POSTER PRESENTATION

What is the definition of poster?

 A usually large printed sheet that often contains pictures and is posted in a public place. A
usually large printed sheet that is put on a wall as decoration.

 A poster is a temporary promotion of an idea, product, or event put up in a public space for
mass consumption. Typically, posters include both textual and graphic elements, although a
poster may be either wholly graphical or wholly text. Posters are designed to be both eye-
catching and informative.

 A poster presentation is a way to communicate your research or your

understanding of a topic in a short and concise format. It usually includes
two elements - a poster and a brief (usually no more than 2 minutes)
explanation.

Presentation and Poster Presentation

The primary difference between poster and oral presentations is that you should
try to let a poster do most of the 'talking' for you. That is, the material presented
in poster form should convey the essence of your message. ... With an oral
presentation, you have more control over what your audience can focus on.

HOW TO DESIGN A GOOD POSTER ?

1. Make it Easy to Read from a Distance

The top priority of a poster is generally to expose someone to an event. Key information should be easy
to read from a distance to held draw people to the poster and create a hierarchy in the text.

When it comes to poster design you can think of text as having three distinct layers:

Headline: This is the main (and largest) text element in the design. It can be in addition to an art
element or it can be the art element. Opt for a readable typeface that is interesting and demands
attention.

Details: What, when, where? Answer these questions in the second level of the text. What information
does someone need to do what your poster is asking of them? Provide the information here in a concise
manner. As for sizing, there are two options – drop the size to about half of the main headline for very
clear hierarchy or continue to use a larger size and use another technique for contrast. (The choice often
depends on other elements and importance of secondary text.)

The fine print: This one explains itself. Commonly seen on posters to promote movies, it’s everything
else that someone decided needed to be on the poster. Make it small and keep it out of the way.

2. Amp Up the Contrast

You have one glance to grab someone’s attention with a poster. High contrast between elements can
help you do that. Forget a monotone color palette with pale gradients; go bold with color and type
options. Poster design is a great time to try a typeface or color palette that might be too “crazy” for
other projects. Experiment with it.

Think about a big color background as well. Many times poster designers start with a white canvas. If
your printer allows, use a high color background with a full bleed to make your poster stand out from all
the rest.

3. Consider Size and Location

This is important: Where is your poster going to be located? This factors in several ways, including the
size of the poster (and possibly aspect ratio), visual clutter around the poster and will the people who
see it appreciate your call to action?

Knowing where the design will live can help you make choices about how to create it. Not only is visual
contrast important within your design, it is an important external factor as well. Think of it this way: If
your poster is going to hang on a green wall, you probably want to use a contrasting color scheme so the
design does not blend into the environment.

4. Make a Mini Version

While poster design is primarily a print project, create mini versions that can be used in other places as
well. Remember one of those basic principles of marketing – a person needs exposure to something 20
times to remember it. The multiple poster versions can help you accomplish just that.

Scale down an image that can be shared on social media.

Make a postcard or letter size to hand out.

Consider making a “poster-version” landing page for your website.

Create a version that can be sent via email.

5. Use One Big Visual

Whether you choose a photo, illustration or text, a dominant image is key. And just like the text, it needs
to be readable from a distance.

When designing posters, think tight — close-up crops of faces or elements, single item illustrations, a
common scene with a sharp focal point, novelty typography with high intrigue. After you select a visual
be careful about layering elements. Type and images need to have enough contrast so that they are
independently readable.

6. Use Plenty of Space

When it comes to posters, use exaggerated spacing between elements. It may look a little funny to you
at first, but the extra spacing will dramatically increase visual impact and readability at distances.

There are a few places where extra space can work wonders in poster design:

 Between individual letters. Tight kerning can cause letters to blur at distances.

 Between lines of text.

 Around interior margins of the canvas.

 Between elements of different types, such as images and text.

 Around the most important element in the design. What do you want people to see first?

7. Include a Call to Action

The goal of every poster is to expose people to something. Most of these “touches” involve inviting
someone to something, such as a concert or movie or another event. For that reason a call to action is
vital. Think of it in the same way you would if designing a call to action for a website or app – give it a
high-level of prominence in the design.

The difference from web design is that the call to action might not be as simple. (In websites “sign up” or
“email us” are common actions that you can’t get on a poster.) The call to action is often the event
information or a contact point in poster design. Once you know what users are supposed to do when
they see the poster, then you can design the call to action. (Some designers really like elements such as
QR codes to encourage users to scan for information; only use this tool if it is popular in your market.)

8. Create Focus with Typography

Poster design is one of those places where you can really go crazy with beautiful typography. Some of
the best posters are made with type and color, with no images or illustrations.
Keep the same typography principles in mind that you would with any other project – this is not the
time to use 10 fonts in one location. But do experiment with bolder, wider, bigger typefaces that you
might feel comfortable with otherwise.

Set the tone for the project with these type options. Use type that conveys an appropriate mood for the
event. You might find this challenging at first, but it can be a quite invigorating exercise.

9. Use a Cool Printing Technique

Depending on the location and audience for your poster a cool printing technique might be in order.
There are a lot of things you can do on paper that just don’t work on digital projects. This might be the
perfect opportunity to try out something like letterpress, screen printing, foiling or use of a UV layer.

Many of these techniques are often reserved for higher-end projects or events with a certain level of
prestige.

Talk to your printer in advance of settling on any special technique to make sure they can make the
prints at the size you need. When it comes to printing techniques, there can be budgetary
considerations as well. Some printing processes can be pricey; so make sure you have enough wiggle
room with the budget before you get started.

10. Have Fun

Poster design is a place where designers can have a lot of fun. While there are plenty of things to think
about and consider, this is an area where you can break the rules and go a little crazy with design.

