A STUDY ON CSR ACTIVITY OF HDFC BANK AND ICICI BANK

Submitted in the partial fulfilment for the award of the degree

of Masters of Management Studies (MMS)
(Under University of Mumbai)

Submitted By:

Name: Melroy Valerian Moraes

Roll No. 61

Under the guidance of

Prof. Dr. Akhilesh Yadav

2018-20

St Francis Institute Of Management And Research,

Mt. Poinsur , S.V.P Road, Borivali (W) Mumbai.

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 CERTIFICATE

This is to certify that project titled “A STUDY ON CSR ACTIVITY OF HDFC BANK ,
AXIS BANK AND ICICI BANK” is successfully completed by Mr. Melroy Valerian
Moraes during the IV Semester, in partial fulfilment of the Master’s Degree in Management
Studies recognized by the University of Mumbai for the academic year 2018-20 through St.
Francis Institute of Management and Research, Borivali.
This project work is original and not submitted earlier for the award of any degree/diploma or
associate ship of any other University/Institution.
Name: Melroy Valerian Moraes
Date:

Signature:

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 DECLARATION
I, hereby declare that this Project Report submitted by me to the St. Francis Institute of
Management and Research is a bonafide work undertaken by me and it is not submitted to
any other University or Institution for the award of any degree diploma/certificate or
published any time before.

Name: Melroy Valerian Moraes

Roll No: 61

Signature:

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 ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone who supported me

throughout my project.
It is a great pleasure for me to acknowledge the kind of help and guidance received by me
during my project work. I was fortunate enough to get support from a large number of people
to whom I shall always remain grateful.
I express my warm thanks to Prof. Dr. Akhilesh Yadav for his support and guidance and for
provided me with the facilities being required and conditions for my winter project.

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 EXECUTIVE SUMMARY

The key focus of this project is development study by CSR initiatives undertaken by HDFC
BANK, AXIS BANK and ICICI Bank. The key aim of the study is to understand the steps th
at HDFC BANK, AXIS BANK, and ICICI Bank have taken towards CSR and how this has re
sulted in improving people's living conditions. HDFC BANK, AXIS BANK, and ICICI Bank
Corporate Social Responsibility (CSR) are led by their corporate mission of environmental p
rotection and community service. HDFC BANK, AXIS BANK and ICICI Bank agree that CS
R is the ongoing effort of every business organization to behave ethically and contribute to ec
onomic growth while enhancing the local community's quality of life and society at large.
The data collected from the company annual reports and websites about the CSR projects
and activities that are been carried. No feedback is collected from the consumer. The data in
this study are facts that resulted positively after the initiatives have been taken by HDFC
BANK, AXIS BANK and ICICI Bank employees, members etc. The contribution for
taking these initiatives and challenges faced are mentioned.

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TABLE OF CONTENTS
SR.NO TOPIC PG NO
1 Introduction of CSR 7
2 Composition of CSR 8
3 Literature Review 9
4 Need for Study 11
5 Objective 12
6 Research Methodology 13
7 Introduction of HDFC Bank 14
8 CSR Partner of HDFC 16
9 Activities under CSR 17
10 Introduction of ICICI Bank 21
11 Activities under CSR 24
12 Introduction of AXIS Bank 27
13 Activities under CSR 28
14 Table of CSR spending 31
15 Finding 32
16 Limitation 33
17 Conclusion 34
18 Bibliography 35

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INTRODUCTION OF CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility (CSR), a concept commonly used to describe

corporate world obligations toward society & community. Although the word is not new in
this corporate environment, its scope & definition has undergone significant changes from
being viewed as a pure charity relative to the Corporate's outer environment responsibilities /
obligations.There are several large organizations that have been actively engaged in CSR
programs but unfortunately the number is relatively lower. In order to encourage more organ-
izations to engage in the process of social development through CSR, the Government of
India has in fact introduced the definition of CSR in the new Companies Act 2013. On 27 Feb
-
ruary 2014, the Government of India notified the rules for CSR expenditure under 135 of the
New Companies Act 2013 along with the Companies Rules (Corporate Social Responsibility
Policy); Turning the CSR from voluntary activities to compulsory obligations which are also
regulated by the regulatory package as follows:

Eligibility Criteria:
Company (includes foreign company with branches or project in India) having:
• Minimum net worth of rupees 500 Crore
• Turnover up to "1000 Crore"
• having a net profit of at least '5crore'
during any financial year, are covered by this provision.

