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Pricing - Promotion

The document compares the pricing and product lines of three shoe brands: Rusty Lopez PH, Figlia, and Mario d'Boro. It provides a detailed breakdown of the types of products each brand offers at different price points, as well as aspects like their social media presence, website quality, advertising strategies, in-store and online sales platforms.

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Angelo Salvador
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89 views2 pages

Pricing - Promotion

The document compares the pricing and product lines of three shoe brands: Rusty Lopez PH, Figlia, and Mario d'Boro. It provides a detailed breakdown of the types of products each brand offers at different price points, as well as aspects like their social media presence, website quality, advertising strategies, in-store and online sales platforms.

Uploaded by

Angelo Salvador
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Pricing

Competitor 1 Competitor 2
Aspect Rusty Lopez PH
Figlia Mario d' Boro
Moderate
Facebook: 57K followers
Social Media Presence Moderate High
X:

Website Quality Good Average Good

Advertising Campaigns Seasonal promotions Influencer collaborations Brand ambassador programs

In-Store Promotions Regular Discounts Buy-one-Get one offers Limited-time sales

Fashion Magazines, Lifestyle Magazines, Fashion magazines


Print Advertising
Billboards Billboards Billboards

Event Sponsorship Fashion Events None Limited

Collaborations with
With Fashion influencers Limited Collaborations Limited Collaborations
Celebrities

Own website, major e-commerce Own website,


Online Sales Platforms Major e-commerce platforms
platforms major e-commerce platforms
RUSTY LOPEZ PH FIGLIA MARIO D' BORO

Product Lines Product and Product Prices (PHP) Product Product and Prices (in Product Product and Prices (in
Variants Lines Product Lines PHP) Lines Product Lines PHP)
Casual Shoes Sneakers 1,500 - 3,000 Women's Heels 1000-1500 Men's Classic Leather 1000-1500
Shoes Shoes Loafers
Loafers 2,000 - 3,500 Flats 800-1200 Formal Oxfords 1400-2000

Formal Shoes Dress shoes 2,500 - 5,000 Sandals 700-1000 Casual Sneakers 1800-3500

Business shoes 3,000 - 6,000 Men's Shoes Formal Shoes 1200-1800 Women's High Heel Pumps 1000-1700
Shoes
Sandals Flip-flops 500 - 1,500 Casual Shoes 1000-1500 Ballet Flats 1000-1200

Slides 800 - 2,000 Sneakers 1600-3500 Sandals 1200-1500

Boots Ankle boots 3,000 - 6,000 Accessories Handbags 1500-2000 Kids' School Shoes 800-1000
Shoes
Winter boots 4,000 - 8,000 Wallets 700-1000 Sneakers 1200-2000

Athletic Shoes Running shoes 2,000 - 4,000 Belts 800-1500 Sandals 800-1500

Training shoes 2,500 - 5,000

Specialty Orthopedic shoes 3,500 - 7,000


Footwear
Work boots 4,000 -
10,000
Accessories Shoe care products 100 - 500

Insoles 200 - 1,000

Promotion

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