Email Sequence

Template Pack
2 Things Before Reading

1. Each one of these emails can be highly personalized and has added
elements of humor, wit, and specificity.

But as you all know,

You can’t create templates using all of that.

2. Here are examples of what some of the variables might mean:

<dream state avatar> = 10k/mo copywriter

<pain point avatar> = BROKIE

<struggle amplified> = hundreds of hours of outreach

<small result> = charging 2 dollars per video

<big result> = charging 100 dollars per video

<relate to their pain point> = someone doesn’t agree with your price on the
sales call?

<thing they want to improve> = happiness, copywriting, dates

Welcome Sequence

1st Email - Welcome + Lead Magnet:

SL: Your free gift is here/Here’s your free gift <name>!

PV: <Lead Magnet> is attached below

Hey %FIRSTNAME%,

Congratulations on taking the first step towards <dream state>!

As promised, here’s your <lead magnet>.

You now have lifetime access to <learnings from the lead magnet>.

Use them wisely.

Besides the occasional gift ;)

You’ll receive occasional emails from me on things like:

● <relatable benefit to the avatar 1>

● <relatable benefit to the avatar 2>

● <relatable benefit to the avatar 3>.

In short, everything you need to <achieve want or dream state>.

So if you don’t want to miss out on any future emails,

Simply follow these steps:

First:

Send a quick reply to this email.

It could be literally anything, even just a random word.

Second:

Add me as a contact.
On the Gmail desktop, hover over my name and click "Add to Contacts" on the popup

that appears.

If you're on mobile, just hit the three dots and press "mark as important”.

Third:

Regularly check your promotions tab and see if my emails are in there.

If so, just move them to your primary,

And after a couple of times doing this,

Gmail should start sending my emails to your primary.

<Signature>

2nd Email - Quick Follow-up:

SL: Hey <name>, how was it?

I sent you the <lead magnet> yesterday.

I'm curious, what's your opinion on it?

I'll be at my computer all day replying to emails,

So feel free to send me a reply or anything :)

P.S.: If you didn't get a chance to check out the <lead magnet> here it is again.

<Signature>.

3rd Email - Value Inside Community

(If there’s no community, skip it)

SL: <time> worth of training.

Hey %FIRSTNAME%.

Because you’ve been one of my valued email list subscribers,

I want to give you access to <free training/resources>.

This consists of <feature 1>, <feature 2>, and even more.

Normally, most creators would package something like this up in a course,

Then slap a <price> price tag on it.

But I want to make sure I’m providing the MOST value possible.

So to get access for FREE, all you have to do is:

1. Click here to sign up for the <free community>.

2. Click the <training instructions>.

3. Enjoy a huge library of <content>.

Oh yeah, and while you’re there,

Don’t forget to introduce yourself in the <main chat>.

The community would love to meet you!

<Signature>

P.S In the <community>, you'll get access to tons of <feature 1>,

Brand new <feature 2>,

And way more exclusive free resources.

Not to mention you'll be surrounded by many successful <avatar>.

In short, if you're not already inside, you're missing out big time.
4th Email - Free Value In The Email

SL: Top 3 <niche> Myths Debunked

<Hey name>,

There are tons of myths going around,

That you’ve probably heard and may even believe yourself.

And what’s tragic is that so many people want to get <dream state>

But they’re too <roadblock> to start due to all the false notions they have.
So today, I’ll set the record straight and debunk the top 3 <niche> myths that may be

holding you back.

Myth #1: <myth 1>

<provide value>

Myth #2: <myth 2>

<provide value>

Myth #3: <myth 3>

<provide value>

And this is exactly why I dedicate my time to helping the <niche> community.

I struggled for years and I don’t want others to have to go through what I did.

So if you’re someone who’s always wanted to start <niche-specific want>

Don’t let this myths stop you from reaching your full potential.

I’ll always be there to help you along the way.

Until next time.

<Signature>

5th Email - Free Value In The Email

SL: You CAN'T be an <avatar> if...❌

Hey <name>,

There are some people who just aren't cut out to be a <dream avatar>.

They have a near 0% chance of <dream state 1> or <dream state 2>.

So I made a list of who CAN and CAN'T become <dream avatar>.

