Sanskrit I
Sanskrit I
BACHELOR OF MANAGEMENT
STUDIES
SEMESTER – VI
UNIVERSITY OF MUMBAI
SUBMITTED TO
SUBMITTED BY
Miss. SANSKRITI RAMSAMUJH SINGH
BATCH: 2022-2023
ROLL NO. 20
1
CERTIFICATE
Date:
Place: Mumbai
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DECLARATION
SIGNATURE
(MISS. SANSKRITI RAMSAMUJH SINGH)
DATE:
PLACE: MUMBAI
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ACKNOWLEDGEMENT
To list who all have helped me is difficult because they are so
Numerous and the depth is so enormous.
Lastly, I would like to thank each and every person who directly
helped me in the completion of the project especially my Parents and
Peers who supported me through my project
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TABLE OF CONTENT
SR NO. PARTICULAR
1 INTRODUCTION
1 INTRODUCTION
2 TYPES OF REAL ESTATE
3 REAL ESTATE MARKET IN INDIA
4 REAL ESTATE AS INVESTMENT
5 REAL ESTATE AND STOCK
6 RECENT DEVELOPMENTS IN REAL ESTATE
2 HISTORY OF REAL ESTATE IN INDIA
HISTORY
EVOLUTION OF REAL ESTATE
SECTOR POST INDEPENDENCE
3 REVIEW OF LITERATURE
1 INVESTMENT SATISFACTION
2 MACRO ECONOMIC VARIABLE AFFECTING
REAL ESTATE MARKET RETURN
3 MARKET FACTOR AFFECTING REAL ESTATE MARKET
4 RESEARCH METHODOLOGY
5 DATA ANALYSIS AND RESULT
6 CONCLUSION
7 SUGGESTION
8 BIBLIOGRAPHY
9 QUESTION
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ABSTRACT
The present research aimed to study the real estate market in India
brimming with enormous growth yet lacking academic presence. The
study proceeded with some research questions - whether direct real
estate investment is sufficient to be defined as an asset class; its role
in asset portfolio along with the equities; macroeconomic factors
affecting it; best suited time series model for Indian real estate market
return series; behavioral factors influencing it; and how these
behavioral factors influence it?
The study has tried to contribute to the limited research by
investigating the
behavioral biases influencing the real estate market investment
decisions of non- professional retail investors. It contributes to the
lacking academe on housing market dynamics in emerging countries
like India. The study attempted to collect data on as many explanatory
variables as possible to control the omitted variable bias and has used
general-to-specific modelling to simplify the initially high-
dimensional model. To check the sensitivity of the results due to the
feedback loop effect, the study used two sequences of ordering for the
shocks. The study extends the prevailing knowledge base about the
relationship between behavioral biases, investment satisfaction and
reinvestment intention.
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CHAPTER 1
INTRODUCTION
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INTRODUCTION
The term “Real estate” is first recorded in the 1660s and holds the
oldest English sense of the word. It is derived from the Latin is the
meaning of existing, actual or genuine and estate refers to the Land.
Real estate refers to the property consisting of houses or Land.
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The term ‘real estate’ is defined as land, including the air above it and
the ground below it, and any buildings or structures on it. It is also
referred to as realty. It covers residential housing, commercial offices,
trading spaces such as theatres, hotels and restaurants, retail outlets,
industrial buildings such as factories and government buildings. Real
estate involves the purchase, sale, and development of land,
residential and non-residential buildings. The main players in
the real estate market are the landlords, developers, builders, real
estate agents, tenants, buyers etc. The activities of the real estate
sector encompass the housing and construction sectors also.
The real estate sector in India has assumed growing importance with
the liberalization of the economy. The consequent increase in
business opportunities and migration of the labor force has, in turn,
increased the demand for commercial and housing space, especially
rental housing. Developments in the real estate sector are being
influenced by the developments in the retail, hospitality and
entertainment (e.g., hotels, resorts, cinema theatres) industries,
economic services (e.g., hospitals, schools) and information
technology (IT)-enabled services (like call centers)
etc. and vice versa.
The real estate sector is a major employment driver, being the second
largest employer next only to agriculture. This is because of the chain
of backward and forward linkages that the sector has with the other
sectors of the economy, especially with the housing and construction
sector. About 250 ancillary industries such as cement, steel, brick,
timber, building materials etc. are dependent on the real estate
industry.
CURRENT SCENARIO
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dispersed form in the National Accounts Statistics. Residential
housing and real estate services (activities of all types of dealers such
as operators, developers and agents connected with real estate) is
covered under the category ‘real estate, owner- ship of dwellings,
business and legal services. The gross value added in the ownership
of dwellings is equivalent to gross rental of the residential dwellings
less cost of repairs and maintenance. Gross rental is estimated as a
product of average gross rental per dwelling and the number of census
dwellings and includes imputed rent of owner-occupied
houses.
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2] TYPES OF REAL ESTATE
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1) RESIDENTIAL REAL ESTATE
The residential real estate market in the U.S. is just plain huge.
According to the world property journal, the combined value of the
housing market hit $33.6 trillion this year, larger than the annual
GDPs of the U.S. and China combined.
When you look at the different options for investing in residential real
estate, it’s also easy to understand why the value of the U.S. housing
market has grown by more than 50% over the last 10 years:
Single-family houses
Condominiums
Cooperatives (Co-op)
Townhomes
Duplex
Triplex
Fourplex
Mobile homes
Real estate is the land plus any buildings and resources on that land.
Real estate may be used for commercial purposes, like operating a
store or an office, or for industrial purposes, like operating a mine or a
factory. The most common type of real estate, however, is residential
real estate, which is used for housing.
