M.B.

Syllabus

UNIVERSITY DEPARTMENT

Program Code: ***

2023 – 2024 Onwards

BHARATHIAR UNIVERSITY
(A State University, Accredited with “A++” Grade by NAAC,
Ranked 21st among Indian Universities by MHRD-NIRF)
Coimbatore - 641 046, Tamil Nadu, India
 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

PROGRAMME OBJECTIVES:

▪ To achieve academic excellence in management education through

innovative teaching and learning processes.
▪ To prepare the students to be professionally component to face the
challenge in Business and Industry.
▪ To imbibe managerial and entrepreneurial qualities, ethical characters
among the students.
▪ To motivate and encourage the students to become business leaders.

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PROGRAM EDUCATIONAL OBJECTIVES (PEOs) ARE:

The M.B.A. programme describe the accomplishments that graduate are

expected to attain in 2 years of their post-graduation studies.

Program Educational Objectives (PEOs)

The M.B.A. program describe accomplishments that graduates are expected to
attain with five to seven years after graduation.
PE01 To acquire strong domain knowledge in each of the course and selected
specialization to apply in the industries and Business
PE02 To acquire application knowledge for handling the future business
situations effectively
PE03 To develop professional and human values and ethics among the
students to make themselves as business entrepreneurial and social
leader

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PROGRAM SPECIFIC OUTCOMES (PSOs)

Program specific Outcomes (PSOs)

After the successful completion of M.B.A. Program, the student are expected to
PSO1 Have developed knowledge and skill in key functional areas namely
Finance, Marketing, Human Resource, Systems, Production &
Entrepreneurship
PSO2 Have equipped in current conceptual models and trends in domestic
& international business administration
PSO3 Have understood the differences in business practices around the
globe.
PSO4 Have developed understanding of the impact of these differences
and applying them from a domestic perspective.
PSO5 Have developed verbal and written communication to adapt to
evolving virtual organisations.
PSO6 Have developed effective work culture and team spirit.
PSO7 Have developed understanding of the diverse and dynamic business
environment
PSO8 Have developed analytical decision making techniques
PSO9 Have ability to analyse and evaluate ethical problems of business
PSO10 Have acquired Industry 4.0 perspective in every programme

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Program Outcomes

Program Outcomes (POs)

On successful completion of the M.B.A. Program
PO1 DISCIPLINARY KNOWLEDGE
PO2 COMMUNICATION SKILLS
PO3 CRITICAL THINKING
PO4 PROBLEM SOLVING
PO5 RESEARCH-RELATED SKILLS
PO6 REFLECTIVE THINKING
PO7 INFORMATION/DIGITAL LITERACY
PO8 SELF-DIRECTED LEARNING
PO9 MORAL AND ETHICAL AWARENESS/REASONING
PO10 LIFELONG LEARNING

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SCHEME OF EXAMINATIONS : CBCS Pattern

Examinations

Ins.hrs/
week
Course Code Course Title

Total
Mark
Dur.

CIA
Hrs
Credits

s
SEMESTER – I
22MBA 13A 1.1 Management Principles and Practice - 4.0 3 3 25 75 100 4
22MBA 13B 1.2 Organizational Behaviour 3 3 25 75 100 4
22MBA 13C 1.3 Managerial Economics 3 3 25 75 100 4
22MBA 13D 1.4 Financial Statement Analysis 3 3 25 75 100 4
22MBA 13E 1.5 Quantitative Methods for Management 3 3 25 75 100 4
22MBA 13F 1.6 Corporate Communication 3 3 25 75 100 4
22MBA 13P 1.7. Computer Applications in Management - Practical 3 3 40 60 100 4
*** JOB ORIENTED CERTIFICATE COURSE 1 50 2
SEMESTER –II
22MBA 23A 2.1. Operations Management 3 3 25 75 100 4
22MBA 23B 2.2. Marketing Management 3 3 25 75 100 4
22MBA 23C 2.3. Financial Management 3 3 25 75 100 4
22MBA 23D 2.4. Human Resource Management 3 3 25 75 100 4
22MBA 23E 2.5. Quantitative Techniques 3 3 25 75 100 4
22MBA 23F 2.6. Research Methods for Management 3 3 25 75 100 4
22MBA 23P 2.7. Business Analytics- Practical 3 3 40 60 100 4
*** VALUE-ADDED COURSE 1 50 2
During the summer holidays, before M.B.A. Students proceed to II Year they have to complete two weeks Project
on “CORPORATE BASED CASE STUDY” by selecting any company of their choice. A report consisting of, mission,
vision, policies, procedure, strategies, market analysis, financial analysis, human resource management, etc., will be
covered. The presentation will be made by the student during the third semester.
SEMESTER – III
22MBA 33A 3.1. Business Ethics and Global business Environment 3 3 25 75 100 4
22MBA 33B 3.2 Management Information System 3 3 25 75 100 4
3.3. Elective 1 3 3 25 75 100 4
3.4. Elective 2 3 3 25 75 100 4
3.5. Elective 3 3 3 25 75 100 4
3.6. Elective 4 3 3 25 75 100 4
3.7. Elective 5 3 3 25 75 100 4
3.8. Elective 6 3 3 25 75 100 4
3.9 Corporate Based Case Study 50 50 3
*** JOB ORIENTED CERTIFICATE COURSE 2 50 2
SEMESTER – IV
22MBA 43A 4.1. Strategic Management : Indian & Global Context 3 3 25 75 100 4
4.2. Entrepreneurship and Innovation Management 3 3 25 75 100 4
4.3. Project Work 25 75 100 20
*** VALUE-ADDED COURSE 2 50 2
** 4 weeks SWAYAM Course 2
TOTAL - - - - 129
** It is mandatory for a student to qualify in at least one 4 weeks SWAYAM course, during the
course period, to gain 2 credits in the final semester. The 2 credits, thus earned on production of
course completion certificate (to be submitted by the end of III semester), will be added to the final
semester marks, failing which the course is not deemed to be completed.
*** Basics of Indian Companies Act 2013- VALUE-ADDED COURSE - 1
Business, Intelligence for through Internet of Things (IoT) - VALUE-ADDED COURSE - 2
Credit Analysis - JOB ORIENTED CERTIFICATE COURSE - 1
Job Skills Training - JOB ORIENTED CERTIFICATE COURSE - 2

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Annexure No.94, SCAA date: 18.05.2023

ELECTIVES FOR III SEMESTER

(Students can choose any six of the following):

A. MARKETING
1. Integrated Marketing Communication
2. Consumer Behaviour
3. Retail Management
4. Customer Relationship Management
5. Services Marketing
6. Brand Management
7. Social Media Marketing
8. Customer Experience Management
9. Technology Empowered Marketing
10. Rural Marketing

B. HUMAN RESOURCE
1. Performance Management System
2. Managing Interpersonal Effectiveness
3. Stress Management and Emotional Intelligence
4. Organizational Development
5. Industrial Relations and Labour Laws (Legislations)
6. Human Resource Analytics

C. FINANCE
1. Fintech and Financial Services
2. Equity Research & Portfolio Management
3. Insurance Management
4. International Financial Management
5. Cost Management
6. Financial Derivatives and Risk Management

D. SYSTEM
1. Advanced Data Analysis Using R
2. Artificial Intelligence for Business

E. PRODUCTION
1. Advanced Production Management
2. Integrated Materials Management
3. Total Quality Management
4. Logistics and Supply Chain Management

F. GENERAL
1. Intellectual Property Rights
2. Innovation and Venture Development
3. Disaster Management
4. Event Management

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First
Semester

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Course code 13A Management Principles and Practice – 4.0 L T P C

Core 3 1 - 3
Fundamental understanding of Industry and Syllabus 2023
Pre-requisite its environment Version
Course Objectives:
The Main Objectives of this course are to:
1.Understand the basic concepts and theories of management
2.Impart knowledge about planning and organizing skills
3. Organizations develop and maintain competitive advantages
4. Different functional areas of business support the Vision and Mission of the organization
5. Understand the applications and tools of industry 4.0 in selected industries and understand the
changing job need in 2030.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL (K1-K5)
1 Important Management principles into management practices K1,
2 Managers manage business in global context with different strategies K2
3. Determine the most effective ways of controlling, and decision making K3
4. Understand needs of industry 4.0 K4
5. Knowledge of future job trends K5
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Management Concepts and Theories 08 hours
Management : Science , Theory and Practice- the Evolution of Management Thought and the
patterns of management Analysis- Management and Society ; the External Environment, Social
Responsibility and Ethics – Global and comparative management – the Basis of Global
Management

Unit :2 Planning and Organizing 07 hours

The nature and purpose of Planning- objectives – strategies, policies and planning premises –
Decision Making- Global Planning. The nature of organizing and entrepreneuring- organizational
structure; Departmentation – Line/Staff Authority and Decentralization – Effective organizing and
organisational culture – Global Organizing.

Unit :3 Staffing, Co-ordination , Controlling and Leading 07 hours

Human Resource Management and Selection – Performance Appraisal – Methods – Training
Methods
Co-ordination functions in Organisation – Human factors and Motivation – Leadership –
Committees and group Decision Making – Communication –Global leading - The system and
process of controlling- controlling Techniques and information Technology – Productivity and
Operations Management – Overall control and toward.

Unit :4 Innovation and Design Thinking 07 hours

Introduction to Innovation: - Types of Innovations - Strategic Advantages - Digital Disruption and
Technology Evolution - Innovation Adoption, Diffusion Model - New Product/Service
Development - Design Thinking - Tools -Empathise -Define – Ideate – Prototype – Test -
Alternatives - Design Thinking for Sustainability - TRIZ

Unit :5 Applications and Tools of Industry 4.0 – Jobs 2030 07 hours

Applications of IOT – Selected industries – Impact of Industry 4.0 on society: Impact on Business,
Government, People. Linkage of Industry 4.0 – Education 4.0 – Tools for education – artificial
intelligent jobs in 2030.

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Unit :6 04 hours
Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40 hours

Text Books (s)

1 Koontz, Weirich&Aryasri, PRINCIPLES OF MANAGEMENT, Tata McGraw – Hill, New
Delhi 2004.
2 P.Kaliraj, T.Devi, Higher Education for industry 4.0 and Transformation to Education
5.0,2020.
3. Pressman, A. Design Thinking, Routledge
Reference Books
1 V.S.P.Rao and V.Hari Krishna “Strategic Management –Text and
cases”, Excel Books, 2003
2 Tripathi & Reddy PRINCIPLES OF MANAGEMENT , Tata McGraw – Hill New
Delhi 2008
3 HenizeWeihrich, Harold Koontz, “Management: A global perspective:, Tata
McGraw Hill 11th Edition New Dehlhi 2004.
4. L.M.Prasad “Principles and Practice of Management” Sultan Chand & Sons company ltd.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://onlinecourses.nptel.ac.in/noc20 mg58/preview

Course Designed By : Dr. Rupa Gunaseelan, Professor / Dr. nS. Mahalingam, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S M S S S M M M
CO2 S S M S S M M S M S
CO3 S S M S M M M L M S
CO4 S S M S M S M L L M
CO5 S M S M S S S L L L

* S – Strong; M – Medium; L - Low

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Course Code : 13B L T P C

ORGANIZATIONAL BEHAVIOUR
CORE 3 1 - 3
Pre-requisite Understanding on Human Behaviour Syllabus 2023
Version
Course Objectives:
The Main Objectives of this course are to:
1.To provide a basic knowledge of main ideas and concepts related to organizational behavior
2.To provide ideas on key theories relating to individual behavior
3.To develop an understanding on the key concepts and theories related to group behavior.
4.To identify the reasons for conflict and to resolve the conflict
5.To maintain the organizational environment favorable for the work.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Analyze the foundations and designs of organizational structures and assess the K2, K4
impact it may have on organizational behaviors.
2 Identify the theories and principles, examine challenges of organizational K3, K5
behavior, and determine when and where the theories and skills are applied
3 Examine the differences and similarities between leadership, power, and K2,K3, K4
management.
4 To develop skills in diagnosis and problem solving by applying the learned K2, K6
material to given situations;
5 Analyze management issues as related to organizational behavior and K2,K3, K4
responsible for ensuring your employees are motivated and productive, thus
shaping the employees behavior to get the results.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit:1 What is Organizational Behavior? 7 hours
Organizational Behavior and Management: The concept, Meaning, and Importance of management
– what managers do? - Managerial roles and functions - Disciplines that contribute to OB –
Challenges and opportunities of OB

Unit:2 Foundations of Individual Behavior 9 hours

Individual Behavior and Performance: Personality and Individual Differences – Personality - types,
Factors influencing personality – Theories - Personality Differences - Individual Differences and
Diversity. Values – Sources

Unit:3 Attitudes, Perception 7 hours

Attitudes –Linking attitudes and behavior – types of job attitudes
Perception: The Perception Process, Factors influencing perception - Common Perceptual
Distortions- Attribution – Learning by Reinforcement - theories.
Motivation: Types of motivation theories - Effects on work behavior.

Unit:4 Group Dynamics 7 hours

Group Dynamics and Teamwork: What Teams do? - Types – Team effectiveness - Stages of Team
development, Team cohesiveness - Decision Making in Groups. Team Building, Improving Team
Processes, and Teams in the High Performance Workplace – communication networks.
Leadership: Meaning – types of leadership style. Power and Politics: Power and Influence, Sources
of Power - Organizational Politics

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Unit:5 Organizational Structure and Design: 7 hours

Organizational culture - Understanding Organizational Cultures, Managing Organizational Culture,
Organizational Development and Change: Characteristics – objectives –. Organizational
effectiveness –Work Stress – Human Machine interfaces and human concerns.

Unit 6 :Guest Lecture, Case studies, assignments and Seminar 3 hours

Total Lecture hours 40 hours

Text Books (s)

1 John R. Schermerhorn, Jr., Richard N. Osborn, Mary Uhl-Bien, James G. Hunt,
“Organizational Behavior” John Wiley & Sons Inc (12th Edition), 2012
2 Umasekaran, “Organizational Behaviour”, Tata McGraw Hill, 2008
3 Stephen Robbins, Timothy A. Judge, (2014), Organizational Behaviour, 16th edition,
Prentice Hall India Pvt. Ltd.

Reference Books
1 John W. Newstrom, “Organizational Behaviour: Human Behavior at Work” Tata McGraw
Hill (14th Edition)
2 UdaiPareek, “Understanding Organizational Behavior”, Tata McGraw Hill (3rd Edition),
2011
3 Williams, Tripathy (2016), MGMT - Principles of Management, Cengage Learning

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://onlinecourses.swayam2.ac.in/cec20_mg03/preview
2 https://www.mooc-list.com/course/organizational-behavior-managing-people-coursera

Course Designed By : Dr.Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 M M S S M S M M S S
CO2 M L M S S S M L S M
CO3 S L S S S S M L S L
CO4 L L M S L S M L M S
CO5 L M S M M S S M M L

* S – Strong; M – Medium; L - Low

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Course Code 13C L T P C

MANAGERIAL ECONOMICS
CORE 3 1 - 3
Pre-requisite Knowledge of economic environment and basic Syllabus 2023
understanding on business and industry Version
Course Objectives:
The Main Objectives of this course are to:
1. On successful completion of the course the students should have:
1. Understood the economic principles and policies on managerial decision making.
2. Learn demand, supply, cost and profit concepts and functions along with its applications.
3. To learn profit policies, planning and problem-solving techniques.
4. To learn inflation, deflation and balance of payment on national income

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL(K1-
K6)
1 Students will be able to remember the concepts of micro economics and also K1, K2
able to understand the various microeconomic principles to make effective
economic decisions under conditions of risk and uncertainty
2 The students would be able to understand the law of demand & supply & K2, K3, K4
their elasticities , evaluate &analyze these concepts and apply them in
various changing situations in industry. Students would be able to apply
various techniques to forecast demand for better utilization of resources.
3 The students would be able to understand the production concept and how K2, K3, K4
the production output changes with the change in inputs and able to analyse
the effect of cost to business and their relation to analyze the volatility in the
business world.
4 The students would be able to understand & evaluate the different market K2, K4, K5
structure and their different equilibriums for industry as well as for
consumers for the survival in the industry by the application of various
pricing strategic
5 The students would be able to analyze the macroeconomic concepts & their K5, K2
relation to micro economic concept & how they affect the business &
economy.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL): K4
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Scope of Managerial Economics 6 hours
Managerial Economics - meaning, nature and scope - Managerial Economics and business decision
making - Role of Managerial Economist - Fundamental concepts of Managerial Economics.
Demand Analysis - meaning, determinants and types of demand - Elasticity of demand

Unit :2 Supply, Production 6 hours

Supply meaning and determinants - production decisions - production functions - Isoquants,
Expansion path - Cobb-Douglas function.
Cost concepts - cost - output relationship - Economies and diseconomies of scale - cost functions
UNIT :3 Market Structure, Pricing 6 hours
Market structure - characteristics - Pricing and output decisions - methods of pricing - differential
pricing - Government intervention and pricing.

Unit :4 Profit, Cost analysis 6 hours

Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Cost volume profit
analysis - Investment analysis.

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Unit :5 Macro Economics 6 hours

National Income - Business cycle - inflation and deflation - balance of payments - Monetary and
Fiscal Policies
Unit :6 10
hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40
hours
Text Books (s)
1 Managerial Economics, GEETIKA, McGraw-Hill Education
2 Managerial Economics: Concepts and Applications (SIE), THOMAS & MAURICE,
McGraw-Hill Education.
3 Managerial Economics, H.L Ahuja, S.Chand.

Reference Books
1 Managerial Economics, D.N.Dwivedi, Vikas Publication.
2 Managerial Economics- Theory and Applications, Dr.D.M.Mithani, Himalaya Publications.
3 Sociology & Economics for Engineers, Dr. Premvir Kapoor, Khanna Publishing House.
4 Vengedasalam, Deiga and KarunagaranMadhavan, Principles of economics, Oxford
University Press.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1
2

Course Designed By : Dr. Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M S S S S M S S S
CO2 S M S S S S M S S S
CO3 S M S S S S M S M S
CO4 S M S S S S M S S S
CO5 S M S S S S M S M S

* S – Strong; M – Medium; L - Low

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Course Code 13D L T P C

FINANCIAL STATEMENT ANALYSIS
Core/Elective/Supportive 3 1 - 3
Pre-requisite Understanding on basics of financial aspects in Syllabus 2023
business Version
Course The Objectives are to Understand postulates, principles and techniques of
Objectives: accounting and apply Financial and Accounting Information for Planning,
Decision-making as well as the develop Competencies in Accounting Functions in
different organizations.
The Main Objectives of this course are to:
1. Encourage you to think in a new and more creative way when analyzing or forecasting
financial information.
2. Bring in tools common to financial statement analysis and how to use them in practical
applications.
3. Understand how financial statement information can help solve business problems.
4. Increase your ability to read and understand financial statements and related information.
5. Practice communicating decisions/ideas both through oral and written communication.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
CO1 Understand the accounting concept and practice the preparation of final K1,K2
accounts of the firm
CO2 Apply the various tools used in analysis of financial statement and how to use K2,K3
them in practical applications
CO3 Understand how financial statement information can help solve business K4,K5
problems all the way through the cash and fund flow operations.
CO4 Determine the relationship between costs and production volume to forecast K4,K5,K6
profit accurately at various levels of operation
CO5 Understand the impact of financial reporting choices on the usefulness of K4,K5
reported earnings to predict future performance;
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Preparation of Final Accounts 7--hours
Financial Accounting: Definition-Concept and conventions- Contents of profit and loss account and
Balance Sheet of companies – Depreciation: Concept and methods (theory) – Preparation of final
accounts (simple problems)

Unit :2 Analysis of Financial Statement 8--hours

Financial Statement Analysis- Meaning – Objectives- Rearranging Financial Statements for
Analysis – Techniques of Financial Statement Analysis : Comparative Statement Analysis,
Common Size Statements, Trend Analysis – Ratio Analysis – Classification of Ratio – Problems
on computation and interpretation of Accounting Ratios – Du Pont Analysis – Advantages –
Disadvantages of Ratio Analysis .

Unit :3 Fund Flow and Cash Flow Statement Analysis 7--hours

Fund Flow Statement Analysis – Preparation of Statement of change in working capital –
Computation of fund from operation and preparation of fund flow statement – Cash flow statement:
computation of cash from operations – Preparation of cash flow statement- Distinction between
Fund flow statements and cash flow statement- Advantages of Fund flow statement and Cash flow
statement. (Problems in cash flow or Fund flow statement )

Unit :4 Costing and Marginal Costing 8--hours

Cost Accounting – Distinction of Financial Accounting and Cost Accounting – Cost Terminology:
Cost, Cost centre, Cost unit – Elements of cost – Preparation of Cost Sheet – Marginal Costing:

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Concepts – Break Even Point Analysis, Contribution, PV Ratio, Margin of Safety – Problems on
Applications of Break Even concept.

Unit :5 Budgeting and Budgetary Control 8--hours

Budget – Budgeting and budget control – Types of Budgets – Preparation of Flexible and fixed
budgets, Master budget and Cash budget. Problems on Applications in Cash budget or Master
budget or Sales budget.
Unit :6 02 hours
Guest Lecture, Case studies, assignments and Seminar

Group Assignment/Seminar/Self –Study/Hands on Exercise/Case Study/Street Smart Excises

Total Lecture hours 40 hours

Text Books (s)

1 N. Ramachandran, Ram Kumar Kakan, “Financial Accounting for Management”, Tata
McGraw Hill Publishing Company Ltd, 2011
2 Marc Wouters, Ronald W. Hilton, Frank H. Selto, Michael W. Maher, “Cost Management:
Strategies for Business Decisions” McGraw-Hill Higher Education, 2012
3 S.N. Maheshwari, Suneel K Maheshwari, Sharad K Maheshwari, “A Textbook for
Accounting for Management” Vikas Publishing House Pvt Ltd (3rd Edition), 2012
4 Gerald I. White, ,Ashwinpaul C. SondhiDov, “The Analysis and Use of Financial
Statements” Wiley (3rd Edition), 2003
Reference Books
1 MANAGEMENT ACCOUNTING by Gordan & Sundram, Himalaya Publication
2 ACCOUNTING FOR MANAGEMENT, N.P Srinivasan and M.Sakthivelmurugan,
S.Chand & company limited, New Delhi, 2004
3 FINANCIAL AND MANAGEMENT ACCOUNTING, Reddy & Murthy , Margham
publication
4 ACCOUNTING AND FINANCIAL ANALYSIS , J C Varshney, Wisdom Publication
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)
1 Cost Accounting, Varadaraj Bapat, IIT Bombay,
https://onlinecourses.nptel.ac.in/noc20_mg53/preview#_=_
2 Financial Accounting, Varadaraj Bapat, IIT Bombay,
https://onlinecourses.nptel.ac.in/noc20_mg52/preview?
3 Financial Accounting, Puran Singh, IIT Mandi,
https://onlinecourses.nptel.ac.in/noc20_mg71/preview?
4 Management Accounting, Anil K Sharma, IIT Roorkee,
https://onlinecourses.nptel.ac.in/noc20_mg65/preview?

Course Designed By : Dr.V.Ramanujam, Associate Professor

Dr.V.Ramanujam, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M S S L L L M L S
CO2 M L S M L L L L L M
CO3 L S M M L L L M L L
CO4 M L M M L L L M L M
CO5 S L M M L L L S L M

* S – Strong; M – Medium; L – Low

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Course Code 13E QUANTITATIVE METHODS FOR L T P C

CORE MANAGEMENT 3 1 - 3
Pre-requisite Knowing about data, information and their Syllabus 2023
importance in decisions Version
Course
Objectives:
The Main Objectives of this course are to:
1. To make the students to understand the mathematical and statistical concepts, tools and
techniques.
2. To train the students to do various quantitative analysis and making accurate and more suitable
interpretations.
3. To nurture, among the students, the quantitative and statistical thinking ability while making any
decisions.
4. To make the students to apply their statistical knowledge and skills for making optimum
allocation of resources in personal and job life.
5. To encourage students to create new software and apps in various fields of their jobs and their
specializations.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 The students are able to comprehend, analyse, compare and handle quantitative K2, K3, K4
data and draw interpretation and conclusion about the data.
2 The students will apply various statistical techniques such as correlation, K4
regression, measures of dispersion, trend analysis in their respective field of
operation.
3 The students will be able to take right decision applying scientific methods K5,K6
rather than heuristic or thumb rule.
4 The students become employable in statistical and survey related jobs. K2, K4, K7
5 The students will be able to create new software and apps in various managerial K4,K5,K6
functions
BLOOMS TAXONOMY KNOWLEDGE LEVEL (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Introduction and Basic Concepts 7--hours
Linear, Non-Linear functions – graphical representation of functions, Constants, Variables – notion
of Mathematical models – concept of trade off – notion of constants – concept of Interest. Basic
Concept of differentiation – integration – optimisation concepts – use of differentiation for
optimization of business problem

Unit :2 Uni Variate and Bi-Variate Data Analysis 8--hours

Data Analysis – Uni-Variate – ungrouped and grouped data measures of central Tendencies,
measures of dispersion – C V percentages (problem related to business applications). Bivariate –
correlation and regression – problems related to business applications

Unit :3 Probability and Probability Distributions -7-hours

Probability – definitions – addition and multiplication Rules (only statements) – simple business
application problems – probability distribution – expected value concept – theoretical probability
distributions – Binomial, Poison and Normal – Simple problems applied to business.

Unit :4 Index Numbers and Time Series Analysis 8--hours

Basic concept of index numbers – simple and weighted index numbers – concept of weights - types
of index numbers – Business index number – CPT, WPI, Sensex, Niffy, Production Index, Time
series – variations in Time Series for business forecasting.

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Unit :5 Hypothesis Testing 8--hours

Hypothesis testing of Proportion and Mean – single and two tailed tests – errors in Hypothesis
Testing – Measuring the power of Hypothesis test. Chi-Square Tests
Expert Lectures, online seminars - webinars
calcworkshop.com, https://inomics.com/advice/top-free-online-courses-in-statistics-and-data-
analysis-402678, https://www.classcentral.com/course/udacity-intro-to-statistics-361,
https://www.oreilly.com/ , https://www.math-only-math.com/, http://www.truebasic.com/
Unit :6 02
hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40 hours
Text Books (s)
1 S P Gupta - Statistical Methods ,Sultan Chand & Sons, 2012.
2 Business Statistics, J.K. Sharma, 5th Edition, S. Chand, 2020
3 Business Mathematics, D.C. Sandheti and V.K. Kapoor, Sultan Chand & Sons, latest
edition

Reference Books
1 Statistics for Management, Richard I Levin and David S. Rubin, 9th Impression 2009
2 Statistics for Business and Economics – R P Hooda – Vikas Publishing, 5th Edition, 2013.
3 Business Statistics - A First Course, 6th Edition by David M. Levine, Timothy C.
Krehbiel, Mark L Berenson, Amazon.
4 Amir D. Aczel, Complete Business Statistics, 5th edition, Irwin McGraw-Hill, 2002.
5 Business Mathematics and Statistics, P.R. Vittal, Margham Publications, latest edition

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 Basic Statistics by University of Amsterdam, COURSERA,
https://www.coursera.org/courses?query=statistics
2 Khan Academy
3 Introduction to Probability and Statistics, by Prof. G. Srinivasan, IIT Madras, SWAYAM
MOOC.
4 Business Statistics by Prof. Mukesh Kumar Barua, NPTEL
Questions : 80% of the questions shall be problems
20% of the questions shall be theory based.
Course Designed By : Dr. N. Uma Devi

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M M S M S L L S S
CO2 S M S S M S M M L S
CO3 S L S S M S L S M S
CO4 S M M S M S M S M S
CO5 S S M S M S S S S S

* S – Strong; M – Medium; L - Low

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Course Code 13F L T P C

CORPORATE COMMUNICATION
CORE 3 1 - 3
Knowledge about leadership and basics of Syllabus 2023
Pre-requisite communication Version
Course Objectives:
The Main Objectives of this course are to:

1. 1. To enable the students to acquire written and spoken Communication skills.

