PROJECT REPORT

TITLE OF THE PROJECT

INTERNET MARKETING

SUBMITED BY

Name of the Candidate: GOURAV SHAH

Registration No. : 224-1121-1501-11
Roll No. :
Name of the college:SETH ANANDRAM JAIPURIA COLLEGE

SUPERVISED BY

Name of the supervisor: Prof. ASHIRBANI

Name of the college : SETH ANANDRAM JAIPURIA COLLEGE

Month & Year of submission

FEBRUARY,2014

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 ACKNOWLEDGEMENT

In today’s modern era we find the fusion of IT with the Traditional marketing

which is termed as Internet or E marketing. Seeing the rapid development in the

field of Internet Marketing I have created a project on INTERNET MARKETING

from the best of my knowledge and sources which I have taken from the internet. I

have gone through many of websites and taken the latest information from that

websites which is related to INTERNET MARKETING. After some analysis, I

have come to a result and gathered some data, which I mentioned in this project.

I take this opportunity to express my profound gratitude and deep regards to my

guide and teacher Ashirbani for her exemplary guidance, monitoring and constant

encouragement throughout the course of this project. The blessing, help and

guidance given by her time to time shall carry me a long way in the journey of life

on which I am about to embark.

I also take this opportunity to express a deep sense of gratitude to my friends for

their cordial support, valuable information and guidance, which helped me in

completing this task through various stages.

Lastly, I thank almighty, my parents, brother, sisters and friends for their constant

encouragement without which this assignment would not be possible.

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 TABLE OF CONTENTS

SERIAL NO. TOPIC PAGE NO.

1. INTRODUCTION 04-05

2. CONCEPT ON INTERNET MARKETING 06

3. LITERATURE REVIEW 07-10

4. DIFFERENCE BETWEEN 11-12

E MARKETING & TRADITIONAL
MARKETING

5. DIFFERENT FORMS OF INTERNET 13-14

MARKETING

6. STEPS OF INTERNET MARKETING 15-16

7. ADVANTAGES & DISADVANTAGES OF 17-19

INTERNET MARKETING

8. INTERNET MARKETING STRATEGIES 20-23

9. INDIA & E MARKETING 23-24

10. STATISTICAL REPORTS 25

11. GROWTH OF INTERNET USAGE & 26-30

E- COMMERCE

12. CASE STUDY 31-37

13. CONCLUSION 38

14. BIBLIOGRAPHY 39

15. ANNEXURE I 40

16. ANNEXURE II 41

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 INTRODUCTION

EVOLUTION OF MARKETING

At the beginning of the century, social life was mostly local. It was followed by a

period in which commodities were produced on a mass scale. Consumer Marketing

operated on mass marketing principles and business primarily concerned itself with

how to build the best sales force. At the end of the century, there is an emerging

global culture. The major driver of these changes is technology. Technological

change has moved steadily back focusing on the individual. These changes shape

the possibility and conduct of business. Marketing is especially tied to

communication and transportation revolution. As the tools and reach of marketing

increase, the job and responsibilities of marketers have evolved with them. Philip

Kotler formalized this evolution with his book "Marketing Management". His

key stages are production, sales

And brand management. Each of these is strongly motivated by technological

opportunities, which permit new methods and new opportunities. A fourth stage, a

focus on the

Individual customer, is also important. As the new technology of the Internet

develops, it reinforces the new marketing emphasis - which in many ways is a

return to business at the turn of the century.

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In today’s technology driven world, a new fast paced digital economy is emerging.

Tomorrow there will be companies that will exist only inside computer networks.

Most business transactions will be made electronically, directly from the producer

to the consumer, bypassing the supply chain. In the digital marketing environment,

the consumer becomes an integral player in the development of the product. In

fact, a consumer might build the product himself from a wide array of parts

provided by the Company. It is e-commerce that is changing the way products and

services are conceived, manufactured, promoted, priced, distributed and sold. The

reason being that it is much cheaper; it allows vast coverage and helps in serving

the customer better.