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Composition of CSR Committee

The Company should constitute a Corporate Social Responsibility Committee as follows:

1. The Committee shall be composed of a total of 3 (three) including 1 (one) Independent
Director, but in the case of Private Business or Business which is not necessary to appoint In-
dependent Director on board, or Foreign Company, the Committee may be formed with two
Director.
2. The CSR policy shall be formulated in accordance with Schedule VII, and it will be the
responsibility of the CSR Committee to develop the proposal, finalize the amount to be spent
on CSR, track and execute the scheme.
3. If Company fails to meet the eligibility criteria for three consecutive years, then the Comp-
any will not be obligated to comply until the Company once again meet the eligibility criteria.
The CSR Rules provides the manner in which CSR committee shall formulate, monitor the
policy and manner of understanding for CSR activities.
Under the regulations, the Government has also set a threshold cap of 2 percent of the
"Average" Net Profits of the previous three-year period on CSR activities, and if Company
fails to spend this amount, reports shall be made for the same amount. Furthermore, an except
-ion has been given to Companies that do not meet the threshold for three consecutive years.

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LITERATURE REVIEW

CSR is one of the main ethical and moral problems affecting corporate decision-
making and behaviour (Branco and Rodrigues 200611).Corporate Social Responsibility
(CSR) originated as a business philosophy in the late twentieth century, when a increasing
number of corporations began to consider the impacts of corporate decisions on society and
the environment. In general, CSR refers more specifically to corporate responsibilities to soci
ety, refers to the responsibilities to stakeholders and those who convince corporate policies an
d practices.
According to Caroll (1991) 12 CSR consists of four elements represented in the form
of a pyramid, whose top is a philanthropic, followed by legal, economic and social
responsibility to the bottom.
•Economic responsibility is the corporation's moral obligation in terms of business
income by meeting customers ' desires and expectations.
• The fact that the company has a duty to comply with the law represents legal
liability. A organization that behaves according to social responsibility guidelines, we
may claim it operates following the ethical principles of industry.
• Philanthropic obligation means the organization is a "good citizen" and contributes
to the wealth of the City. Two key facets of CSR are responsibility and transparency. In
addition to the usual obligation for their financial results and competitiveness, corporations
are accountable to stakeholders for their success in human rights, environmental policy, funda
mental values of industry, corporate governance, growth of societ, and issues of diversity and
job creation.

Cannon (1992) - discussed the development of Corporate social responsibility through the
historical evolution of corporate activity leading to a post-war re-examination of the
essence of the business, social and government relations. Through the years this conventional
arrangement between business and society has changed due to the introduction of new
obligations of social importance imposed on the business. Social value commitments include:
tighter compliance with local, state, and international laws; social issues; human values; heal
th care; pollution; quality of life; equal opportunities for employment; sexual harassment;
poverty eradication; child care and elderly care; funding for the arts and universities; and
many more.
Baker (2006) argues that proponents of CSR claim that it is in the enlightened self-interest of
business to undertake various forms of CSR. A report by the World Business Council for
Sustainable Development stated in its introductory section on corporate social responsibility
(World Business Council for Sustainable Development, 1999, p. 5) that: ... business benefits
... accrue from the adoption of a broader world view, which enables business to monitor shifts
in
9
social expectations and helps control risks and identify market opportunities. Such a strategy
also helps to align corporate and societal values, thus improving reputation and maintaining
public support. This analysis is supported by a study in Australia of motivations by business
for community involvement (CCPA, 2000). The study revealed that Australian businesses
experienced a successful change in perceptions of their social role, but part of the explanation
was that this social role contributes to continued health and business growth. The analysis
showed that 75 per cent of the businesses surveyed supported civic engagement. The engage-
ment with the society, government and employees was a way to build trust, support and
legitimacy. Furthermore, the study found that another 10 per cent of the companies believed c
ommunity engagement was a way of putting back without expecting a return, and 10 per cent
regarded their social responsibilities as being fulfilled solely by returning value to their share
holders.