You CAN be a <dream avatar> if...

- You don't have any previous <niche> skills.

- You're black, white, or anything in between

- You're currently struggling to get <dream state>.

- <objection>.

- <objection>.

- <objection>.

- <objection>.

- <objection>.

But on the other hand…

You CAN'T be a <dream avatar> if:

- You're not willing to put in the work.

...That's it.

I hope this serves as some good Friday motivation for you.

Go out there and get what you deserve <name>.

<Signature>.

6th Email - Community Email:

Note: If there’s no community, adapt this to send a DM to their

main social media channel.

SL: Let’s celebrate your wins!

Hey %FIRSTNAME%!

Trust me when I tell you that I know how hard the <niche topic> journey is.

<struggle 1>, <struggle 2>, and <struggle 3>.

That's why I wanted to take a moment and celebrate with you.

There will never be anyone more proud of your success than I am.
Because I know how hard it can be,

So when I hear about others winning,

It really makes me happy to see all their hard work pay off.

So share your wins with me, no matter how small.

Did you recently <possible win 1>?

Has your <possible win 2>?

Has my content been helping you get results?

Send a quick reply to this email and let me know.

Looking forward to watching you succeed.

<Signature>

P.S. If you haven't already, click here to join the <community> and share your wins!

The community would love to celebrate your achievements in the <chat>.

7th Email - Free Resource Email:

SL: Here's a <price> <resource> for free

Hey %FIRSTNAME%,

I wanted to offer you this <price> <resource> completely free of charge.

Consider it my gift to you for being one of my loyal email subscribers :)

You can go here to claim your free <resource>.

In this training walk you through step-by-step,

How I <learning> that gets me <dream outcome> within <timeframe>.

No more <struggle 1>, <struggle 2>, or <struggle 3>.

This is <learning> you can use to <dream outcome>

You'll walk away feeling <dream feeling>, <dream feeling>, and <dream feeling> that

you're going to achieve <result> within <timeframe>.

This is the stuff that can't be found anywhere else.

Any other creator would easily charge $47 for this.

But you get it free of charge.

Click here to get access to this exclusive training.

<Signature>

8th Email - Selling Email:

SL: Ready to make a decision <name>? ⏳

<name>,

It's time to make a decision:

Are you ready to become a <dream state avatar> and <dream outcome> in <year>?

If so, my <product> is what's going to get you there faster than you ever thought

possible.

Think of it as all the value from my <content> and <lead magnet>...

But on steroids.

Click to learn more about <product>

Don't kick yourself later for missing out when you literally have nothing to lose,

Yet so much to gain.

Time is running out as you read this.

Click here to become an <dream state avatar> in <year>.

<Signature>.

Product Aware Sequence

1st Email - Motivation Email:

SL: Let’s talk. This is important.

<name>,

I'll cut right to the chase.

Usually with my content I try not to get super personal.

But I know there's someone reading this who needs to hear what I'm about to say.

<time> ago I was right where you are now.

Actually... I was probably behind where you are now.

<struggle 1 amplified>,

<struggle 2 amplifiend>,

Dozens of <struggle 3 amplified>.

And 0 <results> to show for it.

I can't even describe how <pain point> I was starting to feel.

I NEEDED a <result>.

I was not in the best place <niche-specific>.

Even though I worked my fingers to the bone every day it felt like I was wasting my time.

Fast forward to today.

Everything has taken a complete 180.

- I was able to <escape pain point>.

- I got <dream state> with <niche specific skill>.

- I currently have <amplified dream state> than I even know what to do with.

A good problem I have I guess.

I was tested. I never gave up. And eventually, I got rewarded.

And that's exactly what will happen to you soon.

I'll make damned sure of it.

And I won't let you down.

I'll see you at the top.

Sooner than later.

Until next time,

Your friend,

<Signature>
2nd Email - Testimonial Marketing:

SL: How long does it take to get <dream state>?

%FIRSTNAME%...

Something that I get asked often is:

"How long does it take to get <dream state> after joining your program?

So here's the answer.

And remember,

The program has only been out for <short time> and people are already winning.

Hope to see you there soon.

<Signature>

P.S. Congrats to the students who've been able to <get dream state> in less than a

month after joining.