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 INTERNET MARKETING

CONCEPT OF E-MARKETING

E-Marketing is the use of information technology in the processes of creating,

communicating and delivering value to customers managing customer relations E-

Marketing is the fusion of IT with traditional marketing .There is no doubt about it

– the Internet has changed the world we live in. Never before has it been so easy to

access information, communicate with people all over the globe and share articles,

videos, photos and all manner of media. The Internet has led to an increasingly

connected environment, and the growth of Internet usage has resulted in declining

distribution of traditional media:television, radio, newspapers and magazines.

Marketing in this connected environment and using that connectivity to market is

e-Marketing .Internet marketing, also referred to as web marketing, online

marketing, or e Marketing, is the marketing of products or services over the

Internet. Internet marketing ties together creative and technical aspects of the

Internet, including design, development, advertising, and sale. The Internet has

brought many unique benefits to marketing, one of which being lower costs for the

distribution of information and media to a global audience. Internet marketing

alsoincludes management of digital customer data and electronic customer

relationship management (ECRM) systems.

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 LITERATURE REVIEW

7 P'S OF INTERNET MARKETING

The four P's - Product, Price, Place and Promotion have long been associated with

marketing, but things have changed on the Internet. So along with a change in the

nature of the four P’s there are three new P’s which are relevant to the internet

marketer: Presentation, Processes and Personalization.

1. Product

Product on the Internet usually changes form online, and the user experiences it

electronically, in the form of text, images and multimedia. Physical goods are

usually presented in the form of a detailed online catalogue that the customer can

browse through. Technology allows the user to virtually touch and feel the product

on the Internet - rotate it, zoom in or zoom out and even visualize the product in

different configurations and combination. Content and software are two avatars of

digitized products that can be even distributed over the Internet. To be able to

attract the customers and retain them, the company will have to provide nouvelle

and distinct products that forces the net users to purchase and come back for more.

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2. Price

Price has been drastically changed over the Internet. It lets the buyer decides the

price.Also it gives the buyers information about multiple sellers selling the same

product. Itleads to best possible deal for the buyers in terms of price. Pricing is

dynamic over theInternet.

3. Place

Place revolves around setting up of a marketing channel to reach the customer.

Internetserves as adirect marketing channel that allows the producer to reach the

customerdirectly. The elimination of the intermediate channel allows the producer

to pass thereduced distribution cost to the customer in the form of discounts.

4. Promotion

Promotion is extremely necessary to entice the customer to its website, as there

arecurrently more than one billion web pages. Promoting a website includes

both online andoffline strategies. Online strategies include search engine

optimization, banner ads,multiple points of entry, viral marketing, strategic

partnership and affiliate marketing .Presently, the cyberspace is already cluttered

with thousands of sites probably sellingsimilar products. For the customers to

know of the Company’s existence and to garnerinformation on the kind of products

or services that the company is offering, promotionhas to be carried out. Also the

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traditional mediums like print, outdoor advertising and television can be used

tospread awareness.

5. Presentation

The presentation of the online business needs to have an easy to use navigation.

Thelook and the feel of the web site should be based on corporate logos and

standards.About 80% of the people read only 20% of the web page. Therefore, the

web pages could not be cluttered with a lot of information. Also, simple but

powerful navigationalaids on all web pages like search engines make it easy for

customer to find their wayaround.

6. Processes

Customer supports needs to be integrated into the online web site. A sales service

thatwill be able to answer the questions of their customers fast and in a reliable

manner isnecessary. To further enhance after sales service, customers must be able

to find outabout their order status after the sale has been made.

7. Personalization

Using the latest software it is possible to customize the entire web site for every

singleuser, without any additional costs. The mass customization allows the

company to createweb pages products and services that suit the requirement of the

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user. A customizedweb page does not only include the preferred layout of the

customer but also a preselection of goods the customer may be interested in.

7 C’s OF INTERNET MARKETING

1. Context : A website's layout and overall visual design needs to be

uncluttered, easy to read and navigate, the color scheme needs to be

appropriate for the marketing design. Having some white space will also aid

in the overall design and readability.