2. To make the students to learn the various communication methods followed in corporate
and Business world.
3. To train the students in the preparation of various reports, business presentations and
resume and job applications and attending employment interviews.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Develop good managerial communication skills and in depth understanding of K1,K2,K3
communication skills.
2 Understand the application of communication under different circumstances K4,K5
3 Ability to excel in different forms of written communication required in a K3,K4,K5
business context
4 The students to acquire written and spoken Communication skill and are able to K3,K5,K6
write and speak efficiently.
5 The students would acquire written and spoken Communication skill and are K5,K6
able to write and speak efficiently Develop good presentation skills, interview
skills
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
UNIT I Communication basics 7hours
Communication basics – Business Communication – components – Types – formal communication
network – Work team communication – variables – goal – conflict resolution – non – verbal
communication – Cross cultural communication – Business meetings – Business Etiquette.

UNIT II Understanding Corporate Communication 8hours

Understanding Corporate Communication – Employee Communication – Managing Government
Relations – Writing for Media and Media Relations

UNIT III Communication in Brand Promotion 8hours

Corporate Communication in Brand Promotion – Financial Communication – Crises
Communication.

UNIT IV Report writing 7 hours

Report writing: Characterizing & business reports – Types and forms & reports – Project proposals
– collection of data – Tables constitution – charts – writing the report – documenting the sources –
proof reading.
UNIT V Business Presentation 8 hours
Business Presentation: Written and oral presentation – work – team presentation – Delivering the
business presentation visual aids – slides – electronic presentation – hand-outs – delivering the
presentation – career planning – preparing Resume – job applications – preparation for a job
interview – employment interviews – follow-up.
Unit :6 02 hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40 hours

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Text Book
1 Scot Ober, “Contemporary Business Communication”, Cengage Learning (5th Edition),
2007
2 Lesikar “Basic Business Communication: Skills for empowering the internet generation”,
Tata McGraw Hill, 2005
3 Paul A Argenti Corporate Communication McGraw-Hill Higher Education, 2012
4 JaishriJethwaney , “Corporate Communication: Principles and Practice”, Oxford University
Press, 2010
Reference Book
1 Corporate Communications: Theory and Practice by Joep P. Cornelissen SAGE
Publications, 2004
2 Corporate Communications: Theory and Practice by J. Cornelissen Emerald Publication,
2007

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 NPTEL
2 SWAYAM
Course Designed By :
Dr.K. MALAR MATHI, Professor

Mapping with Programme Outcomes

Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M M S L S M L L L
CO2 M S M S L L L L L L
CO3 M M M M L M M S L S
CO4 S M M M M L L L S L
CO5 S M M S L S M L L S
* S – Strong; M – Medium; L – Low

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Course Code 13P COMPUTER APPLICATIONS IN L T P C

PRACTICAL MANAGEMENT - PRACTICAL - - 4 4
Pre-requisite Basic knowledge in computers Syllabus 2023
Version
Course Objectives:
The Main Objectives of this course are to:
1. Gain familiarity with the concepts and terminology used in the development, implementation
and operation of business application systems.
2. Explore various methods that MS office can be used to support existing businesses and
strategies.
3. Achieve hands-on experience with productivity/application software to enhance business
activities in MS office.
4. Work with simple design and development tasks for the main types of business information
systems.
5. Learn about the contemporary office tools and software.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL (K1-K6)
1 Understand and create documents using MS word K2, K3
2 Understand and create slides using MS PowerPoint K2, K3
3 Create business documents with MS Excel K2, K3
4 Create and analyze data with MS Excel K2
5 Understand the function of MS Access and Tally Prime K2, K3

BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):

K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 MS Word 7 hours
Word processing concepts: Opening, Saving, Closing the file, Opening an existing document,
Selecting text, Editing text, Finding and replacing text, printing documents, Creating and Printing
Merged Documents, Character and Paragraph Formatting, Page Design and Layout. Editing and
Profiling Tools: Checking and correcting spellings. Using Graphics, Tables, Charts, Document
Templates and Wizards. Mail Merge: mail merge concept - merging data source and main
document.

Unit :2 MS PowerPoint 7 hours

Interface of the Presentation Package: Creating, Opening and Saving Presentations. Professional
Look of the Presentation: Working in different Design & Views, Working with Slides. Formatting
and Editing: Text, Image and Paragraph formatting, Checking Spelling and Correcting Typing
Mistakes, Making Notes Pages and Handouts, Drawing and Working with Objects, Adding Clip Art
and other pictures, Designing Slide Shows, Running and Controlling a Slide Show, Printing
Presentations. Applying transition and animation effects. Editing Slide Master.

Unit :3 MS Excel 9 hours

Worksheet basics- Features of MS Excel – spread sheet / worksheet, workbook creating worksheet
entering data into worksheet- parts of MS excel window - toolbars and menus, keyboard shortcuts -
Working with Data: Entering, Editing, Copy, Cut, Paste, Paste Special Saving, Page Setup, and
Printing. Using Headers and Footers. Manipulating Data, using Data Names and Ranges, Filters and
Sort and Validation Lists. Data from External Sources. Using and Formatting Tables. Basic
Formulas and Use of Functions.

Unit: 4 Advanced MS Excel 8 hours

References: relative, absolute, and mixed - Lookup – Functions: meaning and advantages of
functions, different types of functions available in excel –charts – graphs – Hands on experience in

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various fields like finance, marketing etc. for decision making – Advanced Formulas and Functions.
Advanced Worksheet Features. Advanced Data Analysis using Pivot Tables and Pivot Charts.

Unit :5 MS Access and Tally Prime 7 hours

MS Access -Creating a New Database-Creating a Table-Modifying a Table - Creating a Query-
Sorting a Query-Creating a Form with the Form Wizard
Tally Prime - Introduction - Getting Functional with Tally- Creation / Setting up of Company in
Tally- Company Features - Configurations Creating Accounting Masters in Tally- Chart of
Accounts- Groups – Ledgers – vouchers.

Unit :6 02
hours
Record work
Total Lecture hours 40hours
Text Books (s)
1 Joan Lambert; Curtis Frye, Microsoft Office Step by Step (Office 2021 and Microsoft 365),
Microsoft Press.
2 Narayana. D; Ranjan, Sharad; Tyagi, Nupur; Basic Computational Techniques for Data
Analysis in MS Excel, Sage publications.
3 Tally Essential Level 1, Tally Education Pvt. Ltd.
Reference Books

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

Course Designed By : Dr. Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M L L M M L M L M
CO2 S S L L M M L M L M
CO3 S M L L M M S M L M
CO4 S S M M M M S M L M
CO5 S M M M M M S M L M

* S – Strong; M – Medium; L – Low

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Second
Semester

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Course Code 23A L T P C

OPERATIONS MANAGEMENT
CORE 3 1 - 3
Basics of operations management Syllabus 2023
Pre-requisite Version
Course Objectives: Knowledge about basics of management
The Main Objectives of this course are to:
1. To provide a broad introduction to the field of operations management.
2. Explain the concepts, tools and techniques for managing the transformation process.
3. Explain the areas of decision making with respect to operations.
4. Explain the importance of understanding the quality and its customer focused approach

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Understand the role of operations in overall Business strategy of the firm- the K1,K2,K3
application of artificial intelligence in the operations, trends and challenges of
operations management in the current business environment
2 Understand the concepts related to product, process and manufacturing system. K3,K4,K5
Evaluate the key factors and their interdependence of these factors in the design
of effective operating system
3 Understand and apply the concepts related to production ,planning and control, K3,K5,K6
material requirement planning, capacity requirement planning and internet of
things related to operations management
4 Understand and apply inventory management tools and value analysis. K3,K5,K6
5 Analyze and understand the techniques for total quality management and its K4,K5,K6
application.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Overview of Operations Management 6 hours
Operations Management – Meaning – Importance – historical contributions – System view of OM -
Operation strategy and competitiveness - Functions of OM – types of production systems, safety,
health & environment (SHE, EHS), data security concerns. Application of Artificial Intelligence
and automation in operations management.

Unit :2 Product Design And Process Selection 6 hours

Evaluation and Selection of appropriate Production and Operations technology. Product Design
and process selection.
Types of layout – analysis and selection of layout – Product and / or Process layout, Cellular, Lean
and Agile manufacturing systems – Computer Integrated Manufacturing Systems - Assembly line
balancing.

Unit :3 Production Planning and Control 9hours

– meaning – functions – aggregate planning – master production schedule (MPS) – Material
requirement planning (MRP) – BOM – Capacity requirement planning (CRP) – Techniques –
problems in MRP and CRP – an introduction to MRP II and ERP, Total Productive Maintenance
(TPM), Preventive maintenance, Internet of things (integrating right from monitoring, preventive
maintenance, root cause analysis, solution, part availability and order)

Unit :4 Inventory Management 9 hours

Materials management – functions – material planning and budgeting – Value Analysis - purchase
functions and procedure - inventory control – types of inventory – safety stock – order point –
service level – inventory control systems – perpetual – periodic – JIT – KANBAN.

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Unit :5 Total Quality Management 8 hours

Statistical Quality Control for Acceptance Sampling and Process Control – Concepts of O.C.C.
Curve – Use of the O.C. Curve – Concept of Type I and Type II error – Quality movement –
Quality circles –– ISO Quality Certifications and types – Quality assurance – Six Sigma concept,
Quality Certifications, Product Certifications: CE, BIS, FSSAI, etc, Process Certifications:
ISO9000, ISO14000, OHS (Operational Health & Safety), etc, Accreditations like NABH
(Hospitals), NBA (Educational Institutions), NABL (Laboratories) ( Revised

Unit :6 02
hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40
hours
Text Book
1 Adam Everette and Ronald J. Ebert, “Production and Operations Management: Concepts,
Model and Behavior, PHI (5th edition).
2 Joseph G Monks, “Operations Management: Theory and Problems”, McGraw Hill Intl (3rd
edition),
3 S N Chary, “Production and Operation Management”, McGraw Hill Eduction Private
Limited ( 4th Fourth), 2009
4 R. Panneerselvam, “Production and Operations Management”, PHI Learning Private
Limited (3rd edition), 2012
Reference Book
1 Frederic S. Mishkin, Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman, “Operations
Management: Processes and Supply Chains”, Pearson Education, 2015
2 Elwood S Buffa, Rakesh K Sarin, “Modern Production/ Operations Management”, Wiley
India (8th edition), 2015
3 Lee J. Krajewski, Larry P. Ritzman, “Operations Management: Strategy and Analysis”,
Prentice Hall, 2017
4 Richard B. Chase, Nicholas J. Acquilano, F. Robert Jacobs, “Production and Operations
Management: Manufacturing and Services”, Tata McGraw Hill, 2010

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 SWAYAM
2 NPTEL
3 MOOC
Course Designed By :Dr. K. Malar Mathi, Professor

Mapping with Programme Outcomes

Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M S S L M L L M
CO2 S S M S M M L S L L
CO3 S S S M M L S L M S
CO4 S S M M M S L M L L
CO5 S S M M S M L S M L

* S – Strong; M – Medium; L – Low

Questions: 40% of the questions shall be problems

60% of the questions shall be theory based.

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Annexure No.94, SCAA date: 18.05.2023

Course code 23B L T P C

MARKETING MANAGEMENT
Core 3 1 - 3
Basic knowledge in Management Principles Syllabus 2023
Pre-requisite Version
Course Objectives:
The Main Objectives of this course are to:
1.Understand the concepts, principles and decision that underlie all activities,
2. Develop a disciplined approach to the analysis of marketing problems and diagnosis thereof.
3. Hone the planning and analytical skills necessary for a holistic marketing approach.
4. Build critical analysis and creative communications skills among students to help them in
identifying key issues.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K4)
1 Help in developing marketing plans and analysis by ethical means. K1,
2 Develop domain knowledge decision making skills through case analysis, data K2
analysis and other in class activities.
3. Understand the markets and consumers in creating and delivering value, beyond K3
national boundaries.
4. Apply marketing metrics in functional areas of Marketing Management and K4
evaluate effects.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Understanding Marketing Management 08 hours
Marketing Concepts and Tasks, Definition and delivering customer value and satisfaction – Value
chain –marketing environment Strategic Marketing Planning and organization, Buyer Behaviour ,
Market Segmentation and Targeting, Positioning and differentiation strategies.

Unit :2 Product Decisions 07 hours

Product life cycle strategies, New product development, Product mix and product line Decisions,
Branding and Packaging, Price Setting- Objectives, factors and methods, Price adapting policies ,
initiating and responding to price changes.

Unit :3 Distribution Decisions 07 hours

Marketing Channel system- Functions and Flows; Channel Design, Channel Management-
Selection, Targeting Motivation and evaluation of Channel members, Marketing logistics
Decisions.

Unit :4 Promotion Decisions 07 hours

Integrated marketing communication process and Mix; Advertising, Sales promotion and public
relation decisions; Direct Marketing- Growth, Benefits and Channels; Telemarketing; Sales force
objectives, Structure, size and compensation.

Unit :5 Technology Driven Marketing 07 hours

Identifying and analyzing competitors – Digitalization, Changing marketing practices, e- business –
setting up websites
– Tools for marketing control
Unit :6 04
hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40 hours

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Text Books (s)

1 Philip Kotler, Kevin Lane Keller, “Marketing Management”, Pearson (15th Edition) 2015.
2 Rajan Sexena, “Marketing Management”, McGraw Hill (5th edition) 2017.
3. V.S.Ramasamy & S.Namakumari “Marketing Management: Global Perspective Indian
Context”, McGraw Hill Education (India) P.ltd (5th Edition) 2013.
Reference Books
1 Micheal Etzel, Bruce Walker, William Stanton, Ajay Pandit Marketing,
Tata McGraw Hill Publishing company limited 2009.
2 Lamb, Hair, Sharma, Ms Daniel MKTG- A South Asian Perspective,
Cengage Learning 2018.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 Swayam: Marketing Management – 1 By Prof.JayantaChatterjee and Prof.ShashiShekhar
Mishar IIT Kanpur
2 Edx-IIMB –Marketing Management –Ashis Mishra
3. Courseera: Marketing Management I- Hayden Noel

Course Designed By : Dr.S.MAHALINGAM , Professor and Dr. G. BARANI, Associate

Professor
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S M S S S M M M
CO2 S M M S S S M M M S
CO3 S M M M M M M L S S
CO4 S S M S M S M L L M
CO5 S M S S S M S L L L

* S – Strong; M – Medium; L - Low

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Annexure No.94, SCAA date: 18.05.2023

Course Code 23C L T P C

FINANCIAL MANAGEMENT
CORE 3 1 - 3
Basic understanding on money and Syllabus 2023
Pre-requisite transactions in business Version
Course Objectives:
• To appraise the students about the various functions of finance such as Investment,
Financing and Dividend decisions.
• To make them to know about the various types of dividend theories and models.
• To make them to know about the appraisal of capital budgeting decisions and the role of
cost of capital in it.
• To make them to forecast the requirements of working capital in an organization

Expected Course Outcomes:

Upon completion of the course on Financial Management students should be able BTKL(K1-
to K6)
1 Understand the functions of finance K2
2 Become familiar in capital budgeting techniques and cost of capital. K4 , k5
3 Demonstrate and apply various dividend model and plan capital structure K4, k5
4 Appreciate the importance of working capital management and forecast the K3,k4 ,k5
requirement of working capital.
5 Understand the recent trends in corporate finance. K2
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 INTRODUCTION 06hours
Objectives and Functions of Financial Management – Role of Financial Management in the
organization – Risk-return relationship – Time value of money concepts – Capital market
instruments – Role of capital market in the economy

Unit :2 CAPITAL BUDGETING 06 hours

Basic of capital budgeting: capital budgeting process – methods of capital expenditure appraisal:
Payback period, Accounting rate of return, Net present value, Internal rate of return, Profitability
Index – Risk Analysis in Capital Budgeting
UNIT :3 COST OF CAPITAL 06hours
Cost of Capital – Factors affecting cost of capital – computation of cost of debt, cost of preference
shares, cost of equity, weighted average cost of capital.

Unit :4 CAPITAL STRUCTURE PLANNING 06hours

Capital Structure Planning – EBIT-EPS analysis – MM Theory of Capital structure– Dividend
policy – types of dividend policy – Dividend policy and share valuation.

Unit :5 WORKING CAPITAL MANAGEMENT 06hours

Working Capital Management – Definition and objectives – working capital policies – factors
affecting working capital requirements – forecasting working capital requirements (problems) –
working capital financing approach.

Unit :6 MODERN SOURCES OF FINANCE 10 hours

modern sources of finance – crowd funding, etc.
Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40 hours

Text Books (s)
1 M Y Khan, P K Jain, “Financial Management” Tata McGraw Hill Publishing Company
Limited, New Delhi (8th Edition), 2019

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Reference Books
1 Eugene F. Bridgham, Micheal C. Ehrtardt, “Financial Management: Theory and Practice”
South Western Cengage Learning (13th Edition), 2011.
2 Lawrence J. Gitman, Roger Juchau, Jack Flanagan, “Principles of Managerial Finance”
Pearson Australia (6th Edition), 2011.
3 James C. Van Horne, John Martin Wachowicz, “Fundamentals of Financial Management”
Prentice Hall (12th Edition), 2005.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 Websites of leading corporate organisations ( eg: ITC , Dabur India)/ financial
performance.

Course Designed By : Dr.G.Sridharan, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S S S L L M S M
CO2 S S S S S L L M S M
CO3 S S S S S L S M S M
CO4 S S S S S L S M S M
CO5 S S S S S L S M S S

* S – Strong; M – Medium; L - Low

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Annexure No.94, SCAA date: 18.05.2023

Course Code 23D L T P C

HUMAN RESOURCE MANAGEMENT
CORE 3 1 - 3
Pre-requisite Basic knowledge on human dynamics Syllabus 2023
Version
Course Objectives:
1. To impart basic knowledge of HR management
2. To make the students understand the key terms, theories/concepts and practices within the field
of human resource management.
3. To equip the students with necessary HR skills that are required by HR professionals
4. To Identify and analyze the problems in the field of HRM and be able to provide innovative
solutions
5. To recognize and appreciate the significance of ethical issues in HR practices and the
management of people in the workplace.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL(K1-K6)
1 Know about the theory and application of human resource management, K1
the broad range of influences acting on human resource management
2 To cognize the methods of recruitment, selection process K2
3 Knowledge and application of performance assessment methods, K3
improvements and resultant in terms of employee service condition
reviews.
4 Analyze various compensation plans and benefits and services K4
5 To get familiar with industrial relations and employees welfare and K6
security and create apt plans for employee benefits
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit:1 Human Resource Function 7 hours
Human Resource Philosophy - Changing environments of HRM - Strategic human resource
management - Using HRM to attain competitive advantage - Trends in HRM - Organization of HR
departments - Line and staff functions - Role of HR Managers.

Unit:2 Recruitment & Placement 8 hours

Job analysis: Methods - IT and computerized skill inventory - Writing job specification - HR and
the responsive organization.
Recruitment and selection process: Employment planning and forecasting - Building employee
commitment: Promotion from within - Sources, Developing and Using application forms - IT and
recruiting on the internet.
Employee Testing & selection : Selection process, basic testing concepts, types of test, work
samples & simulation, selection techniques, interview, common interviewing mistakes, Designing
& conducting the effective interview, small business applications, computer aided interview.

Unit: 3 Training & Development 8 hours

Orientation &Training: Orienting the employees, the training process, need analysis, Training
techniques, special purpose training, Training via the internet.
Developing Managers: Management Development - The responsive managers - On-the-job and
off-the-job Development techniques using HR to build a responsive organization. Management
Developments and CD-ROM’s - Key factor for success.
Performance appraisal: Methods - Problem and solutions - MBO approach - The appraisal
interviews - Performance appraisal in practice.
Managing careers: Career planning and development - Managing promotions and transfers.

Unit: 4 Compensation & Managing Quality 8 hours

Establishing Pay plans: Basics of compensation - factors determining pay rate - Current trends in

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compensation - Job evaluation - pricing managerial and professional jobs - Computerized job
evaluation.
Pay for performance and Financial incentives: Money and motivation - incentives for operations
employees and executives - Organization wide incentive plans - Practices in Indian organizations.
Benefits and services: Statutory benefits - non-statutory (voluntary) benefits - Insurance benefits -
retirement benefits and other welfare measures to build employee commitment.

Unit: 5 Labor relations and employee security 7hours

Industrial relation and collective bargaining: Trade unions - Collective bargaining - future of
trade unionism. Discipline administration - grievances handling - managing dismissals and
separation.
Labor Welfare: Importance & Implications of labor legislations - Employee health - Auditing HR
functions, Future of HRM function.

Unit :6 02
hours
Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40 hours

Text Books (s)

1 Gary Dessler, Human Resource Management, 10th edition, 2008, Dorling Kindersly, India Pvt Ltd.,
New Delhi.

Reference Books
1 VSP Rao, Human Resource Management: Text and cases, 3nd edition, 2010, Excel Books, New Delhi.
2 David A. DeCenzo& Stephen P.Robbins, Personnel/Human Resource Management, 3rd
edition, 2006, PHI/Pearson, Indian reprint.
3 JhonBernardinl, Human Resource Management: An experiential approach, Special Indian
Edition, 2007, Tata McGraw Hill, New Delhi.
4 Deepak Kumar Bhattacharya, Human Resource Management, 2nd Edition, 2006, Excel
Books, New Delhi.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://www.coursera.org/specializations/human-resource-management
2 https://www.futurelearn.com/courses/introduction-to-engagement-and-motivation-at-work
3 https://onlinecourses.nptel.ac.in/noc20_mg15/preview

Course Designed By : Dr.RupaGunaseelan

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S L L L M L M S L S
CO2 S M S M L M M L L M
CO3 S S S S M M M M M M
CO4 L M S S M S M M S L
CO5 L S S S M S L L S L

* S – Strong; M – Medium; L - Low

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Course Code 23E L T P C

QUANTITATIVE TECHNIQUES
CORE 3 1 - 3
Basic knowledge on human resources and Syllabus 2023
Pre-requisite resource utilization Version
Course The Course is to make the students to comprehend and apply various operations
Objectives: research techniques and models such as linear programming, Assignment,
Transportation, Decision tree, game theory and simulation. The course is designed
in such a way that it develops and enhances the skills of students to plan and
execute optimum allocation of resources to various alternative uses in business and
career. It is intended to train the students to apply the decision making tools and
techniques in their respective field of career.
The Main Objectives of this course are:

1. To make the students to understand the Operations research concepts, tools and techniques.
2. To train the students to do various quantitative analysis and making accurate and the best
suitable decisions in business.
3. To nurture, among the students, the quantitative and operations research thinking ability while
making any decisions.
4. To make the students to apply their operations and research knowledge and skills for making
optimum allocation of resources in personal and job life.
5. To encourage students to create new software and apps in various fields of their jobs and their
specializations.
Expected Course Outcomes:
On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 The students are able to comprehend, analyse, compare and handle quantitative K2, K3, K4
techniques while solving business problems and making decisions.
2 The students will apply various Operations Research techniques such as linear K4
programming, Assignment, Transportation, Decision tree, game theory and
simulation in their respective field of operation.
3 The students will be able to take right decisions applying scientific methods K5,K6
rather than heuristic or thumb rule.
4 The students become employable due to their specialized skills in operations K2, K4, K7
research and quantitative analysis.
5 The students will be able to create new and customized software and apps in K4,K5,K6
various managerial functions
BLOOMS TAXONOMY KNOWLEDGE LEVEL (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Introduction and Linear Programming 7 hours
Management & Decision Making-Mathematical Models–Types of models (deterministic and
probabilistic)–simple business examples–OR and optimization models–Linear Programming–
formulation–graphical solution–Dual of linear programming problem–Economic interpretation
Unit :2 Transportation and Assignment Models 8 hours
Transportation model – Initial Basic Feasible solutions – optimum solution for non – degeneracy
model – Trans-shipment Model – Assignment Model.
Unit :3 Network and Queuing Theory 8 hours
Network Model – networking – Critical Path Method (CPM) – Time estimates – PERT – crashing,
Resource leveling, Resources planning. Waiting Line Model (Queuing Theory) – Structure of
model – M/M/1 for infinite population.
Unit :4 Theory of Games and Replacement Theory 8 hours
Replacement theory – replacement of equipments – staff replacement – Theory of Games – two
person Zero-sum games – 2 x n and m x 2 Games
Unit :5 Simulation and Decision Theory 7 hours
Simulation – types of simulation – Monte Carlo simulation – simulation problems - Decision
Theory – Pay off tables – decision criteria – decision trees.