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Residential real estate is often the most important financial investment
a person owns, and the value of real property on the estate is subject
to shifts in the real estate market. Some people purchase real estate in
the hope of making money, either by selling it at a profit or leasing it
to others and charging them rent. But most people simply live on their
property.
The hard times, however, seem to be over now, with buyers returning
to the market. As the prices are steady, it continues to be an excellent
market for buyers. The biggest draw, however, is the all-time low
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interest rates. During the pandemic, central banks around the world
slashed interest rates and pumped money into the system. The
Reserve Bank of India cut the repo rate (the benchmark rate at which
it lends to banks) to just 4 per cent. Banks, in turn, slashed their rates.
Some banks offer home loans at 6.40 per cent interest now.
The momentum can be seen across all major markets. Mumbai saw
sales more than double year-on-year to 15,942 units in the September
quarter, according to Knight Frank India. In Hyderabad, sales jumped
more than three-fold to 5,987 units. In Bengaluru, sales surged 131
per cent from a year ago to 11,337 units. Sales rose 94 per cent in
Pune, 75 per cent in Kolkata and 48 per cent in the National Capital
Region. In Kolkata, 6,861 units were sold in the third quarter, 244 per
cent more than the 2019 quarter average.
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2). COMMERCIAL REAL ESTATE.
Commercial real estate and residential real estate comprise the two
primary categories of real estate property. Residential properties
include structures reserved for human habitation and not for
commercial or industrial use. As its name implies, commercial real
estate is used in commerce, and multi-unit rental properties that serve
as residences for tenants are classified as commercial activity for the
landlord.
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money through property appreciation when they sell, but most returns
come from tenant rents.
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With residences, the facilities requirements of one tenant usually
mirror those of previous or future tenants. However, with a
commercial property, each tenant may have very different needs that
require costly refurbishing. The building owner then has to adapt the
space to accommodate each tenant's specialized trade. A commercial
property with a low vacancy but high tenant turnover may still lose
money due to the cost of renovations for incoming tenants.
Note that the global COVID19 pandemic beginning in 2020 did not
really cause real estate values to drop substantially. Except for an
initial drop at the beginning of the pandemic, property values have
remained steady or even have risen, much like the stock market,
which recovered from its dramatic drop in Q2 2020 with an equally
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dramatic rally that has run through much of 2021.5 This is a key
difference between the economic fallout occurring in 2020 and what
happened a decade earlier. What is not known is if the required
remote work environment that began in 2020 for most Americans will
have any long-term impact on corporate office needs.
Pros
Cons
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3) INDUSTRIAL REAL ESTATE
Significant demand: Some speculate the U.S. may need more than 1
billion square feet of additional warehouse space by 2025 to support
fast-growing e-commerce demand. This outlook suggests more
expansion/development opportunities for investors.
Longer rental terms: Industrial leases are usually three to 10 years but
can be up to 25 years, whereas residential leases are a year, and self-
storage properties are month by month. As a result, these properties
tend to generate stable income for years.
Industrial real estate means that you deal with businesses rather than
regular people. This implies longer leases, as business are not as
likely to change their location as often. It's not rare to see that
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industrial real estate investors rent out their property to the same
business for decades at a time
How did an asset class go from the ugly duckling of the investment
world to the darling in such a short period of time? By now, almost all
consumers are intimately familiar with online shopping. Online
shopping or e-commerce has been the driver for the rapid acceleration
of warehouse demand across the nation, resulting in an ultra-
competitive environment for potential investors of these properties.
Let's take a closer look at the data to see why investors are so bullish
on this sought-after asset class and evaluate where some opportunities
lie going forward.
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Distribution facilities handling returns may need up to 20% more
space than a traditional facility. These reverse logistics operators
often prefer the less expensive second generation space, also referred
to as Class B, as many of the Class A building attributes such as
higher ceiling height, excess parking and wider column spacing are
not as necessary for product that will be stacked on the floor and
moved out quickly.
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will look at producing and holding a larger inventory. A 5% increase
in business inventories in the U.S. could drive additional demand for
500 to 700 million square feet of warehouse space.
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4) INVESTMENT IN LAND
Owning land gives you financial security and peace of mind. Experts
recommend raw land investing and buying land for future
development, such as housing or building. No maintenance is
required, and you can sell your land at a higher price in the future
It's often been recommended that people should buy land due to its
scarcity. With this in mind, investors need to understand the
practicality of owning land and of running a land-based business
venture. They also need to be aware of the specific types of land-
related investment options available through investment products such
as exchange-traded funds(ETFs) and exchange traded notes (ETNs)
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require direct management, are broadly diversified, and can be
purchased or sold on a real-time basis.
Various ETFs and ETNs cover most land-based investment
categories, including timber, minerals, and farming.
While not all land holds equal value, in general, there are a number of
advantages to buying raw land.
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And always conduct thorough due diligence on:
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3] REAL ESTATE MARKET IN INDIA
Introduction
Real estate sector is one of the most globally recognized sectors. It
comprises of four sub sectors - housing, retail, hospitality, and
commercial. The growth of this sector is well complemented by the
growth in the corporate environment and the demand for office space
as well as urban and semi-urban accommodations. The construction
industry ranks third among the 14 major sectors in terms of direct,
indirect and induced effects in all sectors of the economy.
Market Size
By 2040, real estate market will grow to Rs. 65,000 crore (US$ 9.30
billion) from Rs. 12,000 crore (US$ 1.72 billion) in 2019. Real
estate sector in India is expected to reach US$ 1 trillion in market size
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by 2030, up from US$ 200 billion in 2021 and contribute 13% to the
country’s GDP by 2025. Retail, hospitality, and commercial real
estate are also growing significantly, providing the much-needed
infrastructure for India's growing needs.
