INDIAN INSTITUTE OF CORPORATE AFFAIRS (IICA)

(National Foundation for Corporate Social Responsibility)

IICA CERTIFICATE COURSE IN CORPORATE SOCIAL

RESPONSIBILITY (ICP IN CSR)
AT INDIAN INSTITUTE OF CORPORATE AFFAIRS (IICA)
Starting from- August 5th, 2019
(FOR DURATION OF NINE MONTHS)

Instructors:

Dr. R. A. Mashelkar, Distinguished Fellow, IICA

Dr. Madhukar Gupta, I.A.S, Additional Secretary, DPE, Govt. of India
Mr. Shankar Venkateshwaran, Adjunct, Faculty, IICA
Mr. Viraf Mehta, Adjunct Faculty, IICA
Dr. Garima Dadhich, Head Business Innovation & Coordinator
National Foundation for Corporate Social Responsibility, IICA
Mr. Mukesh Kumar, Chief Programme Executive-NFCSR & Course Coordinator
Dr. Naveen Sirohi, Head, School of Finance, IICA
Dr. Navneet Sharma, Head, School of Competition Law & Market Regulation, IICA
Dr. Niraj Gupta, Head, School of Corporate Governance and Public Policy, IICA
Dr. Pyla N Rao, Asst Professor, School of Corporate Law, IICA

Contact Details:
Mobile No.: +91-88475-39447. 0124-2640108
Email: icpcsrbatch4@gmail.com
Office: National Foundation for Corporate Social Responsibility, IICA

Course Goals

 To train and develop Learners understanding of concepts, theories and responsible

business practices to enter the CSR domain.
 To train and develop Learners understanding of how CSR is linked with other facets of
business.
 To develop project management in skills among Learners in CSR
 To develop monitoring and evaluation skills among learners for CSR projects
 To give practical exposure of CSR implementation in the country

Course Description

Companies Act 2013 and Section 135 on Corporate Social Responsibility provides an enabling
framework for companies to play a more proactive role in inclusive growth of the country. With
this unique legislation, corporate India is well poised to transform the social landscape of the
country and reap long term benefits of a sustainable growth. It also requires companies to adopt
those CSR initiatives that have a programmatic, quantifiable and sustainable approach rather
than mere philanthropy. This has also created a tremendous opportunity for professionals to play
an active role in nation building by becoming CSR professionals whose services can be availed
by companies and CSR implementing organizations to derive maximum impact from their CSR
projects. Trained CSR professionals are therefore the need of the hour as the latent power of the
new legislation begins to transform CSR landscape.

To meet this critical need, National Foundation for Corporate Social Responsibility has rolled
out India’s first certificate programme in CSR. This course is of nine month duration delivered
over online Learning Management System (LMS), Master classes by distinguished faculty as
well as periodic contact classes and doubt clearing session provided by ICP training partners
across the country. For this course teaching and learning material, comprises of Trainer’s manual
and a Learner’s manual. Together they take the participant from Universal, generic and global
definition of CSR to the specific Indian situation that is emerging post the historic legislation.
There is a useful mix of theory and applied/action research in the content. Several Indian case
studies have been put to give an Indian perspective to CSR implementation in the country post
the historic legislation. There would be weekly quizzes and assignments followed by two
assessments at the end of 10th week and 35th week. The learners are also required to undertake a
6 week corporate attachment and 8 week of Implementation agency attachment during the nine
month course.

Content of this training programme has been developed and compiled internally by NFCSR,
IICA with an active support from external faculty and authors. It is envisaged that the successful
participants of the course would become the change agents thereby heralding the dawn of a new
development sector era in the country.
Pedagogy: Blended learning approach

The impact of the course is defined by the pedagogy that is adopted to disseminate the
knowledge. The ICP course in CSR follows a Blended Learning approach of learning, blending
the modern as well as the time-tested techniques of disseminating knowledge to its participants.
The online course aims at enhancing the knowledge levels of the learners, building their skills
and creating a sense of curiosity and ownership amongst them.

For the professionals, managing to take out time from their otherwise hectic professional
commitments is of paramount value. Keeping this in mind, the IICA certifications are delivered
through a digital medium which provides the candidates the luxury of “Learning at one’s own
Pace & Space”. The Learning Management Support (LMS) powered by Blackboard provides the
digital platform wherein the students through a calendar of live and recorded webinars learn
without compromising on work commitments.

 Learn anytime and from any location - 24 x 7 access available on mobile and tablet
devices and on the web.
 Learning materials comprise of recorded sessions, study materials, Tutorials etc.
 Get doubts cleared within 24 hours over a discussion forum lead by a Guide.