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Unit :6 02
hours
Guest Lecture, Case studies, assignments and Seminar
https://www.classcentral.com/course/swayam-quantitative-techniques-for-management-20268
Total Lecture hours 40
hours

Text Books (s)

1 Quantitative Techniques in Management – ND Vohra, Tata McGraw-Hill, 2017
2 Operations Research – Theory and Applications, J.K. Sharma., Macmillan Indian Ltd, 3rd
edition, 2013.
Reference Books
1 Operations Research. Kanti Swarup, P.K.Gupta And Man Mohan, S Chand & Sons, New
Delhi, 2010
2 Operations Research: An Introduction. Taha, Hamdy A. Pearson Education India, 2014.
3 Optimization in Operations Research, Ronald L. Rardin, Pearson Education, 2018
4 Operations Research, Concepts and cases – Fredrick S Hillier and Herald J Lieberman, 8th
Edition, TMH, 2017
5 Operations Research and Quantitative Techniques, D.P. Apte, Excel Books, 2012
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)
1 Quantitative Techniques for Management by Dr. Manharlala N. Patel, Gujarat University,
Ahamedabad, SWAYAM MOOC.
2 https://www.coursera.org/courses?query=operations%20research
3 file:///E:/9-Operations-Research-An-Introduction-10th-Ed.-Hamdy-A-Taha.pdf
4 https://notendur.hi.is/kth93/3.20.pdf
Questions : 80% of the questions shall be problems
20% of the questions shall be theory based.
Course Designed By : Dr. N. Uma Devi , Assistant Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M S M S M L S S
CO2 S M S M M S L M L S
CO3 S L S S M S L S M S
CO4 S L M M M S M S M S
CO5 S S M S M S S S S S

* S – Strong; M – Medium; L - Low

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Course Code 23F RESEARCH METHOD FOR L T P C

CORE MANAGEMENT 3 1 - 3
Pre-requisite Basic understanding on mathematics and Syllabus 2023
statistics Version
Course The primary objective of this course is to develop a research orientation among
Objectives: the scholars and to acquaint them with fundamentals of research methods.
Specifically, the course aims at introducing them to the basic concepts used in
research and to scientific social research methods and their approach. It includes
discussions on sampling techniques, research designs and techniques of analysis
The Main Objectives of this course are to:
1. To develop understanding of the basic framework of research process.
2. To develop an understanding of various research designs and techniques.
3. To impart knowledge for enabling students to develop data analytics skills and meaningful
interpretation to the data sets so as to solve the business/Research problem.
4. To identify various sources of information for literature review and data collection and
understand some basic concepts of research and its methodologies
5. organize and conduct research in a more appropriate manner and write a research proposal
Expected Course Outcomes:
On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Apply a range of quantitative and / or qualitative research techniques to K1
business and management problems / issues
2 Understand and apply research approaches, techniques and measurement K2, K3
techniques in the appropriate manner for managerial decision making
3 Develop necessary critical thinking skills in order to evaluate different K2, K3
research approaches utilized in the sample design and the collection of data
4 Demonstrate knowledge and understanding of data analysis and interpretation K3, K4
in relation to the apply the different statistical tools
5 Students should be able to identify the overall process of designing a research K5, K6
study from its inception to its report
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 CONCEPT OF BUSINESS RESEARCH 7--hours
Research - meaning - scope and significance - Types of research - Research Process -
Characteristics of good research - Scientific method - Problems in research - Identifying research
problem – concepts, constructs and theoretical framework
Unit :2 HYPOTHESIS AND MEASUREMENT 8--hours
Hypothesis:- meaning - sources - Types - formulation Research design - Types - case study -
features of good design - measurement - meaning - need Errors in measurement - Tests of sound
measurement Techniques of measurement - scaling Techniques - meaning - Types of scales - scale
construction techniques
Unit :3 SAMPLE DESIGN AND DATA COLLECTION 7--hours
Sampling design - meaning - concepts - steps in sampling - criteria for good sample design - Types
of sample designs - Probability and non-probability samples. Data collection:- Types of data -
sources - Tools for data collection methods of data collection - constructing questionnaire - Pilot
study - case study - Data processing:- coding - editing - and tabulation of data - Data analysis.
Unit :4 STATISTICAL TOOLS APPLICATION IN BUSINESS RESEARCH 8--hours
Test of Significance:- Assumptions about parametric and non-parametric tests. Parametric Test - T
test, F Test and Z test - Non Parametric Test - U Test, Kruskal Wallis, sign test. Multivariate
analysis-factor, cluster, MDS, Discriminant ananlysis. (NO Problems). SPSS and its applications
Unit :5 BUSINESS PROJECT WRITING 8--hours
Interpretation - meaning - Techniques of interpretation - Report writing:- Significance - Report
writing:- Steps in report writing - Layout of report - Types of reports - Oral presentation - executive
summary - mechanics of writing research report - Precautions for writing report - Norms for using

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Tables, charts and diagrams - Appendix:- norms for using Index and Bibliography.
Expert Lectures, online seminars - webinars

Unit :6 02
hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40hours

Text Books (s)

1 Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research
methods.Cengage Learning.
2 Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata McGraw
Hill,11th edition, 2012.
3 Smith, Richard Thorpe, Paul R.Jackson, Lena J Jaspersen, 2020, Management and
Business Research, Sixth Edition, SAGE Publishing India Limited,

Reference Books
1 Naresh K Malhotra – Marketing Research: An Applied Orientation, Pearson Education,
7th Edition, 2015.
2 Wilkinson Bhadarkar - Methodology and Techniques of Social Research – Himalaya
3 Phyllis Tharenou, Ross Donohue, Brain Cooper, Management Research Methods,
Cambridge University Press, 2012

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 Business Research Methods, G.Parameshwari, PES college of arts and Science,
Karnataka, https://onlinecourses.swayam2.ac.in/cec20_mg14/preview#
2 Managerial research methods, Robert Shaw, Guangdong University of foreign Studies,
https://www.youtube.com/watch?v=-Srf1UUf4OU

Course Designed By : Dr.V.Ramanujam, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M L S L L L L L
CO2 M L M L S L M L M L
CO3 L M M L S L L L M L
CO4 L M L S S L S L M M
CO5 S M S M S L L L S S

* S – Strong; M – Medium; L – Low

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Course 23P L T P C
BUSINESS ANALYTICS - PRACTICAL
Code
Practical - 3 4
Basic knowledge on Research Methodology and Computers Syllabus 2023
Pre-requisite
Version
Course
Objectives:
The Main Objectives of this course are to:
1. Understanding fundamental concepts from probability, statistics, stochastic modeling, and optimization.
2. To use historical data to learn the underlying model and pattern
3.Understanding the basic concept of data management and data mining techniques
4.To understand the basic concept of machine learning
5. Optimization methods to solve decision problems under uncertainty in business applications.

Expected Course Outcomes:

BTKL
On the successful completion of the course, student will be able to:
(K1-
1 Understand the emergence of business analytics as a competitive strategy. K6)
K2
Evaluate the use of data from acquisition through cleansing, warehousing, analytics,
2 K1
and visualization to the ultimate business decision.
Outline the relationship of the business analytics process within the organisation’s
3 K4
decision-making process.
Execute real-time analytical methods on streaming datasets to react quickly to
4 K6 K3
customer needs
5 Analyse and solve problems through forecasting in different industries K5 K6
BLOOMS TAXONOMY KNOWLEDGE LEVEL (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Introduction to SPSS 7hours
Introduction to SPSS – SPSS Environment: data editor, output viewer, syntax editor – Data view window –
SPSS Syntax – Data creation – Importing data – Variable types in SPSS and Defining variables. Computing
Variables - Recoding (Transforming) Variables: Recoding Categorical String Variables using Automatic Recode -
Rank Cases - Sorting Data - Grouping or Splitting Data.

Unit :2 Descriptive Analytics 7hours

Descriptive Analytics: Exploratory data analysis and Descriptive Statistics: Random Variables, Types of Variable
and Data Types, Graphical Displays of Sample Data, Histograms, Box plot, Scatter plot, Bar chart, Measures of
Centre Tendency, Measures of Dispersion, Moments, Skewness and Kurtosis.

Unit :3 Predictive Analytics - I 8hours

Sampling Distributions: Confidence intervals for mean, variance and proportions, tests of significance based on
normal, t-statistic, chi-square, F and Z statistics - One way ANOVA.

Unit :4 Predictive Analytics – II 8 hours

Hypothesis Testing: Correlation and regression: Simple, partial and multiple correlation coefficients, simple linear
and multiple regression. – Karl Pearson”s Coefficient of Correlation, Spearman”s rank correlation coefficient,
Non- parametric: Kruskal – Wallis statistics, Freedman’s test. -factorial designs– Multiple comparison tests.

Unit :5 Introduction to R programming 8 hours

Introduction to R: Installing R and Rstudio - R Studio Overview - Working in the Console – Creating Variables –
Numeric and Character Data – Vectors – Data Frames – Factors Installing and loading packages – Setting up your
working
Directory – Downloading and importing data - Measures of central tendency – Measures of variability.
Unit :6 02
hours
Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40

hours
Text Books (s)

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1 Jeffrey D. Camm et. Al (2015), “Essentials of Business Analytics”, Cengage Learning.

2 Evan James R, Business Analytics – Pearson education , 11 thedtion.
U Dinesh Kumar -Business Analytics: The Science of Data – Driven Decision Making – Wiley-
3
2017
Aldrich, J & Cunningham, J, Using IBM SPSS statistics, Sage publications
4
5 Lander, Jared P, (2017), R for Everyone: Advanced Analytics and Graphics. Addison-Wesley
Professional.

Reference Books

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://onlinecourses.nptel.ac.in/noc20_mg47/preview
2 https://www.edx.org/es/search?q=Business+Analytics

Course Designed By : Dr. Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S L L L M L M S L S
CO2 S M S M L M M L L M
CO3 S S S S M M M M M M
CO4 L M S S M S M M S L
CO5 L S S S M S L L S L

* S – Strong; M – Medium; L - Low

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Third
Semester

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Course Code 33A BUSINESS ETHICS AND GLOBAL L T P C

Core BUSINESS ENVIRONMENT 3 1 - 3
Basic knowledge on human ethics Syllabus 2023
Pre-requisite Version
Course Objectives:
The Main Objectives of this course are to:
• To understand ethical issues in workplace and conflicts that arises in the business
environment. To understand the relationship between business and society.
• The role and responsibilities of corporate governance.
• Theory and strategies related international business

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Understand the importance of ethical decisions and the consequences of K1,K2,K3
unethical decisions. Understand that the business has a social responsibility
towards the society
2 Understand the conflicting situations in the business and find solution for ‘most K4,K6
good’. Develop and device ways of doing business globally
3 Understand the concept of globalization and factors affecting the international K3,K4,K6
business.
4 Elucidate the implications of trade theories on international business, K4,K5,K6
theoretical framework for shifting patterns of production and trade.
5 Understand the strategy for selecting the modes of expansion, evaluate trade K3,K4,K5,K6
related expansions mode, contractual mode and investment mode, trade-offs in
selecting the mode.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Business and Society 6hours
Business & ethics - Social responsibility - Environmental Pollution and control. Business and
culture - Business and Government - Political system and its influence on business - Business
environment - The concept and significance - constituents of business environment

Unit :2 Theories related to Ethics 8hours

Managing Ethics - Frame work of organizational ethic theories and sources, ethics across cultures,
factors influencing business ethics, ethical decision making, ethical values and stakeholders, ethics
and profit, Corporate governance Structure of boards, reforms in boards, compensation issues,
ethical leadership for improved Corporate governance and better business education.

Unit :3 Globalization 8hours

Emergence of global institutions, drivers of globalization. National differences in Political
economy- Political system, economic system and legal system. Differences in culture: values and
norms, social structure, religious and ethical system, language, education, culture, implications for
managers.

Unit :4 International Trade Theory 9hours

The Global Trade and Investment Environment International trade Theory: Introduction - An
Overview of Trade Theory - Mercantilism -Absolute Advantage - Comparative Advantage -
Heckscher-Ohlin Theory - The New Trade Theory - National Competitive Advantage - Porter’s
Diamond. The Revised Case for Free Trade - Development of the World - Trading System - WTO

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& development of World trade - Regional grouping of countries and its impact.

Unit :5 The Strategy of International Business 7hours

: Strategy and the Firm - Profiting from Global Expansion - Pressures for Cost Reductions and
Local Responsiveness - Strategic Choice. Mode of Entry and Strategic Alliances: Introduction -
Entry Modes - Selecting and Entry Mode - Strategic Alliances - Making Alliances Work,
Exporting, Importing and Counter trade : Introduction - The Promise and Pitfalls of Exporting -
Improving Export Performance - Export and Import Financing - Export Assistance – Counter trade.
Unit :6 02
hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40hours
Text Books
1 Charles W.L., Hill,Arun K Jain, International Business : Competing in the Global market
place, Irwin-McGrawHill, 2009.
2 Rakesh Mohan Joshi., Internatioanl Business, Oxford Universtiy Press,2014
3 Ronald D Francis &MukthiMishra .,BusinessEhtics: An Indian Perspective, The Mc- Graw
Hill companies,2009
Refernce Books
Business Ethics: An Indian Perspective by A.C.Fernando, Pearson, 2011.
Business Ethics by Stephen M. Byars, Kurt Stanberry, Openstax, 2018
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)
1 SWAYAM
2 MOOC
3 NPTEL

Course Designed By : Dr.K. Malar Mathi, Professor

Mapping with Programme Outcomes

Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S L M S M S L S M
CO2 S S M L M M L L L L
CO3 S S L S L L L M L L
CO4 S M M M M S S L S S
CO5 S M S S S S L M S L

* S – Strong; M – Medium; L – Low

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Course Code 33B MANAGEMENT INFORMATION L T P C

Core SYSTEM 3 1 - 3
Basic knowledge on computers Syllabus 2023
Pre-requisite Version
Course The course will aid the students to get a comprehensive knowledge and
Objectives: understanding on why information systems are so important today for business
and management, evaluate the role of the major types of information systems in a
business environment and their relationship to each other.
The Main Objectives of this course are to:
1. Provide students with comprehensive knowledge and technical skills needed to successfully
participate in and support the increasingly applied role of information technology in corporate
decision making
2. Enable graduates to conceptualize and manage the specification, design and implementation of
applied information systems
3. Provide the knowledge of contemporary issues related to the field of managing information
systems,
4. Develop knowledge and skills required to work effectively in a profession,
5. Enhance self-confidence, ability to make proper decisions and effective communication, and
Pursue lifelong learning and continuing education
Expected Course Outcomes:
On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Understand the basic concepts and technologies used in the field of K1,K2
management information system and understand the role of information
system in organizations, the strategic management processes and the
implications for the management.
2 Analyze, design, construct, implement and maintain, usable, reliable and cost- K2, K3
effective information system that support operational, managerial and strategic
activities of organizations
3 Study and evaluate existing manual and automated business process, and K3, K4
identify opportunities for re-engineering and/or automation
4 Coordinate confidently and competently with the user community in IS K3, K4
requirements analysis/design activities, and provide guidance and technical
support to end user computing activities
5 Analyze the impact computing on individuals, organizations and society, K4, K5
including ethical, religious, legal, security and global policy issues
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Foundations of Information Systems: 7--hours
Foundations of Information Systems: A framework for business users - Roles of Information
systems - System concepts - Organisation as a system - Components of Information Systems - IS
Activities - Types of IS.

Unit :2 Information System for operations and decision making: 8--hours

IS for operations and decision making: Marketing IS, Manufacturing IS, Human Resource IS,
Accounting IS and Financial IS - Transaction Processing Systems- Information Reporting System -
Information for Strategic Advantage.

Unit :3 DSS and AI 8--hours

DSS and AI: DSS models and software: The decision making process - Structured, Semi Structured
and Unstructured problems; Overview of AI, Neural Networks, Fuzzy Logic Systems - Expert
Systems.

Unit :4 Managing Information Technology 8--hours

Managing Information Technology: Managing Information Resources and technologies – IS

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architecture and management - Centralised, Decentralised and Distributed - EDI, Supply chain
management & Global Information technology Management.

Unit :5 Security and Ethical Challenges: 7--hours

Security and Ethical Challenges: IS controls - facility control and procedural control - Risks to
online operations - Ethics for IS professional - Societal challenges of Information technology.

Unit :6 02
hours
Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40hours

Text Books (s)
1 James A O’Brien, “Introduction to Information Systems”, Tata McGraw Hill, 14th
Edition, 2008.
2 O’Brien, J.A., and Marakas, G.M. Management Information Systems. (7th edn.), Tata
McGraw Hill: India
3 Oz, E. (2008). Management Information Systems. (2nd edn.), India: Cengage Learning
Reference Books
1 Laudon, J.P and Laudon, K.C. (2007). Management Information System. (10th edn.),
Pearson Education: India
2 Haag, S., Cummings,M., and Phillips, A. (2008). Management Information Systems. (6th
edn.), Tata McGraw Hill: India
3
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)
1 https://onlinecourses.nptel.ac.in/noc20_mg60/preview
2 https://www.edx.org/course/introduction-to-management-information-systems-mis

Course Designed By : Dr. Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 L M L L M L S L L M
CO2 L M M L L L S L L M
CO3 S S M L S L S L L L
CO4 S M S L M L S M L L
CO5 S S M L M L S M L M

* S – Strong; M – Medium; L - Low

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Fourth
Semester

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Course Code 43A STRATEGIC MANAGEMENT: INDIAN & L T P C

CORE GLOBAL CONTEXT 3 1 - 3
Understanding on vision, mission and objectives Syllabus 2023
Pre-requisite in business Version
Course Objectives:
The Main Objectives of this course are to:
1. Understand the basic knowledge and concepts of strategic management and applications in
global context;
2. Understand how external environmental issues can have an influence on firm businesses;
3. Apply and integrate various strategic management concepts and analytical methods to real-
life management situations in a corporation;
4. Develop critical and integrative thinking abilities; Develop problem-solving and decision-
making skills for strategic evaluation and control;
5. Develop global and ethical perspectives in international business.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL(K1-K6)
1 Formulate organizational vision, mission, goals and values. K6
2 Develop strategies and action plans to achieve an organization’s vision, K3
mission and goals.
3 Develop powers of managerial judgment, how to assess business risk and K5
improve ability to make sound decisions and achieve effective outcomes.
4 Evaluate and revise programs and procedures in order to achieve K5
organizational goals
5 Consider the ethical dimensions of the strategic management process K2
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Corporate Strategic planning K2 7 hours
Corporate Strategic Planning - Mission - Vision of the firm - Development, maintenance and the
role of leader - Hierarchal levels of planning - Strategic planning process. Strategic management
Practice in India. Competitive advantage of Nations and its implication on Indian Business.

Unit :2 Environment Analysis & Internal Analysis of Firm K2, 7 hours

K4
General environment scanning, competitive & environment analysis - to identify opportunities &
threat - Assessing internal environment through functional approach and value chain - identifying
critical success factors - to identify the strength & weakness - SWOT audit - core competence -
Stockholders’ expectations, Scenario-planning - industry analysis.
UNIT :3 Strategy Formulation K4,K6 7 hours
Generic strategies - Grand strategies - Strategies of leading Indian companies - The role of
diversification - limits - means and forms. Strategic management for small organizations, non-
profit organizations and large multi product and multiple market organizations. .

Unit :4 Tools of Strategy : Planning and evaluation K3 7 hours

Competitive cost dynamics - experience curve - BCG approach - cash flow implication -IA-BS
matrix - A.D.Littles Life-cycle approach to strategic planning - Business portfolio balancing -
Assessment of economic contribution of strategy - Strategic funds programming.

Unit :5 Strategy implication &Control K5, K6 7 hours

Various approaches to implementation of strategy - Matching organization structure with strategy -
7S model - Strategic control process - Du Pont’s control model and other Quantitative and
Qualitative tools - Balanced score card - M.Porter’s approach for Globalization - Future of
Strategic Management.

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Unit :6 05 hours
Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40 hours

Text Books (s)

1 Pearce & Robinson, “Strategic Management”, Tata McGraw Hill.
2 A.C.Hax and NS, Strategic Management: An Integrative Perspective, Prentice Hall.
3 Michael Porter, Competitive strategies.
4 John A Pearce II and Richard B Robinson, “Strategic Management: Formulation,
Implementation and Control”, 9th Edition, TMH.
5 Michael Porter, Competitive Advantage of Nations.
6 Samul C. Certo and J.Paul Peter, Strategic Management, Second Edn. Concepts &
Application,
McGraw Hill.
7 Gregory G.Dess and Alex Miller, Strategic Management, McGraw Hill.
8 Gerry Johnson &Kevanscholes, Exploring Corporate Strategy: Text & Cases, Prentice Hall
India.

Reference Books
1 Jauch.L., Rajive Gupta &William.F.Glueck, Business Policy and Strategic Management,
Frank
Bros&Co.,
2 Fred R.David, Strategic Management Concepts & Cases, Pearson,
3 R.Srinivasan, Strategic Management, II edition, Prentice Hall of India, New Delhi.
4 Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education.
5 David, Fred; Strategic Management: Concepts and Cases; PHI Learning.
6 Thomson, Arthur A. and Strickland, A.J..; Strategic Management: Concept and Cases;
McGraw-Hill Education
7 Jauch, L.F., and Glueck, W.F.; Business Policy and Strategic Management; McGraw-Hill
Education.
8 Wheelen, L. Thomas and Hunger, David J.; Strategic Management and Business Policy,
Crafting
and Executing Strategy; Pearson Education.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1
2

Course Designed By : Dr. Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M S S S S M S S S
CO2 S M S S S M M S S S
CO3 S M S S S S M S S S
CO4 S M S S S S M S S S
CO5 S M S S S S M S S S

* S – Strong; M – Medium; L - Low

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Course Code 43B ENTREPRENEURSHIP AND L T P C

CORE INNOVATION MANAGEMENT 3 1 3
Pre-requisite Basic knowledge on Enterprise and Syllabus 2023
Management Version
Course Objectives:
The Main Objectives of this course are to:
1. To identify the principles of creating and defending an entrepreneurial business plan
2. To identify the principles of viability of businesses, new business proposals, and opportunities
within existing businesses
3. To identify the principles of developing financial statements for business
4. To identify and/or apply the principles of preparing a startup business plan emphasizing
financing, marketing, and organizing
5. To give the students the experience and knowledge about the strategies and challenges for the
development through Innovation

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL (K1-K6)
1 Apply the principles of entrepreneurial management and growth through K1,K2,K3
strategic plans
2 Students will be able to define, identify and/or apply the principles of K1,K2,K3
entrepreneurial and family business
3 Students will have the abilities and confidence to first, start and grow K3,K4,K5
new business venture
4 Students should be able to choose the best financial project and to find K3,K4,K5
the financial institution with minimum interest rate
5 To provide the students the opportunity to advance their critical thinking, K3,K4,K5
problem solving, and communication skills business plan.

BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):

K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Entrepreneur 7 hours
Evolution of the Concept of Entrepreneur - Characteristics - Types – Functions – Traits and Mindset -
Need for Entrepreneurs– Difference between Entrepreneur and Intrapreneur- Factors influencing
Entrepreneurship Growth - India’s start up revolution–Trends- Imperatives- benefits; the players
involved in the ecosystem - Rural, Social and Women entrepreneurs in India.

Unit :2 Entrepreneurship and Entrepreneurship Development 7 hours

Entrepreneurship - Characteristics– Need - Process Involved in Entrepreneurship - Myths, Advantages
and Disadvantages of Entrepreneurship – Entrepreneurial and Development of Competencies -
Entrepreneurship Development Programmes (EDPs): Need – objectives - Phases of EDP -
Entrepreneurship Development Training and Other Support Organizational Services - Central and State
Government Industrial Policies and Regulations.

Unit :3 Entrepreneurial Creativity 9 hours

Meaning of Creativity - Components - Types - Advantages - Creativity Process - Creative Personality
Creative Tools and Techniques - Enablers of Creativity - Impediments to Creativity - Entrepreneurial
Creativity - Time Pressure and Creativity - Characteristics of Creative Groups - Components of
Entrepreneurial Creativity - Steps for Increasing Entrepreneurial Creativity

Unit: 4 Innovation 8 hours

Introduction to Innovation: Meaning - Difference between Creativity and Innovation - Innovation
Process -Innovation Models – Types: Product, Process, Service Innovation and others – Moving
Innovation to Market: Idea Funnel – Stage-Gate Process – Innovation platforms – Management of

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Technology: Meaning, Strategic Management of Technology – Technology Forecasting –Asset

Protection: Intellectual Property Rights (IPR) – Patent – Copyright – Trademarks – Trade secrets.

Unit :5 Business Incubators and Accelerators 7 hours

Business Incubator – Benefits – Drawbacks – Types – Process – Players – Government –
Academics – Venture Capitalists – Business Angels; Business Accelerators - Benefits –Types;
Start-ups and Innovation – Drivers – support schemes – Challenges – Causes of Failure

Unit :6 02
hours
Case study, Live project, lectures and Seminars
Total Lecture hours 40hours
Text Books (s)
1 S.S.Khanka, Creativity and Innovation in Entrepreneurship, S.Chand and Company Limited,
New Delhi, 2021.
2 Robert D. Hisrich, Mathew J Manimala, Michael P Peters, Dean A Shepherd,
“Entrepreneurship”, 10e,McGraw Hill Education, 2018.
Reference Books
1. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi,
2016.
2. Peter F. Drucker, “Innovation and Entrepreneurship”, Harper Collins, 2009.
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)
Course Designed By : Dr. V. Ramanujam, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M L L M M L M L M
CO2 S S L L M M L M L M
CO3 S M L L M M S M L M
CO4 S S M M M M S M L M
CO5 S M M M M M S M L M
* S – Strong; M – Medium; L – Low

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Elective
Courses

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III SEMESTER
ELECTIVE PAPERS

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Course Code INTEGRATED MARKETING L T P C

ELECTIVE COMMUNICATION 3 1 - 3
Basic Knowledge in Marketing Management Syllabus 2023
Pre-requisite Version
Course Objectives:
The Main Objectives of this course are to:
1.Process, theory and social impact of Integrated Marketing Communication
2. Role of the elements of Marketing communication.
3. Concepts and issues associated with Integrated Marketing Communication
4. Evaluate marketing information required to plan
5.Manage IMC campaigns
Expected Course Outcomes:
On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 IMC theories and practices and develop abilities of creative thinking for
marketing communication.
2 evaluate a range of media and methods available for marketers
3 Analyze and respond appropriately to key issues in marketing communication
4 Determine and evaluate marketing information required to plan
5 Create and manage IMC campaigns.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 07 hours
Role of IMC in marketing process, IMC planning, Participants in IMC process – Clients,
Advertising and Specialized Services agencies. Perspectives on Consumer Behaviour – Objectives
and Budgeting for IMC programmes

Unit :2 08 hours
Creative process, Planning and Development of Creative strategy, Appeals and Execution styles,
creative tactics, creative brief and approval; Copy writing for Print, Broadcast and Web media;
Design and Production for Print, Broadcast and Web media.

Unit :3 07 hours
Media Profile – Print, Radio, Television, Film and Video, and Supportive Media – Audience,
Types, Advantages and Limitations, Trends; Media Plan – objectives, strategies, buying and
scheduling, Evaluating the effectiveness of advertising.

Unit :4 07 hours

Direct Marketing and IMC – Objectives, Tools and strategies, Internet and IMC – Web participants,
objectives, developing and maintaining a website; Sales Promotion – Growth, Types, objectives,
integration and effectiveness.

Unit :5 08 hours
Public Relations – Planning process, tools and effectiveness, Personal selling and IMC – Scope,
Role, and Evaluation, Social, Ethical and Economic effects of advertising and promotion;
Regulation of advertising and promotion.

Unit :6 04
hours
Guest Lecture, Case studies, assignments and Seminar

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Total Lecture hours 40 hours

Text Books (s)

1 George E. Belch Michael A. Belch and KeyoorPoorani– Advertising and Promotion – IMC
perspective – Tata McGraw Hill 2008.
2 Kazmi and Batra – Advertising and Sales Promotion – Excel Books, 2007.
3 Chunnawalla – Advertising, Sales and Promotion Management – Himalaya Publishing,
2007.

Reference Books
1 Wells, Moriarty and Burnett – Advertising Principles and Practice, Pearson Education,
2006.
2 Clow and Baack, - Integrated Advertising, Promotion and Marketing Communications,
PHI/Pearson 2007.
3 Shimp – Advertising and Promotion – IMC approach – Cengage Learning, 2007

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 Integrated Marketing Management By Prof. R Srinivasan
2 https://www.coursera.org/learn/integrated-marketing-communications
3 https://www.oxfordcollegeofmarketing.com/short-courses/integrated-marketing-
communications/

Course Designed By : Dr.G.Barani, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 M S L L L M L M M S
CO2 M S L L L M M M M S
CO3 M S L L L M M M M S
CO4 M S L M M S S M M S
CO5 M S L M M S M M M S

* S – Strong; M – Medium; L - Low

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Course code L T P C
CONSUMER BEHAVIOUR
ELECTIVE 3 1 - 3
Syllabus Version 2023
Pre-requisite
Course Objectives: Basic understanding on consumers, products and business
The Main Objectives of this course are to:
1.To highlights the importance of understanding consumer beahviour in marketing
2. To study the environmental and individual influence on consumers.
3. To understand consumer behaviour in Indian Context.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 ENUMERATE social and psychological factors and their influence K1,
his/her behavior as a consumer.
2 EXPLAINfundamentalconceptsassociatedwithconsumerandorganizational K2
buying behavior.
3 APPLY consumer behavior concepts to real world strategic K3
marketing management decision making.
4 ANALYSE the dynamics o f human behavior and the basic factors that K4
influence the consumer’s decision process.
5 DISCUSS the use of the Internet, e-commerce & information technology with K5, K6
respect to the changing consumer market place and ELABORATE on the
various aspects of the changing Indian Consumer
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Consumer Behaviour and Marketing Strategy 08
hours
Consumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour .Market
segmentation and Consumer Behaviour. Learning - nature, conditions relevant to high and low
involvement strategies, characteristics and types of learning, Brand loyalty, Brand equity &
leverage. Perception - Process, interpretation, Perception and marketing strategy. Perceptual
process and buying behaviour. Perception - Elements, Just notice able difference - its application to
Consumer Behaviour, Perceptual organization and defense, consumer imagery.

