Hi Everyone lets wait 5 min until
the rest of the crew joins
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
Today's Discussion
Why does a business require a website
Process to develop a website
Platform to develop website
What is WordPress?
Why develop through WordPress?
What is a Domain?
What is Hosting?
Some Juicy stats
Let's start developing?
Installing Theme
Add relevant Plugin
Test and use plugin
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
Why does a business require a website
1. A WEBSITE PROVES YOUR BRAND CREDIBILITY
2. CUSTOMERS NOW EXPECT BUSINESSES TO HAVE WEBSITES
3. GENERATE LEADS
4. SAVING YOU TIME + CUSTOMER SERVICE
5. A WEBSITE BUILDS A RELATIONSHIP
6. YOU CAN SHOWCASE YOUR PRODUCTS/SERVICES THE BEST WAY POSSIBLE
7. PEOPLE STILL JUDGE YOUR CREDIBILITY BY LOOKS
8. A WEBSITE IS AN INTEGRAL PART OF ONLINE MARKETING.
9. YOU CAN STRATEGICALLY TARGET YOUR CUSTOMERS THROUGH A WEBSITE
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
Process of developing a website
1 2 3 4 5 6
Choose what Based on your Check Purchase Start Start
industry you will requirement Domain hosting developing monetizing
be venturing into choose the Availability
PLATFORM
Yes
Your Choice Purchase Domain
No
choose
another
Domain
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
Platform to develop website
1. WordPress.org
2. Constant Contact Website Builder
3. Wix
4. Gator by HostGator
5. Zyro
6. Domain.com
7. BigCommerce
8. Shopify
9. Weebly
10. Squarespace
11. Dreamhost Website Builder
12. GoDaddy Website Builder
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
What is WordPress?
WordPress is an open source content management software
and currently powers around 33% of all websites on the
Internet. The project is contributed to by tens of thousands of
developers all over the world and is growing from strength to
strength. WordPress allows us to develop flexible and 33%
customisable websites to modern standards and observes
web development best practices.
How do you know
whether your competitor
uses WordPress?
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Why develop through WordPress?
1. Ease of Use
WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis
is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced
2. Manage Your Website from Any Computer
WordPress is browser-based. You can login from any Internet connected computer and manage your site.
3. No HTML Editing or FTP Software Required
WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or
Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents,
video files, image galleries, etc. all without the need for additional HTML or FTP software.
4. Search Engines Love WordPress Sites
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content.
In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for
specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your
search engine optimization efforts.
5. You Have Control of Your Site
07 No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly
every aspect of your site and can easily make those simple updates yourself.
AAQIL RIYAZ | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
6. The Design of Your Website is 100% Customizable
WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can
shine through on your site and provide a unique experience to your visitors.
7. A Blog is Built-in and Ready to Go
Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to
integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding
the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and
help to extend your company’s reach and make your site more dynamic and interactive.
8. Extend the Functionality of Your Site with Plugins
Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes
this possible with plugins, most of which are free or very reasonably priced.
9. Your Site Can Grow as Your Business Grows
WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the
performance of the site will not be compromised in the least.
10. Have Multiple Users
As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and
capabilities to each user.
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
What is a Domain?
A domain name is an identification string that defines a realm of
administrative autonomy, authority or control within the
Internet.
Check Domain Availability?
https://in.godaddy.com/domains
https://www.domain.com/domains
https://www.namecheap.com/domains/
https://register.lk
https://www.nic.lk
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https://www.lankahost.lk/domain-names
AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
What is Hosting?
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website
accessible via the World Wide Web.
Domain Hosting Recommendation
Ensure you purchase
your domain and
hosting in the same
place
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
SOME JUICY STATS
WordPress
60.8% 14.7% Other Platforms
0+ 100+ 200+ 300+ 400+ 500+
WordPress has a WordPress powers 500+ sites are built each day
60.8% market share in 14.7% of the world’s top using WordPress while only 60-
the CMS market websites 80 per day are built on
platform like Shopify and
Squarespace
WooCommerce powers 22% of the top 1 million ecommerce sites in the world
The WordPress Plugin Directory features 55,000+ plugins
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
QUICK EXCERCISE
New York Observer
New York Post
TED
Thought Catalog
Fortune.com
TIME.com
National Post
Spotify
TechCrunch
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
Lets start developing?
Different types of business
Blog / Magazine
Lets focus
Corporate
eCommerce
Retail
Entertainment
on one type
Technology
Nonprofit
Nonprofit
Real Estate
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
Let's start developing?
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website
accessible via the World Wide Web.
1 2 3 4 5
Install Add relevant Test and use Add content SEO
Theme plugin plugin
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
INSTALLING THEME
What is a theme? How to install a theme
1. WordPress Administration
2.Upload Theme
Why use a theme? 1. WordPress Administration
Appearance > Themes and click Add New.
2.Upload Theme
Where to get theme? The Add New theme screen has a new
https://themeforest.net? option, Upload Theme. The theme upload
form is now open, click Choose File, select
the theme zip file on your computer and
click Install Now
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AAQIL RIYAZ |MBA | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
FILL YOUR EMAIL PLEASE IN THE GOOGLE FORM
User name is your email - **********
Password is - Aaqil.Riyaz
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ADD RELEVANT PLUGIN
What is a plugin?
A WordPress plugin is essentially a bit of code that “plugs in” to your self-hosted WordPress site. In human terms, that
means a WordPress plugin is something that adds new functionality to your WordPress site or extends existing
functionality on your site.
Some plugins we will be installing today
Social Plugin
SEO (Yoast)
Live Chat Bot
Elementor
News letter form
Email integration
Google analytics
Add Logo
Add Page
Add Content
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AAQIL RIYAZ | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
TEST AND USE PLUGIN
Social Plugin
SEO (Yoast)
Live Chat Bot
Elementor
News letter form
Email integration
Google analytics
0777 24 25 74
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AAQIL RIYAZ | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
ADD CONTENT
Select a content you are interested, since this is a
workshop don't spend too much time lets REPLICATE
an existing website
SEO
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AAQIL RIYAZ | BSc. Business and International Management (UK) | MCIM (UK) | Digital Marketing CIM (UK) | WordPress Developer
Aaqil Riyaz
aaqil121@gmail.com
0777 24 25 74