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 NEED FOR STUDY

INTRODUCED IN 2013. CSR was introduced to help the weaker section of the
society. HDFC bank, AXIS bank and ICICI bank are some of the largest institution in
INDIA. Need to study what activities they have taken and how much money they have to
spend on CSR activities.

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OBJECTIVE

➢ to study the Corporate Social Responsibility (CSR) activities of HDFC bank, AXIS bank
and ICICI bank.

➢ to identify the impact of CSR activities of HDFC bank, AXIS bank and ICICI bank.

➢ to find the total Expenditure incurred on CSR activities by all this 3 Banks.

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 RESEARCH METHODOLOGY
One of research methodology's most important uses is that it helps define the problem, collect
and evaluate the information needed.This also assists in collecting crucial knowledge that the
top management needs to assist them in making informed decisions in both day-to-
day and strategic decisions.
Data Collection
This study is based on Secondary data.
Secondary Data
It is basically the data collected from bank website and reports

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 INTRODUCTION OF HDFC BANK
HDFC Bank Limited (Housing Development Financial Corporation) is an Indian banking and
financial services firm headquartered in Mumbai, Maharashtra. The Housing Development
Finance Corporation Limited (HDFC BANK) was among the first to obtain, as part of the RB
I's 1994 liberalization of the Indian Banking Industry, a ' in principle ' permission from the
Reserve Bank of India (RBI) to form a private bank. The bank, with its registered office in
Mumbai, India, was incorporated in August 1994 in the form of ' HDFC BANK Limited. In
January 1995, HDFC BANK started operations as a Scheduled Commercial Bank. HDFC
BANK began its operations in 1995 with a simple mission : to be a “world-class Indian
Bank”. They realized that only a single-minded focus on product quality and service
excellence would help them get there. It is extremely gratifying that their efforts towards
providing customer convenience have been appreciated both nationally and internationally.
It has 98,061 employees and has a presence in Bahrain, Hong Kong and Dubai. HDFC
BANK is India’s largest private sector lender by assets. It is the largest bank in India by
market capitalization as of February 2016. It was ranked 69th in 2016 Brand Top 100 Most
Valuable Global Brands In 1994 HDFC BANK was incorporated, with its registered office
in Mumbai, India. Its first corporate office and a full service branch at Sandoz House, Worli
were inaugurated by the then Union Finance Minister, Dr. Manmohan Singh. As of June 30,
2019, the bank's distribution network was at 5103 branches and 13160 ATMs across 2748
cities and towns. The bank also installed 15.98 lakhs POS terminals and issued 2.69 crore
debit cards and 1.25 crore credit card in FY 2018-19.

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 CORPORATE HISTORY
On 17th October 1977 HDFC BANK was incorporated as Public Limited Company.
HDFC BANK provided funding from India's Industrial Credit and Investment Corporation.
The company received business start certificate on December 3rd. HDFC Banking offers
financing for housing in India. The corporation offers long-term housing loans predominantly
for dividuals and corporate companies with low and middle incomes. This has also supported
housing developers with small amount of building finance. Corporation launched Loan Linke
d Deposit Scheme in 1980, which allows small savers to start a pass book account with HDF
C BANK for at least Rs.200 and deposit as and when funds are available in Rs. 100 multiples
.After a period of 3 years, the depositor may withdraw his accumulated deposit which has
earned 9% per annum or renew it with HDFC BANK. In either the event, the depositor
becomes eligible for a loan up to 4 times his accumulated savings, subject to normal lending
policy of Co. In 1994 HDFC BANK was incorporate by the name HDFC BANK limited with
its registered office in Mumbai, India. HDFC BANK commenced operations as a Scheduled
Commercial Bank in January 1995. The Housing Development Finance Corporation (HDFC
BANK) was amongst the first to receive an 'in principle' approval from the Reserve Bank of
India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the
Indian Banking Industry in 1994. The Bank at present has an enviable network of over 1416
branches spread over 550 cities across India. All branches are linked on an online real–time
basis. Customers in over 520 locations are also serviced through Telephone Banking. The
Bank also has a network of about over 13160 networked ATMs across these cities.

