2022 Automotive Products
DENSOautoparts.com
20 of the world’s top
auto manufacturers use
DENSO automotive parts
in the cars they build*.
You should, too.
• Global leader in starter and alternator
OEM share
• Leading OE supplier of A/C compressors,
radiators, and oxygen sensors
• Largest manufacturer of direct ignition
coils in the world
• Leading supplier of medium & heavy-duty
components for major OEMs like
John Deere, Freightliner, and Hino
*World Motor Vehicle Production by OICA Correspondents Survey 2018
ELECTRICAL PRODUCTS
Alternators
• 68% coverage for domestic
and import applications
• Access to OE technology
ensures our parts contain
the latest spec information
and fit properly the first time
• Qualification and testing
processes far exceed industry
average resulting in very low return
rates – less than 4%
• Patented SC technology allows for 20%
reduction in weight and 50% increase in
power output*
Did You
Know?
DENSO is the global leader in
starter and alternator OEM share
Watch our
*Compared to conventional alternators product video
ELECTRICAL PRODUCTS 1
Starters
• 74% coverage for domestic and import applications
• More access to genuine OE components than our competitors
• Qualification and testing processes far exceed industry average
resulting in very low return rates – less than 4%
• DENSO PS Starters feature rectangular conductor technology
which results in reduced product size and weight, better fuel
consumption, and improved mount-ability
Did You
Know?
DENSO is the global
leader in starter and
alternator OEM share
Watch our
product video
2 ELECTRICAL PRODUCTS
Relays
• DENSO has supplied relays to OE manufacturers for over
60 years
• Life cycle lasts up to 10 times longer than the competitors
• Self-adjusting air gap increases the longevity of internal
components
• Lead-free, solderless construction prevents heat shock
and arcing
• Engineered with high
conductive material that
does not corrode
ELECTRICAL PRODUCTS 3
Direct Ignition Coils
• DENSO invented the modern stick coil
• 82% coverage for domestic and import applications
• Testing shows that competitor coils deteriorate twice
as fast as DENSO’s coils
• Engineered to
withstand high-heat
environments
• DENSO ignition coils
incorporate the latest
technological upgrades –
a promise only an OE
manufacturer can make
Watch our
product video
4 IGNITION PRODUCTS
• Manufactured with superior, OE grade
materials resulting in better
performance and increased
reliability
• Tests of competitor aftermarket
coils do not meet DENSO’s high
standards for reliability and
durability
Did You
Know?
DENSO is the largest manufacturer
of direct ignition coils in the world
IGNITION PRODUCTS 5
Ignition Wires
• 92% coverage for domestic and import applications
• Pre-cut to exact length so the wire sets are ready to
install right out of the box
• Identical OE boots “click” into place for easy installation
and a secure fit
• Terminals are attached using a patented “triple crimping” process
to ensure the cable stays firmly attached during installation and
removal
6 IGNITION PRODUCTS
Spark Plugs
DENSO is a world leader in spark plug
technology:
• First spark plug manufacturer to employ the
use of Iridium for automotive applications
• Highest concentration of Iridium: patented
formula contains 90% Iridium – resulting in
a higher melting point; and 10% Rhodium
for reduced oxidation
• Inventor of Super Ignition Plug (Twin-Tip)
technology, recognized as a major
breakthrough toward better ignitability
Watch our
product video
IGNITION PRODUCTS 7
OE Spark Plugs
Iridium Long Life
• The perfect OE replacement for today’s modern vehicles
• Ultra-fine iridium center electrode improves ignitability
and longevity
• Durability over 110,000 miles
Double Platinum
• OE grade platinum on both center and ground electrodes
• Durability over 60,000 miles
• Sustained performance over plug life
U-Groove
• Patented U-Groove technology
• Improved ignitability
• Better fuel efficiency
and throttle response
8 IGNITION PRODUCTS
TT® Spark Plugs
Iridium TT
• Twin tip 0.4mm Iridium
center and 0.7mm platinum
ground electrodes, reduces
voltage required,
maximizing ignitability
• Endurance over 100,000 miles
• Increased performance and fuel economy
Platinum TT
• Twin tip 1.1mm platinum center and 1.5mm
titanium-enhanced ground electrodes
• Improved fuel economy
