
100
80 No. OF
RESPONDENTS
60 PERCENTAGE
40
20
0
Herbal / Ayurvedic Allopathic TOTAL

You like herbal or ayurvedic product or allopathic

47
 TABLE – 11
DO YOU BUY A SKINCARE PRODUCT FOR
DO YOU BUY A No. OF PERCENTAGE
SKINCARE PRODUCT RESPONDENTS
Fairness 20 20
Moisturize 27 22
Pimples / Acne 25 21
Oily skin 23 20
Glow / Beauty 20 17
Total 120 100

INTERPRETATION

Table 1 shows that out of 120 respondents, 27(22%) of the

respondents are moisturize, 25(21%) of the respondents are pimples /
acne, 20(20%) of the both the respondents are same percentage fairness
and oily skin, 20(17%) of the respondents are glow / beauty.

It is concluded that majority (22%) of the respondents are

Moisturize.

48
 CHART - 11

DO YOU BUY A SKINCARE PRODUCT

140
120
NO.OF RESPONDENTS

100
80 No. OF RESPONDENTS
60 PERCENTAGE
40
20
0
Fairness Moisturize Pimples / Oily skin Glow / Total
Acne Beauty

Do you buy a skincare product

49
 TABLE – 12
SATISFIED ARE YOU WITH THE CURRENT PRODUCT
SATISFIED ARE YOUR No. OF PERCENTAGE
CURRENT PRODUCT RESPONDENTS
Highly dissatisfied 20 17
Dissatisfied 20 20
Neither satisfied nor 25 21
dissatisfied
Satisfied 27 22
Highly satisfied 20 20
Total 120 100

INTERPRETATION

Table 1 shows that out of 120 respondents, 20(17%) of the

respondents are highly dissatisfied, 20(20%) of the both the respondents
percentage are same dissatisfied and highly satisfied, 25(21%) of the
respondents are neither satisfied nor dissatisfied the current product.

It is concluded that majority (22%) of the respondents are Satisfied.

50
 CHART - 12

SATISFIED ARE YOUR CURRENR PRODUCR

140
120
NO.OF RESPONDENTS

100
80
No. OF RESPONDENTS
60
40 PERCENTAGE
20
0
Highly Dissatisfied Neither Satisfied Highly Total
dissatisfied satisfied satisfied
nor
dissatisfied
Satisfied are your current product

51
 TABLE – 13
YOU HEARD ABOUT HIMALAYA SKINCARE PRODUCT

YOU HEARD ABOUT No. OF PERCENTAGE

HIMALAYA RESPONDENTS
SKINCARE PRODUCT
Yes 70 58

No 50 42

TOTAL 120 100

INTERPRETATION

Table 4 shows that out of 120 respondents, 70(58%) of the

respondents are yes, 50(42%) of the respondents are no.

It is concluded that majority (58%) of the respondents are yes

Himalaya product.

52
 CHART - 13

YOU HEARD ABOUT HIMALAYA SKINCARE

PRODUCT
140
NO.OF RTESPONDENTS

120
100
80
No. OF RESPONDENTS
60
40 PERCENTAGE
20
0
Yes No TOTAL
You heard about himalaya skincare product

53
 TABLE – 14
YOU RECOMMEND HIMALAYA PRODUCR TO FRIENDS
AND FAMILY

YOU RECOMMEND No. OF PERCENTAGE

HIMALAYA PRODUCT RESPONDENTS
FRIENDS & FAMILY
Yes 70 58

No 50 42

TOTAL 120 100

INTERPRETATION

Table 4 shows that out of 120 respondents, 70(58%) of the

respondents are yes, 50(42%) of the respondents are no.

It is concluded that majority (58%) of the respondents are yes

recommend the product friends and family.

54
 CHART - 14

YOU RECOMMEND HIMALAYA PRODUCT

FRIENDS & FAMILY
140
120
NO.OF RESPONDENTS

100
80
60 No. OF RESPONDENTS
40 PERCENTAGE
20
0
Yes No TOTAL
You recommend himalaya product firends & family

55
 TABLE – 15
YOUR PREFERRED LOCATION TO BUY A BAB Y
PRODUCT
YOUR PREFERRED No. OF PERCENTAGE
LOCATION TO BUY A RESPONDENTS
BAABY PRODUCT
Medical store 30 25
General store 30 25
Super market 40 33
Online 20 17
Total 120 100

INTERPRETATION

Table 1 shows that out of 120 respondents, 30(25%) of the

respondents are medical store, 30(25%) of the respondents are general
store, 40(33%) of the respondents are super market, 20(17%) of the
respondents are online.

It is concluded that majority (33%) of the respondents are super

market.

