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Hermes

Hermès is a French luxury fashion house established in 1837 known for its timeless design, exclusivity, and craftsmanship. The Hermès marketing strategy focuses on maintaining its identity as a luxury symbol while ensuring relevance, using memorable campaigns and social media. One of its most famous products is the iconic Birkin bag.

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vladislavayablonska
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54 views5 pages

Hermes

Hermès is a French luxury fashion house established in 1837 known for its timeless design, exclusivity, and craftsmanship. The Hermès marketing strategy focuses on maintaining its identity as a luxury symbol while ensuring relevance, using memorable campaigns and social media. One of its most famous products is the iconic Birkin bag.

Uploaded by

vladislavayablonska
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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HERMÈS

Hermes is the epitome of luxury.

Established in 1837, this French

fashion house is renowned for its

timeless design, exclusivity, and

commitment to craftsmanship.

BY VLADYSLAVA YABLONSKA
MARKETING
STRATEGY
The Hermes marketing strategy is cohesive, consistent,

and focused on maintaining the brand’s identity as a

symbol of luxury and elegance while also ensuring that its

products remain relevant to changing consumer tastes

and trends.

The brand’s target audience, use of social media, and

collaborations have played a significant role in the success


HELLO@REALLYGREATSITE.COM
of its marketing efforts.
ADVERTISING & “J’aime mon Carre” (2011) – A campaign celebrating the brand’s

MARKETING
iconic silk scarves and their versatility.

“Wanderland” (2013) – A campaign showcasing the brand’s travel

accessories and exploring the idea of travel as an adventure.

CAMPAIGNS “Hermes H08” (2021) – A campaign introducing the brand’s new line

of watches, featuring a sporty design and modern aesthetics.

Hermes is renowned for its captivating

marketing campaigns that not only showcase

their products but also create memorable

experiences. These campaigns are marked by

their creativity, exclusivity, and meticulous

attention to detail.
One of Hermes’ most famous products is the Birkin bag, which was

created in the 1980s and has since become one of the most iconic

luxury handbags in the world.


CONCLUSION
In conclusion, Hermes has mastered the art of crafting lasting

impressions in the world of luxury. Its commitment to exclusivity,

timeless design, and impeccable craftsmanship has made it a symbol of

prestige. The brand's advertising campaigns are memorable, effectively

connecting with their audience's emotional desires. Hermes has

managed to maintain its allure in the ever-evolving luxury market,

making it a brand that continues to stand the test of time.

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