• Better engine performance
Watch our
product video
IGNITION PRODUCTS 9
High Performance Spark Plugs
Iridium Racing®
• Top-of-the-line racing specification spark
plugs used by racers around the globe
• 100% platinum ground electrode,
upgraded ceramic insulator
• Burnished nickel plating for
high-temperature endurance and
superior corrosion resistance
Iridium Power®
• World’s smallest 0.4mm iridium center electrode improves spark
and maximizes combustion
• Smaller electrodes require less voltage,
reducing misfires
• U-Groove and taper cut ground electrodes
maximize flame propagation
Watch our
product video
10 MAINTENANCE
IGNITION PRODUCTS
PRODUCTS
Filters
Coverage for domestic and
import applications:
• Air Filter – 89%
• Cabin Air Filter – 86% (of vehicles with CAF)
• Oil Filter – 93%
• Air Filters: Constructed with a heat-resistant frame and
high density, multi-fiber media for efficient air filtration
• Cabin Air Filters: Electrostatic charge captures ultra-fine pollutants
such as diesel exhaust and larger particles like pollen and mold
• Oil Filters: Engineered with a specially formulated rubber O-ring
to ensure a leak-resistant seal
MAINTENANCE PRODUCTS 11
Wiper Blades
Coverage for domestic and import applications
on the road today
• One of the world’s leading suppliers of wiper blades to
the OE industry
• Designer Blade: Premium OE-style replacement blades
for a perfect fit
• EnduroVision: Conventional style replacement
with unmatched performance and value for older
vehicle models
12 MAINTENANCE PRODUCTS
EMS Sensors
Coverage for domestic and import
applications:
• Camshaft and Crankshaft Position
Sensors
• Coolant Temperature Sensors
• Manifold Absolute Pressure Sensors
• Mass Air Flow Sensors
• DENSO was one of the first companies to produce engine sensors
• OE technology adapted for the aftermarket
• All NEW product, Not Remanufactured
Did You
Know?
DENSO is the inventor of the world’s
first plug-in type mass air flow sensor
SENSOR PRODUCTS 13
Oxygen & Air/Fuel Sensors
• 99% coverage for domestic and import applications
• No other brand is OE on more cars manufactured around
the world
• One of the world’s largest aftermarket suppliers
• DENSO sensors are two times more resistant to contaminant
poisoning when tested against other competitors
• Lowest return rate in the industry
Did You
Know?
DENSO is a leading OE
supplier of oxygen sensors
Watch our
product video
14 SENSOR PRODUCTS
TPMS Sensors
• 80% coverage for domestic and import applications
• Pre-programmed, just like the OE part
• Quick and direct-fit installation – no cloning
or programming required
• OE quality and battery life
• True OE performance
ensures ALL vehicle and TPMS
system functions are preserved
(including Pressure Warnings,
Auto Locate and Fill-Assist)
SENSOR PRODUCTS 15
A/C Compressors
• 76% coverage for domestic and import applications
• Over 99% of DENSO coverage is factory-new
• All remanufactured compressors are coreless
• All internal O-rings and seals are OE-specified and
appropriate for R134a, and R1234yf refrigerants to
prevent leakage and ensure proper installation
• DENSO developed the variable displacement
type compressor
Did You
Know?
DENSO is a leading
OE supplier of
A/C compressors
16 A/C & ENGINE COOLING PRODUCTS
A/C Components
DENSO’s A/C Components are manufactured
to the most stringent factory standards to provide
new-car performance and efficiency
Coverage for domestic and import applications:
• Evaporators
• Expansion Devices
• Receiver-Driers
• DENSO’s A/C Components are manufactured
to the most stringent factory standards to
provide new-car performance and
efficiency
• Evaporator Types: Revolutionary Slim (RS),
Multi-tank Super-slim (MS), Parallel flow
single-tank, and Serpentine
A/C & ENGINE COOLING PRODUCTS 17
A/C Components (con’t)
• Expansion Devices feature precision construction
to ensure accurate refrigerant flow and improved
evaporator flow
• Receiver-Driers contain powerful desiccant
packages to isolate harmful moisture from
the system
18 A/C & ENGINE COOLING PRODUCTS
Radiators
• 81% coverage for domestic and import applications
• OEM appearance and coverage
• Our First Time Fit® radiator
configurations meet OE
manufacturer’s rigid
specifications
• DENSO radiators deliver
reliable performance
even under the most
demanding conditions
Did You
Know?