56
 CHART - 15

YOUR PREFERRED LOCATION TO BUY A BABY

PRODUCT
140
120
NO.OF RESPONDENTS

100
80
60
No. OF RESPONDENTS
40 PERCENTAGE
20
0
Medical General Super Online Total
store store market
Your preferred location to buy a baby product

57
 TABLE – 16
YOU PREFER PRICE OVER QUALITY OF THE FOOD
YOU PREFER PRICE No. OF PERCENTAGE
OVER QUALITY OF RESPONDENTS
THE FOOD
Price 50 42

Quality 70 58

TOTAL 120 100

INTERPRETATION

Table 4 shows that out of 120 respondents, 50(42%) of the

respondents are price, 70(58%) of the respondents are quality.

It is concluded that majority (58%) of the respondents are quality of

the food.

58
 CHART - 16

YOU PREFER PRICE OVER QUALITY

OF THE FOOD
140
NO.OF RESPONDENTS

120
100
80 No. OF RESPONDENTS
60
PERCENTAGE
40
20
0
Price Quality TOTAL

You prefer price over quality of the food

59
 TABLE – 17
MODE OF PACKING IS CONVENIENT FOR YOU
MODE OF PACKING IS No. OF PERCENTAGE
CONVEINIENT FOR RESPONDENTS
YOU
Tetra pack 50 42

Bottled pack 70 58

TOTAL 120 100

INTERPRETATION

Table 4 shows that out of 120 respondents, 50(42%) of the

respondents are Bottled pack, 70(58%) of the respondents are Tetra pack

It is concluded that majority (58%) of the respondents are Bottled

pack for a food.

60
 CHART - 17

MODE OF PACKING IS CONVEINIENT

FOR YOU
140
120
NO.OF RESPONDENTS

100
No. OF
80
RESPONDENTS
60 PERCENTAGE
40
20
0
Tetra pack Bottled pack TOTAL

Mode of packing is conveinient for you

61
 TABLE – 18
YOUR CLOSEST COMPETITOR AMONG THESE
YOUR CLOSEST No. OF PERCENTAGE
COMPETITOR RESPONDENTS
AMOHG THESE
Dabur 30 25
Baidyanath 30 25
Himalaya 40 33
Zandu 20 17
Total 120 100

INTERPRETATION

Table 1 shows that out of 120 respondents, 30(25%) of the

respondents are Dabur, 30(25%) of the respondents are Baidyanath,
40(33%) of the respondents are Himalaya, 20(17%) of the respondents
are Zandu

It is concluded that majority (33%) of the respondents are Himalaya

product.

62
 CHART - 18

YOUR CLOSEST COMPETITOR AMONG THESE

140
120
NO.OF RESPONDENTS

100
80 No. OF
RESPONDENTS
60 PERCENTAGE
40
20
0
Dabur Baidyanath Himalaya Zandu Total

Your closest competitor among these

63
 TABLE – 19
AGE GROUP CUSTOMER VISIT FREQUENTLY
AGE GROUP No. OF PERCENTAGE
CUSTOMER VISIT RESPONDENTS
FREQUENTLY
0-20 30 25
21-40 40 33
41-60 30 25
60 above 20 17
Total 120 100

INTERPRETATION

Table 2 shows that out of 120 respondents, 30(25%) of the

respondents are 0-20, 40(33%) of the respondents are 21-40, 30(25%) of
the respondents are 41-60, 20(17%) of the respondents are above 60
above

It is concluded that majority (33%) of the respondents are 21 – 40

age group of customer visit frequently.

64
 CHART - 19

AGE GROUP CUSTOMER VISIT FREQUENTLY

140
120
NO.OF RESPONDENTS

100
80
60 No. OF RESPONDENTS

40 PERCENTAGE

20
0
0-20 21-40 41-60 60 above Total
Age group customer visit frequemtly

65
 Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
satisfaction *
100 100.0% 0 .0% 100 100.0%
features

satisfaction * features Crosstabulation

features
rialibility colour easyofuse design brandname Total
satisfaction yes 37 20 12 8 11 88
no 3 1 4 3 1 12
Total 40 21 16 11 12 100

Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 6.952a 4 .138
Likelihood Ratio 6.264 4 .180
Linear-by-Linear
1.673 1 .196
Association
N of Valid Cases 100
a. 5 cells (50.0%) have expected count less than 5. The
minimum expected count is 1.32.
INTERPRETATION
The above table states that there is no significant relationship between satisfaction of
brand and features noted .since the calculated value is 1.32which is more than the table value0.05
hence the hypothesis is rejecter