Keep up the hard work.

3rd Email - One Move Away Email:

SL: One <move> could change your life…

%FIRSTNAME%,

This will be the difference between you achieving your dream of becoming an <dream

avatar>,

Or quitting and ending up back at square one.

I’ve been in this game for quite a while now. Some consider me to be an OG.

The thing that never fails to shock me is the astounding failure rate of <avatars>.

<statistic about how many avatars fail>

So what I’m about to tell you could change your life.

Please, for the love of god...

Don’t lose hope.

Even when things seem bleak.

You probably thought you’d be more <dream state> than you are right now.

And the lack of results is creating a discouragement that just won’t stop gnawing at

you.
Day after day you start to lose passion and drive.

That little voice in your head keeps whispering:

“Maybe you're just not cut out to be a <avatar>. Or maybe <niche> is dead and there are

no <results> left.”

I've been there.

Head in my hands frustrated.

Rubbing my temples as the stress migraine wraps around my skull.

Thinking to myself that maybe this is all just a big waste of time.

But you know what I learned along the way?

You’re so much closer than you realize.

One fateful <move> is all that’s separating you from the <result> that’s going to change

the rest of your life.

The right <move> in the right <circumstance> at the right time and BOOM…

You’re <dream state> and you can start doing those things you’ve always dreamed of.

Like <dream state> and <escaping pain point>,

<dream state>,

Or <dream state>…

It’s a new day.

That means a whole new chance to find that <result> you’ve been searching for.

Make it happen.

I truly believe in you with every fiber of my being.

And to give you a little push in the right direction,

I want to show you exactly how to become a <dream avatar> in less than <time>.
<Benefit> Here.

That's it for now.

See you at the top.

<Signature>

P.S. I've got some extremely good value coming your way in my next couple of emails

so make sure you keep your eyes peeled.

4th Email - Testimonial Marketing 2:

SL: He/She stole my <method> and <got dream state> in <time>

Hey <name>,

If you’re a <avatar> who suffers from <roadblock> and just can’t seem to attain those

<dream state results>,

Then you’re a lot like my student <students’ name>.

When we met, he just couldn’t seem to get any <dream state> no matter how hard he

tried.

Fast forward a month and a half,

He took the <methods>, <methods>, and <methods> in <program> and achieved

<dream state>.

Here are two main things he did:

1. <Value>

<Showcase how the student struggled before>

But then he used the <method>,

And it gave him exactly what he needed.

He went from <pain point>

To <dream state>.

This one tweak made it 10 times easier to not only <dream state>,

But also <benefit>.

Simply because he learned how to <value>

2. <Value>

<Value> is so much more efficient than <roadblock>.

After he learned how to <destroy his roadblock> and <destroy his roadblock>,

Not only did he <get what he wanted>,

But he also got <extra benefit> because of <destroying his roadblock>.

And after that, his <dream state> just wouldn’t stop growing.

I know next month there’s a really good chance he hits <bigger dream state> which is

crazy to think about…

Especially considering 45 days ago he couldn’t even achieve <small dream state>.

So if you want to <dream state> as fast as he did,

Learn to <value> and <value>.

I’ll see you at the top,

<Signature>

P.S If you wanted some more Monday motivation,

Click here to check out some of the other crazy wins that have been happening inside

<program>.

If they can do it, so can you <name>

Never doubt yourself :)

5th Email - Sneak Peek To The Program:

SL: Here’s a sneak peek inside.

<name>...

I don't want to invest in <program>,

Not until you know EXACTLY what you're getting.

So I took the liberty of creating a full walkthrough of the <program> and the

<community> so you have everything you need to make an informed decision.

Click here to take a tour inside of <program>.

I'll be deleting the video soon so watch now while you still can!

See you inside,

<Signature>
6th Email - Reply Email:

SL: Why <thing they want to improve> is the best

Hey <name>!

Today I wanted to bless your inbox with some reasons as to why <guru’s method> is

simply the best way to <get dream state>.

Whether you want to:

- <escape pain point>.

- <get dream state>.

- <escape pain point>.

- <get dream state>.

The possibilities are honestly endless.

Here's why:

1. <reason 1>.

