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Shravan

This document provides an introduction to digital marketing, outlining the transition from traditional to digital marketing, key components of digital marketing like SEO, social media marketing and more, and how to develop a strategy including setting objectives and measuring performance.

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meaishu2002
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38 views2 pages

Shravan

This document provides an introduction to digital marketing, outlining the transition from traditional to digital marketing, key components of digital marketing like SEO, social media marketing and more, and how to develop a strategy including setting objectives and measuring performance.

Uploaded by

meaishu2002
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Introduction to Digital Marketing.

1. The Digital Revolution.

* The transition from traditional to digital

* Impact of technology on marketing

2. Understanding Digital Marketing.

* Definition and scope.

* Digital marketing vs. traditional marketing.

3. Components of Digital Marketing.

* Search Engine Optimization (SEO).

* Content Marketing.

* Social Media Marketing.

* Email Marketing.

* Mobile Marketing.

* Affiliate Marketing.

* Pay-Per-Click (PPC).

4. Consumer Behavior Online.

* How consumers interact with online content

* The customer journey in the digital space

5. Developing a Digital Marketing Strategy.

*Setting objectives

*Identifying target audience

*Choosing the right channels

*Budget allocation
6. Analytics and Measurement.

*Understanding metrics and KPIs

* Tools for tracking and analysis

7. Challenges in Digital Marketing.

* Keeping up with technology

* Dealing with data privacy issues

8. The Future of Digital Marketing.

*Emerging trends

* Integration of AI and machine learnings .

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