66
 CHAPTER - V
FINDINGS, SUGGESTIONS AND CONCLUSION

67
FINDING
 It is concluded that majority (33%) of the respondents are homemakers.
 It is concluded that majority (33%) of the respondents are 50,000-1 lakhs.
 It is concluded that majority (33%) of the respondents are Diploma.
 It is concluded that majority (33%) of the respondents are highly satisfied.
 It is concluded that majority (58%) of the respondents are one kinds.
 It is concluded that majority (42%) of the respondents are 3 years and above.
 It is concluded that majority (33%) of the respondents are homemakers.
 It is concluded that majority (22%) of the respondents are colour.
 It is concluded that majority (33%) of the respondents are Nestum.
 It is concluded that majority (58%) of the respondents are Herbal / Ayurvedic
products.
 It is concluded that majority (22%) of the respondents are Moisturize.
 It is concluded that majority (22%) of the respondents are Satisfied.
 It is concluded that majority (58%) of the respondents are yes Himalaya
product.
 It is concluded that majority (58%) of the respondents are yes recommend the
product friends and family.
 It is concluded that majority (33%) of the respondents are super market.
 It is concluded that majority (58%) of the respondents are quality of the food.
 It is concluded that majority (58%) of the respondents are Bottled pack for a
food.
 It is concluded that majority (33%) of the respondents are Himalaya product.
 It is concluded that majority (33%) of the respondents are 21 – 40 age group of
customer visit frequently.

68
SUGGESTION
The following suggestions are made for improving
the customer‟s satisfaction towards Himalaya Baby product.

 Discounts offered to the customers can be

increased.

 Manufacturers should concentrate more on the

flavors.

 The models of bottles should be reinstalated with

latest designs.

69
CONCLUSION

In this study, the researcher has made an attempt to study the

Customer satisfaction of the Himalaya baby products. Parents‟
have been approached and obtained data for analysis. If the
above said suggestions are implemented by the manufactures,
the quality will be improved and thereby consumer satisfaction
towards Himalaya Baby product. This study enables the
manufactures to know the need and preference of the customers
which can be implemented by them to improve their products.

70
APPENDIX

71
BIBLIOGRAPHY

72
 BIBLIOGRAPHY
References
 Anumesh Kariappa, (2017).A Descriptive Study on Customer
Satisfaction with Special Reference to “Hul Ltd” International
Journal of Engineering Research and Modern Education,
Volume 1, Issue 2, Pp: 240 –245.
 Dr. M. Rajarajan, (2016). Customer Buying Behaviour
Towards Herbal Cosmetic Products In India -An Overview,
International Journal of World Research, Volume: 1 Issue 34,
October, Pp: 36-46.
 Dr. S. Jagadeesan1 & G. Vani, (2015). Customer Satisfaction
Towards Parachute Hair Oil Usage Among College Student‟s
In Salem City, International Journal of Advanced Scientific
Research & Development, Volume. 04, Issue. 10, Ver. I,
October, Pp. 01 –11.

JOURNALS

 Indian journal of marketing.

WEBSITE
 www.himalayahealthcare/abouthimalaya/cprofile.htm
 www.himalayaayurveda.com
 www.himalayaherbals.com
 www.scribd.com

73
 Himalaya baby product

QUESTIONNAIRE
1. Name :
2. Occupation
a) Business b) profession
c) Home maker d) others
3. Annual income
a) Below 50,000 b) 50,000 – 1 lakhs
c) 1- 2 lakhs d) above 3 lakhs
4. Educational qualification:
a) No formal b) diploma
c) UG d) PG
5. Would you recommend Himalaya skincare product to friends and
family?
a) Yes b) No
6. How many kids do you have?
a) One b) Two
7. What age group does your baby fall under?
a) 6 months – 1 year b) 1 years – 2 years
c) 3 years & above
8. How did you hear about Himalaya baby care product?
a) Magazine b) Friends
c) Internet d) Others e) Advertisement
9. What features are most important to you when buying a baby care
product?
a) Reliability b) Colour c) Ease of use
d) Design e) Brand name
10. Do you like herbal or Ayurvedic products or do you believe in all
optics products?
a) Herbal / Ayurvedic b) Allopathic

74
11. How do you rate the product efficiency?
a) Best in class b) Good
c) Immediate Response d) Slow Response
12. Have you heard about Himalaya skin care products?
a) Yes b) No
13. Satisfaction of the product in respondents
a) Satisfied b) Highly satisfied
c) Natural d) Dissatisfied
14. Which is your preferred location to buy a baby product?
a) Medical store b) General store
c) Supermarket d) Online
15. Are you satisfied with Himalaya product?
a) Yes b) No
16. Which mode of packaging is convenient for you?
a) Tetra pack b) Bottled pack
17. Who is your closest competitor among these?
a) Dabour b) Johnson baby
c) Himalaya
18. Which age group customer visit frequently?
a) 0-20 b) 21-40
c) 41-60 d) 61 & above
19. How much do you spend on such product monthly?
a) Below Rs.500 b) Rs.501-1000
c) Rs.1001-1500 d) Above Rs.1501
e) Not prefer to answer
20. Do you have any allergies on using Himalaya baby Products?
a) Yes b) No

75