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Haldiram

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73 views5 pages

Haldiram

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devmarineacademy
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We take content rights seriously. If you suspect this is your content, claim it here.
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Wester companies are opening up ther fctories and offices in India in an unprecedented manner and thus ereating need to study the organization and management of their Indian counterparts. The emergence of India as an {anomie power over the recent years his created a need to understand the way busines is caried out in that part of ‘the world so important sto realize how businesses are founded and structed in Ii. Many Indian compan ‘were family businesses o start with and even today some ofthe biggest companies listed on Indian stock exchange 19 be owned partly by the families. This research work atempts to study a typical Indian family run business, its ineption, its aspirations, the challenges faed inthe context of an emerging economy and the possible ‘oadway’ to map the future. With this aim in mind a classic ease of Hairam’s is presented here and analyzed with two pronged objective of presenting itn research conference and to be used a a case study for discussion in class ‘oom environment, This work is based onan interview with Mr. Pankaj Agrawal, Doctor, Haldiram's Keywords: Emerging markets, India, Entreprencurship 1. Introduction ‘The emergence of India as an economic power over the recent years has created a nos to understand the way’ business is earied out in that pur of the world, Aso important i to realize how businesses are founded and structured in India, Many Indian companies were family businesses to start with and even today some ofthe biggest ‘companies listed on Indian stock exchange continue to be owned partly by the Families, Reliance Industries, Tat, Birla, SRF, Bajaj, Dabur, Wadia, God), Kiloskar, and Haldiam’s ete are primarily family run businesses. ‘Wester companies are opening up ther factories and offies in India in an unprocedented manner and thus creating a need to study the onganization and management of thoi Indian counterparts. The interest in studying Indian businesses is also recent (Gupta, 2005; Sharma, 2000 & Veliyath 2004) and there is a great scope and need to esearch into this Field ‘aldiram’s is @ mult-cuisine Indian fastfood restaurant. They ae the leaders in tems of Indian fastfood concept “They are one of India’s largest snacks and sweet manufacturers too. Haldiram’s was the only company, which ‘emerged in the way it id, They have their establishment in many parts of India viz Delhi, Gurgaon, Nagpur et. Is products are exported to several countries worldwide including United Kingdom, USA. Canada, Australia, Srilanka, Singapore, Malaysia, South Aftca, Indonesia, Qatar, Hongkong, Japan, Kenya, North Korea, Nigeria, Mauritius, Zambia and Bahrain, Indian fastfood is totally unorganized. There are no Indian fastfood chains with which one can say that they are aldiran’s competitor. I's totally unorganized, “aldiram’s Family i not from a restaurant background. They have learnt from the customers. The customers have taught them how to manage the restaurants. They didn’t have any restaurant; they don't have any professional ‘degree or anything relating tothe restaurant business, So it'll leaming at the grass oot how to manage it and they have leant from the customers. They are quite fst in serving to the customers. They don’t take too much of time. They haven't done any study but ‘as they can see that they don’t take more than 3 10 4 minutes in serving the customers in any area afer he reaches the serve counter 2. Background Pankaj Agarwal isthe fourth generation ofthe Haldira’s Family busines. His great grandfather founded in 1940s, Pankaj di his schooling partly from Delhi and Mussoric and completed his undergraduate studies in commerce

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