Business and the Business Environment

Assignment Brief 1

Student Name/
ID Number
Unit Number Business and the Business Environment
and Title
Academic Year 2023-24

Unit Tutor THU NGO MINH

Assignment Industry Analysis Factsheets

Title
Issue Date 21/02/2024
Submission Date 13/03/2024

Submission format

● The submission is in the form of a portfolio of factsheets and an organizational

flow chart document. The factsheets should be written concisely to summarize and
highlight key information and data. You are required to make use of headings,
paragraphs, and sub-sections as appropriate. All work must be supported with
research and referenced correctly using the Harvard referencing system (or an
alternative referencing system).
● You will also need to provide a bibliography using the Harvard referencing system
(or an alternative referencing system). Inaccurate use of referencing may lead to
issues of plagiarism if not applied correctly.

● The recommended word limit for the factsheets is 1,000–2,000 words, although
you will not be penalized for going under or exceeding the total word limit.
However, if you exceed 6,000 words, or fail to include the Turnitin Digital Receipt
containing the page and word count, you can earn no higher than a Pass grade for
this assignment.

Unit Learning Outcomes

● LO1 Explain the different types, size, and scope of organizations.

● LO2 Demonstrate the interrelationship of the various functions within an

organization and how they link to organizational structure.
Transferable skills and competencies developed

● Analytical skills to conduct own analysis to draw conclusions.

● The ability to provide information based on collation, analysis, and interpretation of

data.
● Creative thinking for presenting information and data in a simplified and informative
manner.
● Digital skills, using different software applications to visually present information and
data concisely.
● Communicating effectively in all forms, written, visual and oral, for operating
efficiently in the international business environment.
Vocational scenario
Organization
Tesla, founded in 2003 as Tesla Motor, is a North American electric vehicle and clean energy
automaker headquartered in Palo Alto, California. Since its inception, Tesla has rapidly
emerged as one of the most valuable brands in the worldwide Electric Vehicle (EV) industry
(Statisca, 2023). By 2023, it held a significant market share of 19.1% in plug-in hybrid EVs
(PHEVs) and 13.2% in battery electric vehicles (BEVs) (CleanTechnica, 2023). Moreover,
by the end of 2023, Tesla and its subsidiaries employed over 140,473 full-time individuals,
marking an increase of 12,618 employees (or 9.87%) compared to the previous year (Stock
Analysis, 2024).
Strategic Planning teams keep the company moving in the right direction by leading the
strategic business planning process and spearheading transformational projects across the
businesses and geographies. Embedded in teams across the company, strategy professionals
explore complex business issues; conduct consumer, competitive and market analyses; create
financial models and develop action plans. The Strategic Planning teams help write the future
of the worldwide EV industry by charting the company’s path forward.
Role. -> Thị trường Mĩ
You are employed as a Junior Insights Strategist for the Strategic Planning team. The team
acts as a key partner to senior leaders, the executive team, and the CEO. It provides thought
leadership and an external perspective on the most critical strategic initiatives and pressing
challenges facing the company. Your key roles include the following:

● Supporting data and business analyses to develop business plans.

● Measuring business performance to compare actual data to forecasted values.

● Executing market research projects and gathering intelligence on current

industry, technology, and consumer trends.
Assignment activity and guidance

You have been tasked with conducting an industry analysis that focuses on the worldwide
EV industry to gain access to industry perspectives, best practices from other high-
performance companies and insight into high-growth sectors. You will present your analysis
to your line manager and to the management team. The industry analysis will involve the
research and analysis of overall market size (international and national) and different sub-
sectors (public, private, voluntary), and the organizational mapping of one of the highest-
performing companies. Organizations to be considered will include public (national and local
automotive organizations), private (suppliers, retailers, manufacturers) and voluntary groups
(i.e., Zero Emission Transportation Association).

You will present this industry analysis as a portfolio of ‘insights’ factsheets, to include:

● an introduction to sub-sectors and the different types of organization in the EV industry,

the market size, and the growth of the international business environment

● a factsheet for selected sub-sector organizations, with explanation of each of the chosen
organizations, including background details of the organization; the products and
services they supply; the size and scope of the organization; their vision, mission, and
business objectives; the organizational and legal structure and information about their
stakeholders.
For business modeling purposes, you will also need to examine the various business functions
in one organization and create an organizational chart to explore the interrelationships
between the different functions.
In addition to the ‘insights’ factsheets, you will present an organizational flow chart that
shows:

● an analysis for one of the chosen organizations, using visual mapping to show how
internal departments, for example. finance, marketing, work together to meet business
objectives and how interrelationships are defined by the structure of the organization;
present the advantages and disadvantages.

