ISSN Online: 2583-1739
Svādhyāya - International Journal of Transdisciplinary
Research and Development (SIJTRD)
VOL 2 (1), MAY 2022, PP. 51 – 57
WOMEN ENTREPRENEURS: A SYSTEMATICE REVIEW ON
55PROBLEMS, CHALLENGES AND SUCCESS
Amrutha S.1, Dr V. Santhi2and Dr P. Nalini3
1
(Research Scholar,PSG college of technology, Coimbatore)
2
(Head Department of Humanities college of technology, Coimbatore)
3
(Assistant Professor (Sr. gr), PSG Institute of Management, Coimbatore)
Email: 211rofx01@psgtech.ac.in
ABSTRACT
Women entrepreneurs in India contribute to new employment opportunities and socio-economic
development of the nation. The main purpose of this paper is to analyze thedifferent problems and challenges of
women entrepreneurs and also to understand the factors that contribute to the success of women
entrepreneurs.Conceptual based study uses secondary data for analysis and the result shows that lack of awareness,
skill, and lack of family support are major factors that contributes to the failure in establishing a new firm. The
study also analyses that there are many factors that contributes for women as successful entrepreneurs. Among them
level of education, Occupationalexperience, Managerial skills, Support from family, Strong social ties and internal
motivation are the most significant factors that contribute to the success of female entrepreneurs.
KEYWORDS: Success factors,India, women entrepreneur, Problems, Challenges.
INTRODUCTION
Entrepreneurship can be defined as the ability of an individual to start, organise, and run a new firm, facing
all of its financial as well as other risks, in order to make it a successful firm and there by generating profit. The
most visible form of entrepreneurship is the establishment of new firms. The entrepreneurial mindset is characterised
by experimentation and risk-taking, and it is an essential component of a country's ability to compete in avolatile and
highly competitive globalized economy. Entrepreneurs are generally having new ideas or are very innovators, and
bring these new ideas into the market and change the entire phase of old market with their new innovations.
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ISSN Online: 2583-1739
Svādhyāya - International Journal of Transdisciplinary
Research and Development (SIJTRD)
VOL 2 (1), MAY 2022, PP. 51 – 57
Women could create a significant place in the entrepreneurial world. Although the number of women entrepreneurs
is still less when compared to male-enterprises, it shows an increasing trend in past few years. This result shows that
women are no longer believe to the traditional mentality that only men can only earn for the living of the family.
Though women have to undergo numerous responsibilities ascribed, they can achieve success by starting their own
enterprises. The majority of entrepreneur study focuses on male entrepreneurs rather than female entrepreneurs.
Among the studies related to women entrepreneurs, most of thestudies focus on either the reasons why women
choose to become entrepreneurs or the factors that influence their decision.
OBJECTIVE OF THE STUDY
This study mainly focuses on two objectives. One of the objectives is to examine various problems and
challenges of women entrepreneurs. This study tries to identify the barriers and problems that women entrepreneurs
have to face during their journey. The other objective of the study is to identify some of the factors that contribute to
be successful as an entrepreneur.
RESEARCH METHODOLOGY
The study is based on entirely based on secondary data which is taken from various journals, books and
website. The research paper is review based paper which is fully based on fully based on literature review. The study
mainly focuses on different problems faced by the women entrepreneurswhile doing businessin micro, small and
medium enterprises are studied and also identifies different factors that affects the success of female entrepreneurs.
LITERATURE REVIEW
In a study the researcher looked on the issues that women face. The most basic issue that women experience
appear to be identical to those that women entrepreneurs in Western countries .Indian women entrepreneurs, on the
other hand, had fewer work-family conflicts and appeared to have different motivations for establishing and
succeeding in business.(Carrington,2006). One focus for future research regarding start-up could be the extent to
which their spouse's career mobility influences on their survival. Women have been more constant than men in
adhering to their original company plan. It does indicate that they either had a clearer idea of what they wanted to do
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ISSN Online: 2583-1739
Svādhyāya - International Journal of Transdisciplinary
Research and Development (SIJTRD)
VOL 2 (1), MAY 2022, PP. 51 – 57
from the start or was more resistant to change. The age gap was one of the most significant differences. Female
respondents hada substantially lower age profile than male respondents, while both were in the 30-40 age range
reported in prior studies, that a growing number of female employees will breed entrepreneurs who, in turn, will
target women as clients for their new ventures(Birley, Moss and Saunders, 1987).
The research aim is to motivate and assist sustainable small-scale economic and social development
activities by Nigerian women, as well as to figure out how to incorporate these small businesses into existing urban
economic growth projects and strategies for poverty alleviation, to gain a better understanding of the professional
and economic profiles of women entrepreneurs in Nigeria, to investigate the contextual factors on their work, and to
create awareness of women entrepreneurs among all sectors of the economy. Female entrepreneurship in Nigeria is
clearly fuelled by microfinance as well as family dynamics that form and affect the creation of a company(Halkiaset
al., 2011).
According to the research (Handy, Kassam and Renade, 2002) the fact that majority of the female
entrepreneurs have a feminist worldview and a willingness to serve others is a significant aspect .Lack of access to
financial capital is not a significant barrier for entrepreneurs in this field; rather, access to volunteers and
contributions, first through social contacts, is critical. Women’s decisions to create an NGO in India are unaffected
by the number of small children or the presence of a husband. In Singapore, women entrepreneurs are driven by a
relatively high demand for accomplishment and a somewhat higher need for domination. The elements affecting the
motivational needs of women entrepreneurs in Singapore were also discovered in this study. The impact of different
degrees of education on the intensity of these women's needs has been discovered. A college education has the
greatest impact on women entrepreneurs' need for achievement, while a post-graduate education has the most impact
on their need for affiliation. Women’s job choices are influenced by their psychological requirements. Ownership of
a business, in particular, is driven by a greater desire for success and control(Lee, 1996).