As per ICRA estimates, Indian firms are expected to raise >Rs. 3.5
trillion (US$ 48 billion) through infrastructure and real estate
investment trusts in 2022, as compared with raised funds worth US$
29 billion to date.
The office market in top eight cities recorded transactions of 22.2
MSF from July 2020 to December 2020, whereas new completions
were recorded at 17.2 MSF in the same period. In terms of share of
sectoral occupiers, Information Technology (IT/ITES) sector
dominated with a41% share in second half of 2020, followed by BSFI
and Manufacturing sectors with 16% each, while Other Services and
Co- working sectors recorded 17% and 10%, respectively.
According to JLL India, in the third quarter of 2021, India's net office
absorption reached 5.85 million sq. ft., up 8% YoY in key cities.
Three cities—Delhi-NCR, Mumbai and Pune—accounted for ~62%
of the total volumes recorded in the quarter.
Between July 2021 and September 2021, a total of 55,907 new
housing units were sold in the eight micro markets in India (59% YoY
growth).
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In the third quarter of 2021 (between July 2021 and September 2021),
new housing supply stood at ~65,211 units, increased by 228% YoY
across the top eight cities compared with ~19,865 units launched in
the third quarter of 2020.
Investments/Developments
Indian real estate sector has witnessed high growth in the recent times
with rise in demand for office as well as residential spaces. According
to Colliers India, a property consultant, institutional investments in
the Indian real estate sector are expected to increase by 4% to reach
Rs. 36,500 crore (US$ 5 billion) in 2021, driven by rising interest of
investors towards capturing attractive valuations amid the pandemic.
According to a recent report by Colliers India, private equity
investments in Indian real estate reached US$ 2.9 billion in the first
half of 2021, which was a >2x increase from the first half in 2020.
Exports from SEZs reached Rs. 7.96 lakh crore (US$ 113.0 billion) in
FY20 and grew ~13.6% from Rs. 7.1 lakh crore (US$ 100.3 billion) in
FY19.
In July 2021, the Securities and Exchange Board of India lowered the
minimum application value for Real Estate Investment Trusts from
Rs. 50,000 (US$ 685.28) to Rs. 10,000-15,000 (US$ 137.06 - US$
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205.59) to make the market more accessible to small and retail
investors.
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India's flexible space stock is likely to expand by 10-15% YoY,
from the current 36 million sq. ft., in the next three years,
according to a report by CBRE.
To establish an investment platform for the Indian retail-led
mixed-use assets, in June 2021, GIC announced to acquire a
minority stake in Phoenix Mills’ portfolio (worth US$ 733
million).
In May 2021, Blackstone Real Estate acquired Embassy
Industrial Parks for Rs. 5,250 crore (US$ 716.49 million) to
expand its presence in the country.
To expand into the Indian real estate market, SRAM & MRAM
Group collaborated with Area CAS Developers and
Infrastructure Private Limited (Area Group), and Gupta Builders
and Promoters Private Limited (GBP Group) of India. It plans to
invest US$ 100 million in the real estate sector.
According to Anarock, housing sales in seven cities increased
by 29% and new launches by 51% in Q4 FY21 over Q4 FY20.
Private market investor, Blackstone, which has significantly
invested in the Indian real estate sector (worth Rs. 3.8 lakh crore
(US$ 50 billion), is seeking to invest an additional Rs. 1.7 lakh
crore (US$ 22 billion) by 2030.
In 2021, working remotely is being adopted at a fast pace and
demand for affordable houses with ticket size below Rs. 40-50
lakh is expected to rise in Tier 2 and 3 cities, leading to an
increase in prices in those geographies.
In April 2021, HDFC Capital Advisors (HDFC Capital)
partnered with Cerberus Capital Management (Cerberus) to
create a platform that will focus on high-yield opportunities in
the residential real estate sector in India. The platform seeks to
purchase inventory and provide last-mile funding for under
construction residential projects across the country.
In March 2021, Godrej Properties announced it would launch 10
new real estate projects in Q4.
In March 2021, Godrej Properties increased its equity stake in
Godrej Realty from 51% to 100% by acquiring equity shares
from HDFC Venture Trustee Company.
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In January 2021, SOBHA Limited’s wholly owned subsidiary,
Sabha Highrise Ventures Pvt. Ltd. acquired 100% share in
Anna Lakshmi Land Developers Pvt. Ltd.
Government Initiatives
Government of India along with the governments of respective States
has taken several initiatives to encourage development in the sector.
The Smart City Project, with a plan to build 100 smart cities, is a
prime opportunity for real estate companies. Below are some of the
other major Government initiatives:
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As of January 31, 2021, India formally approved 425 SEZs, of
which 265 were already operational. Most special economic
zones (SEZs) are in the IT/ BPM sector.
Road Ahead
The Securities and Exchange Board of India (SEBI) has given its
approval for the Real Estate Investment Trust (REIT) platform, which
will allow all kind of investors to invest in the Indian real estate
market. It would create an opportunity worth Rs. 1.25 trillion (US$
19.65 billion) in the Indian market in the coming years. Responding to
an increasingly well-informed consumer base and bearing in mind the
aspect of globalization, Indian real estate developers have shifted
gears and accepted fresh challenges. The most marked change has
been the shift from family owned businesses to that of professionally
managed ones. Real estate developers, in meeting the growing need
for managing multiple projects across cities, are also investing in
centralized processes to source material and organize manpower and
hiring qualified professionals in areas like project management,
architecture and engineering.
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amount of FDI in the next two years with US$ 8 billion capital
infusion by FY22.
