Build and Grow your D2C Website Sales Channel Profitably
Your One Stop Solution
Our Mission
Professional
Website
Unlocking Website as a sales channel for
e-commerce sellers
-Free website Digital
Marketing
-Digital marketing expertise Fulfillment
-Integrated Logistics and RTO reduction tools
-Integrated WhatsApp retargeting tools
Whatsapp
Communication Retention &
Growth
Our Journey Till Date
5000+ 2000+
Registered Successful
Sellers Brands
Why Website ?
Reach 30Cr+ active shoppers on Facebook /
Instagram / Google / Youtube
Eliminate Competition -> Customer clicks Your Ad
-> Lands on Your Website -> Buys Your product
Return Policies Controlled by You
No Need to reduce prices to get orders
Scalable
(Our largest clients spend Rs. 1.5L+ daily marketing, 25Cr+ yearly revenue)
Why ?
Free Website Setup Integrated Logistics with Digital Marketing Experts at
RTO reduction tools zero cost
No Upfront Cost
Experienced Marketing and logistics team
Success Based Pricing 3%+GST
Seller Journey Post Month 3
Growth
Month 2-3
Achieving Profitability
Month 2
Month 1
RTO reduction
Optimizing < 35% RTO
Marketing ROI Growth Rate
>5x ROI within 30k
Marketing start continuous spend
Sellers reach avg. 3Cr+
Rs. 1000 per day yearly revenue
Website
Setup Facebook, Instagram
Chances of Success
40% - 50% brands achieve
Profitability at average 40k spend
ONBOARDING KICKSTARTER
GROWTH PHASE
( 15 DAYS ) ( 2-3 MONTHS )
ShopDeck Success Stories - Example
Revenue
Cost
Net Profit
*Actual dashboard screenshot of one of ShopDeck’s clients ( 17,000+ orders -> 1.5Cr+ revenue, in one month)
ShopDeck tries to ensure that clients end up profitable (after all logistics and marketing spends), so that
clients can scale their business !!!!
ShopDeck Website Experience
Seamless UI and Services : Crafted for Indian Customers
Customizable Themes & Widgets
Choose from an array of themes to give your Brand a
premium look
Push for Prepaid
Partial COD advance , Prepaid discounting for better RTO’s
Boost Repeat Orders
Coupons/ points with each order, Cart Drop-off triggers
on Whatsapp, Buy x get y free etc
Optimized Customer Data Collection
Optimized exit intent popups, to capture details
of more than 40% traffic
Dedicated Website Team
ShopDeck Website team available 24*7 to make any
changes
How do we help achieve Profitability
Marketing Profitability Retention & Growth
Module Module Module
Marketing Module
ROI
trend ▪ Targeted carousel led Conversion Campaigns to
give maximum ROI.
3x 4-8x 6-10x
End of Week End of Month End of Month 6 ▪ Product led Video campaigns on Instagram and
2 2 Youtube, to ensure Hero Products get maximum
conversions
▪ Google Smartshopping and SEO integrated, to ensure
prime listing and optimized bidding
▪ Repeat Purchase campaigns from Month 5, to drive
customers back to website
▪ New Arrivals / Special Discounts through your
Verified Whatsapp Business API
Marketing Insights
Dedicated Team
through Reports
Growth Consultant
Asst. Manager
Profitability Team
KAM
Creative Team
Marketing Ops Team
Website
Customizable Themes & Widgets
Choose from an array of themes to give
your Brand a premium look
Boost Repeat Orders
Coupons/ points with each order, Cart
Drop-off triggers on Whatsapp, Buy x get y
free
Push for Prepaid
Partial COD advance , Prepaid discounting
for better RTO’s
Testimonials Widget
We can add testimonials according what
we want to drop a Good impression on
customer allways.
Dedicated Website Team
ShopDeck Website team available 24*7 to
make any changes
Fulfillment & Logistics
WE PROVIDE INTEGRATION WITH ALMOST ALL THE TOP COURIER
PARTNERS WITH EASY SHIPPING & BEST FORWARD RATES IN THE
MARKET.
Technology & Data Driven Decesions
WE TRACK SAME CATAGORY PROVEN RTO REDUCTION TOOLS
SELLER’S PERFORMANCE & PINCODE/CITY LEVEL 3PL
CAMPAIGN THAT MADE THEM ALLOCATION, FAILED DELIVERY
PROFITABLE AUTOMATION
& PROVEN PRICING MODULE
INBUILT RETARGETTING TOOLS
PRODUCT PAGE OPEN /ADD TO CART /
CHECKOUT DROP-OFFS RETARGETTED
WITH
CUSTOMIZABLE COUPONS ON
WHATSAPP
SELLER NAME : RADHIKA GEMSTONE
ShopDeck Success Stories - Example 1
AOV : 400
(Fluctuating Market & Huge Gaps)
CATAGORY : JEWELLERY
SELLER MARKETING WAS
PICKED UP ON 7-8TH WEEK BUT
SELLER PAUSED THE CAMPAIGN
DUE TO BAD PERFORMANCE,
AGAIN RESTARTED ON NEW
STRATEGY & BECAME
PROFITABLE IN 16TH WEEK
ORDER VS DATE REPORT
Profitability Module
Synergy with Marketing
Real time data pass back to FB/Google to optimise for low RTO
customers
Proven RTO Reduction Tools
Pincode/City level 3PL allocation, Failed delivery automation
RTO Prediction Algorithm
Inhouse Machine-learning driven algorithms to predict RTO at
order placement, with 92% accuracy
New Customers average Pricing Module
RTO Product Level Pricing changes recommended based on
competition and profitability of product
Industry Standard : ~40% Lowest Logistics Cost
Stating at Rs. 49
ShopDeck : 26%
WORKED ON
RTO &
MARKETING
ASWELL
HIGH
RTO +
LOW
ORDERS
PROFIT & LOSS REPORT
SOMETIMES, DUE TO FLUCTUATION IN MARKETING, COMMUNICATION GAPS WITH
SELLER & TEAM, CONTINOUS HIGH RTO OR HUGE GAPS IT TAKES 3 MONTH TO
BECAME PROFITABLE.
