Financial Ratios & Metrics

General & Industry Specific

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 Table of Contents
Financial Ratio Analysis

Profitability Ratios
Liquidity Ratios
Efficiency Ratios
Coverage Ratios
Market Value Ratios
Financial Metrics

Common Metrics (P/L & B/S)

Retail Industry
Service Industry
Manufacturing Industry
Insurance Industry
Software as a service (Saas)
 Financial Ratio Analysis
Ratio Analysis – Financial ratios are a way to analyze
a business and to easily compare and benchmark
them against other companies in an industry.

Some common types of financial ratios include:

Profitability Ratios

Liquidity Ratios

Efficiency Ratios

Coverage Ratios

Market Value Ratios

 Profitability Ratios
Common Profitability Ratios:

Gross Profit Margin = (Revenue - COGS)/Revenue

Operating Margin = (Revenue - Operating

Expenses)/Revenue

Net Profit Margin = (Revenue - All Expenses)/Revenue

Return on Assets = Net Income/Assets

Return on Equity = Net Income/Equity

Return on Sales = Operating Profit/Net Sales

Return on Investment = (Return on Investment/Cost of

Investment) *100%
 Liquidity Ratios
Common Liquidity Ratios:

Current Ratio = Current Assets/Current Liabilities

Quick Ratio (Current Assets - Inventory)/Current

Liabilities

Working Capital = Current Assets - Current Liabilities

 Efficiency Ratios
Common Operational Measures/(Efficiency Ratios):

CAGR = [(Current Year Sales/Period 1 Sales)^1/# of

Periods] - 1

Accounts Receivable (A/R) Turnover Ratio = Credit

Sales/Average Accounts Receivable

Accounts Payable (A/P) Turnover Ratio = Net Credit

Purchases/Average Accounts Payable

Inventory Turnover Ratio = COGS/Average Inventory

 Coverage Ratios
Common Coverage Ratios:
Interest Coverage Ratio = Earnings Before Interest and
Taxes/Interest Expense

Debt service Coverage Ratio = Net Operating Income/Debt

Service

Cash Coverage Ratio = (Earnings Before Interest and Taxes +

Non-Cash Expenses)/Interest Expense

Asset Coverage Ratio = ((Total Assets - Intangible Assets) -

(Current LIabilities - Short-term Portion of Long Term
Debt))/Total Debt

EBITDA-to-interest Coverage Ratio = EBITDA/Interest

Expense
 Common Market Value Ratios
Common Market Value Ratios:

Price Earnings (P/E) Ratio = Market Price Per Share/Earnings Per

Share

Book Value Per Share = Shareholder Equity/# of Shares

Earnings Per Share = Business Earnings/# of Shares

Market Value Per Share = Total Market Value/# of Shares

Dividend Yield = Total Dividend Payout/Market Price of Stock

Common Financial Metrics (P&L)
Gross Profit Margin - Margin. after subtracting the cost of goods sold from
the revenue.

(Revenue - Cost of Goods Solds)/Revenue

Net Profit Margin - Margin after subtracting all expenses from revenue.
(Revenue - Expenses)/Revenue
Operating Profit Margin - Margin after subtracting only operating expenses
from revenue.
(Revenue - Operating Expenses)/Revenue
Earnings Before Interest Taxes Depreciation & Amortization (EBITDA)
Margin - EBITDA is a measure used to value a company that excludes
interest, taxes, depreciation, and amortization from the calculation.
(Revenue - Expenses (excluding Interest, taxes, depreciation &
amortization))/Revenue
Revenue Growth - Measures how quickly revenue has grown from one
period to the next.
(Ending Revenue/Begining Revenue) - 1

S&M Expense Ratio - Sales & Marketing expenses as a percentage of

revenue.

S&M Expenses/Revenue
R&D Expense Ratio - Research & Development expenses as a percentage of
revenue.
R&D Expenses/Revenue

G&A Expense Ratio - General & Administrative expenses as a percentage of

revenue.

G&A Expenses/Revenue
Common Financial Metrics (B/S)
Net Working Capital- Margin. after subtracting the cost of goods sold from
the revenue.

Current Assets - Current Liabilities

Current Ratio- Measures the ability to meet short-term funding needs using
current assets
Current Assets/Current Liabilities

Quick Ratio - Measures the ability to meet short-term funding needs using
must liquid assets which excludes inventory.
(Current Assets - Inventories)/Current Liabilities
Debt to Equity Ratio - Measures the amount of debt the company has as a
percentage of overall equity.
Total Liabilities/Shareholder's Equity
Debt to Asset Ratio- Measures the amount of debt a company has when
compared to assets. Measures how much of the assets have been funded
through debt.

Total Liabilities/Total Assets

Days Sales Outstanding- Measures time it takes to convert sales to cash.

(Receivables/Revenue) * 365
Days Inventory Outstanding - Measures how long a company holds
inventory.

(Inventory/COGS) * 365
Days Payable Outstanding - Measures how long a company takes to pay its
creditors.
(Accounts Payable/COGS) * 365
20 Critical Balance Sheet Ratios Investors Must Analyze - https://www.oldschoolvalue.com
 Retail Industry Metrics
Sales Per Square Foot - Helps determine how efficient you are at using
store space.