Two-way Interaction with Mentors and experts through live sessions

A unique method of encouraging holistic learning amongst the candidates through periodical

Role plays and

Flipped class room sessions

wherein the candidates get to

Build their confidence and improve their grasp over CSR

Improve upon their listening skills
Develop the attitude of imbibing creativity for problem solving

Reinforcement Sessions

The teaching learning process over LMS will be supported by Master Classes/Webinar/
Interactive session by distinguished faculty, beamed centrally over Blackboard, Reinforcement
classes and doubt clearing sessions can be attended at ICP Training centres at a nearby location.

Mentors:

Each Learner will also be attached to a Mentor with considerable experience in Govt. Policy
formulation as well as Public programme implementation. The Learner is encouraged to interact
with the Mentor on a regular basis as S/he will also be examiner/evaluator of the answer sheets
as well as Corporate and Implementation Agency attachment reports. The Mentor will judge
overall performance of the Learner on a regular basis

Practical Exposure through mandatory Corporate/Implementation Agency A

ttachments

During the course, it is mandatory for the candidate to go through rigorous practical training
through Corporate and Implementation Agency Attachments.
These activities would enable them to:

Obtain hands-on learning to identify, strategize, plan and implement CSR projects.
Understand on-ground challenges of project implementation and impact evaluation.
Learn ways and means of engaging with various stakeholders (Corporate bodies,
Implementation Agency, Community members, etc.).
Demonstrate their abilities to the Corporate/Implementation Agency they are interning
with, and enhance/explore opportunities for obtaining a job, if need be, post successful
completion of the course.
Learn to work in teams.
Develop leadership capabilities by working in teams and leading assignments.

Course Structure

The entire course is structured into Chapters. These include online self-study material, individual
activities, group exercises, role-plays and project work. The chapters are available to the learners
through the Learning Management System, and these have to be read by every learner
individually.

To aid the learning process, Tutors/trainers will be assigned to a group of 20 learners (max) at
every ICP Partner institute. The tutor/trainer will generally allot a twice a week time slot,
wherein they will be available at the Partner institute at the LMS, for a chat and discussion on
that day’s course. Learners are encouraged to discuss their doubts and obtain clarifications on a
regular basis by logging-into the LMS at the allotted timeslot. If for some reason this is not
possible, Learners will be advised to be in communication with the designated tutor/trainer for
assistance, and also seek appointment during the Contact Class Weeks at their campus as per
Course plan given below.

Some of the Chapters include case studies, self-assessments and individual activities. Case
studies convey a message through examples of various companies and/or situations. The self-
assessments are not evaluated, and are intended for testing of individual learning. The individual
activities must be completed by the learners during the course. Every individual activity will
generally be discussed and analysed at length by the trainer on the following Friday, in the
reinforcement class.

During certain reinforcement classes, the trainer will either conduct role-plays or group exercises
to enhance the overall learning process. The intimation about such activities will be provided to
the learners in advance, and it is advised that all learners be part of such group activities for
optimum impact.

At any point in time, the learners can provide feedback on the teaching-learning process through
the online feedback forms available in the LMS.

Course overview

The course work of ICP in CSR is divided into 24 chapters to be covered over 14
weeks of study. Each week, the learner will be given the following over Learning
Management system.
 Compulsory reading material
 Optional reading material
 Reinforcement class at the study centre
 Master class
Assessment and Evaluation:

The assessment and evaluation system of ICP in CSR is based on Formative

assessment followed by Summative assessment of every learner. There will be quiz and
Writing assignment at the end of every week, followed by first Summative assessment
at the end of 10th week of study. This will be followed by Corporate Attachment and
Implementation agency attachment of six weeks and eight weeks respectively, for
every Learner.

Quiz at the end of each chapter: These multiple choice question tests will be
conducted over Learning Management System itself. These are designed to assess
Learner’s ability to get the grasp of major concepts and their knowledge on how to
apply these concepts into CSR in India.

Assignments monitored by IICA: Based on the performance of quiz by Learner,

Learners will be given Writing assignments by IICA, so that their writing ability
improves on Social development issues.

First online test: [15 marks]: At the end of 10th week, there will be the first online
exam of the chapters covered so far. This exam will also be conducted over Learning
Management System (LMS). Following Summative assessment principles, this essay
type exam will assess Students ability to comprehend CSR concepts in totality and
their ability to apply it in CSR context of India.

Corporate Attachment:[25 marks] After the first online exam, there will be a
Corporate Attachment of six weeks. At the end of Corporate Attachment internship,
Learner will be required to submit a comprehensive report on the support provided by
the Learner to the host corporate house. Detailed guidelines on corporate attachment
will be given by IICA.