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CSR partners of HDFC BANK
Action foe food production - Action for Food Production (AFPRO) is an NGO with a
prominent national presence. Established in 1966 with Christian inspiration, as a secular
Indian technical service organization. AFPRO is working with HDFC BANK CSR in 36
villages of Chhattisgarh and Odisha under HRDP.
Magic bus India foundation
Magic Bus India Foundation is running its innovative program through Activity Based
Curriculum (ABC), which is a learning model that uses activities and games to change
attitudes and behaviours. HDFC BANK is running CSR project to promote education through
NGO in 185 schools in 52 district spreads over 5 states.
Indo global social service society
Indo-Global Social Service Society (IGSSS) is a non-profit organisation working with the
mandate for a humane social order based on truth, justice, freedom and equity. Established in
1960, IGSSS works for development, capacity building and enlightenment of the vulnerable
communities across the country for their effective participation in development.
FXB India Suraksha
FXB India Suraksha has been providing integrated development assistance to dis-advantaged
children, women and communities in rural and urban India to lower their vulnerabilities in
respect of poverty, health, education and protection. NGO has partnered with us since 2016
and working in Assam and Meghalaya under HDRP.
Yuva Rural Association
Yuva Rural Association was established in the year 2002. YRA has been undertaking
strategic interventions in issues related to livelihoods, natural resource management, gender,
social discrimination, governance and human rights. YRA has been partnering with us to
implement project in 5 villages in Maharashtra.

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ACTIVITIES UNDER CSR
HEALTHCARE & HYGIENE
Scarcity of potable water has contributed to the spread of waterborne diseases as well as fatal
cases in many parts of India. We are providing access to clean drinking water and hygienic
sanitation through our initiatives. Our emphasis is both on the schools and on the society. At
the heart of this initiative are Community led total sanitation programs supporting hygienic
conditions through adequate wastewater treatment and secure drinking water supply.Promotin
g hygienic practices and having access to preventive health care is a prime necessity for any
member of the society. This has made possible both at Group level and at school level by
encouraging healthy hygiene and sanitation activities.
It is supplemented further by constructing of toilets and provision of clean drinking water.
HDFC BANK also addresses necessary areas in healthcare through health camps, nutrition
programmes and vaccination drives. The bank also conducts an Annual Blood Donation
Drive which has been recognised by the Guinness Book of World Records as the largest
effort of its kind, for collecting the highest units of blood in a single day.
IMPACT
➢ 7000+ No of individual household toilets constructed.

➢ 12900+ No of health camps conducted.

➢ 5500+ No of school sanitation units constructed.

➢ 61500+ No of beneficiaries

ORGANISATION BLOOD DONATION DRIVE

HDFC Bank also organises health camps, nutrition programmes, and vaccination drives. The
flagship programme under this pillar is the Annual Blood Donation Drive. In the 12th edition
in 2018, your Bank collected over 3 lakh units of blood in a single day which is nearly 42 per
cent higher than the previous year. What started off as a small initiative in 2007 with the
participation of just 4,000 volunteers has now grown into a movement with over 3.5 lakh
people from all walks of life participating in the last edition. This included those from
colleges, employees of private and public sector, and the defence establishment. Nearly 4,000
camps were held across 1,100 cities in India. Bank employees are central to this effort. In the
year under review another landmark was reached: Over 1 million units of blood were
collected cumulatively over a period of 12 years. Bank has tie up with corporate and defence
establishments to organise camps at their premises also helped in the unprecedented
collection.
PROMOTION OF EDUCATION
The three R's are the building blocks of education: Reading, Writing, and Arithmetic.But they
have to be delivered in the correct learning environment.The education programs of HDFC
Bank concentrate on teacher preparation, scholarships, career advice and supporting infra-
structure to improve learning across the region. The educational services of HDFC Bank are
targeted at the society at large and are not confined to formal education. These are organized
at the school level to create a supportive atmosphere through the provision of basic services,

17
teacher preparation, scholarships and career guidance. At the community level, the Bank also
works on water, sanitation & hygiene, creating awareness on issues related to road safety and
good financial practices. Bank’s education programmes are structured to create a conducive
and effective learning environment in schools. The programmes are spread across wide
geographical areas. The distinctiveness of these programmes is the focus on improving the
skills of teachers, which in turn benefits the students. The project has been executed jointly
with a leading NGO for the state government.
IMPACT
➢ 1100+ No of scholarship.

➢ 900+ No of schools covered

➢ 550000+ No of teachers oriented.

➢ 65000+ No of students covered.

