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ITB 4, Summer 21, Final

The document discusses Jubilant FoodWorks Limited (JFL), the largest international franchisee of Domino's Pizza outside of the US. It operates Domino's Pizza restaurants across India, Sri Lanka, Bangladesh and Nepal. Domino's has customized its menus and recipes to appeal to local tastes in India while maintaining a balance with western flavors. JFL also operates in Sri Lanka and Bangladesh, with Domino's in Bangladesh breaking global records for orders in its first week.

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Moinul Hossain
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14 views1 page

ITB 4, Summer 21, Final

The document discusses Jubilant FoodWorks Limited (JFL), the largest international franchisee of Domino's Pizza outside of the US. It operates Domino's Pizza restaurants across India, Sri Lanka, Bangladesh and Nepal. Domino's has customized its menus and recipes to appeal to local tastes in India while maintaining a balance with western flavors. JFL also operates in Sri Lanka and Bangladesh, with Domino's in Bangladesh breaking global records for orders in its first week.

Uploaded by

Moinul Hossain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Final Examination Summer 2021

Course title: International Business Course Code: ITB301 Section: 04


Marks: 30 Duration: 1 hour 20 minutes (10.15 am-11.35 am)

Page Limit: 12 pages for hand-written script, 4 pages for word file.
Jubilant FoodWorks Limited (JFL) is an Indian food service company based in Noida, Uttar Pradesh and is a part of
the Jubilant Bhartia Group, owned by Shyam Sunder Bhartia. The Company has the exclusive rights to develop and
operate Domino's Pizza Restaurants in India, Sri Lanka, Bangladesh and Nepal. The Company launched its first
Domino’s Pizza restaurant in Delhi in January 1996. JFL is the largest international franchisee for Domino’s brand
outside U.S.

With 1,325 stores across 282 cities in the country and a continually growing footprint, it’s safe to say that Domino’s
is one of the market leaders in their fast food industry. One of the things that made Domino’s so loveable is that they
managed to strike the perfect balance between local and western tastes. With the help of customised menus offering
pizza with an Indian take on them, they managed to please the taste buds of people across the subcontinent. Domino’s
encouraged its chefs across India to fine tune their recipes and in some cases, completely revamp them in order to
make them more appetising and appealing for the Indian palette. The local Indian flavour is evident in their sauces
and toppings. For instance, the Paneer Makhani pizza smothered in rich Makhani (buttery) sauce which is essentially
gravy is an excellent example of this. Another, made entirely from plant-based proteins, The Unthinkable Pizza is
100% vegetarian and yet has the sensory properties of chicken. They are the first to launch a plant-protein based food.

At present, JFL is also operating through its subsidiary companies in Sri Lanka and Bangladesh. The newly launched
Domino’s Pizza in Bangladesh breaks global record in number of orders in first week.

1) As Domino’s India is an FDI, India is getting benefit from this as the Host country. Discuss the Balance of
Payment effects and Employment effects. Marks :6
2) What Business Strategy is Domino’s maintaining in their international business in India?
Discuss its mechanism. Marks :6
3) Is the chosen business strategy in India sustainable in the long-term for Domino’s?
Defend your answer. Marks : 6
4) What are the advantages that Domino’s India enjoy by introducing the Unthinkable Pizza made from plant-
based protein, for the very First time in India? Marks :6
5) Discuss the advantages JFL face as the Franchisee of Domino’s Pizza? Marks :6

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