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4] REAL ESTATE AS AN INVESTMENT
As an investment
Just as with other types of investments, however, real estate investing
can be risky. You can limit your risks by doing your due diligence
and conducting a thorough real estate market and rental property
analysis.
In markets where land and building prices are rising, real estate is
often purchased as an investment, whether or not the owner intends to
use the property. Often investment properties are rented out, but
flipping involves quickly reselling a property, sometimes taking
advantage of arbitrage or quickly rising value, and sometimes after
repairs are made that substantially raise the value of the property.
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Real estate properties may generate revenue through a number of
means, including net operating income, tax shelter offsets, equity
build-up, and capital appreciation. Net operating income is the sum
ofall profits from rents and other sources of ordinary income
generatedby a property, minus the sum of ongoing expenses, such as
maintenance, utilities, fees, taxes, and other expenses. Rent is one of
the main sources of revenue in commercial real estate investment.
Tenants pay an agreed upon sum to landlords in exchange for the use
of real property, and may also pay a portion of upkeep or operating
expenses on the property.
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of time the property is in the pre-foreclosure phase. Once the formal
foreclosure processes are underway, these properties can be purchased
at a public sale, usually called a foreclosure auction or sheriff's sale. If
the property does not sell at the public auction, then ownership of the
property is returned to the lender. Properties at this phase are called
Real Estate Owned, or REOs.
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5] REAL ESTATE AND STOCK
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When you buy stocks, you buy a tiny piece of that company. In
general, you can make money two ways with stocks: value
appreciation as the company's stock increases and dividends.
Comparing the returns of real estate and the stock market is an apples-
to-oranges comparison—the factors that affect prices, values, and
returns are very distinct. However, we can get a general idea by
comparing the total returns of the SPDR S&P 500 ETF (SPY) and the
Vanguard Real Estate ETF Total Return (VNQ) for the last 17 years:
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Real estate is not as liquid as stocks and tends to require more
money and time. But it does provide a passive income stream
and the potential for substantial appreciation.
Stocks are subject to market, economic, and inflationary risks,
but don't require a big cash injection, and they generally can be
easily bought and sold.
When you buy stocks, you buy a tiny piece of that company. In
general, you can make money two ways with stocks: value
appreciation as the company's stock increases and dividends.
When you buy real estate, you acquire physical land or property. Most
real estate investors make money by collecting rents (which can
provide a steady income stream) and through appreciation, as the
property's value goes up. Also, since real estate can be leveraged, it's
possible to expand your holdings even if you can't afford to pay cash
outright.
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Risks: Real Estate vs. Stocks
The housing bubble and banking crisis of 2008 brought a decline in
value for investors in the real estate and the stock markets—and the
COVID-19 crisis is doing it all over again, albeit for different reasons.
Still, it's important to remember that stocks and real estate have very
different risks overall.
Real Estate
Here are some things to consider when it comes to real estate and the
risks associated with it. The most important risk that people miss is
that real estate requires a lot of research. It's not something you can go
into casually and expect immediate results and returns. Real estate is
not an asset that's easily liquidated, and it can't be cashed in quickly.
This means you can't cash it in when you're in a bind.
For home flippers or those who own rental properties, there are risks
that come with handling repairs or managing rentals. Some of the
main issues you'll come across are the costs, not to mention the time
and headache of having to deal with tenants. And you may not be able
to put them off if there's an emergency.
Stocks
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economic cycle as well as monetary policy, regulations, tax revisions,
or even changes in the interest rates set by a country's central bank.
Other risks may stem from the investor themselves. Investors who
choose not to diversify their holdings are also exposing themselves to
greater risk.
Pros
Highly liquid
Easy to diversify
Low transaction fees
Easy to add to tax-advantaged retirement accounts
Cons
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Some stocks move sideways for years
Potential for emotion-driven investing
Real estate that generates monthly rental income can increase with
inflation even in a rent-controlled area, which offers an additional
advantage. Another consideration is taxes after selling the investment.
Selling stocks typically results in capital gains taxes. Real estate
capital gains can be deferred if another property is purchased after the
sale, called a 1031 exchange in the tax code.4
Real estate and stocks both present risks and rewards. Investing in the
stock market gets a lot of attention as a retirement investment vehicle,
particularly for people who contribute regularly to a tax-advantaged
account, such as a 401(k) or individual retirement account (IRA).
However, diversification is important, especially when saving for the
long term.
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Investors should opt for a variety of asset classes or sectors to reduce
their risk. Investing in real estate is an ideal way to diversify your
investment portfolio, reduce risks, and maximize returns. Keep in
mind that many investors put money into both the stock market and
real estate. And if you like the idea of investing in real estate but don't
want to own and manage properties, a REIT might be worth a second
look.
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6] RECENT DEVELPOMENT IN REAL ESTATE
The lack of transparency and inefficiency in the real estate sector has
created a demand for the proper vigilance mechanism. To address this
concern, the Government of India brought a change in the legislation
as well as implementation of specialized regulator through the
enactment of the Real Estate (Regulation and Development) Act,
2016 ("Act") on May 1, 2016 which has come into full force from
May 1, 2017. The Act provides that appropriate state government
shall establish Real Estate Regulatory Authority to regulate and
promote the state's / Union Territory's real estate sector. RERA rules
have so far been notified by 18 states and Union Territories.