Implementation Agency attachment:[25 marks] Implementation agency attachment

of eight weeks duration is meant to provide the Learner field level experience of
implementation of CSR projects. During this attachment, Learner is expected to
conduct either a baseline, Real time evaluation or Impact assessment of projects. At the
end of Implementation agency attachment, Learner is required to submit a report to
IICA after getting clearance from the Implementation Agency. Detailed guidelines on
Implementation agency attachment will be given by IICA.

Big-Bang Examination: [35 marks]: At the end of 35th week in the course, there will
be the last summative assessment called ‘Big-bang examination’. This exam will cover
all the 24 chapters, experiential learning from Corporate attachment as well as
Implementation agency attachment.

Learner Code of Conduct:

1. All selected candidates would be allocated Contact / Study Center as far as

possible close to their city called ICP in CSR training partner.
2. For all course related queries Learner may reach out to ICP in CSR Partner
Institute nearest to their geographical location / city as the first point of contact
as per their office hours.
3. Each selected candidate would also be provided an Identity Card by the IICA.
This card must always be kept in possession by the student while visiting any
facility or organisation during any ICP in CSR related work/study.
 4. Once a selected candidate is allocated to a Contact / Study Center, s/he must
directly communicate with that ICP in CSR Partner Institutions for all course
related matters.
5. Each student must strictly adhere to discipline norms of the IICA and ICP in
CSR Partner institution.
6. More details would be provided to the selected candidates during the On-
Boarding. These would broadly cover the following:
a. Email chat with Trainers during Online study
b. Attendance, behaviour and punctuality during Contact Classes and
Online Exams at the ICP in CSR Partner premise.
c. Students must keep the contact classes as clean as possible. No
foodstuff of any nature is permitted in these areas
d. Discipline and punctuality while giving the Online Exam at the ICP in
CSR Partner
e. Compulsory attendance during 6 weeks of Corporate Attachment as per
the host company norms, facilitated by the IICA, Submission of
Corporate attachment report in soft as well as hard copy is must.
f. 8 weeks of Project Work at an IMPLEMENTATION AGENCY /
Foundation / Trust / Society / Section 8 Company under direct
supervision of the ICP in CSR Partner, facilitated by the IICA.
Submission of Implementation agency attachment report in soft as well
as hard copy is must.
7. Use of mobiles phones must be avoided as far as possible while the course is
being transacted.
8. In case a learner is found breaching this Code of Conduct, her/his candidature
may be terminated by the IICA. The ICP in CSR Partner would first give a
warning in writing to the erring student. If non-compliance continues, the
Partner would put up a request for termination to the IICA for necessary action.

Honor Code

While learning from each other is very important, we all recognize the difference between
collaboration and simply copying and pasting work done by others. We encourage you to work
collaboratively but using good judgment. Similarly, please respect all copyright rules of all
materials, including books, articles, etc. While we ultimately cannot control everything,
Blackboard and IICA team will monitor the forums for any activity that violates
such codes of conduct and basic civility to each other.

Contact with Guide and Mentors

Given the large number of students in this course, Instructors at IICA should not be contacted
directly with any questions. As it is practically impossible to respond to questions to all
Learners directly. Instead, Guides and Mentors will monitor the forums and keep the faculty
team informed on a regular basis.

IMPORTANT ISSUES TO CONSIDER:

Quiz and Assignments:

Self-assessed quiz and assignments are meant to be challenging, though IICA has tried hard to
increase the difficulty level gradually in each of them. No one can really make you learn; you
have to be willing to work hard and struggle. The Guide’s role is to expose us to the
fundamental concepts, and Learner needs to learn by applying them to problems.
Open Sheet examination: Examinations at the end of 10th week and in 36th Week will be open
sheet examination, wherein the Learners will be allowed to carry 4 A-4 sheets worth of study
material with themselves to the examination centre. Learners are therefore encouraged to take
notes from the study materials and keep it ready for reference purpose during examination at the
study centre. Evaluation on Learning Management System is designed in such a manner so as to
logout the examinees, if they try to refer to some other books, websites etc. So, please be
careful.
Week Course content Course material Key takeaways
1 Ice breaker: Introduction to Six case studies with the CSR policies of Assess the existing understanding of the
5th August learner handbook; From the  Mahindra & Mahindra, participants; level of writing skill; self-
2019 6 case studies given write  L&T, introduction to CSR policies and
your understanding of  Accenture, projects.
Corporate Social  HPCL,
Responsibility in India in not
 Bharti
more than 1000 words
(max).  TVS
2 Submission of Writing assignment on Blackboard
12th August
2019
3 Theory class: Evolution and  Module on History & Evolution of CSR, International Learn about the idea of CSR in the
19th history of CSR; international Frameworks of CSR, (pg. 7-22); world; broaden thinking.
August frameworks.  Powerpoint presentation on module;
2019  Quiz to test understanding by using international
case studies of Walmart, Ford Foundation,
Rockefeller brothers, Toyota, Bill & Melinda Gates
Foundation
Reinforcement class At ICP in CSR study centre
Master class  CSR 2.0 Dr. R.A.Mashelkar
4 Theory class: Evolution and  Module on Gandhi's Concept of Trusteeship, ( pg-3- Learn about the evolution of Indian
26th history of CSR; Gandhi’s 9) CSR Framework (Pre-Companies Act
August concept of Trusteeship; Issues  Module on Issues of National Priorities and 2013). Develop writing skills
2019 of National Priorities and Sustainable Development Goals,
Sustainable Development  Module on Indian CSR framework (pg.1-9);
Goals  Powerpoint presentation on module(s);
 Quiz to test understanding on the theoretical
framework of Indian CSR,
 Writing Assignment on understanding of Indian CSR
framework ( 300 hundred words)