DENSO is a leading OE
supplier of radiators
Watch our
product video
A/C & ENGINE COOLING PRODUCTS 19
Heavy Duty Starters
& Alternators
Medium & Heavy-Duty Truck – Agricultural – Construction –
Industrial – Commercial Fleets – Package Delivery
• Class 8 starter coverage for Freightliner, Peterbilt, Kenworth,
International, Sterling, Volvo, Western Star, and more
• 12V/24V starters for diesel engine applications including John
Deere, Cummins, Caterpillar, Ford/Navistar, Hino, Isuzu, Mercedes,
and more
20 HEAVY DUTY & POWEREDGE PRODUCTS
Heavy Duty A/C Compressors
Medium & Heavy-Duty Truck – Agricultural – Construction –
Industrial – Commercial Fleets – Package Delivery
• A/C Compressors for John Deere and
Freightliner Trucks with Cummins and
Detroit Diesel engine applications
• Built to meet the stringent requirements
of vehicle and equipment makers
throughout the world for
high output, reduced
noise and extended
reliability in harsh,
high-vibration
applications.
Did You
Know?
DENSO is a leading
supplier of components for
major OEMs like John Deere,
Freightliner, and Hino Visit our Heavy
Duty website
HEAVY DUTY & POWEREDGE PRODUCTS 21
Heavy Duty Starters
& Heavy Duty Alternators
• A new line of competitively-priced aftermarket
products with increased durability
• Backed by the best-in-class sales, service,
and support of DENSO Products and
Services Americas, Inc
• Full coverage for class-8 vehicles
• 100% new units. Not rebuilt.
No core charge
22 HEAVY DUTY & POWEREDGE PRODUCTS
Diesel Particulate Filters –
Diesel Oxidation Catalysts
• 98% coverage of today’s aftermarket DPFs and DOCs
• OEM-style for quick installation
• Made in the USA
• Backed by DENSO Products and
Services Americas, Inc.
Visit our PowerEdge
Products website
HEAVY DUTY & POWEREDGE PRODUCTS 23
Industrial & Natural Gas
Spark Plugs
• Three OE premium quality designs:
Iridium Saver, Iridium Performer,
Double Iridium
• On-highway and off-highway applications
• Natural gas applications
• Built to perform and last longer than
the competition
Visit our Heavy
Duty website
24 HEAVY DUTY & POWEREDGE PRODUCTS
The Best Part
is Peace of Mind.
DENSO First Time Fit® products – including A/C
compressors, starters, alternators, ignition coils,
oxygen sensors, and more – are products
precision-built for exact replacement so you
don’t have to worry about doing the same
job twice.
We strive to break new ground with innovative
solutions for today’s demanding automotive
needs. All of our aftermarket products
incorporate the latest technological upgrades –
a promise only an OE manufacturer can make.
DENSO First Time Fit products are manufactured
to ensure the right part and the right fit… the
first time, every time.
Visit our Automotive
Products website
25
2022 Automotive Product Booklet
DENSO Products and Services Americas, Inc.
3900 Via Oro Avenue, Long Beach, CA 90810 USA | 888.96.DENSO
©2022 DENSO. All Rights Reserved. DENSO, TT, Iridium Power, Iridium Racing, Iridium Saver are registered
trademarks of DENSO Corp. First Time Fit and PowerEdge are registered trademarks of DENSO Products
and Services Americas, Inc. | IAM-ALL-PB-1022 | D2632.327
DENSOautoparts.com