The Act has established RERA, REAT and the Central Advisory
Council ("CAC") ford is charging its functions under the act and has
vested with the powers to regulate its own procedure. The CAC will
represent the interests of real estate industry, consumers, real estate
agents, construction laborer’s, academic and research bodies in the
real estate sector and will carry out the functions for advising the
recommending the Central Government in matters related to
implementation of the Act, protection of consumer interest, foster the
growth and development of the real estate sector and as any other
matter as may be assigned to it by the Central Government. The Act
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has further entrusted RERA and REAT with the regulatory and
adjudicatory authorities with members specializing in the related field
by increasing the scope for greater certainty to the matters under the
Act. The RERA will facilitate the growth and promotion of
transparent, efficient and competitive real estate sector through the
protection of the allotees' interest, promoter and real estate agent,
creation of single window system for ensuring time bound approvals
and clearances of the projects and the measures to encourage
investment in the real estate sector including measures to increase
financial assistance to affordable housing segment.
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e. Both developers and buyers to pay the same penal interest of
SBI's Marginal Cost of Lending Rate plus 2% in case of delays.
f. The proposed project is required to be developed and completed
by the Promoter as per the approved sanctioned plans, layout
plans and specifications. Any alterations or additions in the
sanctioned plans, layout plans and specifications after the
initiation of the project would require 2/3rd of the allottees.
The allottees' interest has been protected under the Act such as
allottees can get the requisite information regarding approved
sanctioned plans, specifications etc., claim refunds (along with
interest) of the amount paid to the promoter in the event promoter
fails to complete or is unable to give possession of an apartment, plot
or building: (a) in accordance with the terms of the agreement for sale
or, as the case maybe, duly completed by the date specified therein; or
(b) due to discontinuance of his business as a developer on account of
suspension or revocation of the registration under this Act or for any
other reason, get compensation if allot tee (within five years of getting
possession) brings to the notice of promoters any structural defect or
any other defect in workmanship, quality or provision of services or
any other obligations of the promoter, allot tees may also file a
complaint with the RERA (or the adjudicating officer) for any
violation or contravention of the provisions of the Act. Further, any
person aggrieved by the decision or order of the RERA may file an
appeal before the Appellate Tribunal of the relevant jurisdiction.
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builders / promoters are now in a hurry to handover the possession to
the allot tees for avoiding penalty under the Act, which shows that the
provisions of the Act will play an effective role in ensuring that the
possession is handed over to allot tees in a timely manner.
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2021 The year that was Adapting the digitization wave – The sector
also witnessed a digitization wave on a large scale. With the changing
paradigm, real estate players were required to evolve and adapt to the
new normal. From online site visits to online payment, developers are
using innovative technological tools and practices across various
stages of business operations. Virtual walkthroughs have been a
game-changer for the industry during the pandemic and will continue
to be so.
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Commercial real estate equation – Flexible workspaces are in high
demand because they not only perfectly match the “new normal,” but
also provide companies with a way to save costs, raise productivity,
improve work experience and provide employees with more
flexibility. In 2022, the co-working segment is expected to shape
demand trajectory for the industry.
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technology and bringing innovation to their offerings for keeping the
segment afloat in 2022 and meeting consumer demands.
To sum up
The current industry trends indicate that the future of Indian real
estate not only looks bright but is set to do better in the coming years.
There are several dynamics that will continue to impact the multiple
touch points of the real estate industry, such as: prices, buyer
behavior, demographic shift, cost of raw materials in general. Hence,
affordable, self-sustaining properties with a consumer experience
centric approach will lead the way for the industry in the coming year.
The real estate industry has been one of the most prominent pillars of
the Indian economy. With a contribution of close to 6-8% to India’s
Gross Domestic Product (GDP), it stands second in terms of
employment generation. The sector has been at the cusp of
transformation with policy changes, fall-out of funding agencies and
their subsequent cautiousness towards residential projects, developers
experimenting with new sectors and offerings, etc. Given the way the
economy is moving forward and the sector’s performance over the
last 18 months, some trends are becoming prominent in the Indian
real estate industry and are being embraced with the spirit of
endurance.
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Technological transformation
Technology has been playing a pivotal role in the growth of the real
estate sector in India and has led to gains not only for buyers but also
the sellers. Not just in terms of construction, but even in terms of
simplifying the property buying process. Access to information,
customer expectations, and client service are very different from what
they were even five years ago. Technology has increased the
construction quality standards and reduced the time taken to build the
infrastructure. What once took months and years to build, can now be
achieved in weeks, without taking a toll on the project cost and labor.
The concept of augmented and virtual reality is picking up pace
where buyers can experience the property without physically visiting
it. India could potentially become a hub for blockchain technology in
the real estate sector as it will bring the necessary confidence back in
the system.
Foreign interest
Foreign capital has been chasing investment-ready assets in core
office locations in major cities. The commercial real estate sector has
been a big draw for foreign investors in the past five years owing to
the steady demand and rising rentals. The first half of 2019 saw a
28% increase in private equity inflow compared to the same time last
year, thus signaling confidence in India’s grade A offices, retail
properties and the warehousing sector. Foreign investors have formed
investment partnerships by backing local developers. Through these
platforms, we will see further traction in both core as well as
development assets. The overwhelming response to the stock market
listing of Embassy Office Parks’ REIT (real estate investment trust)
this year has given confidence to investors for opportunities in REITs
which are expected to open up more funding avenues for the sector.
The real estate industry has evolved from being a brick and mortar
driven industry to a service-driven product offering. It is important to
customize the offering according to the changing dynamics of the
market. In the days ahead, one can expect a flurry of changes in the
way these offerings are structured across markets and segments.
52
CHAPTER 2
53
HISTORY
From following the Zamindari system to renting out office-spaces to
working professionals for modern and focused work output, the Real
estate market in India has come a long way. Being the largest
democracy and the second-largest populous nation, India has
experienced a major boom in the Real Estate sector post-
independence mainly after the 1990s. A lot has been observed and
said by the experts about the industry and a lot is going to be
remarked but, one thing that is sure about the industry is its ever-
growing market. After a major surge in the 1990s due to economic
globalization, many industry leaders and organizations developed
spaces into some of the metropolitan cities experiencing exponential
growth.
