IN-HOME PRESENTATION
ROOFING l SIDING l WINDOWS
DECKS l DOORS l GUTTERS
QUALITY WORKMANSHIP AND SUPERIOR
PRODUCTS AT AFFORDABLE PRICES
The SOUTHERS’S Story
▪ Veteran-owned company since 2012
▪ Community Involvement
▪ 68% complaint rate in the industry
▪ Southers only uses certified installers &
▪ Top-notch materials
▪ Best warranty and experience in the industry
▪ Won’t take final payment until 100% satisfied
WAVY DECKING
URGENT
Urgent NEEDS
Need EXTERIOR
Outside
BAKED SHINGLES
STREAKING
NAIL POP
BLOW-OFF SHINGLE
VENTILATION MOISTURE
URGENT NEED MOLD/GROWTH WATER STAINING
INSIDE
SAPPING CAT EYES
CRACKING ICE DAMS
PROTECT YOUR HOME
▪ Blow-back tarping system
▪ Applied in front and back
▪ Collects shingles, dust and debris
▪ Efficient and thorough cleanup
STRIPPING
SHINGLES
▪ Give you a rock-solid foundation
▪ Inspection for underlying problems
▪ Low-ballers
▪ Two additional free sheets &
$95 per additional sheet
PROPER
VENTILATION
▪ 4” incision along roof peak, end-to-end
▪ Allows heat and moisture to escape
during hot months
▪ Allows cold air in during winter months
which will help mitigate ice-damming
ICE & WATER SHIELD
▪ Widely-skipped step in roofing; can’t see it
▪ Code requires 3 feet of ice & water shield
▪ Southers uses 6’ of ice & water shield
▪ Used in protrusions, valleys, wall/roof intersections
▪ Fully-waterproof, fully-guaranteed roofing system
▪ Costs more, takes more time, but right way to do it
MAXIMIZE PROTECTION DRIP EDGE
F8 F8
C3
▪ Commonly used ▪ Larger piece
▪ 90o angle - shingle overhangs it ▪ Ridges channels water to gutters
▪ Shingle starts to bend and curls ▪ Lip overhangs the edge of roof to
▪ Wind & rain can get underneath prevent shingle bending
Tar Paper Underlayment
▪ Commonly used
▪ Dissolves in water
▪ Rips
SYNTHETIC vs. TAR PAPER
Synthetic Underlayment
▪ Super durable
▪ Doesn’t rip
▪ Lays flat
▪ 100% waterproof
▪ Breathes
Starter Strip
Around All
Perimeters
Is A Must
Common Mistakes
▪ 3-tab shingle cut in half and turned so
strip is on bottom
▪ Tar doesn’t take nails well, rips and can
blow off.
▪ Even if hey use starter strips, they’ll use it
only along the gutter lines.
▪ Warranty won’t cover it because starter
strips need to go 360 degrees around the
roof on all ends
THE
SHINGLE
MATTERS
▪ Owens Corning True Definition
▪ Adhesive Power
▪ Sure Nail Nylon Strip
▪ Copper stain-guard additive
▪ 130 MPH Winds
Ridge Vent & Ridge Capping
▪ Hard plastic Owens Corning ridge vent. Withstands 400 pounds of pressure
▪ Mesh compresses under snow piles, choking off ventilations when you need it the most
▪ Capping shingle is pre-fabricated shingle made to bend so it doesn’t crack.
▪ Protects your ventilation and give you a clean look
ADDITIONAL
INSTALLATION
FEATURES
▪ All new chimney flashing done right
▪ Roof wall intersections properly flashed
with pre-bent metal
▪ All protrusions will be rebooted, creating a
seal from the outside elements
BEFORE ▪ Full magnetic cleanup
WE LEAVE ▪ Walk-around inspection
Customer Satisfaction ▪ Proper contact and warranty
Comes First information for your protection
WARRANTY
TYPICAL WARRANTIES
▪ “Tailgate Warranty”
▪ 5-10 year, prorated labor warranty is most typical
▪ 9 of 10 roofs installed do not meet component and install
guidelines to fulfill manufacturer material warranty
SOUTHERS WARRANTY
50-year, Non-prorated on Material & Labor
▪ You will not spend another penny on our roof
▪ Transferrable to next two homeowners
Industry Averages
for Cost of Roofing
in the Northeast
▪ Lay-Over: purely cosmetic, not addressing any underlying issues that we’ve
determined you have. It’s like putting a Band-aid over a Band-aid.
$400/square
▪ Low-End Roof: low-end shingle with tar paper and maybe taillight warranty
$550-$600/square
▪ Mid-Range Roof: architectural shingle, 3 feet of ice and water, tar paper,
prorated warranty.
$700 – $750/square
▪ Quality Roof: architectural shingle, 6ft of ice and water, synthetic underlayment,
new ridge vent, chimney flashing, upgraded drip metal, starter shingles all the
way around, manufactured certified install with a lifetime non-prorated warranty
$1050 - $1100/square
END