<add justification and prove the reason>

2. <reason 2>.

<add justification and prove the reason>

3. <reason 3>.

<add justification and prove the reason>

4. <reason 4>.

<add justification and prove the reason>

And in my humble opinion,

Literally anyone can <get dream state> with <guru’s method> within <time>.

Especially with the right guidance.

So if you're interested in getting some guidance from an <authorithy>,

Reply to this email and let's have a chat!

Talk soon!

<Signature>
7th Email - Extra Result Email:

SL: Extra <results>

<name>,

Having <smaller dream state> is one thing. Sure.

But having EXTRA <bigger dream state> is what I want for you.

Because that's when you can truly do whatever you want as an <avatar>.

Even if <objection>.

You can < destroy objection>.

And when you’ve achieved <bigger dream state>,

You get the privilege of <bigger extra benefit>.

So if you'd like to ethically "steal" my <methods> to <getting bigger dream state>.

Click here to get my <want> <method> inside of <program>.

See you there!

<Signature>
8th Email - “Why aren’t you inside?” email:

SL: Hey <name>, what happened?

What’s up <name>,

Last night I was speaking with people in the <program> group and I noticed something

weird.

And then it hit me...

"Wait a minute... where's <name>???"

I noticed you checked out my <program> yet haven't gotten inside yet.

Any reason?

Feel free to send a reply and ask questions.

<Signature>
Subscriber Reviver Sequence

Note: For each of the emails in this sequence, they can benefit
greatly if you add humor, wit, and personalization specific to
the audience.

1st Email - S.P.E.A.R. Email (Short, Personalized, Expecting, A,

Response):

SL: Hey <name>...

Hey <name>,

Are you still trying to achieve <dream state> this year?

If so just send a quick reply to this email.

Talk soon,

<Signature>
2nd Email - Accept Defeat Email:

SL: Have you given up <name>?

Hey <name>,

I’ve emailed you a couple of times about <dream outcome>,

But haven’t heard anything back.

Have you given up on <desired outcome>?

Let me know,

<Signature>

3rd Email - Breakup Email

SL: Nevermind <name>, forget it…

I sent you tons of value in the past emails and noticed you still haven't checked them

out yet.

It's been a couple of weeks which makes me think maybe you've given up on <dream

outcome>?

The thing is,

I only want people on my email list who are actively working to get <dream outcome> so

that I can help them.

So I'm going to assume you're not one of these people and take you off my email list.

But. It doesn't HAVE to be this way.

All you have to do is check out this <free value/lead magnet> and stay subscribed to my

email list.

I'm looking forward to hearing what you think of it :)

<Signature>.

Product Launch Sequence

1st Email - Value + CTA Email

SL: I <did the hardest thing to the avatar to achieve the dream state>...(make sure the
hard thing relates to the topic of the new product)

PV: Here’s what I learned

EX: What I learned after 10,000 outreaches

PT: This honestly surprised me

EX: What I learned after 1,000s of NO’s

PT: It wasn’t ego-shattering

Hey <name>,

If there’s one thing I’m big on,

It’s <doing the hard thing>.

But I get it.

Most people don’t have the <resources> to <do the hard thing>.

So today,

I’m going to give you my BIGGEST takeaways from <doing hard thing>.

1. Value

<Explain how the hard thing helped you with your dream outcome>

2. Value

<Explain how the hard thing helped you with your dream outcome>

3. Value

<Explain how the hard thing helped you with your dream outcome>
And I know for a fact that if you do these 3 things,

Your <thing they want to improve> will simply go through the roof.

“But <client’s name>, I <can’t do the 3rd thing of value>!”

Well don’t worry <name>,

I spend <long time> studying <thing they want to improve>,

And <did this hard thing about what the avatar wants to improve>,

So that you don’t have to.

You can use every single one of the steps that I gave you at a fraction of the cost.

Because in the <new product> you get:

● <resource inside the product>

● <resource inside the product>
● <resource inside the product>
● <resource inside the product>

… And SO much more.

This program is for people who are SERIOUS about reaching <dream state>.

These aren’t the same old rehashed, cookie-cutter <niche> methods you hear all the
time.

This consists of all the knowledge and strategies that make a <dream avatar>.