So go for it. Try something that you’ve wanted to do or take the opportunity to learn a new technique or
skill. Stretch your imagination to create something new and fresh. The goal of a poster is to grab
attention from afar; get creative!

7 Reasons Why You Should Present Posters at a Conference

(advantages)
Why should you go to all the trouble to present a poster at a conference? Even if your main goal is to
listen to the presentations, there are many good reasons to do so.

 Posters offer the opportunity to engage with other conference attendees interested in the same
subject and application as yourself. You might strike up a conversation with someone about
your poster that may lead to future collaboration or even a job offer! One-on-one conversations
about your poster enable you to talk about very specific aspects of your research that may not
be possible in a presentation.

 A poster session is a good way to disseminate your work, particularly if your research falls within
a narrow field of specialization. It also gives you the opportunity to actively engage with others
 during the conference in a way that networking alone does not, since by its very nature the
poster defines the topic of conversation.

 If your topic does not fit within the conference organiser’s themes for the tracks, a poster is a
good way to present research that doesn’t fit into one of the track categories well. That’s not to
say your research doesn’t fit the conference or the audience, it just may not be a good fit for the
agenda. Certainly posters can offer a strong supplement to the conference agenda, as well as
provide you with a means to present your research.

 Another good reason to present a poster is that you can expect to receive compliments on your
work and critiques that can help you in the future. An insightful, impartial discussion of your
work by a peer can often provide ideas for improving your work downstream.

 Sometimes a poster session is better than an oral presentation due to time constraints in the
latter. During a typical oral presentation you will have 10-15 minutes for questions and
comments while a poster session typically lasts several hours, allowing for more in-depth
discussions. Moreover, not all people will manage to make it to your oral presentation because
there will probably be concurrent tracks.

 Poster sessions offer the opportunity to practice your presentation skills. One advantage of
presenting a poster is that it enables you to try explaining a concept in different ways, and see
which explanation is most well received. At the same time that you’re honing your ability to
communicate verbally, you can also hone your ability to present information visually in a simple
way.

 A poster session is ideal for the early stages of the research, when you may not have much more
than an idea, and you stand to benefit a lot from discussing your idea with other researchers
from the same field.

 In short, poster presentations provide value, both for attendees who discuss your poster
content with you, and for yourself because of the opportunities highlighted above

Advantages and disadvantages of posters

Advantages

 A poster speaks for itself; the presence of its author is not necessary. It is therefore possible to
reach a broader audience when compared to a presentation limited in time.

 It is also possible to present several posters in the same room and at the same time; visitors can
have a look at those posters they are interested in.

 Sometimes as the author you have the possibility to present a poster while giving a short
introduction. An interactive situation evolves while having a close contact to the audience,
closer than when delivering a speech.
  Posters can be used several times and presented at different events.

 A poster is suited for people suffering from stage fright at least, for those who have difficulties
when speaking in front of large groups. Standing next to their poster for some time in order to
answer just a few questions is less stressful than talking on a lectern.

Disadvantages

 Once a poster is printed it will be difficult to make corrections or adaptions; it is therefore less
flexible when compared to a presentation that can be modified any time.

 A poster must attract attention. Especially when being presented at a poster fair, it has to
compete with many others posters.

 Preparing a poster can take just as much time as when writing a speech. However, practice
makes perfect.

 Posters generally require reduced content as well as getting to the point. Selecting what has to
be included or omitted is not always easy.

What are the advantages of posters?

 You can print posters in any shape or size.

 Posters are easy to distribute.

 Posters are very affordable.

 Posters are versatile.

 Posters are a great way to spread brand awareness.

Why notices and posters are important?

 These posters serve an important purpose, though: they notify workers of certain rights under
the law. Besides informing employees, they also enable employers to remain in compliance with
laws that require exact wording for notifications.
What are the main features of a poster?
 Key Features. At its core, a poster is made up of four key features: a title, graphic(s), text, and
white space.

 Title. The title is a descriptive indicator of the contents of the poster, and it should not exceed
two lines of text.

 Text.

 Graphics.

 White space.

 Layout.

 Flow.

 Color.

How do you create an effective poster presentation?

What makes a good poster?

 Important information should be readable from about 10 feet away.

 Title is short and draws interest.

 Word count of about 300 to 800 words.

 Text is clear and to the point.

 Use of bullets, numbering, and headlines make it easy to read.

 Effective use of graphics, color and fonts.

How can I design a poster?

 Identify the goal of your poster.

  Consider your target audience.

 Decide where you want to share your poster.

 Select a pre-made poster template.

 Pick a relevant or branded color scheme.

 Include a clear call to action.

 Use varied fonts to create visual hierarchy.

What are the 10 tips for perfect poster design?

 Make it Easy to Read from a Distance.

 Amp Up the Contrast.

 Consider Size and Location.

 Make a Mini Version.

 Use One Big Visual.

 Use Plenty of Space.

 Include a Call to Action.

 Create Focus with Typography.

How can I make a poster?

Step 1: Get the right size. Posters are large print documents designed to grab attention.

Step 2: Design your poster layout. Your audience needs to take in the message of your poster at a
glance.

Step 3: Choose your graphics.

Step 4: Use color in your poster.

Step 5: Include text into your poster.

What a good poster looks like?

A good poster presents reduced information while getting to the point of what the audience should
remember. It is appealing to the eye while inviting to read. What is most important can be spotted right
away. It invites to ask questions while sparking a debate.

What is infomercial poster?

An infomercial poster is the most common type of poster. It is the basic ad poster that you may have
noticed on the sidewalks. These posters generally talk about a product or service that has recently been
launched or need to grab the attention of passersby.