But, that’s not the history of this market. India was a freed nation in
1947 and a massive change took place post-independence in almost
all the sectors and markets of the nation. Let’s talk about the Real
Estate market for a while.
Post-Independence – 1980s
It all started after Lahore was drawn as a part of Pakistan due to the
Radcliffe line. One of the most prolific and diversified cities, Lahore
was the hub of gatherings and people, coming to the city for their
businesses during the struggle for independence. However, after the
inclusion of Lahore in Pakistan there was a void in Punjab for a major
city. And hence, the 1950s – 1960s is known as the period of new
capitals for states such as Punjab, Gujarat, and more. India was still a
poverty-ridden country in the late 1960s which didn’t lead the Real
Estate market towards major growth in the country.
54
1980-1990
Before the 1980s the country didn’t experience much action in the
real estate market. People were destabilized majorly due to the
exploitation from the hands of Britishers and later through the claws
of landlords. The need for independent stakeholders and investors
were felt in the market. To boost the residential industry in the
country the Central Government established the Housing & Urban
Development Company in 1970, City & Industrial Development
Corporation in 1971 as well as the National Housing Bank in 1988.
1990 – 2000
Economic liberalization was the major highlight of this period. It
happened in 1991 which opened up new avenues for the multinational
companies entering India and foreign investors as well as stakeholders
to invest in the Indian market. The country experienced a surge in
skyscrapers, commercial buildings, growth of urbanization, and
civilized lifestyle. The rate of demand increased due to the growing
population as well as more and more people shifting to the town-side
for better opportunities and lifestyle. Families dropped down from
‘Joint’ to ‘Nuclear.’ The rate of urbanization climbed from 23.34% in
1980 to 25.72% in 1991.
2000 – Today
Fast forward to the times when supply mechanics started playing an
important role in the sector. The concept of the nuclear family was on
the rise and hence the demand for residential spaces increased
parallelly. The Mall concept was introduced throughout the country
from the early 2000s through its first Mall known as the Spencer
Plaza in Chennai. IT companies were set up in various metropolitan,
Tier II, and Tier III cities after the advent of technology and the
Internet. After 2006, the Indian Government sanctioned the
modernization of its Brownfield Airports like Mumbai and Delhi
along with Greenfield airports like Bengaluru which led to a high
increase in the real estate development around the airports. The Real
Estate Investment Trusts (REITs) were also introduced in 2014 which
allowed investors with a limited budget to make safe investments.
55
May 1st, 2017 saw one of the biggest takes in the recent times of the
real estate sector- the government passed the Real Estate (Regulation
& Development) Act or RERA to boost the development of cities
which eventually made an advantage to the home buyers as well.
Today, the real estate industry has made a significant effect on the
market. It has the second-largest contribution to the Indian economy.
It is also second on the list of job creation and workforce in the Indian
market.
56
Evolution of Real Estate Sector Post Independence
India has a rich heritage in the field of construction but many of the
structures were destroyed by invaders specially after the loot and
destruction by the Britishers, Arab and Afghans. In the midst of this
the real estate sector suffered the most as many people became
homeless during the partition and recovery took a long period to
overcome from the wound. The 73 years of post-independence period,
the growth of real estate sector in India has been gradual. Cities have
expanded and with growth in population and industries the real estate
sector grew simultaneously. Cities expanded in planned manner; new
technologies adopted giving rise to fast growth of real estate sector.
The partition of India and Pakistan, Lahore became a part of Pakistan
which was one of the prolific cities of India creating a void for
Punjab, India. Hence, the period between the year 1950 and 1960 is
considered as the period for new capital cities such as Chandigarh,
Gandhinagar. Chandigarh was one of the first planned city developed
in post- independence India. Chandigarh, the dream city of India\'s
first Prime Minister, Jawahar Lal Nehru, was planned by the famous
French architect Le Corbusier. Picturesquely located at the foothills of
Shivalika, it is known as one of the best experiments in urban
planning and modern architecture in the twentieth century in India.
57
increase demand for skyscrapers. All big cities like Mumbai, Delhi,
Kolkata, Chennai etc. large numbers of skyscrapers started coming up
with high technological input from architects across the globe.
1990 was perhaps the most critical time for India since the
independence. Large and growing fiscal imbalances coupled with
difficult monetary policies, created a serious looming economic crisis
in the nation. However, the then government managed to liberalize
the monetary policies. This opened up the avenue for the multi-
national companies to enter India, which ultimately led to an increase
in the skyscrapers. NRI’s investment and foreign capital in the early
1990’s led to immense growth in the real estate sector, with cities
experiencing exponential growth.
58
Government announced Pradhan Mantri Awas Yojna to provide basis
accommodation to every Indian by 2022. Through Union Budget
2019, the Government has announced additional deduction up to Rs.
1.5 lakhs for interest paid on loans borrowed up to 31st March, 2020
for purchase of house valued up to Rs. 45 lakhs. With rapid
urbanization, comes a greater need for the housing. So, the real estate
sector in India has very huge scope in future. The present situation
caused due to COVID-19 will have some adverse effect in the growth
of Real Estate Sector but recovery shall bring all progresses in line
with government plans.
