Managerial Communication Assignment

MANAGERIAL COMMUNICATION
Class: Beta (MBA-I)
Names of group members: Jenil Choksi -NR11030 Tithi Chhaya -NR11029 Neha Chavda -NR11027 Manali Dalwadi -NR11036 Bhadres Dangar- NR11037 Keyur Chavda - NR11026

Submitted to: Prof. Rajshee Joshi

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Managerial Communication Assignment

HISTORY PEPSICO
PepsiCo entered in a short period grown into the of the fastest beverage

OF

India in 1989 and of 20 years has largest and one growing food & business in the

country. PepsiCo Indias growth has been guided by PepsiCos global vision of Performance with Purpose. This means that while businesses maximize shareholder value, they have a responsibility to all the stakeholders including the communities in which they operate, the consumers they serve and the environment whose resources they use

MISSION
To be the world's premier consumer Products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors even as they provide opportunities for growth and enrichment to their employees, their business partners and the communities in which they operate. And in everything they do, they strive for honesty, fairness and integrity.

VISION
PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environmental, social, economic creating a better tomorrow than today. Their vision is put into action through programmes and a focus on environmental stewardship, activities to benefit society and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

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Managerial Communication Assignment

BE A LITTLE DILLOGICAL
INTRODUCTION OF PRODUCT
Lays, the worlds largest and favourite snack food brand, has steadily established itself as an indispensable part of Indias snacking culture since its launch in 1995. With its irresistible taste, international and Indian flavours and youth-centric imagery, Lays has established itself as a youth brand and continues to grow in the hearts and mind of its consumers Over the years, Lays has become known for its engaging and innovative promotions and campaigns. The brand known for its No one can eat just one campaign has moved its positioning to Whats the programme? making Lays the main food of every programme! In 2008, Lays launched the never-before Fight for Your Flavour allowing consumers to vote for the flavour of their choice. The flavour with the maximum votes would continue in the market. The flavours have been selected by the Lays brand ambassadors Saif Ali Khan and M.S. Dhoni with each celebrity rooting for the flavour of their choice

In November 2008, Lays made yet another innovative breakthrough the Chip-n-Sauce pack. This first-to-market pack has been launched for cricket lovers as they settle in their seats to savour the best sporting action of the season. The Lays Chip-n-Sauce large pack comes in two

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Managerial Communication Assignment unique flavours Chilli Chinese with a Schezwan Sauce sachet and Chatpata Indian with a Tamarind Sauce sachet inside the pack One flavor sold primarily in southern Asia is called "Magic Masala". This flavor is very popular in India, Pakistan, and Bangladesh. It is also sold in Indian deli stores in Canada and the United States. South Asian Lay's chips are ridged, closely resembling another Frito-Lay brand in North America, Ruffles.

Company started new era of innovation according to consumers preference:

Beside Magic Masala, Flavors popular in India are "American Style Cream and Onion" and "Spanish tomato tango", "World Classic Salted". In May 2010, Lays India introduced a new flavors, and then invited the public to taste and vote on the best of them. The new flavors were Hip-hop Honey and Chili, Cheesy Mexicana, Mango Mastana, and Tangy Twist. The winner of the contest was "Mango Mastana" (Bachega sirf Tastiest)

ALREADY AVAILABLE FLAVOURS

American style cream and onion

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Managerial Communication Assignment

Tomato tango

Classic salted

Magic masala

India lime and masala

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Managerial Communication Assignment

Four products which had been newly introduced to market for the contest were:

Lays Mastana Mango voted as Flavour of the Nation

And they have also provided a site called www.yourlaysflavour.com

CHARACTERISTIC OF PRODUCT
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Managerial Communication Assignment Lays is a SNACKSMARTTM product. It is made with Indias best-quality fresh potatoes, simply sliced and cooked in rice bran oil, and then seasoned with delicious flavours! Lays also answers the call of the ever growing health-consciousness trend in India. In order to protect your health, Frito-Lay potato chips now have 40 percent less saturated fat, zero trans-fats and no added MSG! Companys marketing theme is IRRESISTIBILITY Main attraction towards this product is that it is 100% vegetarian for Asian countries.

REVISED STRATEGIES ACCORDING TO CONSUMERS PREFERENCE

Dwight risky the research and development head who devised lays global strategies five years ago. Its been successful every single place we have introduced it
This strategies rest on two beliefs: 1. Global product offers economies of scale with which local brand cannot compete and consumers fully satisfy. 2. The consumer in the 21st century is drawn to global as a concept. By global it doesnt mean the products are identified globally but consumers especially young people See as part of modern innovative world in which people are linked accrosed cultures by shared benefits and tastes. Example: lays classic potato chips were cooked in hydrogenated oil until 2003 currently they made it with sunflower oil or corn oil because of demand of consumers.

EXTRA EFFORT
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Managerial Communication Assignment

1. If locals are used to eating something other than chips lays devices differentiated

product That bridge the way to potato chips. So for the Indian market company created KURKURE which Indian people like more.
2. In 2000 lays stated making stax to compete with pringle and company began introducing

variety of additional flavor of variations to provide satisfaction to its existing consumers

3. To attract consumers in sept 2007, lays change their logo similar to previous one but with

more 3D looks in which a & y connected.

4. Lays introduced a lower calorie baked version and fat free lays wow chips in which

olestra substitute fat in the chips among the world.

PepsiCo Company broadly emphasize on the following facts Consumer is king this statement carries profound truth in it. Today the success of any firm depends upon the satisfaction of the consumers.

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