Needless to say,

This is the best bang for your buck if you’re looking to <dream outcome>.

So don’t wait around.

Click here to get inside the <new product> for <discount> off.
P.S. If you have ANY questions or concerns,

Go ahead and reply to this email and I’ll get back to you.

2nd Email - Reply Email

SL: <common belief the avatar holds>\\ is for <pain point avatar>...
PV: Here’s why

EX: NESB is for Brokies

EX: Outreaching to 40 prospects/day is for nerds
EX: You’re a nerd <name>, if…
PT: You <do common belief of the avatar that’s wrong>

(This is good for males)

For females, the SL needs to be lighter

SL: Common belief the avatar holds> Is hurting you <shooting you in the foot>

Hey <name>,

Have you ever felt like you’ve tried EVERYTHING to get <dream outcome>?

Every <method>, <method>, and <method> in the book…

Yet nothing seems to work.

It sucks right?

Maybe it’s been 3, 6, or even 9 months, and you’re still in the SAME spot where you

started.

And it’s a shame…

Because the answer to your lack of <dream outcome> has been under your nose this

whole time.

You can <work hard specifically for the avatar> until you’re blue in the face,

But do you REALLY think you’re going to <reach dream outcome> just because you

know <method the avatar uses now>? 😂

Look <name>,

You gotta be at LEAST <decent level> at <thing the avatar wants to improve>if you

want to <dream outcome>.

And most <avatar> who rely on these beginner <methods> are barely scratching the

surface.

Every wannabe <avatar> will sit there and talk your ear off about “<method that didn’t

work for the avatar>” 🤓

Look bro, I only tell you this because I want you to win.

I want to see you <dream outcome>.

<dream outcome>,

<dream outcome>,

And <dream outcome>.

Because it’s what you DESERVE.

I’m on your team.

I respect you too much to sugarcoat things.

If you’re still using things like <method> and <method>. (AKA training wheels for

<avatar>)

It would usually take at least <long time> of daily practice to reach a <decent level> of

<thing they want to improve>.

But it doesn’t HAVE to take that long.

You can shortcut the process with the right resources and trainings.

So if you want access to a mega-library of my most valuable content to turn you into a

<dream avatar>,

Just reply to this email and let me know.

Talk to you soon.

Your #1 fan,
<Signature>.

3rd Email - Sneek Peek Value

SL: <resource from the product> inside…

Hey <name>,

Have you ever discovered a <practice> so <good>…

So <good>…

So <good>,
That it completely shifted how you think and changed the way you see <thing they want

to improve> forever?

Well, I have.

So I did a WHOLE video on this <practice>.

Click here to watch me explain some of the best <practices> I’ve ever discovered.

Previously, this video was EXCLUSIVE to only <new product> members,

But I wanted to share it with everyone because of just how great it is.

So grab your pen and notepad,

And click here to learn what exactly makes GREAT <thing they want to improve>.

<Signature>

4th Email - Value + Reply CTA

SL: What <Authority> taught about <thing they want to improve>

Hey <name>,

Depending on how long you’ve been familiar with my content,

You may know that <authority> is a big role model of mine.

And he also taught me a groundbreaking principle about <thing they want to improve>

that I want to share with you.

Because despite <objection about authority>,

There’s one thing that we can ALL agree on.

And that is that this <authority> KNOWS how to <do thing that will help with what they

want to improve>.

I mean, <prove how good the authority is>.

And by studying him,

I figured out exactly how to use his <describe what the technique is about> technique in

my <thing they want to improve>.

And the result?

<dream outcome>,

<dream outcome>,

And <dream outcome>.

You see, the reason why <authority> is so great at <authority strong point> is because

<explanation>,

<explanation>,

<explanation>,

But you see, that’s really only half the equation.

Because once he <does the first thing>,

He’ll then use the <second authority strong point> to <get dream outcome> and also

<get dream outcome>.

And while <objection handling about the authority>,

He can <do that thing extremely well> like:

<example>
<example>

<example>

…And make them <feel an easy job>.

This principle of <first strong point> using <description>,

Then using <second strong point> to <get result> and <get result>,

Is a formula for <GREAT> <thing they want to improve>.