Unit :2 Consumer Motivation 07

hours
Motivation - Nature, motivational strategies, theories and their relevance, marketing strategies
based on motivational conflict. Personality - Psycho-analytical neo-Freudian and social approaches
to personality understanding consumer diversity, Brand personality, Self and self image.

Unit :3 Consumer Attitude 07 hours

Attitude formation & change - Tricomponent and structural models of attitudes, sources of attitude
formation, strategies of attitude change, cognitive dissonance, attribution, self perception theories,
Foot in the door phenomenon. Groups - types, Celebrities, Family, Socialization of family
members, Function of family, Family decision-making and consumption - related roles, Family life
cycle.

Unit :4 Consumer Behaviour and Culture 07 hours

Culture- Nature - Characteristics - Measurement, Sub-cultures – Nationality, age, geographic,
Regional and Sex, Sub cultural interaction. Cross culture: International perspective cross cultural
consumer analysis, Multinational strategies, Cross – cultural psychographic segmentation
marketing mistakes – undertaking differences

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Unit :5 Opinion Leadership 07 hours

Opinion leadership & process, Dynamics, motivation and opinion leadership, Measurement and
corporate strategy of opinion leadership. Innovation, Characteristics, Types, Profile of consumer
innovator, Diffusion of innovation, Adoption process.
Unit :6 04
hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40 hours

Text Books (s)

1 ConsumerBehavior,LeonSchiffman,LeslieKanuk,S.RameshKumar,Pearson,10thEdition
2 Consumer Behavior, Engel, Blackwell&Miniard
3 Consumer Behavior –An Indian perspective ,Dr.S.LGupta, SumitraPal, Sultan Chand
and Sons

Reference Books
1 ConsumerBehavior,DavidL.Loudon&AlbertJ.DellaBitta,Tata
McGrawHill,4thEdition
2 Consumer Behavior, Hawkins, Mothersbaugh, TataMcGraw Hill
3 Consumer Behavior, Batra,Kazmi,Excel Books

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 The Marketing WhiteBook, BusinessWorld
2 Economic Times, Business Standard, Mint, Business world.( Brand equity & Brand
wagon)

Course Designed By : Dr.S.MAHALINGAM , Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S M S M S M L S
CO2 S M S S S S S L S M
CO3 S M S M M S -- S S S
CO4 S S S M S M -- S M S
CO5 S S S M S M -- M S S

* S – Strong; M – Medium; L - Low

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Course Code L T P C
RETAIL MANAGEMENT
ELECTIVE 3 1 - 3
Basic understanding on stores and products Syllabus 2023
Pre-requisite Version
Course Objectives:
The Main Objectives of this course are to:
1. To familiarize students with the decisions involved in running a retail firm
2. To introduce the concepts and principles for making those decisions.
3. To understand the impact of retailing on the economy and its society.
4. To understand the policies, methods, and procedures used by successful retailers.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Identify the factors and Management tools that retailers adopt when K1K2
developing their merchandise mix.
2 Understand the integration of merchandise management and supply chain K2K4
strategies
3 Understand how to create a shopping experience that builds customer loyalty K4K5
4 Learn how to identify, hire and retain retail talent and how the role of the K3K6
manager impacts the success of a retail business
5 Understand how retailers can leverage their online and brick and mortar K3K6
presence to support omnichannel strategy
BLOOMS TAXONOMY KNOWLEDGE LEVEL (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Introduction and Perspectives on Retailing 8--hours
Retailing - Introduction: Definition, Functions, Importance, Types of retailing - Store and Non
Store; Retailing in India - Current Scenario, Retailing from International perspectives; Consumer
buying decision process - influencing factors, Consumer shopping behaviour

Unit :2 Retail Planning and Merchandise Management 8--hours

Retail planning - Purpose, method, structure and monitoring the plan; Retail brand management
positioning, personality, Types of brand, Brand and life cycle; Merchandise management -Meaning,
Methods, Assortment and Inventory; Purchase negotiation, Supply channel and relationship, SCM
principles, and retail logistics.

Unit :3 Retail Location and Retail Pricing 8--hours

Retail location decision - Trading area analysis, Types of location Site evaluation; Store design -
layout and space management, Visual merchandising and displays; Retail pricing - approaches,
influencing factors, Price sensitivity, and mark down policy.

Unit :4 Retail Promotion 7--hours

Retail promotion - setting objectives, Role of advertising, sales promotion, personal selling, public
relations and relationship marketing in retailing; Human resource issues and considerations:
Customer service management- Omnichannel customers

Unit :5 Impact of information technology in retailing 7--hours

Impact of information technology in retailing - Integrated systems and Networking, EDI, Bar
Coding, Customer database management. Electronic retailing - Role of web, Factors to be
considered in having a Web site, limitations of web and future trends; Consumerism and Ethics in
retailing - Social and Green issues; Retail audit.

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Unit :6 02 hours
Guest Lecture, Case studies, assignments and Seminar

Text Books (s) Total Lecture hours 40 hours

1 Levy, Weitz and Pandit, Retailing Management, Tata McGraw Hill, Eight edition
2 SwapnaPradhan - Retailing Management, Tata McGraw Hill 2009
3. Berman, Evans and Mathur- Retail Management, A strategic Approach, Pearson 2011.
Reference
Books
1. David Gilbert, Retail Management, Pearson 2006
2. Bajaj, Tuli and Srivastava, Retail Management – Oxford- 2013

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1. https://onlinecourses.swayam2.ac.in/cec20_mg01/preview
2. https://www.edx.org/learn/retail

Course Designed By : Dr.S.MAHALINGAM, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S S S L L L L L
CO2 M M L S S L L L L L
CO3 L M S M L L L L L L
CO4 M L M M M L L L L L
CO5 S S L L M L L L L L

* S – Strong; M – Medium; L - Low

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Course Code CUSTOMER RELATIONSHIP L T P C

ELECTIVE MANAGEMENT 3 1 - 3
Syllabus 2023
Pre-requisite Version
Course Objectives: Knowledge about the consumers and customers, business etc,
The Main Objectives of this course are to:
1.To introduce core concepts of CRM Paradigm.
2.To focus CRM as a business strategy
3.To highlight the role of appropriate business process and technology management capabilities in
managing customer relationships.
4.To help the students understand the organizational context of CRM
5. To understand the application of CRM in Business Market

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 .To familiarize the terms, concepts and nature of CRM. K1
2 Focusing CRM as business strategy K2
3 To integrate the application of CRM in Business markets. K3, K4
4 Understand the organizational context of CRM K2
5 Understanding the basic concepts of CRM in the dynamics of Information K6
Technology
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Strategic and Conceptual Foundation of CRM 07hours
Emergence of CRM practice, CRM Cycle, Framework, Stakeholders, Significance of CRM,
Attributes of CRM, Behavioural dimensions, Strategic issues, Components of CRM Programme,
CRM process, Market share Vs Mind Share, Life time value of customer.

Unit :2 Planning Implementing and Measuring of CRM project 07 hours

CRM strategy, Organising CRM, Implementation Road Map, Issues in implementation, Areas of
measurement, Service quality, Customer satisfaction, Customer acquisition, Customer retention and
loyalty, Customer experience, Customer cycle measures, 3E measures – company efficiency,
effectiveness and employee behavior, customer value, customer equity, CRM scorecard.

Unit :3 Dynamics of Information Technology in CRM 07 hours

e-CRM in Business, Features and Advantages of e-CRM, Technologies and CRM softwares,
Application of e-CRM, Customer Database development and management – Database construction,
Data Warehousing, Data mining tools and techniques, Privacy and ethical considerations.

Unit :4 Customer care management 07hours

Customer care softwares, customer service applications, facilities, customer care technologies,
Multimedia call centre, Electronic point of sale, Help desk, ATM, Sales force automation,
Leveraging internet and mobile, Marketing automation, Service automation.

Unit :5 Application of CRM in different markets 07 hours

CRM in service markets – Banking and Financial sector, Hospitality, Aviation, Retail, Telecom
services, CRM in Rural markets, CRM in Business market.

Unit :6 05 hours
Guest Lecture, Case studies, assignments and Seminar

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Text Books (s) Total Lecture hours 40 hours

1. Alok Kumar Rai – Customer Relationship Management – Concepts and Cases PHI
Learning Pvt. Ltd., 2013.
2. Roger. J. Baron et al. – Customer Relationship Management – South Western Cengage
Learning, 2008.
3. Shainesh and Jegadish N. Seth – Customer Relationship Management- Strategic
perspectives – Mac millan, 2010.
4. Kumar and Reinatz I. Werner, Customer Relationship Management – Databased approach,
Wiley India, 2010.
Reference
Books
1. GovindBhat – Customer Relationship Management - Himalaya Publication House, 2011.
2. EktaRastogi – Customer Relationship Management – Text and Cases, Excel Books, 2011.
3. Francis Buttle – Customer Relationship Management Concepts and Technologies,
Butterworth –Heinmann (An imprint of Elsevier) 2009.
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)
1 https://www.edx.org/course/customer-relationship-management
2 https://onlinecourses.swayam2.ac.in/imb19_mg10/preview
3 https://onlinecourses.nptel.ac.in/noc20_mg57/preview

Course Designed By : Dr.S.MAHALINGAM, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S S S L L L L L
CO2 M M L S S L L L L L
CO3 L M S M L L L L L L
CO4 M L M M M L L L L L
CO5 S S L L M L L L L L

* S – Strong; M – Medium; L - Low

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Course Code L T P C
SERVICES MARKETING
ELECTIVE 3 1 - 3
Basic Knowledge in Marketing Management Syllabus 2023
Pre-requisite Version
Course Objectives:
The Main Objectives of this course are to:
1.To familiarize students with current thoughts of service marketing
2. To sensitize them to service operations and service quality , in consideration of customer
experience
3.To help in understanding of issues faced by service firms in customer attraction and retention.
4. To Expose them to Industry 4.0 concepts in service industry
5.To sensitize them to application ofIoT in service industry

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL(K1-K6)
1 Know and understand how the service industry works K1, K2
2 Analyze how service Marketing Mix works K4
3 To analyze and apply knowledge to enhance Customer service quality K3, K4
4 To evaluate the pros and cons of IoT applications in Industry K5
5 To prepare and present case studies on application service Marketing and K6
IoT principles
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 INTRODUCTION TO SERVICES 07hours
Introduction to services- Characteristics of services Marketing- Difference between goods and
services marketing- - service Marketing Triangle. Service Demand and capacity Management-
Strategy for managing service demand.

Unit :2 SERVICE MARKETING MIX 08 hours

Service Marketing Mix –New service Development-Service pricing- Service promotion-
Distribution of Services- Physical evidence- Servicescape- People in service delivery.
UNIT :3 SERVICE QUALITY 07hours
Service Quality- GAP Model of Service quality- Other models of Service Quality-SERVEQUAL-
Service failure- Service recovery- Service Guarantee- Complaint Management.

Unit :4 TRASFORMING THE SERVICE INDUSTRY I 07hours

Transforming the Service Industry- Impact of Artificial Intelligence (AI)and Machine Learning
(ML)on Services- AI applications in Service Industry- Virtual Reality for improved Customer
Service- Application of Augmented reality in Services.

Unit :5 TRASFORMING THE SERVICE INDUSTRY II 07hours

Importance of Cyber physical Systems- Application of smart sensors across service Industry-
Benefits of Mobile Technology in Services- Service Robots- Types of Service Robots- Uses of
service Robots.

Unit: 6 04
hours
Guest Lectures, Case Studies, Assignments and Seminars

Total Lecture hours 40 hours

Text Books (s)

1 Services Marketing by RajendraNargundkar, Third edition, Tata McGrwHIll

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Annexure No.94, SCAA date: 18.05.2023

2 • Services Marketing , Dwayne D. Gremler, Valarie A Zeithaml, Ajay Pandit, Mary Jo

Bitner, sher: Mcgrawhill HED, ISBN: 9789353160777, Edition: 7, 2018

3 Services Marketing, S. M. Jha, Himalaya Publishing House, 2008,ISBN, 9788170408307

4 IoT applications in Service Industry, Barani G and Pankajavalli PB
5 Service Marketing in Industry 4.0 Era, Dr. G. Barani and Dr. P.B. Pankajavalli, Archers &
Elevators publishing house ISBN 978-81-947065-9.5, edition 2020

Reference Books
1 Services Marketing, K. Karunakaran, Himalaya Publishing House
2 Christopher Lovelock, Service Marketing, Pearson, 2010
3 Ravi Shankar, Excel Book (2004), Service Marketing

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 Swayam: Services Marketing: Integrating People, Technology, Strategy
By Prof. ZillurRahman | IIT Roorkee
2 Course era: International Hospitality & Healthcare Services Marketing, Sunmeechoi

Course Designed By : Dr.G.Barani, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M M L M L S L S
CO2 S S S S M M L S L S
CO3 S S S S M M L S M H
CO4 S M S M S S S S L M
CO5 S M S S S S S S M M

* S – Strong; M – Medium; L - Low

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Course code L T P C
BRAND MANAGEMENT
ELECTIVE 3 1 - 3
Pre-requisite Basic knowledge in brands and business Syllabus 2023
Version
Course Objectives:
The Main Objectives of this course are to:
1. To introduce different approaches to measuring brand equity.
2. To provide conceptual frame work for managing brands strategically.
3. To emphasis the role of brands the concepts of brand equity and the advantages creating among
brands.
4. To provide insights into how to create profitable brand strategies by building, measuring and
managing brand equity

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 To make understand the students appreciate the various facts of the job of K1,
product manager.
2 Students will know the strategic role of brand manager in organizational and K2
functional context.
3 IDENTIFY the Brand Marketing Strategies for Leaders, Challengers, K3
Followers and Niche Strategies for real life consumer, business products and
services operating in various markets and in the digital space.
4 EXAMINE the key brand concepts by articulating the context of and K4
the rationale of application for real life consumer, business products and
services operating in various markets and in the digital space.
5 FORMULATE effective branding strategies f o r real life consumer, business K5
products and services operating in various markets and in the digital space.
6 COLLECT brand audit data using appropriate tools and PROPOSE strategic K6
recommendations for Reinforcing / Revitalizing / Rejuvenating failed Brands
for real life consumer, business products and services in various markets and
in the digital space.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Brand Concept 08
hours
Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name
associations, Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements:
Components & choosing brand elements, Branding challenges & opportunities.

Unit :2 Brand Positioning 07 hours

Brand positioning – Basic concepts – alternatives – risks – Brands & consumers –Strategies for
positioning the brand for competitive advantage – Points of parity – Points of difference - Buying
decision perspectives on consumer behaviour, Building a strong brand – Method & implications.

Unit :3 Brand Image 07 hours

Brand Image, image dimensions, brand associations & image, Brand identity – perspectives, levels,
and prisms. Managing Brand image – stages – functional, symbolic & experiential brands. Brand
Equity – Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult brands.

Unit :4 Leveraging Brands 07 hours

Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line trap
– Co-branding & Licensing Brands. Reinforcing and Revitalization of Brands – need, methods,

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Brand Architecture – product, line, range, umbrella & source endorsed brands. Brand Portfolio
Management.

Unit :5 Brand Valuation 07 hours

Brand valuation – Methods of valuation, implications for buying & selling brands.
Applications – Branding industrial products, services and Retailers – Building Brands online.
Indianisation of Foreign brands & taking Indian brands global – issues & challenges.

Unit: 6 04
hours
Guest Lectures, Case Studies, Assignments and Seminars

Total Lecture hours 40 hours

Text Books (s)

1 Keller, Parameswaran, Jacob,"Strategic Brand Management: Building, Measuring, and
Managing Brand Equity", 4e,Pearson Education India, 2015.
2 Jean-Noël Kapferer “The New Strategic Brand Management: Advanced Insights and
Strategic Thinking”, 5e,Kogan Page, 2012.
3 Harsh V. Verma “Brand Management Text and Cases”, Pillappa, 2012.

Reference Books
1 Strategic Brand Management “Kevin Lane Keller ,Pearson
2 Strategic Brand Management “JN Kapferer, KoganPage
3 Brand Management Himalaya Publishing House”

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 BrandPositioningStrategiesforCompetitiveAdvantage,SubratoSenGupta
2 Branding Concepts &P rocess, DebashishPati

Course Designed By : Dr.S.MAHALINGAM, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S M S S S M M M
CO2 S S M S S M M S M S
CO3 S S M S M M M L M S
CO4 S S M S M S M L L M
CO5 S M S M S S S L L L

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course Code L T P C
SOCIAL MEDIA MARKETING
Elective 3 1 - 3
Basic Knowledge in Marketing Management Syllabus 2023
Pre-requisite Version
Course
Objectives:
The Main Objectives of this course are to:
1.To identify the best practices in social media marketing.
2. Connect business objectives to appropriate Social Media tactics.
3. Create strong content that engages their target audience with their marketing message
4.Understand the use of data in social media
5.Measure and analyse the impact of social media on business

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Understand the channels and role of social media in devising marketing K1,K2
strategy.
2 Use principles of consumer behaviour to develop media content and launch K2,K3
campaign.
3 Understand the contemporary evolution of word of mouth marketing K2,K3
4 Develop approaches to evaluate the impact of social media campaign in the K4,K5
digital market space
5 Create and measure the impact of a social media campaign K5,K6
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 FOUNDATIONS OF SOCIAL MEDIA MARKETING: 07 hours
The Infrastructure of Social Media - The Zones of Social Media - Monetization and Social Media
Social Media Marketing - Careers in Social Media Social consumers- Segmenting and Targeting for
Social media consumers- Social identity- Motives and Attitudes influencing social media activities-
Social media segments– Rise of Influencers

Unit :2 SOCIAL MEDIA MARKETING STRATEGY 08 hours

Social media marketing strategy- Strategic planning and Social media marketing- Phases of social
Media Marketing Maturity- Social media campaigns- Strategic planning process-Social Media
policy.

Unit :3 SOCIAL COMMUNITY AND PUBLISHING 07hours

: Social community zone- Participation in social networks- Marketing applications in social
community zone- Social Engagement and relationship- Social publishing zone- Publishing content-
developing and organizing content- Social publishing strategies

Unit :4 SOCIAL MEDIA ENTERTAINMENT AND COMMERCE 07 hours

- Social entertainment zone- Social games- Categorising social games- Alternate Reality Games-
Social music, Social TV and Social celebrity.The Zone of Social Commerce- The Zone of Social
Commerce
Social Commerce: The Social Shopping Experience - Social Commerce Strategies - Psychology of
Influence - Benefits of Social Commerce

Unit :5 SOCIAL MEDIA DATA MANAGEMENT AND MEASUREMENT 08 hours

Role of social media in research- Social media listening Primary Social media research- Social
Media Measurement- The process of evaluation and measurement- Social media marketing metrics
matrix- Digital shopping.

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Unit: 6 04 hours
Guest Lectures, Case Studies, Assignments and Seminars

Total Lecture hours 40 hours

Text Books (s)

1 Tuten, T. Solomon, M. & Rishi, B (2018). Social Media Marketing, 3e, SAGE Publications
2 Guy Kawasaki and Peg Fitzpatric , The Art of Social Media: Power Tips for Power Users
Portfolio/Penguin- 2015

Reference Books
1 Randy Hlavac, Social IMC: Social Strategies with Bottom-Line, 2014.
2 Leslie Poston ,Social Media Metrics for Dummies, John Wiley and Sons, 2012.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 Digital Marketing:ByDr.Tejinderpal Singh , Panjab University Chandigarh
2 https://www.coursera.org/specializations/social-media-marketing

Course Designed By : Dr.G.BARANI, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M M L L M S S M M
CO2 S M M L L M S S M M
CO3 S S M L L M S M M M
CO4 M M S M M M S L M M
CO5 M M S S S M S L M M

* S – Strong; M – Medium; L - Low

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Annexure No.94, SCAA date: 18.05.2023

Course Code CUSTOMER EXPERIENCE L T P C

Elective MANAGEMENT 3 1 - 3
Pre-requisite Knowledge about Marketing Syllabus 2023
Version
Course Objectives:
The Main Objectives of this course are to:
1. This module will explore the concept of customer experience management by critically exploring
conceptual frameworks for understanding, measuring and managing it.
2. Existing theories will be integrated to develop a holistic and managerially useful understanding
of customer experience management.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Develop an ability to understand types , theories, key drivers of customer K1,K2,K3
experience with respect to the process
2 Design individual customer profile, audience profile, psychographic analysis K4,K5,K6
and mapping the customer journey.
3 Design a more focused and customer, client,customer engagement metrics and K4,K5,K6
strategies, social media engagement.
4 Understand different types and models of customer loyalty and develop ,K3,K4,K5
solution for the same.
5 Understand the importance of internal auditing and how to evaluate the reports K3,K4,K5
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Introduction 7 hours
CEM- Definition, benefits, Customer- Definition, lifecycle, Overview, Types of customer,
customer experience-Theories and development, Managing Customer experience- customer
experience manager, customer loyalty, Customer Effort Score (CES) - calculation, of CES,
advantages of CES. Key drivers- definition and analysis. CEM Model- consumer psychology
model, Stimulus- output- response model (S-O-R), Technology adoption model (TAM)

Unit :2 Marketing in CEM 8 hours

Customer Profile, Audience profile, Consideration set and awareness set in marketing, Brand
Marketing-definition and strategies, Product centric marketing, psychographic in marketing,
Usefulness and creating customer persona, mapping the customer journey, sales funnel stages. path
to purchase model- touch points and overview

Unit :3 Customer Engagement Marketing 8 hours

Client centric experience, customer-centric companies- culture ,customer centric sales, customer
service culture, client engagement- model and strategies, customer engagement metrics and
strategies, social media engagement. Functions of customer engagement manager.

Unit :4 Customer Loyalty & Retention 8 hours

Customer Loyalty- types, analytics and solutions, customer loyalty loop-definition and model,
Marketing funnel vs. Loyalty loop, measuring customer retention for a business, calculating net
promoter score benchmarks.

Unit :5 Internal Auditing 7 hours

Internal auditing standards, internal auditor-Evaluating compliance, preparing reports, Making
suggestions. Internal auditing software- audit management software and data analytic software

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Unit: 6 02 hours
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 40 hours

Text Books
1 Ben Reason, LavransLøvlie, Melvin Brand Flu(2016).Service Design for Business: A
Practical Guide to Optimizing the Customer Experience.Wiley
2 P. Klaus, (2014). Measuring Customer Experience: How to Develop and Execute the Most
Profitable Customer Experience Strategies, Hardcover– 2014.Palgrave Macmillan
Reference Book
3 Customer Experience Management: How to Design, Integrate, Measure and Lead
by Nihat TavsanPh.D;CanErdemPh.D2018 Tasora Books

4 Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints,

and Diagrams by James Kalbach, 1st Edition,Kindle
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)
1 SWAYAM
2 NPTEL
3 MOOC
Course Designed By :Dr.K. Malar Mathi, Professor

Mapping with Programme Outcomes

Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M S M S L S L L M
CO2 S S S M S L L M L L
CO3 S S S M S S M L S L
CO4 S M S M S L L L L M
CO5 S M S S S M S M M S
* S – Strong; M – Medium; L – Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course code L T P C
TECHNOLOGY EMPOWERED
Elective 3 1 - 3
MARKETING
Basic understanding in technological tools for Syllabus 2023
Pre-requisite marketing of products Version
Course Objectives:
The Main Objectives of this course are to:
1. To bring the importance of technology and innovation with a special relevance in retailing.
2. Develop decision making skills and analytical abilities of students to arrive at feasible solutions
through quantitative and qualitative analysis of data.
3. Plans to touch upon various technological touch points that reaches with customers.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Understand the applications of various technologies in marketing in futuristic K1,
perspective.
2 To apply the technological learning interfaces in any setup of retailing. K2
3 Develop domain knowledge and acquire decision making skills analysis, data K3
analysis and other class activities.
4 ILLUSTRATE the use of Face book, Google Ad words, YouTube and Email in K4
various contexts of Digital Marketing.
5 DESIGN digital media campaign using appropriate mix of Face book, Google K5, K6
Ad words, YouTube and Email.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Introduction 08 hours

Uses of technology in marketing: Inbound vs Outbound marketing, Content Marketing Understand

Traffic, Understanding leads, Strategic Flow for Marketing Activities. WWW Domains, Buying a
Domain, Website Language and Technology, Core objective of website and Flow , One page
website , Strategic Design of home page, Strategic Design of products and Services page, Strategic
packaging technology, Strategic design of pricing page, Kiosk Marketing, Data – driven
marketing, technology for services marketing. Prospect of technology and marketing across
different industry verticals.

Unit :2 Application of Technology 08 hours

Application of technology- oriented research in Retailing, merchandising other channels of
distribution. Integrating marketing communication and customer relationship across various retail
formats using embed

Unit :3 Connecting Channels 07 hours

Connecting Omni- channel retailing with various nodes of technology. Improvising customer
satisfaction metrics through technology. – Matrices for measuring customer lifetime value. Evaluate
strategic Marketing alternatives – customer retention and customer Churning.
Unit :4 Building Customer Relationship 08 hours
Building customer relationship though technology drives,. Face book –Prolife and pages , Business
categories , Getting Assets Ready, Creating Face book pages, Page info and settings’ Face book ad
campaigns - Google Adwords: understanding Adwords Google ad Types ,Pricing models , PPC
Cost formula, Ad Page Rank Billing and payments - You Tube- Video Flow, Google Pages for
YouTube Channel, Verify Channel, -Featured Contents on Channel, Channel Main Trailer,
Uploading Videos, Uploading Defaults, Channel Analytics, Real Time Analytics. Email.;Email
Machine –The Strategy, Email Frequency, Why People Don’t Buy, The Fuel –Value, Triggers in
Email using 4Ps, Sequence of Email

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Unit :5 Recent Advances 07 hours

Recent advances-roles of artificial intelligence, IOT, Machine learning and other avenues for
marketing.

