THEThe
DARK
DarkSIDE
Side
OFofONLINE
Online Connectivity
CONNECTIVITY
Exploring the
Exploring theAdverse
AdverseEffects
Effects of Excessive
ExcessiveSocial
SocialMedia
MediaEngagement
Engagement
Group S:
Group S: Dang Minh Giang - Le Huong Giang - Vo Ngoc Trang - Ngo Tran Dai Phuc
Dang Minh Giang - Le Huong Giang - Vo Ngoc Trang - Ngo Tran Dai Phuc
1. What is the problem? 3. What evidence is there that 4. Some business solutions 6. Evidence that those solutions
this is a real problem? were not good enough?
This app personalizes focus
2 hours and 32 minutes Increase self-harm and teen suicide rate time with customizable (A) Focus Apps
is the amount of time timers and calming visuals to
averagely spent on Among girls aged 10-19,
fight distractions and boost Scientific proof:
using social media per suicide rates rose from an concentration.
(A)
day, which indicates a average of 3.0 per 100,000 Theory of Habit Formation and
Focus
SCIENTIFIC POSTER @ BBAE K63B - ENTREPRENEUERIAL SKILL
considerable portion of people in 2003 to 3.5 per Behavior Change:
Apps This app uses a virtual
individuals' waking
Figure 1.
100,000 in 2020. growing plant to gamify
hours.
The rate among boys, focus, rewarding -> Blocking apps solely prevent
although higher at 6.1 per uninterrupted work with a
access to specific social media
Then, this phenomenon leads to the concerning rise of social flourishing digital garden.
100,000 population, has platforms.
media's adverse impact on people's mental health,
productivity, and real-life social connections. Research
Figure 2. barely changed. [1] -> Fails to address the underlying
This app provides
suggests that excessive social media use can lead to confidential, personalized behaviors and motor habits.
(B) Figure 6.
increased anxiety, depression, and low self-esteem. Poor Sleep Quality lead to therapy with licensed
Personalized
Reducing Productivity and Attention at Workplace therapists via chat, video, or Fact and figures:
Therapy phone calls, all from the
Figure 3. comfort of your home. -> The graph shows a surge in social
80% of U.S. adults lose sleep
media use and overall internet time
because of social media use.
over the past decade.
That increases to 93% among
2. How is the problem felt by people? -> Despite this rise, social media
those ages 18 to 25. Facebook 5. Why were those solutions not good blocking apps haven't demonstrably
overtakes YouTube as the most
popular platform among enough? Figure 7.
reduced online activity.
Direct users: Direct users
those ages 18 to 25. Facebook overtakes YouTube as the most (B) Personalized Therapy
popular platform among short sleepers, with 76% of people who Reliance on Willpower:
get less than seven hours of sleep a night using it before bed. It’s BetterHelp's subscription fees, ranging from $65 to
Teens tend to view social media positively, Self-control strategies alone were not very effective.
$90 USD (1,500,000 VND) per week.
also No. 1 among adults who take more than 30 minutes to fall Pricing
reporting it strengthens connections with Don't address the underlying reasons
The average monthly salary in Vietnam is 6,100,000
The asleep, considered above normal sleep latency, at 74.8%. [2]
friends, fosters feelings of acceptance, and (stress, anxiety, or boredom).
Vietnamese Dong (VND).
young provides a creative outlet. Might not translate into long-term habits of focused
They credit social media with building a work. Life insurance: death, disability, or critical illness.
Increase self-harm and teen suicide rate
support network. (A) Some users might find other ways to get distracted. Limited Non-life insurance: property damage or accidents.
70% of American teen girls Focus
Insurance Health insurance: public (basic) or private (wider
Apps
think social media shapes Potential for Negative Emotions: Coverage coverage, higher cost).
Many elders find social media updates their conception of the => Mental health is not included!
Feeling of restriction, which can lead to frustration.
The egocentric and uninteresting, favoring in- "ideal" body type that has a
Lack of control over social media use actually Language barrier could be a major hurdle for potential
elderly person interaction. detrimental impact on their
increased usage later. Limited Vietnamese users.
They view social media as a time waster. self-esteem because of the Language
All-or-nothing mentality can create anxiety around Only 0.91 psychiatrists were available per 100,000
feeling of inadequacy. [3] Support
productivity. people (only around 143 clinical psychologists). [5]
Figure 4. Ignoring the body and mind's natural need for
Public perspectives breaks and movement. In Vietnamese culture, many believe that mental
Increase self-harm and teen suicide rate Mental
health is a misfortune.
Dr. Kimberly Young- Pioneering researcher
Health
New Market: Vietnamese society often believes that negative
Stigma
44% of respondents felt that social media had a negative impact circumstancesserve as punishments for previous sins.
"Social media addiction is a complex phenomenon that Shortage of mental health professionals.
intersects with various psychological, social, and behavioral (12% major and 32% minor) and 21% felt it had no impact on
Openly discussing mental health issues is still
factors. It's not just about the time spent online but also the their close relationships. In contrast, 35% of respondents felt
compulsive behaviors and negative consequences it entails. uncommon.
that it had no impact or a positive impact on their close
Conclusion
Understanding the underlying” Personalized therapy in Vietnam is in its early
relationships. [4]
(B) stages.
Personalized
Therapy SelfControl founder Steve Lambert believes these apps should raise
Simon Sinek - British-American author Unaffordable price:
self-awareness, not just block access temporarily, as blocking alone
"Social media addiction is not just a problem; it's an epidemic. Pricing structure might not be ideal for the
It's robbing us of genuine human connection and leaving us
suggests they haven't achieved their true purpose.
Vietnamese market.
feeling more isolated and disconnected than ever before. We
need to wake up to the damage it's causing and take back Higher fees compared to traditional therapy
While personalized therapy holds promise for the future, overcoming
control of our lives." due to tailoring treatment plans..
affordability and social stigma is crucial for it to become widely
Figure 5. Citizens wouldn't budget for it or prioritize it.
beneficial.