2. Commerce : If the website is intended for commercial transactions, then it

has to be safe and the fact that is has been made safe must be communicated

to the customer, most websites use a "lock" symbol in the corner to indicate

that it has been encrypted.

3. Connection : Any links that lead the customer away from the website.

4. Communication : How the company talks to its customers ; this can be

done through signing up for special offers, email newsletters, contests,

surveys, live chat with company representatives, and company contact

information.

5. Content : The text, graphics, sound, music, and/or videos that are presented.

6. Community : The website may allow interaction between customers

through message boards and live chat.

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 7. Customization : Companies can allow customers to personalize aspects of

the website or it may tailor itself to different users, for example having

different colors and graphics for people who speak different languages.

DIFFERENCE BETWEEN e-MARKETING AND TRADITIONAL

MARKETING

E-MARKETING TRADITIONAL MARKETING

i. E-marketing is very economical i. Traditional marketing is very

and fast way to promote product. expensive and takes more time

to promote product.

ii. E-marketing is very useful for ii. It is very expensive and time

promoting product globally consuming process for

(without any additional cost). traditional marketing.

iii. In E-marketing you can alsowork iii. In traditional marketing, you

with less employs (you can take need more employment with

more work with less man power). more man power which in

terms requires spending more

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 money.

iv. In online business you can sell or iv. That is not possible in

buy product 24 X 7, round the traditional marketing.

year without employing any

person.

v. Paying professional and v. Paying renowned advertising

experienced E-marketing and marketing company is

Company is very economical. very costly.

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DIFFERENT FORMS OF INTERNET MARKETING

There are different forms of E-Marketing from themsome are described

below:

E-mail Marketing

a) Automatic digest, Flash alert, Newsletter / Electronic magazine

 Active promotion of website content

b) Key success factor:

 Development of permission-based mailing lists

c) Metrics:

 Open rate

 Click-through rate

 Conversion rate

Pay Per Click Marketing

Ad copy and selecting the right keywords is essential, rather than, deep pockets.

Developing effective copy within a limited space is a unique skill. You need to

identify what the customer is thinking and how he will try and find you. PPC

charges are steadily increasing so it's more important than ever to manage your

campaigns effectively & efficiently.

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Social Media Marketing

Social media is a rapidly evolving channel with many risks and rewards. Facebook,

Twitter are some social marketing websites for promoting your business, and it is

very effective way to promote your website to maximum users of Internet.

Affiliate Marketing

 This basically refers to selling other people’s product in return for a

commission. This is probably the fastest way anyone can get started with

earning money online. Not going to explain how this is done as you’re

going to find out how later.

 Partnership and affiliate programs are booming

 Cooperation between online companies

 Commission programs and banner exchange programs lead this channel

Banner Advertising

 Volatile history with sharply declining click through rates

 New forms such as java, active x

 Pop-ups, pop-under and other new delivery methods are gaining acceptance

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  Branding is possible with banners

STEPS OF INTERNET MARKETING

6 simple steps to start e-Marketing

Starting e-Marketing is easy but walking on the rightpath is not so easy. 6 simple

steps to plan and start doing e-Marketing and they are:

(1)Building an Effective Website-I have shared in other articles howimportant it

is a website for e-Marketing to be successful. It is notonly design and layout but

also the real business strategy behind.You have to consciously to make the website

effective for thebusiness and engaging the customers interactively. A website will

only perform well when it is being revised and updated according tothe

environmental changes with Compelling Messaging.

(2)Designing Compelling Messaging-It is really back to marketing basicsabout

communications. We have to high play the products/services' benefits rather than

functionality in order todistinguish the differential advantages over the

competition. A lotof time, customers' buying decisions are based on trusts that built

onthe success references of other cases

(3)Sending Strategic Newsletters- e-Newsletters are so easy to send outif we

have any emails of our suppliers, partners, customers andprospects. However, our

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compellingmessagingmust be readybefore our e-Newsletters can be successful. In

additional, we needto send out useful information or knowledge occasionally

other thansales promotions in order to attract the target audience to

keepsubscribing the newsletter.