● conclusions based on critical impact analysis of different business structures and the
interrelationships between internal departments in successfully fulfilling overall
business objectives.
Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your
research – the list is not definitive.
Weblinks

● Benny. (2020). Let’s know more about Tesla, its core value, brand personality,
Mission and Vision. Available at: https://benny0522.medium.com/lets-know-more-
about-tesla-its-core-value-brand-personality-mission-and-vision-dc2f2a600a8b
● Tesla. (2022). Tesla Impact Report 2022. Available at:
https://www.tesla.com/ns_videos/2022-tesla-impact-report.pdf
● Tesla. (2023). Tesla Annual Report 2023. Available at:
https://stocklight.com/stocks/us/nasdaq-tsla/tesla/annual-reports/nasdaq-tsla-2023-
10K-23570030.pdf
● Junhao Liu. (2023). Research on Tesla's Business Model Analysis. Available at:
https://drive.google.com/file/d/1yELC3cQPsUUxSjhkhEkKvcoJT4L5dPTt/view?
usp=sharing
● José Pontes. (2023). Tesla (Still) #1 in World BEV Sales - 2023 World EV Sales
Report. Available at:https://cleantechnica.com/2024/02/06/tesla-still-1-in-world-bev-
sales-2023-world-ev-sales-report/
● InsideEVs (2023). BYD, Tesla Expand Their Share In Global EV Market: Q1-Q3 2023
Ranking. Available at: https://insideevs.com/news/695320/world-top-ev-oem-sales-
2023q3/
● Fortune Business Insights. (2023). Electric Vehicle Market Size & Growth - Industry
Report, 2030. Available at: https://www.fortunebusinessinsights.com/industry-
reports/electric-vehicle-market-101678
● Markets and Markets (2023). Electric Vehicle Market Size, Share, Forecast, Report,
2030. Available at: https://www.marketsandmarkets.com/Market-Reports/electric-
vehicle-market-209371461.html
● Million Insights (2023). Electric Vehicle Market Analysis Report By Product, By
Region And Segment Forecasts From 2020 To 2027. Available at:
https://www.millioninsights.com/industry-reports/electric-vehicles-ev-market
● Neil King (2023). EVs Forecast to Account for Two Thirds of Global Light-Vehicle
Sales in 2035. Available at: https://www.ev-volumes.com/
● Xtensio. (2021). How to Create a Fact Sheet. Available at: https://xtensio.com/how-to-
create-a-fact-sheet
● HubSpot (2021). 9 Types of Organizational Structure Every Company Should
 Consider. Available at https://blog.hubspot.com/marketing/team-structure-diagrams
HN Global

● HN Global (2021) Reading Lists. Available at:

https://hnglobal.highernationals.com/learning- zone/reading-lists

● HN Global (2021) Student Resource Library. Available at:

https://hnglobal.highernationals. com/subjects/resource-libraries

● HN Global (2021) Textbooks. Available at:

https://hnglobal.highernationals.com/textbooks

Textbooks

● Burns, J. and Needle, D. (2019) Business in Context: An Introduction to Business and

its Environment. 7th Ed. Cengage Learning
● Worthington, I. and Britton. C. (2018) The Business Environment. 8th Ed. Harlow:
Pearson
Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Explain the different types, size and scope of organizations

LO1 and LO2
P1 Explain different D1 Provide critical analysis of
types and purposes of M1 Analyze how the
the complexities of different
organizations; public, structure, size and scope of
organisations and structures.
private and voluntary different organizations link
sectors and legal to the business objectives
structures. and product and services
offered by the organization.
P2 Explain the size
and scope of a range
of different types of
organizations.

LO2 Demonstrate the interrelationship of the various

functions within an organization and how they link to
organizational structure
P3 Explain the M2 Analyze the
relationship between interrelationships between
different organizational organizational functions and
functions and how they the impact that can have upon
link to organizational organizational structure.
objectives and structure.