The findings from the study (Robert and Sevgi, 2006)show Women entrepreneurs have many traits with
women entrepreneurs in other nations, but they differ in other areas, such as the motives for beginning a new firm
and the challenges they confront. In some areas, such as income discrepancies, job segregation, and participation in
the unorganised sector, these disparities reflect the influence of a particular social structure in a growing economy.
These findings show that theories on women entrepreneurs developed in industrialised economies should be
thoroughly scrutinised before they are practically applied to non-OECD and emerging economies. Women
entrepreneurs' cultures and values are influenced by their nation of origin and context. The role of religion, the lack
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ISSN Online: 2583-1739
Svādhyāya - International Journal of Transdisciplinary
Research and Development (SIJTRD)
VOL 2 (1), MAY 2022, PP. 51 – 57
of basic business skills training and difficulties in accessing networks and business support systems, disparities, and
a lack of societal legitimacy to act as an entrepreneur all appear to be the issues that most influence women's
involvement in entrepreneurship and their achievement in developing countries. According to the analysis, When
compared to women in rich countries, women in the poorest countries are more confidence in their skills and
abilities and are less afraid of failure(De Vita, Mari and Poggesi, 2014). According to the research, Women
entrepreneurs’ knowledge and managerial skills are two of the most crucial elements to comprehend when it comes
to understanding their motives and the challenges they confront.
Managerial abilities appear to be linked to the elements that encourage and motivates women to start their
own enterprises. Women's natural entrepreneurship is hampered by lack of education, which increases the
restrictions and challenges they face when establishing a business firm. Taking into account the fact that, a number
of studies have shown that increased female participation in business life leads to long-term growth and success.
(Huarng, Mas-tur and Yu, 2012). The government plays a significant impact in the success of female entrepreneurs.
Parentsshould encourage their children, especially daughters, to pursue entrepreneurship. The public exposure of
female entrepreneur success stories, along with the need for more career opportunities as a result of economic
expansion, has inspired more enthusiasm from all parties, including parents, to start enterprises and/or encourage
their children to do so. Women entrepreneurs should realise the significance of obtaining access to the technological
networks and business training that they require to thrive(Ming-yen, 2007).
The findings reveal that support from family, social connections, and self-motivation all have favorable
significant impact on the success of small business by women entrepreneurs. The researcher also suggest that
women entrepreneurs face challenges while starting a business (Lecturer et al., 2011). The study suggests that there
exists some gender variance. The sex-based disparities support the claim that there are considerable disparities in
motivation to establish a business between men and women. The findings support an expectancy lens when it comes
to entrepreneurial motives, and they urge for a more fine-grained, sex-based approach. The For academics to
understand the psychological basis for new venture formation, an understanding of gender differences in establishing
and developing a new company is critical(Manolova, Brush and Edelman, 2008).
DISCUSSION OF THE STUDY
From the analysis, it is evident that self-motivation and support from the family are the most significant
factors which motivate women to be an entrepreneurship. Despite of all the supports women entrepreneurs are still
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ISSN Online: 2583-1739
Svādhyāya - International Journal of Transdisciplinary
Research and Development (SIJTRD)
VOL 2 (1), MAY 2022, PP. 51 – 57
facing many economic and socio- cultural barriers in starting new ventures. Women entrepreneurs face various
problems Lack of Experience, Gender Discrimination, issues related to work-life balance etc. They also face
problems in raising capital, lack of training and other traditional barriers. Many initiatives have been started by
government of India like Udyogini Scheme, MudraYojana Scheme for Women,StreeShakti, Dena
ShaktiScheme,AnnapurnaScheme,BharatiyaMahila Bank, Cent KalyaniScheme,MahilaUdyamNidhi Scheme etc for
providing financial support to women entrepreneurs but they are not aware about these schemes and as a result of
this they faces difficulty in satisfying their financial requirements.
IMPLICATION OF THE STUDY
Like any other developing country, one of the major challenges that faced by India is the increasing rate of
unemployment. Byencouraging women entrepreneurs this can be reduced to a great extent. The new ventures started
by these women entrepreneurs can provide job opportunities to many other individuals as well. As a result of this the
unemployment rate decreases and the standard of living of the people can be improved. This research paper helps
women's entrepreneurship to get awareness regarding various government schemes. This paper will aid in the
improvement of small company activities by providing a healthy environment that helps the women entrepreneurs to
run their business smoothly. The establishment of measures that promote women's entrepreneurship has enhanced
women's self-confidence. Stakeholders in industries can understand a range of problems faced by women
entrepreneurs. Women entrepreneurs strive to make their businesses more profitable, which there by contributes to
social and economic development of country.
CONCLUSION
From the study it is clear women entrepreneurs come across lots of problems while starting new ventures.
Despite of the efforts made in developing women entrepreneurship by the government of India there is minimal
effects on the barriers that women faces in starting their new ventures. The lack of awareness, skill, and lack of
family support are major factors that that contribute to the failure of establishing a new firm. Various studies have
been done on the problems faced by women entrepreneurs but it is high time that researches have to be done on
analyzing why families are demotivating the women entrepreneurs. The study also analyses that there are many
factors that contributes to the growth of female entrepreneurs. Among them level of education, Occupational
experience, Managerial skills, Support from family, Strong social ties and internal motivation are the most
significant factors that contribute to the success of women entrepreneurs.
55
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