(4)Online Advertising-The most basic Online Advertising option Irecommend is

Search Engine Marketing. It is becoming mandatoryfor any companies nowadays

to make sure their companyinformation/advertisements are showing on the first

page of searchresults. Without doing this, the website will just never be found in

avery long while Other Online Advertising options can 30 be WebBanner Ad on

our target customers populated websites orcontextual advertising, etc.

(5)Managing Customer Databases-When we start doing e-Marketing,the next

important thing is to keep up with the customerdatabase(s). This is very crucial

because our customer databasewill grow throughout our e-Marketing activities.

The most basic wayto do this is to use Excel or Outlook or any other mail clients

but aswe grow our customer database, it is better to adopt CustomerRelationship

Management software or an e-Marketing campaignsoftware.

6. Building Alliances-No one can be successful by doing e-Marketing alone and

this is the fact! Hence, building alliances and letting your alliances to promote the

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products/services in their websites and other channels are the very key to success

with e-Marketing.

ADVANTAGES OF INTERNET MARKETING

When compared to traditional marketing, E-Marketing is the apt way to promote

products and services globally. There are many advantages some of which are

listed below.

Global Reach

 No physical or geographical limitations- The use of the internet as the

mainstay of operations virtually eliminates geographical boundaries.

 Access to unknown buyers and sellers.

 Always accessible (24/7)

 Enhance business prospects and profits.

 Reach target audience.

 Publicizing business through various chambers of commerce & Industry and

trade Associations.

Easy Marketing

 Classified information on competitive products.

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  Acquire product knowledge.

 Compare products & Services.

Economics

 Cost effective strategies.

 Faster & easier access to products, buyers and sellers.

 Save Time and money you spend on sending faxes, couriersetc.

 Save money you spend on printing Catalogs, Brochures andother

promotional material.

Updates

 Change of content is possible immediately.

 Add new products and services.

 Add latest news, events and other information immediately.

More attractive compared to physical brochures

 Graphical user interface.

 Provide product animations.

Also,

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 Internet adverting enables good conversion tracking

 Internet advertising is huge

 Internet advertising has a lower entry-level fees

 Internet advertising has greater range

 Budget is low

DISADVANTAGES OF INTERNET MARKETING

1. Limitation-internet marketing requires customers to use newer technologies

rather than traditional media. Low-speed Internet connections are another

barrier. From the buyer's perspective, the inability of shoppers to touch,

smell, taste or "try on" tangible goods before making an online purchase can

be limiting.

2. Security concerns-Information security is important both to companies and

consumers that participate in online business. Many consumers are hesitant

to purchase items over the Internet because they do not trust that their

personal information willre main private. Recently some companies that do

business online have been caught giving away or selling information about

their customers.

3. Broadband induced trends-Online advertising techniques have been

dramatically affected by technological advancements in the

telecommunications industry. Online advertisers are working feverishly to

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 design rich multimedia content that will engender a “warm-fuzzy” feeling

when viewed by their target audience.

4. effects on industries-Internet marketing has had a large impact on several

previously retail-oriented industries including music, film, pharmaceuticals,

banking, flea markets as well as the advertising industry itself.

INTERNET MARKETING STRATEGIES: THREE STEP FORMULA

[1]Developing Your Product

Our first step will be to develop a great product. Probably thinking that's easier said

than done, but it's really not. The absolute best product is one that we can develop

ourselves and deliver over the Internet. With today's technology, the key

to developing a great product is exclusiveness. Your product should be unique and

not be in competition with hundreds of other similar products. You must give your

potential customers exactly what they want.Another consideration of great

importance is your target market. The Internet is a global market place, develop a

product with a large geographic target and a wide appeal.

Here are a few of the top sellers:

• Software

• Information

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• Private sites

• Internet services

The most important consideration when developing the product is quality.

Your product should not only deliver what you promise, but should go above and

beyond the expected and over deliver. Your customer’s satisfaction is of the utmost

importance.