ShopDeck Success Stories - Example 2
(Normal Case)
khrishnafashionhub.shopdeck.com
Learning Profitability
Improvement Learning Improveme
/Ready to
Phase Phase Phase nt Phase
Scale UP
ORDER VS DATE REPORT
SELLER STARTED
SELLER NAME : KHRISHNA FASHION HUB GETTING GOOD ORDERS
AOV : 600 FROM WEEK : 7-8 &
CATAGORY : MEN’S KURTA CAME PROFITABLE
WORKED ON
RTO &
MARKETING
ASWELL
HIGH
RTO +
LOW
ORDERS
PROFIT & LOSS REPORT
IN NORMAL CASES, IT TAKES ATLEAT 6-8 WEEKS TO GET OPTMISED & BECAME
PROFITABLE.
HERE, WE CAN SEE RTO % REDUCED & MARKETING PICKUP ULTIMATELY RESULTING
PROFITABILITY
ShopDeck Success Stories - Example 3
(Positive Market) raleis.shopdeck.com
AOV : 600
CATAGORY : WOMEN’S NIGHTY
SELLER STARTED GETTING
GOOD ORDERS FROM 3RD
WEEK 7 BECAME CAME
PROFITABLE
Learning Phase Improvement Profitability/Ready to
Phase Scale UP
ORDER VS DATE REPORT
PROFIT & LOSS REPORT
No recognition of your Brand.
Huge Competetion
Low Margins.
No branding and customer acquisition
HOW WE’RE DIFFERENT
FROM A MARKETPLACE?
Reach 30Cr+ active shoppers on
Facebook / Instagram / Google / Youtube
Your own assets
Retention, Brand Building
Eliminate Competition
Access of Customer Database
100% Website 100% Marketing 100% Catalogue 100% Product & 100% Settings
Optimization Optimization Optimization Pricing Optimization Optimization
ESTIMATED TIME OF LIVE
TIMELINES AND STEPS : 1-2 DAYS
BEFORE GOING LIVE IT MAY VARY, DEPENDS ON UNCERTAIN
SITUATIONS
WE WORK ON A 100 POINT CHECKLIST
AND ENSURE MINIMUM GAPS ARE LEFT
BEFORE GOING LIVE
W9
WHAT TO EXPECT FOR THE FIRST 8 WEEKS
8 WEEKS PLAN
W8
Orders totally depends on Average Order Value.
Marketing Spends per order will increase as AOV Increases W6
W7
RTO
Reduction
W5
Achieving
Profitability
W3
W4
Growth
W2
Optimizing
Learning Phase Marketing
W1
Marketing start
Rs. 1000 per day
Facebook, Instagram
Learning Phase Improvement Phase Profitability/Ready to Scale
Troubleshooting Every Week by a Marketing Expert
Critical Pointers
❑ To Register, clients need to enter Rs. 5000 as a security deposit, which is applicable for refund after account closure, only if more than
Rs. 30,000 is spent in marketing.
❑ Client agrees to spend Rs. 1000+gst per day in marketing for 2-3 months in Kickstarter.
❑ After Kickstarter, ~40-50% clients become profitable, within average spend of Rs.40,000 in marketing
❑ Majority orders will be COD, as your brand is new. If you have an existing Razorpay/Paytm PG account, it can be integrated to website.
❑ Clients need to provide at-least 30 best-selling marketplace products, to be listed on website, and provide COGS (cost of goods), as
ShopDeck algorithm will price the products correctly to maximise profitability in kick-starter phase.
❑ Client will have to add their credit card/ debit card during their facebook ad-account setup. In case of failure, client has to transfer
Rs. 30000 for marketing to ShopDeck, and ShopDeck will run marketing on client’s behalf.
❑ All Whatsapp messages are chargeable, as per facebook official rates in India. ShopDeck doesn’t have any margin, and provides free
messages for the first 300 orders in Kickstarter phase.
❑ Shipping charges are applicable on all dispatched orders, whether they get delivered or RTO’d.
❑ After Profitability is achieved in Kickstarter Phase, seller can scale revenue by scaling daily marketing spend in Growth Phase.
All pointers have also been mentioned in the Merchant Agreement.
