A STUDY ON (TITLE OF THE PROJECT) AT
(NAME OF THE COMPANY)
Submitted to
THE UNIVERSITY OF MADRAS
in partial fulfillment of the requirement
of Post Graduate Degree in
Master of Business Administration
by
TV GOWTHAM
REGNO: 712200500
(PERIOD: 2022 – 2024)
Under the Guidance of
(Name of the Guide with Qualification)
Shri. G. Suresh
M.C.A.,MBA.,DCBM.,FDPM(IIMA)
Director
Natesan institute of cooperative management
An Institution of National Council for Cooperative Training (NCCT), New Delhi
an Autonomous Society promoted by Ministry of Agriculture & Farmers’
Welfare, Govt. of India
(Accredited By C-PEC (BIRD -LUCKNOW)
2377-A,IV Avenue,AnnaNagar,Chennai–600040
VIVA-VOCE CERTIFICATE
This is to certify that Mr. TV GOWTHAM is the student of Natesan Institute of
Cooperative Management, Chennai, the project work entitled INTRODUCTION
OF INNOVATION AND ITS ROLE IN DRIVING BUSINESS GROWTH for the
award of the degree of Master of Business Administration by the
University of Madras and submitted to the External Examiner for the Viva-
voce held on __ ( Date of Viva-voce Exam )___
Place: Chennai
Date: __________
INTERNAL EXAMINER EXTERNAL EXAMINER
THE DIRECTOR
NICM
GUIDE DESK
The Project work report “INTRODUCTION OF
INNOVATION AND ITS ROLE IN DRIVING BUSINESS GROWTH”) is
carried out under my direct supervision and guidance by Mr. TV
GOWTHAM (REGNO: 712200500) for the award of degree master of
business administration and the report is purely original work at
___(Company name and place) ___
Place: Chennai
Date:
Signature of the Guide.
( Name of the Guide , Qualification and Designation)
DECLARATION BY THE CANDIDATE
I TV GOWTHAM hereby declare that the
Project work report “INTRODUCTION OF INNOVATION AND ITS
ROLE IN DRIVING BUSINESS GROWTH” is based on an original
study conducted by me under the guidance and supervision of an internal
guide Name of the faculty with designation).That has submitted for the
award of, the degree of MASTER OF BUSINESS ADMINISTRATION
for the UNIVERSITY OF MADRAS, Chennai and this report has not been
previously submitted for the award of any other degree, diploma, fellowship
and any other similar titles.
Signature of the Candidate
Place : Chennai
Date : __date of submission___
CERTIFICATE OF ORGANIZATION
(Where the Project Work done by the Student)
This is to certify that Mr./Ms. ____(Name of the student, Registration
No)___ period from 2022 to 2024 is the student of Natesan Institute of
Cooperative Management, Govt. of India, Chennai and has undergone
Project Work “A STUDY ON (TITLE OF THE PROJECT) AT (NAME
OF THE COMPANY”) in our Organization for the period of six weeks
from to . During this period the conduct and character of the
student is Very Good and we wish the student all Success in future
endeavors.
Company Seal Signature of the Authorized Person
ACKNOWLEDGEMENT
I have great pleasure to study at the Department of Management
Studies in Natesan Institute of Cooperative Management, Govt. of India, Chennai,
Which is having national network in the country. During my academic period, the
institute shaped me as a complete intellectual candidate to work in the competitive
world. Therefore I would like to express my sincere regard and gratitude to our beloved
Director Shri. G. Suresh, M.C.A.,MBA.,DCBM.,FDPM(IIMA), for
giving me an opportunity to conduct a study and take part in this Project Work Report
I put forward my sincere thanks to Head of the Department, MBA,
Smt.Dr.U.Homiga, for all the support provided related to the Project Work Report.
I acknowledge my heartfelt thanks to my Project Work guide
(Name of the guide and Qualification for his/her valuable guidance, suggestions and
encouragement from time to time throughout Project Work Report.
I also like to record with gratitude to the Office staff members, staff
members of Department of Management studies and the Librarian for their timely
assistance.
CONTENTS
CHAPTE CONTENT PAGE
R NO. NO
I Industry profile
1.1 General Introduction
1.2 Industrial Background
II Research Design
2.1 Review of literature
2.2 Statement of the problem
2.3 Objectives of the study
2.4 Hypothesis of the study
2.5 Sources of data
2.5(a)Primary data
2.5(b)Secondary data
2.6 Sampling plan
2.7 Data collection instruments
2.7(a) Tools and Techniques of
Data Collection
2.7 (b) Statistical Tools for
analyses
2.8 Data processing and analysis plan
2.9 Limitations of the study
III Organization Profile
IV Analysis & Interpretation of the Data
V Summary of Findings, Recommendations
and Conclusion.
Annexure
Bibliography
VII
LIST OF TABLES
TABLE TITLE OF THE TABLE PAGE NO
NO.
VIII
LIST OF PICTURES
PICTURE NO. TITLE OF THE PICTURE PAGE NO.
IX
LIST OF BAR DIAGRAMS
DIAGRAM DIAGRAM TITLE PAGE NO.
NO
X
LIST OF PIE DIAGRAMS
DIAGRAM DIAGRAM TITLE PAGE NO.
NO
XI
LIST OF CONE DIAGRAMS
DIAGRAM DIAGRAM TITLE PAGE NO.
NO
XII
LIST OF ABBREVIATIONS
ABBREVIATIONS EXPLANATION
XIII
EXECUTIVE
SUMMARY
XIV
CHAPTER I
XV
CHAPTER II
XVI
CHAPTER III
XVII
CHAPTER IV
XVIII
CHAPTER V
XIX
ANNEXURE
XX
BIBLIOGRAPHY
XXI