HOLISTIC RURAL DEVELOPMENT

More than 60% of our population lives in rural areas and depends primarily of agriculture,
they are plagued by increasing land degradation and depletion of water resource and lack of
skills. For inclusive growth to happen, our villages need to grow in tandem with cities. Our
Rural Development Programme (HRDP) is envisaged with the objective to transform the
quality of life of villagers through multiple intervention largely within the five core focus
areas i.e.
Education; Skills Training and Livelihood Enhancement; Holistic rural development;
Healthcare & Hygiene and Financial Literacy and Inclusion. Under the programme, the Bank
is working in over 820 villages across 18 states in the country.
IMPACT
➢ 200+ No of water harvesting structures.

➢ 4000+ No of water wheels.

➢ 3800+ No of agricultural land treated.

➢ 4000+ No of solar streetlight installed.

➢ 750+ No of village covered.

FINANCIAL LITERACY AND INCLUSION

The Bank considers financial literacy to be the first step towards financial inclusion. Millions
learned about the fundamentals of savings, spending, and access to structured financing outlet
s from financial literacy camps around the country through the 4800 plus branch network of
HDFC BANK Bank. The branches also focus on providing critical financial services and cap
acity building initiatives. Financial literacy was delivered right at the doorstep in more than

18
2800 villages through our Dhanchayat program which used vans to share the important
message. An economically stable society is one where the population has access to financial
services and is politically motivated, and educated.
With this objective, HDFC BANK Bank conducts financial literacy programmes to make
smart financial decisions and encourage transactions and account opening. These workshops
are executed through the Bank’s business units as well as through NGO partners. The Bank’s
extensive network is also leveraged to uplift Bottom of the Pyramid sections, with a special
focus on providing basic financial services and credit, financial literacy and capacity
building. This is done so as to allow individuals to be more financially aware and make better
financial decisions. Dhanchayat is one such initiative that aims to educate people who do not
have access to formal banking channels and bring them within the fold.
IMPACT
➢ 200+ No of ATMs

➢ 3600+ No of Digital literacy camps

➢ 129000+ No of financial literacy camps.

➢ 2500+ No of Dhanchayat.

SKILLTRAINING LIVELIHOOD ENHANCEMENT

The project ranges from competency-based training and placement-oriented skills, capacity-
building, entrepreneurial activity promotion, and farming skills development. Wherever
possible,the Bank focuses on creating local jobs, empowering them in their current profession
be it agriculture or related businesses like dairy,poultry etc. Bank also claims that people
need a stable stream of income to contribute to a productive economy. To this end, the Bank
offers training and development skills to allow beneficiaries to earn a living, with a special
emphasis on women and young people.
The Bank addresses this need through multiple projects ranging from competency-based skill
oriented training and placement, capacity building, promoting entrepreneurial activities and
up skilling for agricultural and allied practices.
IMPACT
➢ 16000+ youth trained

➢ 1100+ no of entrepreneurs through income generation activity.

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INTRODUCTON OF ICICI BANK
ICICI Bank, stands for Industrial Credit and Investment Corporation of India, is an
Indian multinational banking and financial services company headquartered in Mumbai,
Maharashtra, India, with its registered office in Vadodara. In 2019, it is the third largest bank
in India in terms of assets and fourth in term of market capitalisation. It offers a wide range of
banking products and financial services for corporate and retail customers through a variety
of delivery channels and specialised subsidiaries in the areas of investment banking, life, non-
life insurance, venture capital and asset management. The bank has a vast network of 4,874
branches and 14,987 ATMs in India, and has a presence in 19 countries including India. The
bank has subsidiaries in the United Kingdom and Canada; branches in United States,
Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar, Oman, Dubai International Finance
Centre, China and South Africa and representative offices in United Arab Emirates,
Bangladesh, Malaysia and Indonesia. The company's UK subsidiary has also established
branches in Belgium and Germany. In the 1990s, ICICI transformed its business from a
development financial institution offering only project finance to a diversified financial
services group, offering a wide variety of products and services, both directly and through a
number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI became the first Indian
company and the first bank or financial institution from non-Japan Asia to be listed on the
NYSE. In 2000, ICICI Bank became the first Indian bank to list on the New York Stock
Exchange with its five million American depository shares issue generating a demand book
13 times the offer size. In October 2001, the Boards of Directors of ICICI and ICICI Bank
approved the merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI
Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank.
The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the
High Court of Gujarat at Ahmedabad in March 2002 and by the High Court of Judicature at
Mumbai and the Reserve Bank of India in April 2002