59
CHAPTER 3
REVIEW OF LITERATURE
60
REVIEW OF LITERATURE
Real Estate and Stock Market Numerous studies have explored the
association between the stock market prices and the real estate prices
but results have been varying possibly due to changes in sampling,
quality of the data, or economic setting (Chaudhry, Myer, & Webb,
1999; Liow & Yang, 2005; and Lin & Fuerst, 2014)
The presence of a relationship between stock prices and real estate
prices is either due to market integration or market segmentation.
Studies by Chang and Wei (2007), Quan and Titman (1999) and Lu,
Wilson and Okunev (1996), and Geltner (1990) provide an indication
for the segmentation of both the markets. Adcock, Hua, and Huang
(2016), Hoesli and Lizieri (2007) and Knight, Lizieri, and Satchell
(2005) provide an indication for the integration relation between both
the asset markets under study.
61
diversification opportunities in numerous Asian countries’ real estate
market (Garvey, Santry, & Stevenson, 2001). The characteristic of the
real estate market in Emerging economies has not been systematically
researched (Ciarlone, 2015). There are very few studies with limited
scope in Indian Context e.g., Halbert and Rouanet (2014), and Newell
and Kamineni (2007) Introduction of the Commercial Real estate
asset in the form of REIT (Indirect real estate investment) in India is
an important step towards securitization of Indian real estate market
(Das & Thomas Jr, 2016). Pai and Geltner (2007) showed that indirect
real estate investment with less systematic risk tends to offer higher
returns. Endowment Model (Swenson, 2000) describes the immaturity
and non-transparency as the beneficial characteristics of an asset
class. According to Hoesli and Oikarinen (2012), the indirect real
estate offers liquidity and desired information transparency, and is
highly correlated to the stock market. In that case, it cannot act as a
diversifier in the portfolio mix. Therefore, it becomes important to
find out whether direct real estate investment is sufficient to be
demarcated as an asset class or does it need standardization in order
tobecome a preferable investment.
62
Investment Satisfaction
The word satisfaction is created from two Latin words satis (enough)
and facer (to do or make), (Oliver, 1980; 2014, p. 6) describes it as a
function of expectations and disconfirmation or “a filling or
fulfilment, perhaps up to a threshold of undesirable effects”. Financial
satisfaction refers to “satisfaction with one’s financial situation and
position” (Sahi, 2017). According to Shim et. al. (2006) “The
satisfaction level of real estate investors means the state of utility
maximization on the future cash income vis- à-vis present cash
expenditures.” “Financial satisfaction is the degree to which
individuals and families have financial adequacy and security” (Xiao,
Sorhaindo, & Garman, 2006; p. 109). Every individual has their own
selective reference point on
which his satisfaction depends, these reference points are based on
some internal standards set by them (Cummins & Nistico, 2002).
The present study considers satisfaction as the summary- state of the
psychological process resulting with overall investment experience,
(Oliver, 2014, p. 7)
SATISFACTION
SATISFACTION SATISFACTION
SATISFACTION
With event that With level of
occur during With final outcome satisfaction
investment received
63
three components of satisfaction (Figure 2.1) as described by (Oliver,
2014, p. 7).
Figure 2.1 Components of satisfaction by Oliver 2.1.7 Reinvestment
Intention
Reinvestment in the real estate market can be compared to the
repurchase intention concept which is usually used in marketing, here
intent to repurchase the product is replaced by intent to reinvest in the
financial product. Borrowing the definition for repurchase intention
from Fang et al. (2014), the study defines reinvestment intention as
the subjective probability that an individual will continue to invest in
the property market. Intention to reinvest can be of two forms: the
intention to again put (money) into real estate market; and the
intention to involve in positive word-of-mouth (referral) (Curtis,
Abratt, Rhoades, & Dion, 2011; Zeithaml, Berry, & Parasuraman,
1996). Reinvestment intention in real estate is driven by the
satisfaction gained by the investor which may be attaining the
financial and personal goal (Shim et al., 2008)
64
Macroeconomic Variables Affecting Real Estate Market Returns
65
about factors like the capital flow in the form of
credit and exchange rate. According to Cerutti, Dagher, and
Dell'Ariccia (2017), there is an obvious danger to the housing market
due to credit growth but it is more dangerous if the funding model is
based on securitization. Kuttner and Shim (2016) in their paper, in
which they have used panel data of 57 countries including India,
talked about different types of credits (supply side as well as demand
side) affecting the housing market, they do not find any robust
evidence of supply-side credit affecting the housing market. Mishkin
(2007) talked about how housing prices play a significant part in
monetary policy transmission by affecting the aggregate demand in
three different routes – directly affecting housing expenditure;
household wealth; and bank balance sheets
66
Market Factors Affecting Real Estate Market
67
CHAPTER 4
RESEARCH METHODOLOGY
68
RESEARCH METHODOLOGY
This chapter discusses the research methods used for the present
research. It talks about the type of research, research design, sources
of data, tools of analysis and scope of the study. The pilot study used
in the study is also presented in this chapter. Further, a brief
discussion about the research approach used in the study for attaining
each objective has been discussed.
SOURCES OF DATA
The research involved both primary as well as secondary data. The
target population for the present study are people in India, who use
real estate for investment purpose. People who have invested in real
estate for the purpose of earning profit from it (i.e., buying a flat in an
apartment or building floors for the purpose of renting) served as 42
sampling unit for the survey. People with investment after 2008 were
eligible for inclusion in the survey”. Primary data has been collected
using multistage (3 stages) stratified sampling. The secondary data for
house price has been collected from housing price index (HPI) from Q
4 2008-09 to Q2 2017-2018. The secondary data for other variables
have been collected from different sources as explained further in
section 3.3.1 i.e., ‘secondary data’. Research objectives I to IV have
been analyzed using secondary data and secondary data analysis tools
while research objectives V and VI are analyzed using primary data.