Unit: 6 02
hours
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 40 hours

Text Books (s)

1 Artificial intelligence for marketing; Practical Applications (Wiley and SAS Business
Series) by Jim sterna
2 Google Adwords for Beginners: A Do-It-Yourself Guide to PPC advertising cory
Rabazinsky
3 Email persuasion: Captivate and engage your audience, build authority and generate more
sale with email marketing ,Lan Brodie

Reference Books
1 Social media marketing All – in – one for Dummies, Jan Zimmerman and Deborah

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

Course Designed By : Dr.S.MAHALINGAM

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S M S M S M M L
CO2 S M M S S S S L S M
CO3 S M M L M S M S M M
CO4 S S M L S M S M M S
CO5 S S S L S S S S S M

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course code L T P C
RURAL MARKETING
ELECTIVE 3 1 - 4
Basic understanding on rural demography Syllabus 2023
Pre-requisite and marketing Version
Course Objectives:
The Main Objectives of this course are to:
1. To familiarize students with the decisions involved running rural market.
2. Understand the polices methods and procedures used by successful rural marketer.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
1 RECALL and REPRODUCE the various concepts, principles, frameworks and K1,
terms related to the function and role of rural marketing.
2 DEMONSTRATE the relevance of Rural marketing concepts and frameworks to a K2
new or existing business across wide variety of sectors and ILLUSTRATE the role
that marketing plays in the ‘tool kit’ of every organizational leader and manager.
3 APPLY Rural marketing principles and theories to the demands of marketing K3
function and practice in contemporary real world scenarios
4 EXAMINE and LIST marketing issues pertaining to segmentation, targeting and K4
positioning, marketing environmental forces, consumer buying behavior, marketing
mix and Product Life Cycle in the context of real world marketing offering
(commodities, goods, services, e-products/ e-services)
5 EXPLAIN the interrelationships between segmentation, targeting and positioning, K5,
marketing environment, consumer buying behavior, marketing mix and Product
Life Cycle with real world examples.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Introduction to rural marketing 08 hours
Rural Market – Nature, Structure, Characteristics, and Status – Opportunities and Challenges.
Comparison of Rural with Urban markets – Phased Evolution of Rural Marketing – Rural versus
Urban Marketing.

Unit :2 Rural consumer behaviour and approaches 07

hours
Rural Marketing Research – Approaches and Limitations. Rural consumer behavior – distinctive
profile- purchase decision – making process-Influencing factors. Bases for rural market
segmentation approaches- Targeting and Positioning decisions in rural markets

Unit :3 Rural marketing mix 07 hours

Rural Marketing Mix: 4 Ps versus 4 As – 7Ps. Product strategy – rural product categories – new
product development- consumer adoption process. Pricing strategy – objectives, approaches, major
influences and limitations.

Unit :4 Distribution and promotion strategy 07 hours

Distribution Strategy for rural markets – Channel availability – coverage status – evolution –
innovative practices – logistics decision. Promotion Strategy: challenges involved – media
availability – development of communication message, execution and evaluation – unconventional
approach and their implications.

Unit :5 Implementation of marketing strategy 07 hours

Implementation of marketing strategy in rural markets- agricultural inputs – agricultural produce-
artisan product- consumer goods – durables – financial services – social marketing – marketing
alliances &partnership. New developments and Future of rural marketing.

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Unit: 6 04 hours
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 40 hours

Text Books (s)

1 MarketingManagement,PhilipKotler,KevinLaneKeller,AbrahamKoshy,Mithiles
hwarJha,Pearson
2 Rural Marketing Texts and cases, C.S.G. Krishnamacharyulu and Lalitha Ramakrishnan,
Pearson

3 Rural Marketing Concepts and Practices, Balram Dogra and Karminder Ghuman, Tata

Reference Books
1 PrinciplesofMarketing,PhilipKotler,GaryArmstrong,PrafullaAgnihotri,EhasanHaque,Pearso
n

2 Marketing Management-TextandCases,TapanKPanda,ExcelBooks

3 Marketing Management, Ramaswamy & Namakumari,Macmillan.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 TheMarketing WhiteBook, BusinessWorld

2 EconomicTimes,BusinessStandard,Mint,Businessworld.( Brandequity&Brandwagon)

Course Designed By : Dr.S.MAHALINGAM , Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S M S M S M L S
CO2 S M S --- S S S L S M
CO3 S M S --- S S M S S S
CO4 S S S M S S S S M S
CO5 S S S M S S M M S S

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Sub Code : L T P C
PERFORMANCE MANAGEMENT SYSTEM
ELECTIVE 3 1 - 3
Pre-requisite Understanding on employees and organization Syllabus 2023
Version
Course Objectives:
The Main Objectives of this course are to:
1. Define performance management, its objectives and various responsibilities and characteristics.
2.List the main phases in a performance management cycle and how to manage each for optimum
results
3. Develop tangible and intangible measures of performance
4. Create business based objectives, including SMART targets, measures and Key Performance
Indicators (KPIs), also to develop strategic choices of the performances
5. Conduct effective team performance appraisal assessments and identify ways of rewarding and
recognizing employees

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL (K1-K6)
1 To explain the concept of performance management and different K1
advantages of implementing well-designed performance management
systems
2 To explain and understand that performance management is an on-going K2
process composed of several sub-processes, such as performance planning,
execution, assessment, and review.
3 To understand different approaches to performance measurement. K2
4 To design a performance management system. K3
5 To understand and develop key skills involved in effective performance K6
management.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit:1 Introduction to Performance Management 7 hours
Performance Management: Scope and Significance - Advantages of Performance Management -
Organizational Structure - Impact of Organizational Structure and Operational Problems
Performance Management Process - Performance Planning - Performance Appraisal - Performance
Mentoring - Performance Management Strategic Planning.

Unit:2 Communication of Performance Expectations 7 hours

Job Description - Defining Performance and Choosing a Measurement Approach Measuring
Results and Behaviors. Gathering Performance Information – Presentation, Information and Taking
Corrective Action – Metrics- Types of Metrics - Critical Success Factors Indicators – Managing
Metrics- Ownership and Responsibility.

Unit: 3 Performance Management and Employee Development 7 hours

Performance Management Skills, Performance Management Framework, Employee Assessment
System, Role of HR Professionals in Performance Management.

Unit: 4 Performance Compensation and Maintenance 7 hours

Definition, different forms, Arguments for and against, Advantages and Disadvantages, Essential
ingredients, Characteristics of successful scheme, steps in introducing performance related pay.

Unit: 5 Relevant Performance Related Concepts 8 hours

Benchmarking, Six Sigma, Competency Mapping, Balance Scorecard, Coaching and Mentoring
Pygmalion Effect, Job Analysis, High Performance Work Teams, Steps for Building High

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Annexure No.94, SCAA date: 18.05.2023

Performance Work Teams, Reward Practices in World- Class Organizations.

Unit :6 04 hours
Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40 hours

Text Books (s)

1 Performance Management Systems, Latest 2020-21 Edition, by SIA Publishers &
Distributors Pvt. Ltd.
2 Appa Rao, Performance Management, Biztantra Publications, 2012.
3 Bhattacharyya, “Performance Management Systems and Strategies”, 1e,Pearson Education
India, 2011
4 Aguinis, “Performance Management”, 3e, Pearson Education India, 2013.

Reference Books
1 SoumendraNarainBagchi, “Performance Management”, 2e, Cengage, 2013.
2 G.K. Suri,VenkataRatnam, N. K. Gupta, "Performance Measurement and Management”,
Excel Books, 2005.
3 T. V. Rao, “Performance Management and Appraisal Systems: HR Tools for Global
Competitiveness”, SAGE Publications, 2004.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://onlinecourses.nptel.ac.in/noc20_hs17/preview
2 https://www.coursera.org/courses?query=performance%20management

Course Designed By : Dr.RupaGunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M M M M L M L L
CO2 M S M M L M M M L S
CO3 S L S M M M M S L S
CO4 S L S S M S L M M L
CO5 L M S S S S M M L M

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course Code MANAGING INTERPERSONAL L T P C

ELECTIVE EFFECTIVENESS 3 1 - 3
Basic knowledge in human interactions Syllabus 2023
Pre-requisite Version
Course Objectives:
The Main Objectives of this course are to:
1.To examine managerial styles in terms of concern for production and concern for people.
2. To assess different systems of management and relate these systems to organisational
characteristics
3. To focus on self-managerial skills
4. To make the students aware, monitor and build self - efficiency

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Students will gain knowledge about appropriate style of managerial behaviour K6
2 Motivating to build self - efficiency K4
3 Help the students to overcome the barriers of communication and personality K3K2
development.
4 Make the students to know the importance on counseling interventions. K2K5
BLOOMS TAXONOMY KNOWLEDGE LEVEL (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Self Dynamics 6 hours
Self Definition and Perception.Self Schemes, Gaining Self Knowledge, Self Knowledge, Self
awareness, Self effectiveness, Self presentation motives and Strategies, Self monitoring, Impression
Management

Unit :2 Communication 7 hours

Communication and language, models of - oral - Qualities and profile of a good speaker, written -
clarity, responsibility, simplicity, style, brevity Interpersonal Communication - Barriers - ways of
overcoming - Nonverbal Communication - Paralanguage, Eye Contract, Facial expression,
Kinersics, Body language, Deception, and Detecting deception

Unit : 3 Assertive Training 8 hours

Nature, importance & relevance to organizational life - Assertion and aggression, Assertive writing,
preparing for assertive business writing - tools, tips, pitfalls, persuation. When to say Yes/No.
Being assertive with oneself - cutting, rewriting, editing and How to enhance individual
assertiveness?

Unit : 4 Transactional Analysis 8 hours

Introduction, Ego States, exclusion contamination, strokes, Life positions, Types of Transactions,
Time Structures - Withdrawal, Rituals, Pastimes, activities, games - types, Stamps, Rackets and
sweat shirts, scripts. Advantages and disadvantages of TA, TA tips for performance interviews,
Development Planning with subordinates, TA tips for selection.

Unit :5 Counseling 7 hours

Introduction - other interventions - steps Elements of Counseling - Counseling as a helping strategy
and Significance- Predicting People’s Problems Journey into life space- Anxiety and stress -
Counseling to develop organizations- Check list for Counselors, Training for Counseling

Unit :6 04 hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40hours

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Text Books (s)

1 Venkatapathy, R. and Jackson, P.T.Aditya. (2009). Managing Interpersonal Effectiveness.
New Delhi: Himalaya Publishing House.
2 Robert L Gibson, Marianne H. Mitchell, "Introduction to Counseling and
Guidance”,7e,Pearson Education India, 2015.

Reference Books
1 Thomas Haris. (2007). I’m Okay You’re okay. New Delhi: Himalaya Publishing House.
2 Fisher Uray. (2009). Getting to say Yes. New Delhi: Himalaya Publishing House
3 Albert and Emmonds, M. (2009). Complete guide to Assertive Living. New Delhi: Jaico
Publishing house

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://onlinecourses.nptel.ac.in/noc20_mg08/preview
2

Course Designed By : Dr. Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S L L L M L M S L S
CO2 S M S M L M M L L M
CO3 S S S S M M M M M M
CO4 L M S S M S M M S L
CO5 L S S S M S L L S L
S L L L M L M S L S
* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Sub Code : STRESS MANAGEMENT AND L T P C

ELECTIVE EMOTIONAL INTELLIGENCE 3 1 - 3
Pre-requisite Understanding on employees and organization Syllabus 2023
Version
Course
Objectives:
The Main Objectives of this course are to:
1.Understand the Personal and Organizational causes of stress
2. List the symptoms and consequences of stress
3. Develop various coping strategies to handle stress
4.Identify types of personalities
5. Define emotional intelligence and skills associated to it

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL (K1-K6)
1 To understand and explain the concept of Stress and types of stress K2
2 To evaluate the cultural differences causing stress K5
3 To analyze the situation and create coping strategies to handle stress K4
4 To analyze various types of personalities K4
5 To understand and apply concepts related to emotional intelligence K3
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit:1 Introduction to Stress 7 hours
What is Stress, Stressors Personal causes of stress - Organizational causes of stress - External and
Internal Stressors - The General Adaptation Syndrome - Fight or flight response
Unit:2 Symptoms and Consequences of Stress 7 hours
Symptoms of stress, The three Ps - Consequences of Stress -Cultural difference causing stress,
constructive versus Destructive stress - Episodic versus chronic stress - Frustration and Anger
Unit: 3 Coping Strategies 7 hours
Types of intervention - General coping strategies - Stress problem solving Sequence - ABCDE
problem solving Model -Becoming a Culturally Responsive Scientist
Unit: 4 Types of Personalities 7 hours
Types of personalities - Sanguine -Choleric Melancholic - Phlegmatic -Transactional Analysis -
Locus of Control - Work life Balance
Unit: 5 Emotional Intelligence 7 hours
Definition History of EI / ESI and the measurement of emotional intelligence - Impact of emotional
Intelligence on business environment - Identifying other’s emotions - Emotional intelligence skills
- Developing EI Abilities and Competencies - Business Solution and emotional intelligence - The
Future of EI in Workplace
Unit :6 05
hours
Guest Lecture, Case studies, assignments and Seminar, Forum Discussions
Total Lecture hours 40 hours
Text Books (s)
1 Stress Management & Emotional Intelligence- Daniel Goleman, Edition: 1995
Reference Books
1 Emotional Intelligence and Your Success- Steven Stein and Howard, Edition, 2013
Course Designed By : Dr.Rupa Gunaseelan, Professor , Dr. M. Nisa, Assistant Professor

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Annexure No.94, SCAA date: 18.05.2023

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S L L L L L L M L
CO2 L M L S L S L M S L
CO3 L M S S S M M L S L
CO4 L L M M M M L L S M
CO5 L L S S S S M L S L

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Sub Code : ORGANIZATIONAL L T P C

Elective DEVELOPMENT 3 1 - 3
Pre-requisite Knowledge of organizations and business Syllabus Version 2023
environment
Course Objectives:
The Main Objectives of this course are to:
1.Define various terms relating to organizational development & change
2.Apply theories and current research concerning individuals, groups, and organizations to the
process of change, Discuss the process of change as applied to organizational culture and human
behavior
3.Identify organizational situations that would benefit from OD interventions
4.Explain and act upon the differences between insider and outsider approaches to consulting and
OD interventions Analyze/diagnose ongoing activities within an organization and design and plan
the implementation of selected OD interventions. Understand how organizational development
differs from other change methods, Understand OD diagnostic models, Understand multiple
methods for collecting diagnostic data in organizations, and the benefits
5.Understand the dynamics and appreciate the difficulties of change as applied to organizational
culture and human behavior, Design and plan the implementation of multiple OD interventions

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Reflect on the need for change in the current business circumstances K3
2 Gain a general understanding of organizational change and development K2
concepts
3 Develop an understanding of possible change and organizational development K6
instruments/interventions and their field of use
4 Reflect on different leadership styles and their importance in a change process K5
5 Apply change concepts to a real case example and transfer this knowledge to K3
their own working environment
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit:1 Introduction to Organization Development 7 hours
Introduction to Organization Development- Concepts, Nature and Scope of O.D. : Historical
Perspective of O.D. : Underlying Assumptions & Values
Theory and Practice on change and changing - The Nature of Planned Change - The Nature of
Client Systems: Group Dynamics, Intergroup - Dynamics and Organizations as Systems.

Unit:2 Operational Components of O.D. 7 hours

Operational Components of O.D - Diagnostic, Action and Process - Maintenance components.

Unit: 3 O.D. Interventions 7 hours

O.D. Interventions: - Team Interventions - Inter-group Interventions - Personal, Interpersonal and
group process interventions - Compréhensive interventions - Structural Interventions.

Unit: 4 Implementation and assessment of O.D. 7 hours

Implementation and assessment of O.D - Implementation conditions for failure and success in O.D.
- efforts. - Assessment of O.D. and change in organizational performance - The impact of O.D.

Unit: 5 Key Considerations and Issues in O.D. 8 hours

Some key considerations and Issues in O.D - Issues in consultant - Client relationship -
Mechanistic & Organic systems and contingency approach - The future of O.D. - Some Indian
experience in O.D

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Unit: 6 04 hours
Guest Lectures, Case Studies, Assignments and Seminars

Total Lecture hours 40 hours

Text Books (s)

1 L Wendell, A Robert French, "Organizational, Development and Transformation", 2011.

Reference Books
1 Wendell L. French, Cecil H. Bell, “Organization Development: Behavioral Science
Interventions for Organization Improvement”, 6e,Pearson Education India, 1999.
2 Rosabeth Moss Kanter, “Change Masters”,Free Press, 1985.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://www.udemy.com/course/organization-development-od-in-practice/
2 https://onlinecourses.nptel.ac.in/noc20_mg56/preview

Course Designed By : Dr.RupaGunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 M M M M L M S M L M
CO2 L L M M M S M M M L
CO3 L L S S M S M M M L
CO4 L M M M M L M M M M
CO5 M M S S S M S M M S

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Sub Code : INDUSTRIAL RELATIONS AND LABOUR L T P C

Elective LAWS (LEGISLATIONS) 3 1 - 3
Pre-requisite Understanding on Legal environment Syllabus 2023
Version
Course
Objectives:
The Main Objectives of this course are to:
1.Understand the meaning of industrial relations and concept of Trade union
2. Provide knowledge about industrial conflict and the ways to settle employee grievances
3. Examine the theoretical aspects, problems and issues in arbitration and bargaining and models of
bargaining and arbitration.
4. Aware of the various labor welfare laws in India
5. Explain various compensation acts associated with employees

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 The knowledge on nature and scope of industrial relations and trade union K1
2 To analyze the reasons for industrial conflict and sort out the issues associated K4
with it
3 Understand the importance of collective bargaining and evaluate the needs of K5
the labors
4 To evaluate and execute laws related to labors K5
5 Understand the provisions related to compensation and create smooth K6
functioning of the organization
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit:1 Industrial Relations and Trade Union 8 hours
Industrial Relations - Definition - Participants in Industrial Relations - The evolution of Industrial
relations in India - Objectives of Industrial Relation - Approaches to Industrial Relations -
Importance of Industrial Relations - Causes for Poor Industrial Relation - Industrial Relations in
India - Measures to improve industrial Relations
Trade Union movement – Definition - Meaning - Need for Trade Union - Nature and Scope of a
Trade Union – Objectives - Historical Evolution and Growth of Trade Unions in India - Functions
of Trade Unions in the India - strength and weakness of Trade Unions - Essentials for success of a
Trade Union.

Unit:2 Industrial Conflict and Employee Grievances 8 hours

Industrial Conflict - Nature of Conflict and its Manifestations - Causes of Industrial Conflicts-Form
of Industrial Dispute – Strike-Types of Strike-Industrial Dispute’s Preventive Machineries -
Collective Bargaining --Settlement of Industrial Disputes - Tripartite Bodies- Sexual Harassment at
Work Places
Employees Grievances – Definitions - Importance of grievance system - Need for a Grievance
Procedure - The Causes of Grievances - Steps in Grievance redressal - Basic Elements of a
Grievance Procedure - Pre-requisites of a Grievance Procedure - Model Grievance Procedure

Unit: 3 Collective Bargaining 7 hours

Collective Bargaining – Definition - Meaning and Concept - Types of Collective Agreement-Type
of Bargaining-Advantages of Collective Bargaining-Collective Bargaining at Different Levels -
Collective Bargaining Process – Negotiations.
Workers Participation in Management – Definition – Objectives of WPM-Factors influencing
WPM - Forms of workers’ participation in management - Quality Circles-Self-Managing Work
Teams-Essential Conditions for Successful Working of WPM.

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Unit: 4 Labour Welfare 7 hours

Social Security: Factories Act - Trade Union Act - Industrial Disputes Act - Workmen’s
Compensation Act - Employees State Insurance Act (ESI Act) - Employees Provident Funds Act
and Miscellaneous Provisions Act - Payment of Gratuity Act - Industrial Employment (Standing
Orders) Act.

Unit: 5 Compensation Laws 7 hours

Compensation: Minimum Wages Act - Payment of Wages Act - Payment of Bonus Act - Payment
of Gratuity Act - Maternity Benefit Act - Labour and Employment Laws in India

Unit: 6 03
hours
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 40 hours

Text Books (s)

1 Tripathi P.C, “Personnel Management and Industrial Relations”, 22e, Sultan Chand &
Sons, 2013.
2 SubbaRao P, “Essentials of Human Resource Management and Industrial
Relations”,Himalayan Books, 2011.

Reference Books
1 KodeeswariK,Kubendran V, “Industrial Relations And Labour Laws” 1e, Himalaya
Publishing House, New Delhi, 2015.
2 Kapoor N.D., “Elements of MERCANTILE LAW”, 37 Revised Edition,Sultan Chand &
Sons, 2017.
3 Venkataphy R., Assisi Manacheri,"Industrial relations and labour legislation”, Adhithya
Publishers, 2002

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://www.youtube.com/watch?v=ZIXp5TJb5h0

Course Designed By : Dr.RupaGunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S L L L L L M L L M
CO2 L M S S S S M M S M
CO3 S L M S S M M M S L
CO4 S L S S S S M S M M
CO5 L L S M M S M M M M

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course Code L T P C
HUMAN RESOURCE ANALYTICS
ELECTIVE 3 1 - 3
Basic knowledge on human resource Syllabus 2023
Pre-requisite management Version
Course Objectives:
1. To impart basic knowledge of HR management
2. To make the students understand the key terms, theories/concepts and practices within the field
of human resource management.
3. To equip the students with necessary HR skills that are required by HR professionals
4. To Identify and analyze the problems in the field of HRM and be able to provide innovative
solutions
5. To recognize and appreciate the significance of ethical issues in HR practices and the
management of people in the workplace.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Know about the theory and application of human resource management, the K1
broad range of influences acting on human resource management
2 To cognize the methods of recruitment, selection process K2
3 Knowledge and application of performance assessment methods, improvements K3
and resultant in terms of employee service condition reviews.
4 Analyze various compensation plans and benefits and services K4
5 To get familiar with industrial relations and employees’ welfare and security K6
and create apt plans for employee benefits
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate;
K6-Create;
Unit:1 Human Resource Function 6 hours
Human Resource Philosophy - Changing environments of HRM - Trends in HRM - Organization of
HR departments - Line and staff functions - Role of HR Managers.

Unit:2 Recruitment & Placement 8 hours

Job analysis: Methods - IT and computerized skill inventory - Writing job specification - Job
Description & Job Evaluation (Computerized).
Recruitment and selection process: Employment planning and forecasting - Sources, Developing
and Using application forms - IT and recruiting on the internet.
Employee Testing & Selection: Selection process, basic testing concepts, types of tests, work
samples & simulation, selection techniques, interview, Designing & conducting the effective
interview, computer aided interview.

Unit: 3 Training & Development 8 hours

Orientation &Training: Orienting the employees, the training process, need analysis, Training
techniques, Training via the internet.
Developing Managers: Management Development - The responsive managers - On-the-job and
off-the-job Development techniques using HR to build a responsive organization. Management
Developments and CD-ROM’s.
Performance appraisal: Methods - Problem and solutions - MBO approach - The appraisal
interviews.
Managing careers: Career planning and development - Managing promotions and transfers.

Unit: 4 Compensation & Managing Quality 8 hours

Establishing Pay plans: Basics of compensation - factors determining pay rate - Current trends in
compensation - pricing managerial and professional jobs.

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Pay for performance and Financial Incentives: Money and motivation - incentives for employees
and executives - Organization wide incentive plans.
Benefits and services: Statutory benefits - non-statutory (voluntary) benefits.

Unit: 5 Labor relations and employee security 8 hours

Industrial relation and collective bargaining: Trade unions - Collective bargaining - future of
trade unionism. Grievances handling - managing dismissals and separation.
Labor Welfare & Legislations: Meaning & Importance.

Unit: 6 02 hours
Guest Lectures, Case Studies, Assignments and Seminars

Total Lecture hours 40 hours

Text Books (s)

1 Gary Dessler, Human Resource Management, 10th edition, 2008, Dorling Kindersly, India Pvt Ltd.,
New Delhi.

Reference Books
1 VSP Rao, Human Resource Management: Text and cases, 3nd edition, 2010, Excel Books, New Delhi.
2 David A. DeCenzo& Stephen P.Robbins, Personnel/Human Resource Management, 3rd
edition, 2006, PHI/Pearson, Indian reprint.
3 JhonBernardinl, Human Resource Management: An experiential approach, Special Indian
Edition, 2007, Tata McGraw Hill, New Delhi.
4 Deepak Kumar Bhattacharya, Human Resource Management, 2nd Edition, 2006, Excel
Books, New Delhi.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1
2 https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/using-
people-analytics-to-drive-business-performance-a-case-study
3 https://www.coursera.org/learn/wharton-people-analytics#syllabus
4

Course Designed By : Dr. Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S L L L M L M S L S
CO2 S M S M L M M L L M
CO3 S S S S M M M M M M
CO4 L M S S M S M M S L
CO5 L S S S M S L L S L

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course Code L T P C
FINTECH AND FINANCIAL SERVICES
Elective 3 1 - 3
Student should have studied Basics in Syllabus 2023s
Pre-requisite Financial management and Economics. Version

Course Objectives:
The Main Objectives of this course are to:
1. To provide the basic understanding in various forms of Financial Services.
2. To provide an overview about FINTECH and its operations.
3. To appraise the students with the functions of Banks and NBFC‟s and its regulations.
4. To make them aware of the developments in financial markets.
5. To make the students familiar with the payments and settlement system in India.
6. To provide understanding about Blackchain applications in financial services
and the mechanism of Crypto Currency and Digital Currency.

Expected Course Outcomes:

Upon completion of this course on Financial Services, the students should be BTKL(K1-K6)
able to
1 Understand the features and significance of various types of Financial K1
Services.
2 Become familiar with the mechanism of financial services. K2
3 Demonstrate of apply the various concepts and regulations of financial K3
services.
4 Appreciate the functioning of the financial services organization in India. K4
5 Relate the implications of Financial Services on the Indian Financial K5
System
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 INTRODUCTION 07 hours
Overview of Indian financial system, Role of various players in Indian Financial System-Financial
markets –types-Financial institutions-financial services-Fund based and fee based financial
services-Role of fin tech in Financial services.

Fintech – Meaning – Types – Services – Growth of Fintech industry in India - Digital lending –
Regulations for Fintech and Digital lending.

Unit :2 FINANCIAL MARKETS 07 hours

Financial markets: Classification of financial markets – primary and secondary market – stock
exchanges – Capital market instruments- Recent trends in Indian capital market – money market:
instruments and participants- Depositories Issue management-Merchant bankers-functions-types-
pre and post issue management- Depositories-Demat services-functions-rights, duties,
responsibilities of depositories.
UNIT :3 LEASING AND HIRE PURCHASE 07 hours
Leasing and hire purchase,types of leasing, evaluation of leasing; Factoring: concept, mechanism,
types of factoring, benefits and functions of factoring – factoring Vs Forfaiting, Factoring Vs Bills
Discounting – Factoring; International factoring.

Unit :4 MUTUAL FUNDS 07 hours

Mutual funds: concept – functions – types of funds – constitution of mutual funds – SEBI
regulation of Mutual funds-AMFI’S Role in Mutual funds-NAV Calculation – Evaluating mutual
fund performance-Exchange Traded Funds (ETF), Gold ETFs- Systematic Investment Plan and
withdrawal plans- Features.

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Unit :5 ASSET SECURITISATION 06hours

Asset securitisation: mechanism, participants and benefit –Asset Reconstruction Companies –
performance and role In asset financing –Asset Reconstruction Companies- Implications of
SARFAESI Act, Credit rating: definition – features and advantages – credit rating symbols –credit
rating process-rating methodology – equity grading.