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 CORPORATE HISTORY
ICICI Bank was initially founded by Indian financial company ICICI Limited in 1994, and be
came its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46 %
through a public offering of shares in India in fiscal 1998, a share offering in the form of
NYSE- ADRs in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-
amalgamation in fiscal 2001, and ICICI's secondary market sales to institutional investors in f
iscal 2001 and fiscal 2002. ICICI was established in 1955 on the initiative of the World Bank,
the Government of India and Indigenous industry representatives. The main goal was to
establish a financial development agency that would provide Indian companies with medium-
and long term project financing. In the 1990s, ICICI transformed its business from a financial
construction institution providing only project funding to a diversified financial services com-
pany providing a wide range of products and services, both directly and through many subsidi
aries and affiliates such as ICICI Bank. In 1999, ICICI became the first Indian company to be
listed on the NYSE, and the first non-Japanese bank or financial institution.
After consideringvarious corporate structuring alternatives in the light of the changing compe
titive scenario in the Indian banking industry and heading towards universal banking, ICICI a
nd ICICI Bank management took the view that the merger between ICICI and ICICI Bank wo
uld be the optimal strategic option for both entities and would establish the optimal legal fram
ework for these two entities. The merger will increase the wealth of ICICI shareholders throu
gh the new entity's access to low-cost deposits, greater chances of earning fee-based income
and the opportunityto engage in the payment system and provide transaction banking services
The merger will improve value for ICICI Bank shareholders through a broad capital base and
operating size, seamless access to the strong corporate relationships built up over five decade
by ICICI, entry into new business segments, higher market share in various business segment
s, especially fee-based services, and access to ICICI's vast talent pool and its subsidiaries. In
October 2001, ICICI and ICICI Bank's boards of directors approved the merger of ICICI and
its two wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited
and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by
shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at
Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve
Bank of India in April 2002.

21
ACTIVITIES UNDER CSR

HEALTH
ICICI Foundation has collaborated with government and numerous non-governmental
organizations to make healthcare available to those who need it.Multiple projects were design
ed and implemented to bring significant improvement in the health of the vulnerable, especial
ly women and children. Characteristic of an empathic society is caring for the ill and needy.
ICICI aims to descend to the grass-root levels in order to contribute to the betterment of the
deprived parts of society. The healthcare challenge in India spans a number of dimensions,
including access to affordable healthcare for the poor; awareness of health issues & available
facilities/ benefits among the less privileged segments of society and specific vulnerable
sections of the population; and child malnutrition, which impairs the capacity of a child to
lead a healthy and productive life. Addressing this challenge is essential to achieve the
objective of inclusive growth. The Bank and ICICI Foundation will continue to focus on
developing innovative models with the potential to scale up and bring about improvements in
the delivery of healthcare to the marginalised segments of society and other appropriate
measures to promote health care.
IMPACT
➢ 32000 children have been impact by reducing child malnutrition scheme.

➢ Rupees 3 million grant for surgeries.

➢ 37000+ healthcare trucks.

EDUCATION
Education is a vital field of action to realize the growth potential of India as well as make it in
clusive by enabling children from all walks of life to have access to quality basic education
that equips them for higher education or joboriented skills training. At the same time, India's
higher earning institutions do need investment to help capacity building. The rising and
changing needs of India, and become centres of excellence worldwide.The Bank will
continue to work with various bodies, including state governments and other non
profit organisations, both directly and through the ICICI Foundation to improve the
standard of education in government and municipal schools, which accounts for the vast majo
rity of the country's school-going children. ICICI Bank will continue to work with higher
education institutes to develop concentrated capacity in specific disciplines, especially
finance & management. It's thought kids should be taught how to think, but not what to
think. Guided by this theory, ICICI has the task of educating not only children but teachers as
well.

22
IMPACT
➢ 91% reduction in drop outs at the school level.

➢ 18% increase in enrolment of new students

➢ Around 3 lakh teachers in rural school have benefitted from these programmes.