69
CHAPTER 5
70
DATA COLLECTION
Market research require two kind of data that is Primary Data and
Secondary Data
71
ANALYSIS OF PRIMARY DATA: QUESTINNARE FINDINGS
72
2] Do you own a property?
Yes No
31.25 % 68.75 %
73
3] Which type of property do you own?
2% 7% 11 % 3% 18 % 59 %
74
4] Which form of information do you use while buying real estate
property?
By looking at the result we can assume that most of the people took
advice regarding real estate from their family and friends instead of
agent.
75
5] Have you seen any home investment property that you are
interested in?
Yes No
49 % 51 %
76
6] Do you see real estate as an investment?
Yes No
84 % 16 %
77
7] If yes why?
80 % 20 %
78
8] How do you plan to buy the real estate property?
According to the survey almost 50% people like to but estate by self-
funding. And rest with the help of loan from bank or the financial
institute
79
9] Where would you like property to be based?
80
10] Which type of real estate do you prefer?
67 % 8% 9% 16 %
81
11] Where do you prefer to invest in?
82
12] Is real market growing in India?
73 % 6% 21 %
83
13] Do you think real estate should be in your portfolio?
Yes No
85 % 15 %
84
14] According to you, what are the disadvantages in investing real estate?
85
15] What do you think is advantage for real estate investing?
30 % 50 % 11 % 9%
86
16] Which risk do you think are involve in real estate investment?
87
CHAPTER 6
CONCLUSION
88
CONCLUSION
Real estate has historically been more a stable investment than any
other investment
Unlike stocks which have continuous ups and downs
Real estate market assures you profit when you buy right
These approaches need to be done with care since they have both
advantages and disadvantages
The Indian real estate sector continues its steady progress with overall
sales activity going up significantly in the past six months and
drivingfactor behind entire process had been the Information
Technology (IT) sector which has been contributed considerably to
the demand side moreover the natural demand has also undergone a
complete transformation.
Real estate construction is largest energy consumer in India. There is
need to check the energy performance of these construction
89
CHAPTER 7
SUGGESTION
90
SUGGESTION
Compare the deals that you have, and try looking at both the pros and
cons of every deal. Check the market price, and do not believe
everything a real estate agent says. Do your own research, check if the
properties have any pending taxes or are disputed by any chance.
If you’re starting a real estate business, you know it’s important that
your new business makes money. After all, you have to have enough
cash in the bank to stay alive as a business, never mind making
enough to purchase that luxury vacation home in Jackson Hole,
Wyoming.
The question is, what are the most effective strategies to go about
making that money?
Below you will find a list of six strategies and tactics real estate
agents use to bring in additional revenue, or to maximize their current
revenue. From becoming a broker to flipping houses, we’re sure
there’s at least one you’ll find useful.
Location
It is all about the location when it comes to investing in residential
real estate. Many factors come into play here, including access to
public transport, safety, proximity to one’s place of work or school,
coupled with other facilities such as hospitals, malls, movie theatres,
and many more. When buying in an upcoming district outside the
main city, other factors should also be considered, such as distance to
neighboring cities and infrastructure projects in the area. Investors
should also carry out a thorough check of the property to get a better
understanding of its potentials and liabilities.
Stage of development
The pandemic has made people realize the value of owning a house.
Further, the resultant work- from-home structure has encouraged
91
many to consider properties in remote locations. There has also been
an increase in buyer inclination towards under-construction projects
in these far-flung areas. The main reason behind this is that such
projects are comparatively more pocket-friendly, yield higher ROI,
and are compliant with fair trade practices under the RERA
regulations
Resale value
Resale value is a crucial factor to consider before investing in a
property. Ideally, property prices must appreciate significantly with
time to ensure healthy returns on the initial investment. However,
homebuyers usually ignore this while making their decision. They
often focus solely on a prime locality or the budget, which can be a
mistake in the long run. If one chooses the wrong house or location,
the future sale price may be less than the desired returns. In situations
like this, the main issues to consider are: Whether or not the property
will appreciate more than the market or what amount of the
investment’s potential upside is already present in the current
purchase price
92
CHAPTER 8
BIBLIOGRAPHY.
93
BIBLIOGRAPHY
WEBSITES
https://www.forbes.com/sites/forbesrealestatecouncil/2020/08/17/ind
ustrial-real-estate-is-the-investment-worlds-new-
darling/?sh=57c54d9d5e70
www.mondaq.com/india/real-estate/645344/recent-development-in-
the-real-estate-sector
https://timesofindia.indiatimes.com/blogs/voices/steps-to-make-the-
best-first-time-investment-in-real-estate/
MAGZINES
94
CHAPTER 9
QUESTION
95
QUESTIONS
a. Yes
b. No
a. Bungalow
b. Rowhouse
c. Apartment
d. Mobile homes
e. Others
f. None
a. Broker
b. Family/ Friend
c. Real estate agent
d. Other
4] Have you seen any home investment property that you are
interested in?
a. Yes
b. No
96
5] Do you see Real estate as an investment?
a. Yes
b. No
6] If yes why?
a. City/Urban
b. Suburban
c. Rural
a. Residential
b. Commercial
c. Industrial
d. Land
97
10] Where do you prefer investing in?
a. Real estate
b. Stock
c. Both
d. Other
a. Agree
b. Disagree
c. Neutral
a. Yes
b. No
a. Require maintenance
b. Requires time
c. Subject to taxation
d. Other
a. Great return
b. Long term security
c. Steady cash flow
d. Diversification
98
15] What risk you think are involve in real estate investment?
a. Unpredictable nature
b. Bad location
c. Negative cash flow
d. Lack of liquidity
99
10
0