Unit :6 VENTURE CAPITAL AND BLOCK CHAIN IN FINANCE 06hours

Venture capital: meaning – origin and growth of venture capital – stages of venture capital
financing - Seed Financing and Angel Funding – venture capital industry in India- Private Equity
Funding. Peer to Peer lending (P2P)-Crowd funding Payment and settlement system in India –
National payment corporation of India –services

Block Chain applications in Currency – Bitcoins – Distributed Ledger Technology – Digital

Currency

Total Lecture hours 40 hours

Text Books (s)

1 Khan M.Y, “Financial Services”, McGraw Hill Education,2020. (10th edition)

Reference Books
1 Padamalatha Suresh, Justin Paul,”Management of Banking and Financial Services”
,2e, Pearson,2010.
2 Jeff Madura, “Financial Markets and Institutions”, 12e,Cengage Learning,2016.
3 Sasidharan K, Alex. K Mathews, "Financial Services and System”, McGraw Hill
Education,2008.
4 Bhole L.M, "Financial Institution and Markets”, 6e, McGraw Hill Education,2017.
5 Mittal,Varshney,“Indian Financial System”,Sultan chand,2017

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 www.rbi.org.inwww.amfiindia.comwww1.nseindia.com
2 www.tatamutualfund.comwww.canbankfactors.comwww.sebi.gov.in
3 www.arcil.comwww.crisil.comwww.npci.org.in

Course Designed By : Dr.G.Sridharan, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S S S M M S M S
CO2 S S S S S M S S M S
CO3 S S S M L M S S M S
CO4 S M S S M S L S M S
CO5 S M S S M S L S M S

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course Code EQUITY RESEARCH AND PORTFOLIO L T P C

Elective MANAGEMENT 3 1 - 3
Student should have knowledge on statistics Syllabus 2023
Pre-requisite and financial management Version
Course Objectives:
The Main Objectives of this course are to:
1. 1. To appraise the students about Financial Investment, Risks and Return factors
and its implication on investment
2. To make them to understand the various types of Investment Analysis (Fundamental, Technical
and Efficient Market Hypothesis) for effective ecision making.
3. To make them students familiar to asses risks and return of the Portfolio of investments.
4. To expose the students with various Investment theories and investment models.
5. To make the students to evaluate the performance of the various Investment Portfolios.

Expected Course Outcomes:

Upon completion of this course on ERPM, the students should be able to BTKL(K1-K6)
1 Understand the Features of various Investment Avenues. K1, k2
2 Become familiar in measuring risk and returns of Investment. K2, k3
3 Demonstrate and apply various theories and models. K3, k4
4 Appreciate the importance of Fundamental Analysis and Technical K4
Analysis in arriving Investment Decision.
5 Relate the implications of Investment Decisions on the K5
selection of Securities and formation of Portfolio.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 INTRODUCTION 06hours
Investment – investment Vs speculation – characterstics of investments – investment opportunities
– investment process – risk and return – measures of return – sources of risk – measuring risk – risk
premium – Stock market indices-Beta estimation.

Unit :2 FUNDAMENTAL ANANALYSIS 06 hours

Fundamental Analysis – factors consider in Economic Analysis – Industry Analysis: Industrial
classification according to business cycle – Industry life cycle analysis – key characteristics in an
industry analysis – qualitative aspects of industry analysis – company analysis fundamentals-
Technical analysis, tools and techniques.
UNIT :3 BOND VALUATION AND EQUITY VALUATION-BOND 06hours
VALUE THEOREMS
Bond valuation and Equity valuation-Bond value theorems – Dividend discount model – P/E model
– relative valuation ratios. Efficient market theory – Forms of market efficiency – Evidence on
market efficiency – implications of efficient market hypothesis. Factoring; International factoring.

Unit :4 PORTFOLIO RETURN AND RISK 06hours

portfolio return and risk – diversification – modern portfolio theory – efficient portfolios – portfolio
selection- capital market theory – capital market line – market portfolio – CAPM and Security
market line – Arbitrage pricing theory – single index model.

Unit :5 PORTFOLIO PERFORMANCE EVALUATION 06hours

Portfolio Performance evaluation-Sharpe, Treynor and Jensons indices- Portfolio revision-active
and passive strategies-Formula Plans for revision-Mechanism.

Unit :6 RECENT TRENDS IN INDIAN CAPITAL MARKET 10 hours

Recent trends in Indian Capital market-Algorithmic trading- AI in Portfolio Management.

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Annexure No.94, SCAA date: 18.05.2023

Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40 hours

Text Books (s)

1 Donald E Fischer and Ronlad J Jorden, “Security Analysis and Portfolio
Management” Prentice Hall India Limited, 6th Edition, NewDelhi.
2 S.Kevin “Security Analysis and Portfolio Management” Prentice Hall India
Limited, 2nd Edition, NewDelhi.

Reference Books
1 Sharpe,Alexander and Bailey,”Investments”, Prentice Hall India Limited, 2nd
Edition, NewDelhi.
2 Bodie,Kane and marcus,”Investments”,McGrawhill Education,2nd Edition.
3 Reily and Brown, “Investment Analysis and Portfolio Management” South Western
Cengage Learning, NewDelhi.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 www.nseindia.comwww.bseindia.comwww.moneycontrol.com
2 www.motilaloswalmf.comwww.forbes.comwww.dsij.in
3 www.karvyonline.comwww.niftyindices.comwww.martinpring.com

Course Designed By : Dr.G.Sridharan, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M M S S M S M M S
CO2 S S M S S M S S M S
CO3 S S S M S S M S S S
CO4 S S S M S S M S S S
CO5 S S S M S S S S S S

* S – Strong; M – Medium; L – Low

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Course Code L T P C
INSURANCE MANAGEMENT
Elective 3 1 - 3
Basic understanding on insurances and Syllabus 2023
Pre-requisite business Version
Course Objectives:
• To make the student understand Insurance Market in India.
• To discuss the issues related to risk management in view of insurance
• Understand the functioning of insurance Industry in India

Expected Course Outcomes:

BTKL(K1-K6)
1 Students will be able to understand the features of various types of K2
insurance policies
2 Students will be able to evaluate the features of various insurance K5
products.
3 Understand the functions of under writers and intermediaries K2
4 Aware of technology applications in insurance industry. K1
5 Understand the regulatory framework of insurance industry in India. K2
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 INTRODUCTION 06hours
Risk – concept of risk – types of risk, risk appraisal, transfer and policy of risk, concept of insurable
risk- Introduction to insurance- Definition-Nature and scope-principle of insurance- functions of
insurance- Role and importance of insurance.

Unit :2 FIRE, MARINE AND MOTOR INSURANCE 06 hours

Fire Insurance: Standard policies – Fire Insurance coverage – Consequential loss(fire)
Insurancepolicies – Declaration policies, Marine Insurance: Marine Cargopolicies – Hull policies –
Institute cargoclauses – Institute hull clauses – Openpolicies – Accumulation of risk per location -
Motor Insurance:Types of policies –Third party Insurance – Comprehensive coverage – Conditions
and Exclusions –premium
UNIT :3 NON LIFE MISCELLANEOUS INSURANCES 06hours
Non life miscellaneous insurances: Personal Accident Insurance, Health Insurance and
Mediclaimpolicies, Liability Insurance, Burglary Insurance other Miscellaneous Insurances, Rural
Insurance covers, Engineering Insurance and itsConsequential loss covers, Aviation hull and
Aviation liability.

Unit :4 UNDERWRITING AND INSURANCE INTERMEDIARIES 07 hours

Underwriting and settlement of claims - Insurance intermediaries- agents- Brokers, surveyors and
loss assessors- third party administrators- corporate agents – bancassurance- taxation aspects of
insurance.

Unit :5 INSURANCE SECTOR IN INDIA 07 hours

Insurance business in India – Framework of insurance business – privatization of insurance
business –Insurance Regulatory and Development Authority (IRDA) –Govt. Policy on insurance
sector.

Unit :6 BLOCK CHAIN IN INSURANCE 08 hours

Meaning – Definition – working mechanism – advantage and disadvantages- uses& application to
insurance sector
Expert Lectures, online seminars – webinars
Expert Lectures
hours

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Total Lecture hours 40 hours

Text Books (s)

1 K C Mishra, G. Thomas, General Insurance Principles and Practice (cengage Learning)

Reference Books
1 Insurance Institute of India – IC 34 – General Insurance
2 Insurance Institute of India – IC 45- General Insurance Underwriting
3 Module I, Principles and Practice of General Insurance, The Institute of
Chartered Accountants ofIndia: New Delhi
4 H Narayanan, Indian Insurance: A Profile, Jaico Publishing House: Mumbai.
5 K.C. Mishra and G.E. Thomas, General Insurance - Principles and Practice, Cengage
Learning: NewDelhi.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 www.gicofindia.comwww.insurancepandit.comwww.insurancebrokerindia.com
2 www.insuranceinstituteofindia.comwww.insureatclick.comwww.apnainsurance.com

Course Designed By : Dr.G.Sridharan, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S S M M M M S S
CO2 S S S S M M M M S S
CO3 S S S S M S L L M S
CO4 S S S S M S L L M S
CO5 S S S S M S L L M S

* S – Strong; M – Medium; L - Low

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Course Code INTERNATIONAL FINANCIAL L T P C

Elective MANAGEMENT 3 1 - 3
Student should have studied statistics and Syllabus 2023
Pre-requisite financial management before opting this Version
course.
Course Objectives:
The objective of the paper is to provide the students an overview of international
financial system, foreign exchange market and Forex risk management. The course shall
also cover some issues relating to multinational corporate finance.

Expected Course Outcomes:

BTKL(K1-K6)
1 Familiarize students with the balance of payment accounting K1, K2
and its linkages with the domestic economy.
2 Familiarize students with international monetary system and foreign K1, K2
exchange market.
3 Evaluate exchange rate risk and its management. K3 ,K5
4 Able to take decisions on international capital budgeting. K4, K5
5 Able to work in a International Financial Environment . K5
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 INTRODUCTION& IFM ENVIRONMENT 06hours
Evolution of the international monetary system, Exchange rate arrangements, Reform of
international monetary system, Balance of payments accounting, Gains from financial
globalization.

Unit :2 FOREIGN EXCHANGE MARKET 06 hours

Functions and structure of foreign exchange market, Exchange rate: essential concepts and
determination, Theories of exchange rate, International arbitrage and interest rate parity.
UNIT :3 FOREIGN EXCHANGE RISK MANAGEMENT 06hours
Forecasting exchange rates, Foreign exchange risk: types and measurement, Currency derivatives.

Unit :4 OFFSHORE FINANCING 06hours

Offshore financing – international equity, debt and Euro-currency markets; Trade Financing –
payment methods and trade financing methods; Foreign direct investment, Cross- border mergers
and acquisitions.

Unit :5 MULTINATIONAL CAPITAL BUDGETING 06hours

Multinational capital budgeting – Capital structure and cost of capital – Sovereign risk.

Unit :6 RECENT DEVELOPMENTS 06hours

Recent developments in International Financial Environment.

Unit: 6 04 hours
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 36 hours

Text Books (s)

1 Apte, P.G., International Financial Management, Tata McGraw Hill. LatestEdition.

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Reference Books
1 Alan.C.Shapiro, Multi National Financial Management,McGrawhill
2 Madura, J., International Financial Management, Cengage Learning. LatestEdition
3 Eun, C.S., and Resnic, B.G., International Financial Management, McGraw Hill.
Latest Edition
4 Feenstra, R.C., and Taylor, A.M., International Macroeconomics, Worth
Publishers. LatestEdition

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 www.imf.orgwww.rbi.org.in/BOPwww.fedai.org.in
2 www.fxstreet.comwww.hdfcsec.comwww.indiabullssecurities.com

Course Designed By : Dr.G.Sridharan, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S S S L L M M S
CO2 S S S S S M L M M S
CO3 S S S S S M L M M S
CO4 S S S S S M L L M S
CO5 S S S S S M L L M S

* S – Strong; M – Medium; L - Low

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Course Code L T P C
COST MANAGEMENT
Elective 3 1 - 3
Student should have studied basics of Costing Syllabus 2023
Pre-requisite methods and Statistical tools. Version
Course Objectives:
1. Explain the concept and role of cost management in the business management
of various manufacturing and non-manufacturing companies.
2. To expose the students the method of allocating cost using Activity Based
Costing System.

Expected Course Outcomes:

BTKL(K1-K6)
1 To Understand the basic concepts in cost management in an K1, K2
organization.
2 To apply various cost and management Accounting concepts in an K3
organization.
3 To measure and evaluate costs for decision making purposes. K4,K5
4 To design and implement cost management strategies. K6
5 To analyze and evaluate cost management strategies. K4 , K5
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 INTRODUCTION 06hours
Introduction to cost management and basic cost management concepts. A Systems framework;
factors affecting cost management; cost assignment: Direct tracing and allocation - Functional-
based and Activity -based cost management systems.

Unit :2 COST BEHAVIOUR 06 hours

Cost Behaviour-Basics- Resources. Activities and Cost Behaviour- Methods for separating mixed
costs into Fixed and Variable components- Reliability of Cost Formula Cost Estimation using
Multiple Regression- The Learning Curve and Non-linear cost Behaviour
UNIT :3 ACTIVITY BASED COSTING 06hours
Activity Based Costing- Functional based product costing- ABC costing system-Product and
service costing - Job order system - Characteristics of the production process - single and multiple
overhead rates- An overview of cost allocation-Allocating one department’s costs to another
department-Case study

Unit :4 PERFORMANCE EVALUATION 06hours

Decentralisation and Responsibility Accounting Performance Evaluation-Investment Centers -
Transfer pricing - Setting transferprices.

Unit :5 MANAGEMENT OFINTEREST RATE RISK STRATEGIC 08hours

COST MANAGEMENT
Strategic Cost Management Basic Concepts - Value Chain Analysis- Life Cycle Cost Management
- JIT and its effect on cost management system.- Activity Based Management - The Balanced
Scorecard- strategic based control.

Unit :6 RECENT TRENDS IN COST MANAGEMENT 08hours

Recent trends in Cost Management in Indian Industries.
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 40 hours

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Text Books (s)

1 Guan .hansen and Mowen, Cost Management, Southern Cengage learning

Reference Books
1 Blocher and Chen,”Cost Management”,McGrawhill
2 David Olson,”Cost Management, McGrawhill.
3 Atkinson and Robert Haplan, Advanced management Accounting, Pearson India(2015)
4 Hongren ,Sundem, Cost Accounting, Pearson.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 www.icmai.in/research&journalwww.accaglobal.comwww.myabcm.com
2 www.cimaglobal.comwww.mccc.eduwww.aecom.com
3 www.reuters.comwww.hdfcsec.comwww.motilaloswal.comwww.karvyonline.com

Course Designed By : Dr.G.Sridharan, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S S M M M M M M
CO2 S S S S S L M L M M
CO3 S S S S S L M L M M
CO4 S S S S S M M L M M
CO5 S S S S S M M M S M

* S – Strong; M – Medium; L - Low

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Annexure No.94, SCAA date: 18.05.2023

Course Code FINANCIAL DERIVATIVES AND RISK L T P C

Elective MANAGEMENT 3 1 - 3
Student should have studied statistics and Syllabus 2023
Pre-requisite investment management as pre-requisite for this Version
course
Course Objectives:
The objective of the course is to introduce the students to various tools and techniques of
financial risk management and applications thereof.

Expected Course Outcomes:

Upon completion of this course on FDRM, the students should be able to BTKL(K1-K6)
1 Understand the features of derivatives. K2
2 Become familiar in managing risk using options and futures. K1, K2
3 Demonstrate and apply various types of options and future trading K3, K4
strategies.
4 Appreciate the importance of risk management strategies. K3, K4,K5
5 Able to develop innovative trading strategies K6
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 INTRODUCTION 06hours
Types, participant and functions of derivative market, Development of exchange traded derivatives,
domestic and global derivatives markets, Exchange traded vs OTC derivatives market, Derivatives
trading in India and in the World.

Unit :2 FUTURES CONTRACTS 06 hours

Introduction and key features of futures contracts, Trading, Clearing and Settlement Systems,
Determination of futures and forwards prices, Risk management Strategies using Interest rate,
Commodity and Currency futures..
UNIT :3 OPTION MARKETS 06hours
Option markets, properties of stock option, trading strategies using options, option pricing models,
pricing of index options, Greeks, management of risk using option contracts.

Unit :4 SWAPS 06hours

Interest Rate Swaps, cross Currency Swaps, FRA, pricing of Swaps, Flavored Swaps, Equity and
Commodity Swaps.

Unit :5 MANAGEMENT OFINTEREST RATE RISK 08 hours

Management of interest rate risk, credit risk using derivative products, Exotic options, Swaptions,
Credit Derivatives including Credit Linked Notes, Credit Default Swaps, Total Return Swaps,
Interest Rate Derivatives, Real Options.

Unit :6 RECENT TRENDS IN DERIVATIVES MARKET IN INDIA 08 hours

Recent trends in derivatives market in India-Regulations of SEBI with reference to derivatives.
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 40 hours

Text Books (s)

1 N,R. Parasuraman,”Fundamentals of Financial Derivatives”,3rdEdition,Wiley.

Reference Books
1 Robert A.Strong,”Derivatives”,Thomson,Second reprint, 2002.

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2 Hull, John C., and SankarshanBasu.Options, futures, and other derivatives.Pearson

Education India,2018.
3 Keith Redhead, Financial Derivatives,2nd edition, McGrawhill.
4 N.D. Vora and Baghri, Options and Futures, 2ndEdition,Tata McGrawHill.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 www.nseindia.comwww.cmegroup.comwww.theice.com
2 www.liffe-commodities.comwww.ncdex.comwww.mcxindia.com
3 www.reuters.comwww.hdfcsec.comwww.motilaloswal.comwww.karvyonline.com

Course Designed By : Dr.G.Sridharan, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M S S M S S S S
CO2 S S S S S L S M S S
CO3 S S S S S M S M S S
CO4 S S S S S M S M S S
CO5 S S S S S M S M S S

* S – Strong; M – Medium; L - Low

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Course Code ADVANCED DATA ANALYSIS USING L T P C

ELECTIVE R 3 1 - 3
Pre-requisite Basic knowledge on statistics and decision Syllabus Version 2023
making process
Course Objectives:
1. Basic understanding about Data Analysis
2. Provide knowledge about various descriptive data analytics and Visualization tools
3. Conduct data analytics using scientific methods, and make appropriate and powerful connections
between quantitative analysis and real-world problems
4. Show substantial understanding of the real problems; conduct deep data analytics using correct
methods; and draw reasonable conclusions with sufficient explanation and elaboration
5. Use advanced techniques to conduct thorough and insightful analysis, and interpret the results
correctly with detailed and useful information
Expected Course Outcomes:
On the successful completion of the course, student will be able to: BTKL (K1-K6)
1 Find meanings in the given data K2, K4
2 Graphically interpret the data K4
3 Implement analytic algorithms and make appropriate decisions K5, K6
4 Handle large scale data and find out alternatives for a problem K3, K5
5 Make decisions based on data using various advanced techniques K4, K6
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
UNIT:1 INTRODUCTION TO DATA ANALYTICS 7 hours
Introduction – Data Analytics – Data Analysis Vs Data Analytics – Big Data Analytics – Data
Formats – Data Characteristics – Big Data Platforms – Applications – Data Analytics Use Case:
Data Analytics –

UNIT:2 DESCRIPTIVE DATA ANALYTICS AND DATA 8 hours

VISUALIZATION
Descriptive Data Analytics – Data Visualization : Lattice Package – Univariate Analysis :
Histogram Features Mode – Skewness – Kurtosis – One Variable – Multiple Variable – Bivariate
Analysis – Density Plot – Box Plot – Outlier Identification – Multivariate Analysis : Scatter Plot –
Correlation – Cor () Function – Descriptive Analytics – Ships Dataset in MASS Package.

UNIT: 3 REGRESSION ANALYSIS 8 hours

Regression Analysis: Linear Regression Analysis – Logistic Regression Analysis- Regression
Analysis- Air Quality Dataset – Clustering Approaches: k-means Clustering- Hierarchical
Clustering – Clustering – Car Dataset.

UNIT: 4 ASSOCIATION RULE & UNSUPERVISED LEARNING 8 hours

ALGORITHM
APRIORI Algorithm – MBA Market Basket Analysis – Factor Analysis – Dimension reduction
technique – Principal Component Analysis (PCA)

UNIT: 5 INFERENTIAL ANALYTICS 7 hours

Inferential Analytics – Statistical Hypotheses – Parametric Test – non – parametric Test – Data
Standardizing – Z score – negative Z Score – Chi – Square Test – Wilson’s score interval

UNIT: 6 02 hours
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 40 hours

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Text Books (s)

1
V.Bhuvaneswari, “Data Analytics with R Step by Step”, Scitech Publication, ISBN – 978-
81-929131-2-4, Edition -2016

Reference Books
1 Roger D.Peng, “R Programming for Data Science”, Lean Publishing, 2014.
2 Vignesh Prajapati, “Big Data Analytics with R and Hadoop”, Packt Publishing, ISBN-978-
1-78216-328-2, 2013
3 Sholom Weiss, et. Al, “The Text Mining Handbook : Advanced Approaches in Analyzing

4 Emmanueal Paradis, “ R for Beginners”, 2005

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://onlinecourses.swayam2.ac.in/aic20_sp35/preview
2 https://www.edx.org/course/foundations-of-data-analysis-part-1-statistics-usi

Course Designed By : Dr.Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 M L M M M L S L L L
CO2 L M M M L M S L L S
CO3 M M S S S M S M M L
CO4 L M S S M S S L L M
CO5 M S S S M M M M S S

* S – Strong; M – Medium; L – Low

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Course Code ARTIFICIAL INTELLIGENCE L T P C

Elective FOR BUSINESS 3 1 - 2
Prerequisite Basic knowledge on computer Syllabus 2023
applications Version
Course Objectives:
The Main Objectives of this course are to:
1. To gain a basic understanding on key Artificial Intelligence technologies, such as machine
learning, natural language processing, and robotics.
2.The course will help to understand the implications of these new technologies for business
strategyand to support managerial decision making.
3.To become familiar with the applications needed to build and develop capabilities to solve
business problems.
Expected Course Outcomes:
On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Understand the role of artificial intelligence, knowledge and rationality. K1,K2
2 Understand and apply the concepts of machine learning and deep learning and K1,K2,K3
predictive analysis to understand customer profile and frame strategies.
3 Understand and apply natural language, speech recognition interaction and K2,K3
synthesis.
4 Understand the role of robotics and application in human decision making and K2,K3
learning and also the ethical issues related to the same.
5 Understand the role and application of AI in various business activities. K2,K3
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 An Introduction To Artificial Intelligence -6-hours
Introduction to artificial intelligence – History of AI – Search and Planning – Problem spaces and
search – Knowledge and rationality- Heuristic search strategies - Search and optimization
(gradient descent) – Adversarial search – Planning and scheduling – Knowledge Representation and
Reasoning .
Unit :2 MACHINE LEARNING IN BUSINESS 7–hours
Supervised Learning methods- Predictive Analytics- Classification Problems- Forecasting –
Unsupervised Methods – Dimensionality reduction- K-means Clustering –Hierarchical Clustering-
Data Reduction Techniques – Factor Analysis – Anomaly detection- Multivariate Gaussian
Distribution –Semi-supervised methods – Deep learning – Choosing among machine learning
techniques.
Unit :3 NATURAL LANGUAGE PROCESSING IN BUSINESS -6-hours
Introduction to natural language understanding – Sentiment analysis – Application of deep learning
to NLP – Natural Language Interaction – Speech recognition – Hidden Markov Models – Chat bots
– Natural language generation - Speech synthesis.
UNIT – 4 ROBOTICS IN BUSINESS 8–hours
Introduction to robotics – Sensing – Manipulation- Human-robot interaction –Mobile Robots –
Learning and robotics: Reinforcement learning – Cognitive Collaboration
UNIT- 5 APPLICATIONS OF AI IN BUSINESS 8–hours
Applications of AI in various industries: retail - -health care –E-Commerce – financial services, -
insurance –entertainment, etc –Applications of AI in different functions: Human Resources – Sales
– Operations – Marketing – Supply Chain – Future of AI.

Unit: 6 05 hours
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 30--hours
Text Books (s)
1 “Applied Artificial Intelligence: A Handbook For Business Leaders”, (Authors) - ,

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Mariya Yao, Adelyn Zhou, Marlene Jia, 2017

2 “Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to
Data Driven Technologies 3rd Edition” (Author) - Steven Finlay, 2017
Reference Books
1 Artificial Intelligence for Business”, (Authors) - Rajendra Akerkar, Springer
International Publishing, 2018.
2 “Artificial Intelligence A Modern Approach” 3rd Edition (Authors) – Stuart J. Russell
and Peter Norvig, Pearson Publishing, 2016.
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)
1 SWAYAM
2 NPTEL
Course Designed By : Dr. K. MALAR MATHI, Professor

Mapping with Programme Outcomes

Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M M S L L S L L L
CO2 S M S S L L S L L L
CO3 S M S S L L L L L L
CO4 S M S S L L S L L L
CO5 S M S S L L L S L S

* S – Strong; M – Medium; L - Low

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Course Code ADVANCED PRODUCTION L T P C

ELECTIVE MANAGEMENT 3 1 - 3

Basics of Operations Management Syllabus 2023

Pre-requisite Version
Course
Objectives:
The Main Objectives of this course are to:
1. To enable students in learning production management techniques and process at advanced
level.
2. To enable the students in designing production, planning and control system.
3. The existing technology and the ways of implementing the same will be exhibited to the
students.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Device strategic and operational plans to increase the productivity of the K1,K2,K3
plant.
2 Develop expert abilities in the design, implementation and operation of K3,K4
modern manufacturing system.
3 Develop management skills necessary to keep organization ahead of K3,K4,K5
competition
4 Develop expert abilities in the application of quantitative methods for K4,K5,K6
production planning.
5 Develop methods of production planning and financial planning K4,K5,K6
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 OPERATION STRATEGY AND COMPETITIVENESS 8 hours
Impact of Technology on Production; Economics and Social Issues – Automation – Operation
strategy and competitiveness – economy studies for Investment and replacement in Production
Management

Unit :2 System Design 7 hours

Design of the systems and procedures: Product Decision and Process Selection – Design of
facilities.

Unit :3 Production, Planning And Control 7 hours

Design of Production, planning and control system – design on scheduling system – design of
inventory system – design of maintenance system

Unit :4 Productivity Techniques 8 hours

Productivity Techniques – Application of quantitative models for production planning and control –
process charts, network analysis.

Unit :5 Human Aspects of Operations Management 8 hours

Human aspects of operations management – Methods of improving business process re-engineering
– synchronous manufacturing – production planning and financial planning.