CLEAN INDIA
ICICI BANK works on projects that can make a difference for our community with grateful
commitment. As part of our mission, we are supporting initiatives designed to clean India
and make our living spaces more hygienic. The bank has played an active role in promoting
the cause of a healthier world, from the building of toilets in rural schools to the cleanliness
drives across our branches.
IMPACT
➢ 500 toilets constructed in over 100 schools.

➢ Clean more than 7000 housing societies.

➢ Clean branch surroundings.

23
WOMEN EMPOWERMENT
ICICI Bank initiated the Self-Help Community-Bank Linkage Program for Women with
Disadvantages in Rural India. The system offers these women driven groups unsecured loans
and helps them launch or grow their own businesses. Through this initiative, the Bank aims
to promote entrepreneurship among rural women and to assist them in earning sustainable
living. We believe that empowering women to be economically independent and self-reliant
is vital for India’s future. With this view in mind
IMPACT
➢ Provide Rupees 50,000 loan to self-help group.

➢ Around 25 lakh underprivileged women and their families become financially independent.

GREEN INDIA
To help restore ecological balance, the Bank has sponsored an array of eco-friendly projects
across the region. We're working to uphold environmental values in whatever way we can.
From tree plantation drives to village solar electrification, Public Health Centers and branches
of the Bank throughout India; we don't leave any stone unturned in trying to develop our
planet's sustainable future. ICICI Bank also encouraged its employees to contribute to its
Green Initiatives for wider reach and much greater impact. We believe in the care which
nurtures us for nature.
IMPACT
➢ Installed solar power facilities at 522 Gramin branches across 7 states of India.

➢ Reduce paper consumption by 33% there by saving 13 thousand trees.

➢ Granted Rupees 7 million for planting

24
 CORPORATE HISTORY OF AXIS BANK
AXIS BANK established in 1993 was the first of the new private banks to have begun
operations in 1994 after the Government of India allowed new private banks to be established
.AXIS BANK Ltd. has been promoted by the largest and the best Financial Institution of the
country, UTI. The Bank was set up with a capital of Rupees. 115 crore, with UTI contributing
Rs 100 crore, LIC – Rupees 7.5 crore and GIC and its four subsidiaries contributing Rupees
1.5 crore each. AXIS BANK is one of the first new generation private sector banks to have
begun operations in 1994. In 1993, the Bank was established jointly by Specified Unit Trust
of India (SUUTI), Life Insurance Corporation of India (LIC), General Insurance Corporation
of India (GIC), National Insurance Company Ltd., The New India Assurance Company Ltd.,
The Oriental Insurance Company Ltd., and United India Insurance Company Ltd. Unit Trust
of India's shareholding was subsequently transferred to SUUTI, an organization established in
2003. Erstwhile Unit Trust of India was created under the UTI Act, 1963, as a corporate body
with a view to encouraging savings and investment. The UTI Act, 1963, was repealed in
December 2002 with the passage by Parliament of the Unit Trust of India (Transfer of
Undertaking and Repeal) Act, 2002, paving the way for the bifurcation of UTI into two
bodies, UTI–I and UTI –II with effect from 1 February 2003. In compliance with the Act, the
Undertaking specified as UTI I was transferred and transferred to the Specified Undertaking
Administrator of the Unit Trust of India (SUUTI), who manages guaranteed return schemes
along with 6.75% US–64 Bonds, 6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59
cr.
The Bank has strengths in both retail and corporate banking, and is committed to globally
implementing best business practices to achieve excellence.
In November 2010 AXIS BANK entered into a agreement to buy Enam Securities '
investment banking and equity divisions for $456 million. AXIS BANK Securities, AXIS
Bank's equities arm, will combine with Enam Securities ' investment banking business. As
per the contract, Enam will demerge and combine with AXIS BANK Securities its
investment banking, private equity, retail equity and financial product distribution and non-
bank finance businesses.
ACTIVITIES UNDER CSR
Poverty alleviation and measures to reduce inequalities
a. Sustainable Livelihoods: Creation of sustainable livelihoods is an overarching theme
aimed at contributing to poverty alleviation and integrated growth, especially in some of the
country's poorest districts. The Bank also aims to foster empowerment of women through
these activities by providing them with skills and livelihood assets that contribute to their
socio-economic status improvement.
b. Financial literacy and inclusion: The Bank must support the cause of Financial Literacy
& Inclusion to rising socially and economically disadvantaged parts of society's inequalities.
This may be carried out separately and/or in accordance with the policies and schemes of the
government. The Bank will raise awareness of the aspects of personal financial management
through financial literacy initiatives and provide access to formal banking networks and
products under financial inclusion initiatives for underserved sections of society–especially
rural people, urban poor and migrant workers. The Bank may also promote access through
the banking networks to government benefit schemes and social security schemes.
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 c. Access to finance and entrepreneurship development: Support creation of sustainable
income sources through micro-finance and micro-enterprise development and strengthen
mechanisms for alternative livelihood.