Reinforcement class  AT ICP in CSR study centre

Master class  India’s social development space & CSR Dr. Madhaukar Gupta
Additional Secretary, Govt. of
India
 Practice class: Linkage of  Module on Linkage of Brand building and corporate Learn about interlinkages/impact of
CSR with other facets of image (pg,1-11), CSR on other arms of business
5. business  Role of Supply chain vendors ( Pg.16-22),
2nd  Role of Banking and Investors, (Pg. 3-15)
September  Quiz to test understanding of role of CSR on other
2019 facets of business
Reinforcement class  At ICP in CSR study centre
Master class  Role of stakeholders in CSR Mr. Shankar Venkateshwaran
6 Theory class: CSR laws, rules  Module on Section 135 of Companies Act,(pg. 1-11); Learn about the legal framework of
9th and guidelines.  Powerpoint presentation on module; CSR in India; apply this learning to real
September  A case study of TATA group CSR situations.
2019  Quiz.
Reinforcement class  At ICP in CSR study centre
Master class  Corporate governance & CSR Dr. Garima Dadhich
7 First summative assessment Open sheet exam ( 4 A-4 size sheets) on Blackboard at ICP Encourage Learners to write short and
th
16 on theoretical in CSR study centre long answers using notes taken on 4
September understandings framework sheets only.
2019 of CSR
Ist Written test At ICP in CSR study centre
8 Practice class: Preparing CSR  Guidebook on Preparation of CSR Policy and Learn how to prepare CSR policies; how
rd
23 policies Process of Policy Formulation (pg.1-28) along with different companies have done in
September model CSR policy; different ways.
2019  Power-point presentation on how to prepare a CSR
policy.
 Case study of ONGC CSR Policy preparation;
 Quiz to prepare a CSR policy of a company by
giving information of a hypothetical company.

Reinforcement class  At ICP in CSR study centre

Master class Model CSR policy Dr. Sameer Sharma, DG& CEO,
IICA
9 Practice class: CSR  Module on Project and Programme mode of CSR Learn how to do project management
30th implementation implementation Reporting Framework (Pg.1-7), in CSR and Reporting framework of
September  Powerpoint presentation on 10 steps to Project CSR under Section 135 of Companies Act
2019 Management in CSR 2013; develop writing skills
 Quiz
  Writing Assignment on CSR Reporting framework
(300 words)
Reinforcement class  At ICP in CSR study centre
Master class  10 steps to Project management in CSR Mr. Mukesh Kumar
10 Practice class: Data analysis  Basic Excel and Data analysis using actual data of Learn how to analyze CSR
7th of CSR implementation in CSR implementation in the last four years. implementation in India
September India
2019
Reinforcement class  At ICP in CSR study centre
11 Practice class: Four types of  Module(s) on modes of implementation,? (pg. 1-6); Understand four ways of implementing
14th implementation models in  Powerpoint presentation on module(s); CSR projects and the difference
September section 135.  Powerpoint presentation on case studies; between them
2019  Writing assignment to assess how well they have
understood the different types of implementation
models.