Unit :6 02
hours
Guest Lecture, Case studies, assignments and Seminar
Total Lecture hours 40 hours
Text Books
1 Chase, Richard B., Nicholas J. Aquilano, and F. Robert Jacobs. Production

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and operations management. Irwin/McGraw-Hill, 2001

2 J.D. Radford and D.B. Richardson Oriver W. Wight – The Management of Production
and Inventory Management in Computer area
3 Powell Niland – Production Planning, Scheduling and Inventory control,
Macmillan, 1970.
Reference Books
Elwood S Buffa, Rakesh K Sarin, “Modern Production/ Operations Management”, Wiley India (8 th
edition), 2015
Lee J. Krajewski, ,Larry P. Ritzman“Operations Management: Strategy and Analysis”, Prentice Hall,
2017
Richard B. Chase, Nicholas J. Acquilano, F. Robert Jacobs, “Production and Operations Management:
Manufacturing and Services”, Tata McGraw Hill, 2010

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 SWAYAM
2 NPTEL
Course Designed By :Dr. K. Malar Mathi, Professor

Mapping with Programme Outcomes

Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M M M S M L L S L
CO2 S M S S S L S L L L
CO3 S M S M S M L M L S
CO4 S S S M S L S L L L
CO5 S S M M S M M L M L

* S – Strong; M – Medium; L – Low

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Course Code INTEGRATED MATERIALS L T P C

Elective MANAGEMENT 3 1 - 3
Basic knowledge on materials and Syllabus 2023
Pre-requisite inventory management Version
Course Objectives:
The Main Objectives of this course are to:
1. To make the students to understand the materials management concepts and techniques.
2. To train the students to do materials requirements planning and inventory planning, sourcing
and management.
3. To nurture, among the students, the critical thinking ability while making any decisions in
materials planning and management functions.
4. To encourage students to create new software and apps in materials management planning and
control.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 The students are able to comprehend, analyse, compare and handle materials K2, K3, K4
management tools and techniques while solving problems related to inventory
management
2 The students will acquire expertise in inventory management techniques, K4,K5
materials requirements planning, materials sourcing, purchase planning, stores
and warehouse and transportation management.
3 The students will be able to take right decisions applying acquired knowledge K5,K6
through the course rather than heuristic or thumb rule.
4 The students become more employable in production, warehouse, stores and IT K2, K4, K6
related Service organizations.
5 The students will be able to create new and customized software and apps in K4,K5,K6
various materials and stores management functions.
BLOOMS TAXONOMY KNOWLEDGE LEVEL (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Introduction 7 hours
Materials Management- Concept, Scope and Objectives - Significance of Integrated Materials
Management – Basic principles of Materials Management – Interface with other functions -
Materials codification and computerization.

Unit :2 Inventory Management 8 hours

Inventory Planning and Control Models – Theory and Practice ABC, VED and other classifications
EOQ – Reorder point – Lead Time Analysis – Safety – Stocks – Q System – P System – S System.
Materials Requirement Planning (MRP) Materials Problems in Indian Conditions and Inventory
Audit and Inventory Audit and Information Systems.

Unit :3 Purchase Planning and Management 8

hours
Purchasing Fundamentals – Make or Buy – Source Selection – Vendor Rating – Value Analysis -
Purchase Negotiations – Purchase Timing – Purchase Contracts – Purchase Insurance - Purchasing
Capital Goods, Seasonal Goods, Imported Goods - Deferred Payment Schemes – Lending
Institutions – Leasing Trends - Governmental buying – D.G.S.&D – Evaluation of Purchase
Performance.

Unit :4 Stores Management 8 hours

Location and Layout of Warehouses and stores – Different typical models -.Stores Procedures and
Records for Receipt, Inspection, Issue, Reorder checking – Kardex Systems - Stores Accounting.

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Unit :5 Materials Handling and Transportation 7 hours

Practical problems in Management of Dead Stocks, Surplus stocks and scraps – Evaluation of
Stores Performance - Materials Handling systems and equipments - Transportation Management –
comparative transportation costs – issues relating to selection of carriers.

Unit :6 02 hours
Guest Lecture, Case studies, assignments and Seminar
https://www.youtube.com/watch?v=eakuUCvA6IE
Total Lecture hours 40hours

Text Books (s)

1 Purchasing and Materials Management, P. Gopalakrishnan, McGraw-Hill Education, latest
edition
2 Integrated Materials Management A Functional Approach, A.K. Datta , Prentice Hall of India
P. Ltd. Latest edition.
Reference Books
1 Integrated Materials Management (Concepts & Cases), M.D. Patel, A. Chunawalla and D.R.
Patel, Himalaya Publishing House, 1980.
2 Inventory Management: Text and Cases, M.S. Sandilya and P. Gopalakrishnan, Macmillan
Indian Ltd, latest edition
3 Introduction to Materials Management, J.R. Tony Arnald, Stephen N. Chapman, Pearson new
International Edition, 2013

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 http://ebooks.lpude.in/management/mba/term_4/DMGT525_MATERIALS_MANAGEMENT.
pdf
2 https://shodhganga.inflibnet.ac.in/bitstream/10603/79409/9/09_chapter%201.pdf
3 https://freevideolectures.com/course/3622/sap-material-managementmm
4 http://www.iactglobal.in/course/purchasing-materialmgmt-vc
5 https://perso.crans.org/fortineau/ressources_maxnce_nouchet/Introduction%20to%20Materials
%20Management.pdf

Course Designed By : Dr. N. Uma Devi, Assistant Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M S M S M L S S
CO2 S S S M M S L M L S
CO3 S M S S M S L M M S
CO4 S M M M M S M S M S
CO5 S S M S M S S S S S

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course Code L T P C
Elective TOTAL QUALITY MANAGEMENT 3 1 - 3
IV SEMESTER
Pre-requisite Knowledge about quality aspects Syllabus 2023
Version
Course
Objectives:
The Main Objectives of this course are to:
1. To introduce the concept of quality in production including total quality in business
Management.
To give the students an overview of quality and TQM and explaining the salient contributions of
Quality Gurus like Deming, Juran and Crosby. General barriers in implementing TQM.
Exposure to students on the basic and new seven management tools, Quality concepts like Six
sigma, Failure mode effect analysis.
Detailed exposure to students on various quality systems like ISO and its standards.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Develop an understanding on quality management philosophies and K1,K2,K3
frameworks. Learn the applications of quality tools and techniques in both
manufacturing and service industry.
2 Understand the various pillars of TQM, the policies, various approaches and K1,K2,K3
implications.
3 Develop analytical skills for investigating and analyzing quality ,K3,K4,K5,K6
management issues in the industry and suggest implement able solutions to
those.
4 Understand the TQM concepts like customer Focus, Employee Focus and K3,,K5,K6
their involvement, continuous process improvement and Supplier
Management.

5 Understand incorporating total quality management in services sector, ,K4,K5,K6

process designing and product development. Mapping the Quality designs to
implementation.
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Quality Management In Retrospect 8 hours
Total quality management – concepts– evaluation of quality approaches – Basic elements of TQM.
Accelerating use of TQM – The continuous improvement process – International trend in
continuous improvement process – Service quality Vs Product Quality, Value & Differential
advantage.

Unit :2 Strategic Thinking And Planning, 8 hours

Pillars of Total quality management –the starting point for total quality – Total quality policy and
deployment guidelines – Total quality approaches – Leadership for TQM. Attitude & involvement
of top management, Organizational implications.

Unit :3 Total Quality Models 7 hours

Enablers for total quality – quality responsibilities – achieving total commitment to quality –
Information & customer – Strategic information system – Strategic quality management

Unit :4 Quality Education 8 hours

and training quality process, Quality system – Quality measurement system including the tools of
TQM – Quality cost – Quality planning – Quality information feedback – Internal customer conflict

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– customer retention and problems

Unit :5 Designing Process and Product 7 hours

Strategic choice of markets and customers maintaining competitive advantage –s for Quality –
TQM and ISO 9000 – Auditing for TQM – TQM in services – TQM in education – The leverage of
productivity and Quality – Pitfalls in operationalising Total Quality.

Unit: 6 02
hours
Guest Lectures, Case Studies, Assignments and Seminars

Total Lecture hours 40 hours

Text Books
1 Bharat Wakhlu, Total Quality Management
2 Bester Field, Total Quality Management, Pearson Education India; 4 edition (2015).
3 Bill Creech, Five Pillars of Total Quality Management, Plume;
Reprint edition(1 December 1995).
Reference Books
4 Joseph and berk, Total quality Management, Butterworth-Heinemann (30 June 2000)
5 Stephen George, TQM strategies and Techniques, John Wiley & Sons; 2nd Revised edition
edition (11 March 1998).
6 R.P Mohanty and R.r .Lakhe, TQM in service sector, jaico Publishing House; First edition
(28 August 2001).

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 SWAYAM
2 MOOC
3 NPTEL

Course Designed By : Dr. K. MALAR MATHI, Professor

Mapping with Programme Outcomes

Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M M S S L S S L
CO2 S S M M L L M L L L
CO3 S S S L L S S L S L
CO4 S S L M M L L M L S
CO5 S S M S S M M M M S

* S – Strong; M – Medium; L – Low

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Course Code L T P C
LOGISTICS AND SUPPLY CHAIN
Elective 3 1 - 4
MANAGEMENT
IV SEMESTER
Basic knowledge on logistics Syllabus 2020
Pre-requisite Version
Course This course aims to make the students to get through knowledge about the various
Objectives: concepts and techniques of supply chain and logistics management. The course is
designed in such a way that the students are trained in materials handling,
purchase and production planning and storage and space management and in the
application of Information Technology in supply chain and logistics management.
The Main Objectives of this course are to:
1. To make the students to understand the Logistics and supply chain concepts and techniques.
2. To train the students to do supply chain value analysis and for making accurate and the best
suitable decisions in business.
3. To nurture, among the students, the critical thinking ability while making any decisions in
logistics and supply chain functions.
4. To encourage students to create new software and apps in logistics and supply chain
management.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 The students are able to comprehend, analyse, compare and handle logistics K2, K3, K4
and supply chain techniques while solving problems and making decisions.
2 The students will acquire expertise in various logistics and supply chain K4,K5
operations such as demand and purchases planning, material handling and
manufacturing scheduling, transportation designing and facilities management
and integrating information technology in to Logistics and supply chain
management
3 The students will be able to take right decisions applying acquired knowledge K5,K6
through the course rather than heuristic or thumb rule.
4 The students become more employable in supply chain & logistics and IT K2, K4, K6
related Service organizations.
5 The students will be able to create new and customized software and apps in K4,K5,K6
various logistics and supply chain functions.
BLOOMS TAXONOMY KNOWLEDGE LEVEL (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 Introduction and Customer Relations Management 7 hours
Introduction to Supply Chain Management (SCM) – Concept of SCM – Components of SCM, an
overview – Features of SCM – Strategic issues in SCM. SCM current scenario – Value chain
management and customer relations management.
Unit :2 Demand Planning, Materials and cost management 7 hours
Customer focus in SCM – Demand planning, Purchase planning – Make or Buy decision –
Indigenous and global sourcing Development and Management of suppliers – Legal aspects of
Buying – Cost management – Negotiating for purchasing / sub contracting – Purchase insurance –
Evaluation of Purchase performance (performance indices). Inventory management – Financial
impact of inventory.
Unit :3 Manufacturing and stores management 7 hours
Manufacturing Scheduling – Manufacturing flow system – Work flow automation – Flexibility in
manufacturing to achieve dynamic optimization – Material handling system design and decision.
Ware housing and store keeping – Strategies of ware housing and store keeping – Space
management.
Unit :4 Logistics and third party service management 8 hours
Logistics management – Role of logistics in SCM – Integrated Logistics Management –

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Transportation Design and decision – Multi modalism – Third party logistics services and providers
– Facilities management (Port/Airport/ICDs) Channels of distribution – Logistics and customer
service.
Unit :5 Information technology in Supply Chain Management 8 hours
Information technology and SCM: EDI, ERP, Internet and Intranet, E-Commerce, Advanced
Planning System, Bar Coding, Tele communication network, Video Conferencing and Artificial
Intelligence. Best practices in Supply Chain Management – GPS, RFID and reverse logistics -
Organizational issues to implement SCM.

Unit: 6 03
hours
Guest Lectures, Case Studies, Assignments and Seminars
https://aims.education/supply-chain-management-notes/
Total Lecture hours 40
hours

Text Books (s)

1 Supply chain management strategy planning and operations, Sunil chopra and Peter
Meindal, ,Pearson, 6th edition, 2016.
2 Supply Chain Management for global competitiveness, B.S. Sahay, Macmillan India
Limited 2nd Edition, 2012
Reference Books
1 Designing and managing the supply chain : concepts , strategies, and case studies, David
Simchi Levi, Philip Kaminsky, Edith Simchi Levi, Tata McGraw Hill 2nd edition , New
Delhi 2019.

2 Introduction to supply chain management, Robert B. Handfield and Emest L. Nichos .J.R,
Prentice Hall of India, New Delhi.

3 Operations and Supply Chain Management, Russel and Taylor, John Wiley & Sons, 2015
4 Supply Chain Logistics Management, Bowersox, McGraw Hill Education, 4th Edition,
2018
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)
1 Supply chain management strategy planning and operations, Sunil chopra and Peter
Meindal, ,Pearson, Pdf. 5th edition, 2013.
2 https://www.coursera.org/learn/supply-chain-management
3 https://www.coursera.org/learn/supply-chain-logistics
4 https://www.youtube.com/playlist?list=PLGit8yny_3ANzZMsJJjeuxMg-S0f0hGcn

Course Designed By : Dr. N. Uma Devi , Assistant Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M S M S M L S S
CO2 S M S M M S L M L S
CO3 S M S S M S L S M S
CO4 S M M M M S M S M S
CO5 S S M S M S S S S S

* S – Strong; M – Medium; L - Low

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Annexure No.94, SCAA date: 18.05.2023

Course Code L T P C
INTELLECTUAL PROPERTY RIGHTS
Elective 3 1 - 3
Some research background in product design Syllabus 2023
Pre-requisite and development Version
Course Objectives:
The Main Objectives of this course are to:
1. know about the basics of IPR, its history and developments
2. understand the patents, filing for patents and grant of patents.
3. know about the copy rights and trade marks, protection under the act etc.,
4. understand the patent system in India and abroad, and know about the various acts and
amendments
5. know the Indian stand as against WTO and related policies.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 relate to the different works on IPR applications, K1, K2, K3
2 file patent application K2, K3, K6
3 manage the issues relating to copy rights and trade mark K4, K5, K6
4 Help the organization to coordinate the research and development activities in K5, K6
response to new Acts.
5 Help the organization to align with the international strategy K5, K6
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 INTRODUCTION 7 hours
Invention and Creativity, Intellectual Property (IP) – Importance –Protection of IPR. Basic types of
property (i).Movable Property - Immovable Property and - Intellectual Property, History of IPRs-
the way from WTO to WIPO.

Unit :2 PATENTS ACT 8 hours

IP – Patents – Granting of patent, Rights of a patent, patent protection, Searching a patent, Drafting
of a patent, Filing of a patent. The different layers of the international patent system (national,
regional and international options)

Unit :3 COPY RIGHTS AND TADE MARKS 7 hours

Copyrights and related rights – Trade Marks and rights arising from Trademark registration –
Definitions – Industrial Designs and Integrated circuits – Protection of Geographical Indications at
national and International levels – Application Procedures. Case Studies on – Patents (Basmati rice,
turmeric, Neem, etc.)

Unit :4 IPRs 8 hours

New Developments in IPR, Procedure for grant of Patents, TM, GIs, Trade Secrets, Patenting under
PCT, Administration of Patent system in India, Patenting in foreign countries. International Treaties
and conventions on IPRs, The TRIPs Agreement, PCT Agreement, The Patent Act of India, Patent
Amendment Act (2005), Design Act, Trademark Act, Geographical Indication Act, Bayh-Dole Act
and Issues of Academic Entrepreneurship.

Unit :5 NATIONAL AND INTERNATIONAL STRATEGIES AND 8 hours

POLICIES OF IPR
Indian Position Vs WTO and Strategies – Indian IPR legislations – commitments to WTO-Patent
Ordinance and the Bill – Draft of a national Intellectual Property Policy – Unfair competition.

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Unit :6 02 hours
Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40 hours

Text Books (s)

1 Vinod V Sople., Managing Intellectual Property, PHI, 2014.
2 Narayanan P., Intellectual Property Law, Eastern Law House, 2017
3 Prasad Karhad., How to Patent an Idea In India, Kindle Edition, 2018

Reference Books
1 AjitParulekar and Sarita D’ Souza, Indian Patents Law – Legal & Business Implications;
Macmillan India ltd , 2006.
2 A. Primer, R. Anita Rao and BhanojiRao, Intellectual Property Rights, LastainBook
CompanyEdited by Derek Bosworth and Elizabeth Webster, The Management of
Intellectual Property, Edward Elgar Publishing Ltd., 2006.
3 WIPO Intellectual Property Hand book

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 http://www.ipindia.nic.in/patents.htm
2 https://www.wipo.int/

Course Designed By : Dr. Rupa Gunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 M L S S M L M M L M
CO2 M M S S S M M M M M
CO3 M L M L S L L S L M
CO4 M M M S M M L L M L
CO5 M L M L L L L L L L

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course Code INNOVATION AND VENTURE L T P C

Elective DEVELOPMENT 3 1 - 3
Syllabus 2023
Pre-requisite Version
Course Objectives:
The Main Objectives of this course are to:
1. To introduce the importance, fundamental concepts and community of new venture/small
business
2. To give the students the experience and knowledge about the strategies and challenges for the
development new venture with emphasis on the creating of a viable and executable business plan.
3.To provide the students the opportunity to advance their critical thinking, problem solving, and
communication skills through discussions, teamwork, pitching, presentations and creating their
ventures business plan..

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Students will learn a systematic approach to new venture assessment and K1,K2,K3
development of various industries
2 It will help the students to gain an understanding of the myths, pitfalls and K1,K2,K3
pearls of wisdom in taking strategy to action.
3 It also helps in the understanding the execution and growth, management K3,K4,K5
challenges in taking business models to markets and customers.

4 To develop critical thinking, problem solving, and communication skills K3,K4,K5

through discussions, teamwork, pitching, presentations and creating their
ventures business plan.
5 Understand sector wise venture opportunities K4,K5,K6.

BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):

K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-Create;
Unit :1 INNOVATION 7hours

INNOVATION - Meaning, definition, theories, types and characteristics of innovation- differences

between invention and innovation – managing innovation – sources and ideas of innovation – risks
and failures associated with innovation – economics of innovation – exploring, executing, renewing
and measuring innovation – innovation as a tool for profit impact of technology for innovation

Unit :2 INNOVATION STRATEGY 8 hours

INNOVATION STRATEGY: Why, what and how to innovate - innovation as a strategic process
– strategies for promoting, sustaining and diffusing innovation – innovation strategies based on firm
size – cooperation with innovation institutions – role of innovation in corporate governance –
globalization of innovation - key issues in strategic innovation management - The Process of
Innovation

Unit :3 NEW VENTURE DEVELOPMENT 8 hours

NEW VENTURE DEVELOPMENT: Introduction to New Venture Creation and
Entrepreneurship – Venture Opportunity/Identification and Assessment – Pitching. Customer
Discovery/Development - New Venture Team Formation. Value Propositions-Minimum Viable
Products – Customers - Preparing for Customer Contact. Institutional Analysis - Customer and
Market Research - Customer Research Plan.

Unit :4 VENTURE IMPLEMENTATION 8 hours

VENTURE IMPLEMENTATION: Market Size and Segmentation - Competition/Alternatives

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Analysis and Positioning. Product/Service Design and Development - IP Strategy.

Market/Customer Research Analysis: Pivot or Proceed? - Intro to Customer Validation.
Understanding financial requirements - Preparing and Understanding the financial section of the
business plan. Putting Venture Engineering to Work .

Unit :5 VENTURE DEVELOPMENT – SECTOR WISE 7 hours

VENTURE DEVELOPMENT – SECTOR WISE: Automobiles - Textile Industry - Food
Processing Industry - Chemical Industry - Cement Industry - Steel Industry - Software Industry –
Education and training - Financial Services– FMCG – Healthcare – Manufacturing – Services –
Tourism and Hospitality.

Unit :6 02 hours
Guest Lecture, Case studies, assignments and Seminar

Total Lecture hours 40 hours

Text Books
1 ShlomoMaital&D.V.R.Seshadri, “Innovation management: strategies, concepts and tools
for growth and profit”, Response books, division of sage publications, New Delhi, First
Edition, 2007.
2 John E.Ettlie, “Managing innovation: new technology, new products and new services in a
global economy”, first edition, Elsevier India private limited, 2010
3 Marc H. Meyer &Frederick G. Crane, New Venture Creation - An Innovator's Guide to
Entrepreneurship, SAGE Publication, 2013.
Reference Books
1 Paul Trott, “Innovation Management and New Product Development”, fourth edition,
Pearson Publishers, New Delhi, 2008.
2 Timmons, Jeffrey A., New Venture Creation: Entrepreneurship for the 21st Century,
McGraw Hill

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 SWAYAM
2 NPTEL
3 MOOC
Course Designed By :Dr.K.MalarMathi, Professor

Mapping with Programme Outcomes

Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S M L M S M S M L S
CO2 S M L M S S L L S L
CO3 S M S S S S L L L S
CO4 S S M M S M S L S L
CO5 S S S S M M S M M M

* S – Strong; M – Medium; L – Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course Code L T P C
DISASTER MANAGEMENT
Elective 3 1 - 3
Basic knowledge in environment and calamities Syllabus 2023
Pre-requisite Version
Course Objectives:
The Main Objectives of this course are to:
1. To provide basic conceptual understanding of disasters and its relationships with development.
2. To gain understand approaches of Disaster prevention and control and the relationship between
vulnerability, disasters, disaster prevention and risk reduction.
3. To understand Medical and Psycho-Social Response to Disasters.
4. To prevent and control Public Health consequences of Disasters
5. To enhance awareness of Disaster Risk Management institutional processes in India

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Develop an understanding of the key concepts, definitions key perspectives of K1, K2
All Hazards in Emergency Management
2 Understand the Emergency/Disaster Management Cycle K2
3 Have a basic understanding for the history of Emergency Management K2
4 Develop an understanding of Prevention, Mitigation, Preparedness, Response K2, K3
and Recovery and apply on necessary situations
5 Respond to disasters and to be resilient towards various disasters by taking K3, K6
valid actions
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit: 1 Introduction to Disaster Management 7 hours
Disaster and Development: Nature, Humanity and Development – Hazards and Disasters –
Dimensions and Typology of Disasters – Public Health and Disasters.

Unit:2 Disaster Prevention and Control 7 hours

Disaster Prevention and control : The Role of the UN in Complex Emergencies – The Coordination
and Leadership Context of the UNDMT – International Agencies for Disaster Response – National
Disaster Management : India.

Unit:3 Disaster Risk Analysis and Management 7 hours

Disaster Risk Analysis and Management: Disaster Mitigation – Coordination – Disaster
Preparedness and Planning – Disaster Risk Assessment – Information Management and
Dissemination – Disaster Rehabilitation – Futuristic Sustainable Measures in Disaster Management.

Unit:4 Strategies to Cope with Natural Disasters 7 hours

Strategies to cope with Natural disasters: Floods – Earth quakes and Landslides – Cyclones and
Thunderstorms – Tsunami – Drought – Heat wave and Sandstorms – Cold wave and extreme cold.

Unit:5 Strategies to Counter Manmade Disasters 7 hours

Strategies to counter manmade disasters: War and Terrorism – Stampede, Riots and Demonstrations
– Residential and Industrial Fires – Transportation Accidents – Nuclear Power Accidents –
Hazardous Materials and Toxic Emission – Utility failure.

Unit: 6 05 hours
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 40 hours

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Text Books (s)

1 SathishModhn, Introduction to Disaster management, Laxmi Publications (2009).

Reference Books
1 SathishModhn, Citizen guide to disaster management, Laxmi Publications; First edition
(2006).
2 Mrinalini Pandey, Disaster Management, Wiley publications, 2014.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 https://online-degree.swayam.gov.in/nd1_dyp20_d01_s1_ge02/preview
2 https://www.coursera.org/learn/disaster-preparedness
3 https://onlinecourses.swayam2.ac.in/cec20_ge35/preview

Course Designed By : Dr.RupaGunaseelan, Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S L M M M S L L M M
CO2 M L L L L L L M L L
CO3 S L M L L L L L L L
CO4 S M M S S M M L M M
CO5 M M S S S S S M M S

* S – Strong; M – Medium; L - Low

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 M.B.A. Syllabus w.e.f. 2023-2024 onwards - University Departments
Annexure No.94, SCAA date: 18.05.2023

Course Code L T P C
Elective EVENT MANAGEMENT 3 1 - 3
IV SEMESTER
Pre-requisite Basic knowledge on principles of Syllabus 2023
management Version
Course Objectives:
The Main Objectives of this course are to:
1. obtain a sense of responsibility for the multi-disciplinary nature of event management
2. gain confidence and enjoyment from involvement in the dynamic industry of event management
3. identify best practice in the development and delivery of successful conferences and corporate
gatherings
4. Identify the key elements of a conference and the processes involved in venue selection,
registration, catering, accommodation, transport, security and entertainment
5. Identify management essentials such as developing budgets, critical paths, work breakdown
structures, risk mitigation and contingency planning.

Expected Course Outcomes:

On the successful completion of the course, student will be able to: BTKL
(K1-K6)
1 Identify event goals, objectives to determine the concept which can flourish K1, K2
into a truly memorable event and discuss all phases of event coordination,
and key elements within each phase(research, design, planning, pre-
production, on-site management, and evaluation& post-event activities)
2 Implement basic marketing concepts to identify target audience and promote K2, K3
an event
3 Create an event budget, including projected revenue and expenses and K2, K3
Implement negotiating techniques and ways to increase efficiency and
profitability
4 Recognize and determine solutions for potential conflicts and challenges that K4, K5
may arise before, during and after an event
5 Determine all elements of a production schedule and on-site production, K3, K5
including show flow and rehearsals and assess all post-event activities
(evaluations, celebrations, recognitions, sponsor and attendee thank-you
BLOOMS TAXONOMY KNOWLEDGE LEVE (BTKL):
K1-Remember; K2-Understand; K3-Apply; K4-Analyze; K5-Evaluate; K6-
Create;
Unit :1 Event Management 8 hours
Introduction to events management: Historical perspective – events, their needs and management –
event and event management - objectives – characteristics – Elements of events – Size and Types of
events –Role of Event Manager – Skill requirements of event manager – Event team – code of
ethics.

Unit :2 Event Production 7 hours

Event production: Steps involved in event production – Various fields of event production – Event
team formation & event team management – Event manager leadership qualities – Risk
management in event production – Information management in events – procurements, logistics and
security management in events - Events designing –Event processing - Financial Management the
budget

Unit :3 Event Planning 7 hours

Event Planning : Principles of event management planning – Creativity – Event feasibility – SWOT
analysis in event planning – Conference planning – Venue selection tips for events – Contracting
event venue – Market research in event planning: Market analysis – Competitor analysis – Event
equipment planning: DJ Sound, DJ light, pyrotechnics, special effects, promotional materials for

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events – Event planning software’s – Qualities for event planner

Unit :4 Event Marketing 7 hours

Event Marketing: Concept, Meaning and Definition - Positioning in Event - Concept of product,
pricing and promotion of event – Steps involved in creating a promotional campaign for event –
Celebrity management within events - Marketing and Public relation for events-Managing the
event as a project-Event Management Information System

Unit :5 Before – During – After The Event 8 hours

BEFORE THE EVENT: Setting the Agenda, Venue, Delegates, Exhibitors, Speakers, Documents
and Promotional Material; DURING THE EVENT: Before delegates arrive- Once the Event is
underway staffing - Factors are influencing the numbers and types of staff- Finding staff; AFTER
THE EVENT: Thank u notes - Media round off - Feed back - Query sheets –Presentations -
Feedback to the venue – Report on the event to client - Updates website - Staff debriefs Meeting –
Event evaluation: objectives, methods and steps involved in writing evaluation of an event.