[2] Developing Web Site

Once we've developed a great product, the next step will be to develop a great web

site. Web site must be specifically designed to sell the product. Everything within a

website should have one purpose – getting our visitor to take action. Words are the

most powerful marketing tool we have. The right words will turn our visitors into

customers. The wrong words will cause them to click away and never return.

Words are the entire foundation of our business. Our product, our web site and our

marketing strategies all depend upon our words. Fancy graphics don't make sales

-- words do. Every word, sentence and headline should have one specific purpose

-- to lead our potential customer to our order page. Write our website copy as if

weare talking to just one person. Identify a problem and validate that one

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visitor's need for a solution. Continue to write and explain why our product is the

solution to their problem. Tell them exactly what our product will do for them --

why it will solve their problems and how. Pack the copy with benefits and more

benefits.

[3]Developing Your Marketing Strategies

Marketing strategy is the final process of the plan and must include both short-term

and long-term strategies in order to succeed. Short term marketing strategies are

those that bring a temporary boost in traffic.

Short term marketing strategies include:

 Purchasing Advertising

 Participating in Forums

 Search Engines etc.

Long term marketing strategies are those that bring a steady stream of targeted

traffic over time. These strategies will continue to produce results even years down

the road.

Long term marketing strategies include:

• Blogging

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• Social Networking Sites

• Article Marketing

By creating and implementing a balanced marketing strategy, using both short-

term and long-term strategies, will drive a steady stream of targeted traffic to the

web site.

INDIA & E MARKETING

Online marketing business is galloping at a higher rate in India. Keeping pace with

the international market. Indian search engines are undergoing a phenomenal

growth. According to a study by internet and Mobile Association of India (IAMAI)

in association with Pinstorm.India alone produced more than half-ma-million

searches a month. The study puts light to the evolution and growth of search

engine marketing in India.The study found that over 40,000 marketers are using

this platform to capture the market share. That’s not all; the number is growing at a

higher pace as people research choices, product details to and prices for every sort

of buying decision- from travel to banking to insurance to education to even a film

career, 22 of the top 50 and 37 of the top 100 search advertisers by keyword

volume are firms with Indian operations.

The number of net surfers in India is increasing at a rapid rate and studies have that

people are spending more and more time on the web. Buying products, online is

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convenient, hassle-free and easy. Online market places allow buyers to see the best

deals available and choose the products they want.

For a company putting an advertisement online gives a benefit of being present

right next to your competition when people are looking for products or

services.The biggest advantage of online advertising is it helps you to track your

users online and understand online customer behavior.

The latest statistics (from internetworldstats) reveals that 400 million people access

internet regularly in India and that is jump of 700% in last six years. And, here

comes the best part, the internet users as of now comprise of only 3.6% of the

population. Now you can imagine the scope of internet marketing in India!

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FEW STATISTICS ABOUT INTERNET USAGE IN INDIA

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26
 GROWTH OF INTERNET USAGE AND E-COMMERCE

According to the research report of Goldman Sachs, India has emerged as the

second largest Internet market in Asia after China with 137.9 million users in 2012.

It estimates that Indian Internet Users will increase by 130% compounded annual

growth rate (CAGR) from 0.5 million users recorded at end of 1998. Also the

figures of the number of Internet Service Providers (ISPs) is expected to increase

by leaps and bounds .The survey also revealed that E-Business transactions in

India are expected to exceed Rs.300 crore.

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SCENARIO

From ordering Air Tickets, Railway Reservation to Paying the Telephone Bill,

everything has become so easy just because of the internet. From the comfort of

the home we can buy almost everything that we like. Seeing these advantages of

the Internet, Corporate have started using the Internet to make profits. People who

were previously selling their products offline have shifted to online selling. As it

happens with everything else, as more and more companies have started offering

their products and services on the internet, competition has increased. Taking for

example, a huge number of companies have started offering Ticket booking

services over the internet through their respective websites. Here, we remind that

one of the basic rule of business is that Competition can be beaten down only with

Marketing.This rule is applicable on the Internet likewise.