Education and Skills Development

a. Skill development through vocational education and training: Provide youth skills, re-
skills and multi-skill opportunities for gainful jobs, for the different-skilled. Coaching life
skills and career development assistance can also be part of the training programs.
b. Consumer education and public awareness: Promoting financial education and
understanding among consumers and school children at large. Disseminate money
management information etc. to customers at large, including aspects of healthy banking
practices, tax planning, saving and investing, and other related financial knowledge. Take
public awareness campaigns on issues of public concern such as road and personal protection,
preservation of the environment, water, sanitation and hygiene etc.
c. Skills and talent program for children and students: Undertake activities that develop
children and students ' skills and abilities through talent competitions, scholarships, and
learning programs.
d. Entrepreneurial Skills Development: In academic institutions, collaborate with start-ups,
students, and technology incubators to foster creativity and entrepreneurial skills.

Environmental Sustainability and Rural Development

a. Natural resource management, soil and water conservation: Management of natural
resources leading to more productive outcome for agriculture and associated livelihood.
Support rural and village communities through non-farm based livelihood development.
b. Renewable energy and emissions reduction: Ensure environmental sustainability and
ecological harmony by implementing initiatives that preserve resources and protect the
atmosphere, such as initiatives for renewable energy and reducing emissions. Build sinks of
carbon by means of afforestation and plantation programmes.
Sanitation & Healthcare
a. Sanitation and drinking water: Act to improve / provide sanitation and drinking water
services for communities / schools, and raise awareness on safety and hygiene problems to
bring about a shift in behaviour.
b. Healthcare: Support preventive and curative healthcare initiative including conducting
health screening and awareness camps.

MSME Sector Growth

a. Support MSME sector capability enhancement: Provide support to MSME sector
through dissemination of knowledge leading to enhancement of sector capabilities.

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Humanitarian Relief: Help relief measures during natural and other calamities that may
include contribution to the National Relief Fund or any other funds approved by the Prime
Minister.
Armed Forces Veterans: Help programs for the benefit of veterans of the armed forces, war
widows and their dependents, widows of armed forces who have been killed in combat. The'
Armed Forces' includes the Indian Army, Navy, and Air Force while the' Armed Forces
Veterans' are former veterans of those services. War Widows' are described as widows of
those members of the armed forces who lost their lives while performing their duties during a
war.
Capacity Building of Personnel and NGO Partners: Build the capabilities of the Bank’s
own personnel as well as that of executing and implementing agencies through training,
conferences and experience sharing programmes.

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 FINDINGS
HDFC BANK, AXIS BANK and ICICI Bank have taken measures to provide various
initiatives for the upliftment of people of poor status. They have started camps to educate the
kids. They concentrate on the primary basic aim of education that is reading, writing and
arithmetic. The banks not only looked after education but also funded training programs for
teachers, career development scholarships and veterans of the armed forces. Bank also works
on health, consciousness raising and sanitation campaigning.

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 LIMITATIONS

• Research is carried out within a limited period of time, so that a comprehensive analysis
cannot be carried out.
• The results and assumptions are based on research information.
• No customer input is obtained due to time-limit. It is for this reason that the information
listed is only from secondary data.

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 CONCLUSION
Corporate had stepped on to a new stage to fulfill their social obligation, which not only
benefits society, but also allows these businesses to give themselves a reputation. The best
thing that is done in big and small companies is corporate social responsibility, in this the
world and culture will be handled the way it is meant to be. When companies enact their
strategies, CSR is something that everybody will profit from.

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 BIBLIOGRAPHY
• https://www.HDFC BANKbank.com/aboutus/csr/index.html
• https://www.icicibank.com/csr/index.html
• Annual Reports of axis bank.

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