Reinforcement class  At ICP in CSR study centre

12 Practice class: Mode of  Case studies illustrating this implementation method In-depth understanding of
21st Implementation: Direct with Indian case studies of L&T,; implementation method; learning to
September implementation by  Powerpoint presentation apply the method; elementary data
2019 Company method;  Excel Quiz using data. analysis.
Reinforcement class  At ICP in CSR study centre
13 Practice class: Mode of  Case studies illustrating this implementation method In-depth understanding of
th
28 Implementation: CSR with case study of Mahindra & Mahindra; implementation method; learning to
September Implementation through  Powerpoint presentation on case study apply the method; elementary data
2019 Company’s own Foundation  Excel Quiz using data. analysis.
method; more of Excel.
Reinforcement class  At ICP in CSR study centre
14 Practice class: Mode of  Case studies illustrating this implementation method In-depth understanding of
5th Implementation: through with case study of; implementation method; learning to
October Third Party Implementation  Powerpoint presentation of case study apply the method; elementary data
2019 agency (NGO) method;  Excel Quiz using data. analysis.
Revise Excel.
Reinforcement class  At ICP in CSR study centre
15 Practice class: Through  Case studies illustrating this implementation method In-depth understanding of
th
12 pooling of resources with and Bharti Group; implementation method; learning to
October other companies and  Powerpoint presentation on case study apply the method; elementary data
2019 leveraging Govt. resources  Excel Quiz using data. analysis.
method; Revise Excel.
Reinforcement class  At ICP in CSR study centre

16 Practice class: Difference  Case studies of local area projects and India wide Understand the importance of
19th between local area and projects- implementing projects in local areas,
October India wide projects.  1. Change with CSR, how Indian companies particularly for mining industry
2019 implemented their CSR in local areas as well as India
wide project
 2. Case study of Indian companies spend in Local
areas ; difference between the two;
 Excel Quiz.
Reinforcement class  At ICP in CSR study centre
17 Practice class: CSR  ICAI guidelines on accounting of expenditure on Understand how CSR expenditure is
24th expenditure and accounting CSR; (pg. 3-8); accounted for and what information is
October  Powerpoint presentation on ICAI guidelines; available in public domain on MCA/CSR
2019  Excel quiz with real data from MCA website. website. Also learn about other websites
 Writing assignment: A comparative analysis of available; develop writing skills
different modes of implementation and their
suitability to Company’s own business expertise
Reinforcement class  At ICP in CSR study centre
18-23 Phase 1: Corporate  Guidelines on Corporate Attachment with internship Learn real time CSR policy
31st Attachment at Companies under supervision from Guides and formulation/modification as well as
Oct0ber Mentors models of CSR implementation under
2019 the guidance of a Coach
24 Theory and Practice class:  High level Monitoring committee 2015 Learn how to monitor projects;
7th Monitoring of CSR projects recommendations report; recognize delay signals from data.
November  practice of monitoring of CSR projects– theory and
2019 practice; (Page 1-7)
 Excel quiz.
Reinforcement class  At ICP in CSR study centre
25 Theory and Practice class:  Ideas of evaluation during project implementation Learn about evaluation; different types
14th Evaluation and impact of projects after completion; Application of evaluations; difference between
November to CSR project using case studies; monitoring and evaluation; hone
2019  Powerpoint presentation writing skills
 Quiz on real-time evaluation –
 Written assignment:
 Write a case let on Monitoring & Evaluation of CSR
project in India.
Reinforcement class  At ICP in CSR study centre

26 Practice class: Baselining and  How to establish baseline and need assessment Learn how to start projects and make
21st need assessment  Powerpoint presentation, them more relevant and appropriate to
November  Quiz to assess the level of understanding.- the needs of people.
2019
Reinforcement class  At ICP in CSR study centre
27 Theory and Practice: Social  Module(s) (Pg. 1-28) Learn about SIA and social audit.
28th impact assessment and CSR  Social Impact Assessment and CSR audit by ICAI
November social audit (pg. 1-125);
2019  cases studies;
 Powerpoint presentation. on module
 Case studies of Social Impact assessment using
national and International frameworks;
 Quiz
Reinforcement class  At ICP in CSR study centre
Phase 2: Implementation  Guidelines on Implementation Agency attachment Learn about how CSR Projects are
28-34th Agency attachment under guidance from Coaches and Mentors implemented on the ground with the
5th Dec. 2019 help of a Coach from implementing
Februrary organizations
2020

35th week Practice class: some  Provide select case studies Hindustan Petroleum, Learning to think whether these types
11th examples of noteworthy CSR Accenture, Mahindra, Bharti, L&T & TVS; of Project could become models for
February projects  Quiz: do you think these are exemplary cases? If yes, implementation across all companies;
2020 why? If no, why not? Give reasons from what you improve writing skills
have learnt (300 words)
36 Big Bang Exam  Summative assessment of all theory and Practice Open sheet exam (4A4 size pages) on
18th learnt in the Course in the last 9 months Blackboard at ICP in CSR Study centre.
Februrary
2020