In order to beat down the competition, a new era of Online Marketing has just

begun. Just as Offline Marketing is so essential for a business, online marketing is

also catching up fast with huge opportunities for people who are willing to join this

sector.

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Basically, Online Marketing consists of Search Engine Optimization, Online

Campaigns, Directory Listings etc. It is very easy for an average internet users to

excel in this field as it does not require any Technical Language so this is not

Sectorwhere only geeks and IT people can survive. In this new buzzing sector,

normal internet users can equally participate as the normal IT people can

participate.

There are various courses available for the same including the COMP (Certified

Online Marketing Professional) Training Program. COMP is one of the leading

courses available in the market to teach you everything about online marketing

right from the basics.

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 CASE STUDY

Amazon.com

is an American multinational electronic commerce company with headquarters

in Seattle, Washington, United States. It is the world's largest online retailer. Jeff

Bezos incorporated the company in July 1994, and the site went online as

amazon.com in 1995. The company's global headquarters are in Seattle's South

Lake Union neighborhood.

One of Amazon.com's new buildings at its headquarters in South Lake Union,

Seattle,Washington.

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Products and services

Retail goods

Amazon product lines include books, music CDs, videotapes and DVDs, software,

tools, lawn and garden items, toys & games, baby products, apparel,sporting

goods, gourmet food, jewelry, watches, health and personal-care items, beauty

products, musical instruments, clothing, industrial & scientific supplies, and

groceries.

In 2012, Amazon announced Vine.com for buying green products, including

groceries, household items and apparel.

Consumer electronics

In November 2007, Amazon launched Amazon Kindle, an e-book reader which

downloads content over "Whispernet", via the Sprint Nextel EV-DO wireless

network. The screen uses E Ink technology to reduce battery consumption and to

provide a more legible display.In September 2011, Amazon announced its entry

into the tablet computer market by introducing the Kindle Fire, which runs a

customized version of the operating system Android.

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In 2011, Amazon announced that it was releasing a Mac download store to offer

dozens of games and hundreds of pieces of software for Apple computers

Computing services

Amazon launched Amazon Web Services (AWS) in 2002, which provides

programmatic access to latent features on its website. In November 2005,

amazon.com began testing Amazon Mechanical Turk, an application

programming interface (API) allowing programs to dispatch tasks to human

processors.

In August 2012, Amazon announced Amazon Glacier, a low-cost online

storage web service that provides reliable data archiving, storage, and backup.

Donations

Amazon also created "channels" to benefit certain causes. In 2004, Amazon's

"Presidential Candidates" allowed customers to donate $5 to $200 to the

campaigns of 2004 U.S. presidential hopefuls. Amazon has periodically

reactivated a Red Cross donation channel after crises such as the September 11

attacks, Hurricane Katrina, and the 2004 earthquake and tsunami in the Indian

Ocean.

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AmazonWireless

In July 2009, Amazon.com launched their AmazonWireless website, which offers

cellular devices and service plans for Verizon Wireless, AT&T, Sprint

Nextel and T-Mobile in the US.

Techniques of Amazon marketing

Amazon does not reveal much about its marketing approach in its annual reports,

but there seems to be a focus on online marketing channels. Amazon (2011) states

“we direct customers to our websites primarily through a number of targeted online

marketing channels, such as our Associates program, sponsored search, portal

advertising, email marketing campaigns, and other initiatives”. These other

initiatives may include outdoor and TV advertising, but they are not mentioned

specifically. In this statement they also highlight the importance of customer

loyalty tools. They say: “while costs associated with free shipping are not included

in marketing expense, we view free shipping offers and Amazon Prime as effective

worldwide marketing tools, and intend to continue offering them indefinitely”.

Others:

1. The key to Amazon’s success:

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  Using technology to build relationship and brand loyalty both with the

customers and the partners.

2. The problem:

 Customers are skeptical when it comes to purchasing and giving their

credit card number online.

3. The solution : add value by

 Treating customers as individuals

 Anticipating their needs

 Building relationship

4. The relationship that Bezos build with his customer would turn out to

be much greater than any small bookstore could create:

 A personal greeting would appear you entered the web site.