And I want to show you exactly how to do it.

The only question is,

Are you ready to learn?

If so, reply to this email with the word “LEARN” and we can get started.

<Signature>

Follow-up Promo Email Sequence

1st Email - Value + CTA:

SL: Why <challenging belief is good>

%FIRSTNAME%,

Today I wanted to tell you exactly how I went from <small result>,

To <big result>.

And the exact steps you can take to do the same.

Because one thing that I've noticed is that we have a lot of people who are getting their

first "<little results>".

A couple of <results> here and there.

And while that's cool and all,

I want to make sure that YOU <name>,

Have more than enough of <dream state>.

In other words,

Your <pain point> better be worried. Cuz soon you’re gonna leave it;)

So here's how you can start getting <big result>.

1. <Step 1>.

<add justification as to why step 1 is clearly important>

2. <Step 2>.

<add justification as to why step 2 is clearly important>

And the biggest fact in becoming an <dream avatar> is too...

3. <Step 3>.

<add justification as to why step 3 is clearly important>

But in order to <take step 3>, your need to <do this> right.

And if you do it wrong, it'll have the opposite effect.

Instead of <dream state>,

You'll get clients thinking you're a <pain point avatar> because your <step 3> isn’t good

enough.

Want me to walk you through exactly how I would <take step 3> from scratch?

All you have to do is click here and get access to the <resource inside the VIP
experience>.

I'll see you there!

<Signature>

2nd Email - CJN + Soft CTA:

SL: <common belief> is wrong/stupid/stuck

<name>,

One of the biggest misconceptions that beginner <avatars> have,

Is that <misconception>.

Noobs think <consequence of the misconception>, <consequence of the

misconception>, and <consequence of the misconception>.

When in reality, nothing could be further from the truth.

<reverse the misconception>.

Why?

3 reasons:

1. <reason 1>.

<prove the reason shortly>

2. <reason 2>

<prove the reason shortly>

3. <reason 3>

<prove the reason shortly>

These three reasons are why I've had <dream state> without <effort>.

So next time you wonder if it's really possible that <dream state>,

Remember these 3 reasons why <reverse misconception>.

See you on the next one!

<Signature>

P.S. It's not too late to save your VIP seat!

Click here to get the backstage pass to <VIP Webinar Product>.

3rd Email - Urgency Email:

SL: <# of days> left <name>,

SL: Tick tock <name>
SL: There’s only <# of days> left <name>,
PT: Tick tock, tick tock

<name>,

I wanted to send you this email to let you know that there are only a few <VIP Webinar>

tickets left.

This means if you were thinking of getting the full <webinar>,

You can go here to get <VIP Webinar> access (if it's still available).

Or you can send a reply to this email if you have any questions.

As a VIP you'll get exclusive access to:

 ● <resource inside VIP Webinar>

● <resource inside VIP Webinar>

● <resource inside VIP Webinar>

● <resource inside VIP Webinar>

● <resource inside VIP Webinar>

...And so much more.

Don't let this opportunity pass you by <name>.

Time is running out, even as you read this.

Click here to get your <VIP Webinar>

I'll see you there!

<Signature>
4th Email - Behind-the-scenes Access Email:

SL: Go from <pain point avatar> to <dream state avatar>

What’s up <name>,
Today I’m going to help you with the biggest issue that most <avatar> struggle with.
And that’s <roadblock>.
Most <avatars> are <describe roadblock>.
Regardless of <objection>, or <objection>.
And I don’t want that for you <name>.
I want you to go from a <pain point avatar> to a <dream state avatar>.
<Relate to their pain point>?
<Relate to their pain point>?
<Relate to their pain point>?
Simply <destroy roadblock>.
You can get <results> without <roadblock>.
<results> that will meet your expectations.
And that’s what you want too.
Otherwise, you wouldn’t be enough of an action-taker to sign up to <Webinar>.
And since I know you’re serious about getting <dream result> and become a <dream
avatar>,
I wanted to give you the option to join the VIP section of the <webinar>.
It comes with unique <resource> and <resource> that nobody else gets access to.
There are a couple more spots left so,
Click here to get access to the behind-the-scenes <VIP Webinar> experience.
<Signature>