LISTENING
Questions 1-2. Listen to a conversation about marketing in sports (Track 1). Then choose
the correct answer for each question or statement.
1. Tonight’s show is about ____.
a. the world’s richest sportspeople
b. selling products through sports
c. attracting more people to sports
2. What main point does Harry make?
a. Top teams need marketing money from businesses.
b. People who watch sports don’t understand how marketing works.
c. The best players cost a lot of money.
Questions 3-6. Listen again. Then choose the correct answer.
3. According to Rebecca, businesses like the watch company want to show that their
products are ________.
a. easily available
b. high quality
c. not expensive
4. Where does Diane say you might find a company logo or design?
a. on the company’s cars
b. in a TV ad
c. on a team’s uniform
5. Harry says that some fans think they pay for the players’ ________.
a. salaries
b. travel
c. equipment
6. Why does Harry think local sports are different?
a. Some companies are trying to increase interest in sports.
b. There is not a lot of money from local businesses.
c. Local teams don’t need much money to continue playing.
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PRONUNCIATION
Questions 7-12. Listen to the words. (Tracks 2-7). You will hear each word twice. Then
match each word to the correct end sound.
a) /әd/ or /id/
b) /d/
c) /t/
7. achieved __d__ (Track 2)
8. attracted _id___ (Track 3)
9. worked __t__ (Track 4)
10. watched _t___ (Track 5)
11. recognized __d__ (Track 6)
12. created _id_ (Track 7)
VOCABULARY
Read the text. Notice the bold words. Then choose the correct answer.
Movies for children are big business. And I’m not talking about the price of a ticket.
Just think of all the products that companies aim at children when a popular new movie
comes out. They recognize an opportunity to encourage big spending. They make toys out
of the movie characters, special clothes to let children dress like their heroes, lunch boxes,
candy—the list goes on and on. Make no mistake: these days a kid’s movie is not just a
story—it’s a product, and many companies think of children as their most important
customers.
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13. The word aim is closest in meaning to .
a. direct
b. shoot
14. If something is popular, many people .
a. hate it
b. like it
15. The word recognize is closest in meaning to _ .
a. notice
b. create
16. The word encourage is closest in meaning to _ .
a. support
b. force
17. Characters are _____ in a movie or story.
a. events
b. people
18. A product is _____.
a. a thing that someone makes
b. an idea that someone has
19. Customers are people who _____ a company or person.
a. sell things to
b. buy things from
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GRAMMAR
Questions 20-23. Look at the statements. Write T if a statement is True or F if it is False.
For false statements, rewrite the underlined word so that the statement is true.
____ 20. When used to connect ideas, another is an adjective that comes after a
noun or noun phrase. …………………F…………………
____ 21. In addition and furthermore are generally used at the beginning of a
sentence. ………………T……………………
____ 22. Also can be used either at the beginning of the sentence or before the
main verb. ………………T……………………
____ 23. When an adverb like furthermore begins a sentence, it shouldn’t be
followed by a comma. ……………F………………………
READING
Questions 24-29. Read the passage.
WHAT COMPANIES DON'T WANT YOU TO KNOW ABOUT ONLINE SHOPPING
A. The growth of online shopping has been incredible. When it first started in the U.K. in
1979, it was not well known. As a result, sales totals were small. By the mid-1990s, when the
Internet really started to become popular, online shopping was becoming better known and
more attractive. By the early 2000s, shoppers in the U.S. spent over $50 billion online. And
these days, online sales continue to grow. For example, data from 2016 shows that just one
online retailer - Amazon - achieved more than $80 billion in sales. As a majority of
Americans prefer shopping online to visiting stores, this figure does not seem surprising.
What may be surprising, or perhaps shocking, is that different customers may be offered
different prices online.
B. The price that a shopper sees online seems to depend on several things. One is the
geographical location of the customer: Where he or she lives, in other words. People
shopping from a large city, for example, might see lower prices than customers who live in
the countryside. Or shoppers who live near a large bookstore might be able to buy books
online more cheaply than customers who live far away from any stores selling books. This is
probably due to competition. In places with a lot of competition, stores - both physical and
online - usually have lower prices in order to attract more customers.
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C. Shopping history is another factor that can affect the price an online customer sees. A
simple example can show how this works. Customer A, for example, often shops online and
spends around $300 per month. When he buys something, he looks for quality and rarely
buys the cheapest item. In contrast, Customer B is not a regular online shopper. When she
does buy something, she usually waits until the item is on sale. Online stores track and save
this information - among other details - about customers, and they use it to set prices that
are likely to be attractive. Not surprisingly, the prices offered to a shopper like Customer A
are generally going to be higher than the prices Customer B would see.
D. Among online shopping sites, some offer better prices to people who connect using a
mobile device like a smartphone or tablet, rather than a desktop or laptop computer. Others
give cheaper prices to customers who are logged in to the site. Some may offer different
prices to users who visit by following a link from a social media site. As these examples
suggest, how a shopper connects to the Internet may affect the prices that he or she is
offered.
Look at each statement and write:
TRUE if the statement agrees with information in the passage
FALSE if the statement contradicts information in the passage
NOT GIVEN if there is no information about this in the passage
24. The Internet became popular because many people wanted to enjoy online shopping.
___TRUE_____
25. Online sales on one site in 2016 were more than total online sales 16 years before in the
US. ___TRUE_____
26. Where a customer lives can change the price he or she sees when shopping online.
___TRUE_____
27. Online shoppers who live near large bookstores generally pay more to buy books online.
__FALSE______
28. People who have shopped online since the 1990s pay less than inexperienced online
shoppers. __FALSE______
29. Companies that sell goods online record details about their customers' shopping habits.
___TRUE_____
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WRITING
Questions 30-32. Write full sentences in answer to these questions.
30. In general, do you prefer shopping in stores or online? Why?
I love shopping online. The first is because it is convenient for shopping regardless of day or
night, the second is to be able to sit at home and buy different types of items, finally being
able to see reviews of products that previous customers have bought and used.
31. What is the best thing you have ever bought for yourself? Why?
The smartphone is the best thing I have ever bought for myself because of the convenience it
has brought, whether I accidentally dropped it in the water or a hard surface it worked
normally as if nothing had happened to my phone
32. If you won $500, what is the very first thing you would buy? Why?
If I won 500 dollar, I think I will buy jewelry for my parents, like necklaces, watches,
bracelets, because I think my parents will get good things from me first with the happiness
they give me, so I think it is worth .
SPEAKING
Questions 33-35. Complete each conversation with a phrase that uses the word in
parentheses.
33. A: So, are you saying we need to spend more money on advertising?
B: No, ______LET ME EXPLAIN______________ (explain). I think we need to spend the
same amount, but in different ways.
34. A: I think marketing is one of the most important things a company does.
B: I agree, but our marketing department is downsizing. _______IN OTHER
TO_________ (other), it’s going to get smaller.
35. A: I don’t understand what you mean by ‘pop-up ads.’
B: __________ONE WAY____________ (way). It’s when ads suddenly appear on your
phone or computer screen.
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