 Recommendations based on their past purchases were also available

upon logging on.

 A message board was also created in order to allow other customer to

chat with one another..

5. The Amazon’s customer:

 44% of Amazon’s customers are repeat purchaser.

 Customers tend to be loyal online then offline; in the online world all

retailers are all an equal distance away.

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 6. Amazon also builds relationship with affiliates (sire partners):

 Amazon rewards their affiliates with up to 15% commissions for

every customer referred to Amazon.

 This is monitored by a monthly report displaying connection times

between sites.

7. CONCLUSIONS

 Amazon had matured far beyond the initial online business concept

described in its 1995 prospectus.

 Amazon innovated and created a new form of retail organization

Amazon reviews

Amazon allows users to submit reviews to the web page of each product.

Reviewers must rate the product on a rating scale from one to five stars. Amazon

provides a badging option for reviewers which indicate the real name of the

reviewer (based on confirmation of a credit card account) or which indicate that the

reviewer is one of the top reviewers by popularity. Customers may comment or

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vote on the reviews, indicating whether or not they found it helpful to them. If a

review is given enough "helpful" hits, it appears on the front page of the product.

In 2010, Amazon was reported as being the largest single source of Internet

consumer reviews.

Amazon's customer reviews are monitored for indecency, but do permit negative

comments. When publishers asked Bezos why Amazon would publish negative

reviews, he defended the practice by claiming that amazon.com was "taking a

different approach...we want to make every book available – the good, the bad, and

the ugly...to let truth loose".

Although reviews are attributed to the credit-card name of the reviewer, there have

been cases of positive reviews being written and posted by a public relations

company on behalf of its clients, and writers employing pseudonyms to leave

negative reviews of their rivals' work.

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 CONCLUSION

From this Project I discussed, I can say that today’s era is purely Internet addicted

world that is going on increasing day by day, so by catching this opportunity e-

Marketing is developing in all nations gradually. It breaks down logistical

barriers, offers greater flexibility, shrinks time and cost, simplifies complex

business processes opens up new markets.

The most important aspect for me is marketing of the business on internet; if this is

carried out effectively no one can stop people from earning maximum. The other

thing is that we reached to the customer expectation in regarding to the product

quality, service, price, and the main is to increase knowledge with the help of

online study material, so the clients of company are going to increase, the

marketing department performing good role with all the client.

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 BIBLIOGRAPHY

1. REFRENCES:

1. Mobilized Marketing by Jeff Hasen

2. Content Marketing by Lee Odden

3. B2B Digital Marketing by Michael Miler

4. Social Media Intelligence by Sally falkow

2. WEBSITES:

1. en.wikipedia.org

2. www.onlinemediadirect.co.uk

3. www.bvminternetmarketing.com

4. www.knowallmedia.co.uk

3. NEWSPAPER

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 SUPERVISOR’S CERTIFICATE

This is certify that Mr.Gourav Shaha student of B.Com Honors in Accounting

ofSeth AnandramJaipuria Collegeunder the University of Calcutta has worked

under my supervisor and guidance for her project work and prepared a Project

Report with the title Internet marketing.

The Project report which she is submitting is her genuine and original work to the

best of my knowledge.

Signature:

Name:

Place: Kolkata Designation:

Date: Name of college: Seth AnandramJaipuria

College

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 STUDENT’S DECALARATION

I hereby declare that the Project Work with the title Internet Marketing submitted

by me for the partial fulfillment of the degree of B.Com Honors in Accounting

under the University of Calcutta is my original work and has not been submitted

earlier to any other university/ institutional for the fulfillment of the requirement

for any cause of study.

I also declare that no chapter of this manuscript in whole or in part has been

incorporated in this report from any earlier work done by other or by one.

However, extracts of any, literature which has been dully acknowledge providing

details of such literature in the reference.

Signature:

Name:Gourav Shah

Address:19C, Dum-Dum Road,

Kol-700030
Place: Kolkata Registration No.224-1121-1501-11

Date: Roll No:

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