Unit: 6 03 hours
Guest Lectures, Case Studies, Assignments and Seminars
Total Lecture hours 40 hours

Text Books (s)

1 Anton Shone and Bryn Parry, “Successful Event Management – a practical handbook”,
Publishers Cengage Learning, 2nd edition, 2007
2 Ashutosh Chaturvedi, “ Event management: A professional and development approach”,
Global India publication private limited, first edition, 2009
3 Razaq Raj, Tahir Rashid, Paul Walters, “ Event Management: An integrated and practical
approach”, Sage Publications limited, first edition, 2008

Reference Books
1 Fenich, George.G, “Meetings, Expositions, Events and Conventions: an introduction to
the industry”, Pearson prentice hall limited, first edition, 2011
2 Greg Damster, Dimitri Tassiopoulos, Peter de Tolly, Wrten Dry, Jurgen Gasche, Debbie
Johnson,John Knocker, “ Event Management: A professional and developmental
approach”, Juta & company limited, first edition, 2006
3

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.)

1 Event Planning, Prof.Heena K Bijii, Indira Gandhi National Open University,
https://onlinecourses.swayam2.ac.in/nou20_ge02/preview

Course Designed By : Dr. V. Ramanujam, Associate Professor

Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 M S L L L S M S M L
CO2 L S M L L S S S M M
CO3 M M S L L S M S M M
CO4 M S S L L S S M M M
CO5 M S M L L S M M M S

* S – Strong; M – Medium; L – Low

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JOB-ORIENTED CERTIFICATE COURSES

AND
VALUE ADDED COURSES

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Clarification for Job-oriented Certificate courses

and Value Added courses.

Course: :Certificate course

Period : 3 – 6 Months.

Number of hours : 45-60 Hours.

Credits : A minimum of 1 credit for five hours may be allotted. So, minimum of 9
(45 hours) to 12 (60 Hours) credits may be given,

Ideal Days : Saturdays,since, it is in association with Industries. If it is online, it

isthe choice of faculty member and student.

Course :Value Added courses

Number of hours : 40 Hours. (As per NAAC requirement inclusive of Evaluation)

Credits : 4 Credits (100 Marks) (1 Credit for 10 Hours)

Ideal Days : 1st week of December or January in every Academic year.

1. Immediately after the completion of Odd Semester Examination.
2. In the beginning of Odd Semester for the 2nd year students.

Implementation of Outcome based Education and issuance of Certificate and

credit allotment for value added course and certificate courses:

1. Both Value-added and certificate courses are non-scholastic courses. Hence, the
credits earned will be add-on Credits.
2. The certificate for successful completion of the courses will be issued by the
Controller of Examinations based on the mark statements received from the
respective departments.
3. The credits earned from these courses will be mentioned in the bottom of the
consolidated mark statements with a note to refer the certificate for complete
details.
4. It is decided to give the responsibility to the respective departments for conduct of
the examination and send the final mark statements with credits allotment to the
Controller of Examinations office.
5. A Minimum cost of Rs.100/- for each certificate will be collected from the
students by the Controller of Examination office.

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Value Added
Course

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VALUE-ADDED COURSE 1

BASICS OF INDIAN COMPANIES ACT 2013

BHARATHIAR SCHOOL OF MANAGEMENT
Name of the Department
AND ENTREPRENEUR DEVELOPMENT
Name of the Faculty Member i/c
Dr. Rupa Gunaseelan, Professor & Director,
With Complete Address with Phone and
BSMED, Bharathiar University, Coimbatore
e-mail
Inter / Intra Department Course INTER DEPARTMENT COURSE
Duration of the Course 40 hrs
Any degree with Management and Commerce
Eligibility
Stream or students pursuing MBA, MCom
Number of Candidates to be Admitted 40
Mode of the Course Regular / Online / Both Regular and Online
Collaboration if any with Companies
(if Yes, Full Address of the Company
Address , Name of the Contact Person,
Phone, e-mail etc.)
Registration Procedure
Job Opportunities: It will help to secure jobs in companies promoted as per provisions of
Companies Act 2013
Upon completion of this course on Companies Act 2013, the students should be able to understand
the various provisions of the Act and able to promote companies

The objectives of the Course are:

The main objectives of this course are to:
1 To provide the basic understanding in various provisions of Companies Act 2013
2 To appraise the students with the requirements of Companies Act 2013 its rules.
3 To make them aware of the changes in the tax reforms in the Companies Act 1956.
4 To make the students familiar with the promotion, management, governance, assessment and
auditing aspects of the Act.
5 To update the students with the latest changes in the Act in 2019
Course Content Lecture / Practical / Project / Internship

Module 1 Formation of a Company 3 hours

Introduction to Companies Act 2013, company definition,
meaning and scope of companies.
Module 2 Types of companies, private limited, public limited, one person 4 hours
company, shell company, holding and subsidiary company,
other types, Case study.
Module 3 Various important documents used in organizations – manual 3 hours
procedures, policies, guidelines and format.
Module 4 Security market 5 hours
Primary market, new issue market, functions of new issue
market, issue of shares and debentures, SEBI guidelines for new
issues, IPOs, FPOs, private placements,
Case study.
Module 5 Merchant banking activities in association with a public issue, 4 hours
Underwriting, Registrar to the issue, Demat form of securities,
NSDL and CDSL functions and scope, listing in NSE, BSE
Module 6 Corporate governance 4 hours

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Composition of Board and its procedure – frequency of meeting,

number of independent directors, code of conduct for Board of
directors and senior management; Audit Committee, its
composition, and role. Provision relating to Subsidiary
Companies
Module 7 Role of SEBI in corporate governance; principles of good 3 hours
corporate governance; fairness,
accountability, responsibility and transparency.
Module 8 Accounting and auditing 4 hours
Accounts and audit provisions, appointment of auditors,
statutory reports, tax audit, GST audit, audit reports , board
meetings, dividend declaration, convening annual general body
meetings
Module 9 Tax compliances, MCA and SEBI directions. 2 hours
Module 10 Corporate Social Responsibility 4 hours
CSR as a mandatory requirement, CSR Rules U/S 135 of
Companies Act, best practices under CSR,
CSR Case studies Practical 4 hours
Book(s) for Study
1 Kapoor G K., Sanjay Dhamia, “Company Law-A Comprehensive Text Book on Companies
Act 2013, University Editions, 22 Edition, August 2019
2 Vinod Kothari., Understanding companies Act 2013, Taxmann, May 2014.

Book(s) for reference

1 Zad. N.S., “Setting up of business entities and closure”, Taxmann, 2019.
2 Corporate Professionals, ”Companies Act 2013”, Wolters Kluwer, 2018

Related Online Contents

1 Ministry of Corporate Affairs, ICSI., “The Companies Act 2013”, ebook.mca.gov.in

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VALUE-ADDED COURSE 2

BUSINESS, INTELLIGENCE FOR THROUGH INTERNET OF THINGS (IoT)

Bharathiar School of Management and Entrepreneur
Name of the Department
Development (BSMED)
Name of the Faculty Member i/c
Dr. Rupa Gunaseelan, Professor & Director i/c,
With Complete Address with Phone and
BSMED, Bharathiar University, Coimbatore.
e-mail
Inter / Intra Department Course Intra Department
Duration of the Course 40 hrs
Eligibility Any graduate
Number of Candidates to be Admitted 60
Registration Procedure
Job Opportunities:
Data Analytics , Business Analytics and Automation

The objectives of the Course are:

The main objectives of this course are to:
1 Familiarize students with contemporary industry 4.0 Basics
2 Explain the components and characteristics if I 4.0
3 Highlight the application of I 4.0 in various business aspects
4 Sensitize students with relevant applications through case studies
5 Help students develop new I 4.0 applications
Course Content Lecture / Practical

Module 1 Need – Reason for Adopting Industry 4.0 – Definition – Goals 4 hours
and Design Principles – Technologies of Industry 4.0 - Impact
of Industry 4.0 on Business, Government, People.
Module 2 Artificial Intelligence (AI) – What & Why ? – History of AI – 5 hours
Foundations of AI – The AI Environment – Societal Influences
of AI – Application Domain and Tools – Associated
Technologies of AI – Future Prospects of AI – Challenges of AI
Module 3 Big Data : Evolution –Terminologies- Essential of Big Data in 5 hours
Industry 4.0 –Merits – Big Data Components and
Characteristics– Big Data Applications.
Module 4 Internet of things (IoT) : Introduction to IoT – Architecture of 5 hours
IoT – Technologies for IoT – Developing IoT Applications –
Security in IoT
Module 5 Applications of IoT – Manufacturing – Healthcare – Education 4 hours
– Aerospace and Defense Agriculture – Transportation and
Logistics –
Module 6 Machine Learning – Introduction – Definition – Types of 5 hours
Machine Learning – Supervised, Unsupervised, Reinforcement
Learning . Applications areas of Machine Learning.
Module 7 Robotic Process Automation (RPA) : Introduction to RPA – 4 hours
Need for Automation Programming Constructs in RPA – Robots
and Soft bots – Industries best suited for RPA – Risk &
Challenges with RPA
Module 8 Virtual Reaility : Definition – Types of Head Mounted Displays 3 hours
– Tools for Virtual Reality – Applications of VR in Education,
Industries – Difference between VR and AR

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Module 9 Augmented Reality : Definition – Tools for Augmented Reality 3 hours

– Hololens – Advantages and Challenges of AR – Applications
of AR --Mixed Reality
Module 10 Data Analytics Case Studies – Marketing – Logistic 2 hours
Management – Insurance – Behavioral Analytics

Book(s) for Study

1 P. Kaliraj, T. Devi, Higher Education for Industry 4.0 and Transformation to Education 5.0,
2020
2 V. Bhuvaneswari, “Data Analytics with R step by Step”, Scitech publisher, ISBN – 978-81-
929131-2-4, Edition 2016

Book(s) for reference

1 Roger D.Peng, “R Programming for Data Science”, Lean Publishing, 2014

Related Online Contents – Swayam

1 Introduction to Industry 4.0 and Industrial Internet of Things by Prof. Suidip Misra, IIT
Kharagpur
2 Artificial Intelligence By Prof. Bhushan Trivedi, GLS University
3 Big Data Computing by Prof. Rajiv Misra, IIT Patna
4 Introduction to Internet of things by Prof. Sudip Misra, IIT Kharagpur
5 Introduction to Machine Learning by Prof. Balaraman Ravindran, IIT Madras
6 Media Content Production on Multiple Platforms by Krishna Sankar Kusuma, Jamila, Islamia

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Job Oriented
Certificate
Course

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JOB ORIENTED CERTIFICATE COURSE 1

CREDIT ANALYSIS
Bharathiar School of Management and
Name of the Department
Entrepreneur Development (BSMED)
Name of the Faculty Member i/c
With Complete Address with Phone and e- Dr. G. Sridharan
mail
Inter / Intra Department Course Intra Department Course
Duration of the Course 45 hrs
Eligibility Any Graduation
Number of Candidates to be Admitted 50
Mode of the Course Regular
Collaboration if any with Companies
(if Yes, Full Address of the Company
-
Address , Name of the Contact Person, Phone,
e-mail etc.)
Registration Procedure
Job Opportunities:
To work in Banks and Financial institutions in the capacity of Credit Analyst and Credit Manager

The objectives of the Course are:

The main objectives of this course are to:
1 Apply credit analysis to assess borrowers
2 Perform Ratio Analysis and Cash flow analysis
3 Secure Loan Product in a competitive manner
4 Identify problem loans
5 Exercise control over accounts receivables
Course Content Lecture / Project

Module 1 Overview of Credit Analysis 4-- hours

Objectives - Credit Risk - Credit Analysis - Seven C’s - Credit
Analysis Process
Module 2 Lending Process 5-- hours
Objectives – Introduction - Credit Process – Documentation - Loan
Pricing and Profitability Analysis - Regulations
Module 3 Financial Statement Analysis-I 5-- hours
Objectives – Introduction - Ratio Analysis - Liquidity Ratios -
Turnover Ratios - Profitability Ratios - Leverage Ratios - Market
Ratios
Module 4 Financial Statement Analysis-II 5-- hours
Objectives – Introduction - Elements of Cash Flow Statement -
Direct Method - Indirect Method - Interpreting Cash Flows
Module 5 Non-Financial Analysis 6-- hours
Objectives - Non financial analysis - Economy analysis - Industry
analysis - Business analysis
Module 6 Asset Classification and Loan Loss Provisioning 4-- hours
Objectives - Asset Quality - Quantitative and Qualitative Review -
Asset Classification - Special Mention Asset - Loan Loss
Provisioning
Module 7 Borrowing Causes and Sources of Repayment 4-- hours
Objectives – Introduction - Operating Cycle - Capital Investment

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Cycle- Sources of Repayment

Module 8 Problem Loans 4-- hours

Objectives – Introduction - Asset Management Companies -
Securitization of NPLs - Debt Restructuring - Preventing Problem
Loans

Module 9 Consumer Installment Lending 4-- hours

Types and characteristics of consumer installment lending -
Various types of Installment loans - Dealer Agreement, Recourse
and Dealer Reserve - Common risks faced in consumer installment
lending
Module 10 Letter of Credit and Loan Commitments 4-- hours
Concept of Letter of Credit (LC) - Types of Letter of Credit - Risks
faced in Letter of Credit - Loan commitments, Un-funded lines of
credit and their characteristics - Potential credit risk in loan
commitments and un-funded lines of credit

Book(s) for Study

1 Advance Credit Risk Analysis And Management by Ciby Joseph (Wiley Finance)

Book(s) for reference

1 Bankers Hand Book on Credit Management ( IIBF) Taxmann Publications
2 Fundamental of Corporate Credit Analysis, Blaise Ganguin (Standard and Poor)

Related Online Contents

1 www.standardandpoors.com
2 www.fitchrating.com
4 www.crisil.com
5 www.icra.in

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JOB ORIENTED CERTIFICATE COURSE 2

JOB SKILLS TRAINING

Bharathiar School of Management and
Name of the Department
Entrepreneur Development (BSMED)
Dr. N. Uma Devi, Assistant Professor, BSMED,
Name of the Faculty Member i/c
Bharathiar University, Coimbatore – 641 046
With Complete Address with Phone and e-
Phone: 6381735732, E-mail:
mail
vignesuma@gmail.com
Inter / Intra Department Course Inter Departmental Course
Duration of the Course 6 months
Eligibility Any U.G. degree
Number of Candidates to be Admitted 60
Mixture of On-line, Off-Line and Out Bound
Mode of the Course
training
Karthikeyan Jawahar (Director)
Karma Innovations & Solutions Private Limited
Collaboration if any with Companies
SF432, 6th Cross,, Thanneerpandal
(if Yes, Full Address of the Company
Address , Name of the Contact Person, Phone, Vilankuruchi Road, Coimbatore - 641004
e-mail etc.)
Tamil Nadu, India
Mobile Phone Number: 9894257406
Registration Procedure
Job Opportunities:
Students become employable in manufacturing and service organizations and trained for startups in
MSMEs

The objectives of the Course are:

The main objectives of this course are to:
1 To train the students in various soft skills required for any jobs.
2 To train the students to acquire various technical skills required by the job market.
3 To prepare the students to be placed in Government and public services.
4 To make the students as industry ready and employable graduates.
Course Content Lecture / Project

Module 1 Soft skills Training

Module 2 I.T. and Computer Based Skills
Module 3 Banking and Financial Training
Module 4 Cyber Security Training
Module 5 Negotiation and Selling skills
Module 6 Intrapreneurial Skills Training
Module 7 Customer Service Training
Module 8 Numerical and Logical Reasoning
Module 9 Entrepreneurship Training in MSMEs
Module 10 Vocational Training

Book(s) for Study

1 ‘Brilliant employability skills: How to stand out from the crowd in the graduate job

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market’Trought, F. 2017, Pearson UK

2 Entrepreneurship Development and Communication Skills, Chole, R. R., Kapse, P. S., &
Deshmukh, P. R. 2012, Scientific Publishers.
3 Century 21 Computer Skills and Applications, Hoggatt, J. P., Shank, J. A., & Smith, J. R.
2018. , Cengage Learning

Book(s) for reference

1 Soft Skills Training- A workbook to develop skills for employment, Wentz, F. H. 2012,
. CreateSpace.
2 Technical Aptitude For Interviews: Computer Science And IT,Sharma, E. K. 2014. . PHI
. Learning Pvt. Ltd..
3 Cybersecurity essentials, Brooks, C. J., Grow, C., Craig, P., & Short, D. (2018). . John Wiley &
. Sons.
4 Selling and Negotiation Skills: A Pragmatic Approach, Prashant Chaudhary (2019)., Sage
. Publications.
5 Intrapreneurship: Ignite innovation, Haller, H. E. (2015. Silver Eagle Press
.
6 Quantitative Aptitude for Competitive Examinations, R.S Agrawal (2020)., S. Chand
. Publishing

Related Online Contents

1 https://www.youtube.com/watch?v=x60GHpQ8gJk&list=PLWPirh4EWFpFIElSxplDlEhRDZ
HkBD-0n – Soft Skills
2 https://www.youtube.com/watch?v=GqmQg-
cszw4&list=PLUl4u3cNGP62K2DjQLRxDNRi0z2IRWnNh – Cyber Security
3 https://www.youtube.com/watch?v=On6dsIp5yw0 – Computer and IT Skills
4 https://www.youtube.com/watch?v=1cuzU5nKjlo – Banking and Finance Skills
5 https://www.youtube.com/watch?v=Tf95vxCvQGQ - Sales and negotiation Skills
6 https://www.youtube.com/watch?v=QvLIVudqpwY – Intrapreneurship Skills

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Annexure

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BHARATHIAR SCHOOL OF MANAGEMENT AND

ENTREPRENEUR DEVELOPMENT (BSMED)
BHARATHIAR UNIVERSITY:: COIMBATORE 641 046

MISSION :

“Aims to position aspiring managers as value creators in the corporate

world. The School further acts as a catalyst in nurturing the students into
effective leaders, innovators, and socially responsible ethical managers and
entrepreneurs”.

VISION :

“Managerial Excellence through Social Justice, Innovation, Skill

Development and Entrepreneurial Leadership”.

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M.B.A. REGULATIONS (FULL-TIME) 2023-2024

The Programme: M.B.A. Programme will consist of Sixteen Core subjects, Six Elective subjects,
Two Practical subjects, One corporate based case study, One Project work, One SWAYAM course,
Two Value Added Courses and Two Job Oriented courses one in each academic year. Minimum
strength for each elective course will be 20% of the total strength of the students and their
performance in the relevant core subject.
Duration: Full Time M.B.A. Programme consists of four semesters in two Academic years.
Eligibility for admission: A Pass in any degree and rank position in TANCET.
Attendance: Course (Subject) wise attendance will be insisted. Minimum 75% of attendance in
each course is made compulsory. Shortage of attendance up to 10% may be condoned by the
competent authority.
Course Continuation: Students who have secured the required attendance as stated in para 4, will
be permitted to proceed to the succeeding semester. Those who fail to secure the required
attendance shall seek readmission into the same semester during the following year.
Course completion: Full Time students shall complete the programme within a period not
exceeding 5 years from the date of admission.

Process of Examination and Assessment under CBCS Blended with OBE

1. The course of study in M.B.A. programmes shall be based on the pattern of CBCS with
continuous internal assessment (CIA) and comprehensive external examination (CEE) for each of
the core / elective / ancillary / language / practical papers.
2 The odd semester classes shall commence in June / July and those of even semester in December.
CEE shall be held as the end semester University Examinations The examinations of the odd
semester shall be scheduled in November / December and that of the even semester in April / May.
3. Each candidate in a M.B.A. programme shall earn a minimum of 90 credits, which include
credits for core / elective / supportive / practical / project papers.
4 There shall be a provision for earning additional credits by the candidates who opt for non-
scholastic courses, viz., online SWAYAM/MOOC, value added and certificate courses each having
at least 2 credits.
5 The non-scholastic courses shall not be considered for computing the CGPA (Cumulative Grade
Point Average).

Components for Internal Assessment and Distribution of Marks for Continuous Internal
Assessment (CIA) and Comprehensive External Examination (CEE)
1 Tests, assignments and seminars shall be the components for continuous internal assessment. A
maximum of 50 percent marks in the case of the total 50 / 100 / 200 marks shall be allotted under
continuous internal assessment in each theory paper offered by the Department. [Refer Clause 2]
2 The distribution of marks for CIA and CEE theory (core / elective) subjects is as given under:

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Maximum Marks for Components for CIA

Paper
Marks CIA CEE Internal Tests Assignments Others *
Theory
(For
50 12 38 09 03 -
Supportive
Papers)
Theory
(Core / 100 25 75 15 05 05
Elective)

*Components for ‘Others’ may include the following:

Class participation, Case Studies Presentation, Field Work, Field Survey, Group Discussion, Term
Paper, Workshop / Conference participation, Presentation of Papers in conferences, Quiz, Report /
Content Writing, Seminars, etc.

3. The distribution of marks for CIA and CEE for practical (core / elective) subjects is as given
under:

Marks for Components for CIA

Maximum
Paper Observation Record
Marks CIA CEE Tests
Note Note
Practical
100 40 60 30 05 05
(Core / Elective)

4. The Distribution of Marks for CIA and CEE for project / dissertation is as given under:

Marks for
Maximum
Paper CEE
Marks CIA
Evaluation Viva-voce
Project 100 25 50 25
Corporate Based Case Study 50 50 -- --

Modalities for Implementing Internal Assessment Scheme

There is no passing minimum for Internal Assessment component (CIA). The passing minimum requirement (CEE) for the
University Examination is 50% (i.e. 38 out of 75 marks). The overall passing minimum should be 50% (i.e. 50 out of 100
marks) including the Internal Assessment.
Improvement of Internal Assessment performance: The student may be permitted to improve the internal assessment
performance in any subject by getting “readmission” into the course after completing the programme in such
subject(s) as per University regulations.

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Award of Degree

1. A candidate who secures a minimum of 7.5 out of 10 CGPA (Cumulative Grade Point
Average) and above in aggregate comprising both continuous internal assessment and end
semester University examination shall be deemed to have passed the examination in FIRST
CLASS WITH DISTINCTION, provided the candidate has passed all the examinations
prescribed for the course in the first appearance.
2. A candidate who secures a minimum of 6.0 out of 10 CGPA and above comprising both
continuous internal assessment and end semester University examination in aggregate shall be
deemed to have passed the examination in FIRST CLASS.
3. A candidate who clears all the papers prescribed for the course in the FIRST APPEARANCE
shall be eligible for Ranking/Distinction.
4. Practical Examination: Conduct of practical examinations and evaluation shall be done jointly
by the course teacher who handled the practical course and one faculty within the department.
5. Corporate Based Case Study: Between Second and Third Semesters, during the summer
holidays, the students have to complete Two-week project on “CORPORATE BASED CASE
STUDY” by selecting any company of their choice. A report consisting of mission, vision,
policies, procedure, strategies, market analysis, financial analysis, human resource
management, etc., will be covered. The presentation will be made by the student during the
third semester. 50 Marks with three credits will be consider and it is purely internal assessment
by the faculty.
6. Project Work: The final year M.B.A. Students will undergo a research-based project work
attached with any corporate organizations for the period of 45 days before completing the
regular course work in the IV semester as stipulated in the syllabus. On completion of the
project work, the student has to submit a project report and make a presentation before the
department faculty and undergo viva-voce examinations. During the period of preparation of
the project report, they should also attend the classes for the IV semester M.B.A. course work.
Students should adhere to the project work guideline.

Pattern of Question Paper for Comprehensive External Examination (CEE)

1. Practical Subjects

The pattern of question paper may not be common for all the disciplines. Various patterns
exist for science laboratory courses. A maximum of 50 marks out of 100 marks shall be
allotted for each of the practical papers in the end semester examination. The respective
Boards of Study shall decide on the pattern of question paper as per their requirements.

2. Pattern of Question Paper - (for core – theory and elective subjects)

A maximum of 38 out of 75 marks shall be allotted for each of the core, and elective
papers. The question paper for each of the core and elective papers shall consist of three
sections. While Section A shall contain 10 objective type questions, Section B and Section
C shall contain questions of descriptive nature. Internal choice (either / or type) shall be
given in Section B and Section C. In Section A, there shall be two questions each with four

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multiple choices from each of the five units. In Sections B and C, there shall be one
question with internal choice (either/or type) from each of the five units.

Maximum of 75 Marks in Comprehensive External Examination

The question paper for each paper shall consist of four sections. While Section A shall
contain 10 objective type questions, Section B and Section C shall contain questions of
descriptive nature. Internal choice (either / or type) shall be given in Section B and Section
C. In Section A, there shall be two questions each with four multiple choices from each of
the five units. In Sections B and C, there shall be two questions with internal choice
(either/or type) from each of the five units. Section D will have question for Case study.

The composition of the question paper for a maximum of 75 marks

Time: Three Hours Max. Marks: 75
Section A – (10 x 1 = 10)
Answer All the questions
Each question carries one mark
Q. No.1. – Q. No. 10 - Objective questions with four multiple choices
Section B – (5 x 5 = 25)
Answer All the questions
Each question carries five marks
Q. No. 11 – Q. No. 15 - Questions for Short Answers with internal choices
(either (a) or (b) type)
Section C – (5 x 6 = 30)
Answer All the questions
Each question carries six marks
Q. No. 16 – Q. No. 20 - Questions for Long Answers with internal choices
(either (a) or (b) type)
Section D – ( 1 x 10 = 10)
Compulsory
Q. No. 21. – CASE STUDY

Pattern of Question Paper – (for core – practical subjects)

The maximum marks for each of the practical papers shall be 60. A candidate shall
attend all the four questions, each of which shall carry 15 Marks. The composition of the
question paper shall be as given below:

Time: Three hours Max. Marks: 60

Answer All the questions (4 x 15 = 60)

Each question carries fifteen mark

Q. No. 1 – Q. No. 4

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Pattern of Question Paper for Comprehensive External Examination – (FOR

SUPPORTIVE SUBJECT)

The question paper for each of the supportive papers shall consist of three sections. While
section A shall contain 5 objective type questions, Section B and Section C shall contain
questions of descriptive nature. Internal choice (either / or type) shall be given in Section B
and Section C. In Section A, there shall be one question each with four multiple choices
from each of the five units. In Section B, there shall be one question with internal choice
(either / or type) from each of the five units and in Section C, there shall be three questions
with internal choice (either /or type from all the five units. The composition of the question
paper shall be as follows:

Composition of the question paper for a maximum of 38 marks

Time: Two hours Max. Marks: 38

Section A – (5 x 1 = 5)

Answer All the questions

Each question carries one mark

Q. No. 1 – Q. No. 5 – Objective questions with four multiple choices

Section B – (5x 3 = 15)

Answer All the questions

Each question carries three marks

Q. No. 6 – Q. No. 10 - Questions with internal choices (either (a) or (b) type)

Section C – (3 x 6 = 18)

Answer All the questions

Each question carries six marks

Q. No. 11 – Q. No. 13 - Questions with internal choices (either (a) or (b) type)

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QUESTION PAPER PATTERN

Time: 3 Hours Maximum: 75 Marks

SECTION– A: (10 x 1 = 10) Answer all Questions

Q No.1 – Q. No. 10 – Objective questions with four multiple choices

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
SECTION– B: (5 x 5 = 25) Answer all questions

11. (a) Or (b)

12. (a) Or (b)

13. (a) Or (b)

14. (a) Or (b)

15. (a) Or (b)

SECTION– C: (5x 6 = 30) Answer all questions

16. (a) Or (b)

17. (a) Or (b)

18. (a) Or (b)

19. (a) Or (b)

20. (a) Or (b)

SECTION– D: (1 x 10 = 10) Compulsory

19. CASE STUDY

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