Net Sales/Store Square Footage

Sales Per Employee - Sales generated per employee, helps with staffing
stores.
Net Sales/# of Employees

Average Order Value - Average amount a customer spends per

order/transaction.
Total Revenue/# of Orders
Customer Retention - Helps in understanding the number of customers
kept during a period.
((End of Period Customers - New Customers During Period)/Customers at
start of Period)*100
Conversion Rate - Helps you understand how many people who visited your
store/website became a customer
(# of Sales/# of vVsitors)*100

Inventory Turnover - Number of times you turned over your inventory

during a time period.

Cost of Goods Sold/Average Inventory Cost

Gross Margin Return on Investment - This tells you the profitability of
your inventory
Gross Profit/Average Inventory Cost

Shrinkage - Inventory lost due to theft, damage, or administrative errors.

Ending Inventory Value - Actual Inventory Value
Service Industry Metrics
Billable Hours Leverage - Measures what percentage of hours a partner
bills of the total hours worked.

Total Billed Hours/Partner Billed Hours

Billable Headcount - Measures what percentage of headcount is billable
headcount vs. support headcount
# of Billable Employees/# of non-Billable Employees

Net Fee Revenue Per Partner - Measures the amount of revenue being
generated by each partner in the firm.
Billable Hours Per Partner * Average Hourly Rate of Partners Team
Gross Profit Per Partner - Measures the amount of Gross Profit each
partner is bringing in across their portfolio of business
Revenue Per Parter - COGS Per Partner
Average Gross Bill Rate - Measures the average billable rate across the
entire organization.
$ of Billed Work/# of Hours to Produce the Work
Total Billable Hours - This is the total number of billable hours for a time
period.

Sum of All Hours Billed

Days Sales Outstanding - Measures how long it takes to collect cash from
your sales

(Net A/R/ Sum of 12-Nonths of Net Revenue)*Days in the Year

Leverage Ratio - This metric is useful for service business that have debt.

Net Debt/TTM EBITDA

KPIs for service-based businesses (and formulas) - The Management Blog (beebole.com)
Manufacturing Industry Metrics
Overall Equipment Effectiveness - Measures how effective your
equipment is at producing usable product.
Quality*Availability*Performance
Throughput - Measures how much a machine, factory, person is producing
over time.
Units Produced/Time
Capacity Utilization - Measures how much capacity you're producing from
your equipment vs. how much your equipment can potentially produce.
(Actual Output/Potential Output) * 100
Yield - This is a quality and performance KPI that measures how much of
your product is usable.
Usable Units Product/Total Units Produced
Scrap - Scrap is the material that is discarded or rejected ruing the
manufacturing process.
Scrap/Total Product Run
Availability - Measures the amount of time machines are working vs. the
total time they should be working.
Uptime/(Total Time)
Customer Return Rate - Measures what percentage of goods is returned by
your customer and not caught during your quality check process

Goods Rejected/# of Goods Delivered

On-Time Delivery Rate - Measures ability to deliver product to client on-
time
# of Work Orders Delivered Ontime/Total Work Orders
Top 12 Manufacturing KPIs To Track Operational Excellence (gomingo.io)
Insurance Industry Metrics
Revenue Per Policyholder - Measures the average amount of revenue
generated per policyholder
Total Revenue/# of Policyholders
Average Cost Per Claim - The average amount paid out per claim filed by
customers.
All Claim Costs/# of Claims
Return on Surplus - Measures how much profit an insurance company can
bring in relative to the revenue it generates from its policies.
After-Tax Income & Capital Gains/Total Assets
Loss Ratio - Measures the amount paid out in policy claims vs the total
amount earned from all premiums.
Total Policy Payouts/Total Revenue from Premiums
Expense Ratio - The ratio of expenses excluding claim payouts vs total
revenue earned from all premiums.
Expenses Excluding Loss Payouts/Total Revenue from Premiums
Renewal Rate - Measures the number of customers who renew the policy
after the initial policy period is up

Customers who renew policy/Total customers

Average Policy Size - This is the average price or size of a policy during a
given time period.

Revenue from all policies/# of Policies

Underwriting Speed - A measurement of the time it takes to review a policy
and make an underwriting decision
Days in underwriting of all policies/Policies Written
Insurance Industry's 18 Most Critical Metrics - Guiding Metrics
 SaaS Metrics
Annual Recurring Revenue (ARR) - ARR is the value of the recurring
subscription revenue over the next twelve months.
(Starting Monthly Revenue + Changes in Revenue) * 12
CAC Payback - CAC payback is the time it takes to pay back the cost of
acquiring a customer and is usually calculated in months.
Marketing & Sales Expenses/(New recurring revenue * Gross Margin)
Net Retention Rate - NRR is the percentage of revenue retained from
existing customers over a period of time.
(MRR at start - (Downgardes+Churn)+(Upsells+Expansions))/MRR at Start
Gross Margin - Gross margin is the revenue received minus the Cost of
Goods Sold (COGS) related to the item.
(Revenue - Cost of Goods Sold)/Revenue
Rule of 40 - The rule of 40 is that a SaaS company's sum of growth and profit
margin should exceed 40%.
Revenue Growth + Profit Margin
Customer Lifetime Value - Customer lifetime value is the customer's worth
over the relationship's lifetime.
Lifetime Value * Profit Margin
Burn Multiple - The burn multiple measures efficiency and tracks how much
revenue is generated for each dollar spent.

(Cash revenue - Cash Operating Expenses)/(New ARR+ Expansion ARR -

Churned ARR)
Bookings - Metric that tells the value of signed contracts with customers for
a given period.

Sum of signed contracts during given period