Chapter 1

Description of the Business

A. Business Name

The combination of the French terms "La Crème" for richness and

"licious" for delectability in the name "La Crémalicious" conjures up images of

opulent enjoyment. With every bite, this delightful blend of flavor and richness

promises an unstoppable heavenly experience. It stands for our sense of style

and originality, which characterizes our group's efforts to refine deliciousness.

B. Product

The La Cremalicious endorse an ice cream sandwich that is made with

crisps graham crackers and a filling of sweet soft nestle cream with the

different types of fruit that adds on flavor on your taste buds. Our iconic

dessert offers a delightful contrast of textures and flavors in every bite. Ice

cream sandwich helps you enjoy on a scorching summer season and cherish

the creaminess that our ice cream sandwich offer.Treat yourself for our

product because we ensure you that our product has something that can

satisfy your cravings.

 Chapter II

Marketing Aspects

A. Target Market

For everyone outside of the school as well as instructors, staff, and

students, our ice cream sandwich is ideal. Our product provides a quick and

delicious snack choice for hectic school days and is conveniently located near

our school. Everyone in the school community will enjoy it because of its tasty

flavors and reasonable price.

A.1 Survey Graph

The graph shown below is all about the perceptions of people towards

our store. The blue color signifies the individuals who agreed and orange

color for those people who disagreed.

60

50

40

30

20

10

0
Junior High Senior High Total

Agree Disagree
B. Marketing Program

The marketing program will focus on acquiring new consumers and

retaining existing ones, encouraging increased spending and frequent return

visits. By cultivating a loyal consumer base, the aim is not only to drive sales

but also to generate positive word-of-mouth referrals. Additionally, through

targeted campaigns and personalized engagement, the goal is to establish

lasting relationships with consumers, thus ensuring long-term success and

growth for the business.

B.1 Product Strategy

The ice cream sandwiches are made with care, using premium

ingredients to make them tastier, ensuring both quality and affordability.

Perfect for treating yourself, sharing with friends, or surprising a loved one,

our ice cream sandwiches promise moments of pleasure and indulgence for

any occasion.

B.2 Place Strategy

The main site of our business is in a busy neighborhood with lots of

foot traffic, making it visible to many individuals looking to hang out with

friends and satisfy their craving for cold snacks to cool off in the summer heat.

It is close to San Isidro National High School campus, Katipunan Avenue, San

Isidro Davao Oriental.

B.3 Promotion Strategy

This business will be promoted by placing eye-catching posters in each

store to help people notice and learn about it. We will also create a page on

every social media site to spread the word about our product not just locally

but globally. Additionally, in order to encourage people to visit our

neighborhood store, we are inviting a few influencers to promote our product

on social media. To make it easier for our customers to buy our goods, we

also distribute it to a variety of establishments, including convenience stores,

supermarkets, micro stores, and so on.

B.4 Pricing Strategy

Our pricing strategy is to ensure accessibility and affordability for all

clients. To do this, we have decided to place a 70% markup on the product's

original cost. This markup allows us to cover our costs while keeping the

product affordable for our varied consumer base.

B.4a Pricing List

Product Cost Price Mark-up 70% Selling Price

Chocolate Ice Cream 15 10.50 25.50

Sandwich

Cookies & Cream Ice 15 10.50 25.50

Cream Sandwich

Mango Float Ice 15 10.50 25.50

Cream Sandwich
 CHAPTER III

MANAGEMENT ASPECTS

A. Form of Ownership

This business will only be managed by the people who have the best

qualification skills by assisting and motivating their colleagues so they will be

more productive and endeavor to do their specific job. Additionally, this

business will only be controlled by people who can manage, have a clear

vision and mission, and are ready to face the challenges of their business,

resulting in a progressive and better management.

BUSINESS OWNERS CASH IN BANK

Jeff D. Canteros P100,000.00

Jade S. Contestable P100,000.00

Crizza Jane D. Lumanta P100,000.00

Christine Joy R. Macacalag P100,000.00

Glaiza Mae N. Momville P100,000.00

Trisha Mea K. Peñaranda P100,000.00

Evonne Jean I. Piañar P100,000.00

Mary Grace M. Plazos P100,000.00

Blessy Joy P. Taupan P100,000.00

Djan Christine D. Tio P100,000.00

TOTAL P1,000,000.00
B. Organizational Structure

Christine Joy Macacalag

Auditor
 Jade Contestable
C. Compensation Schedule
Manager
Position No. of Employees Monthly Salary

Manager 1 P20,000.00

Assistant Manager 1 P15,000.00

Djan Christine Tio

Cashier 1 Assistant Manager

P10,000.00

CrizzaWaiter
Jane Lumanta 1 P9,000.00

Product
Cashier
Maker 1 P12,000.00

Assistant Product 2 P8,000.00 Each

Evonne Jean Piañar
Makers
Bookkeeper
Bookkeeper 1 P7,000.00

Auditor 1 P11,000.00

Stocker 1 P8,000.00

Delivery Rider 1 10,000.00

Trisha Mea Peñaranda
TOTAL 11 P118,000.00
Waiter

Djan Christine Tio Glaiza Mae Momville

& Blessy Taupan
Product Maker
Assistant Product
Makers

Mary Grace Plazos Jeff Canteros

Stocker Delivery Rider
D. Job Analysis
Position Job Description Job Specification
Manager • Plan, direct, and • Male or Female
coordinate operations in an • At least 20-30 years old
organization or department. • Bachelor's degree in
• Develop and implement business administration
strategies to achieve or related field; MBA
organizational goals. preferred.
• Oversee staff and ensure • Proven experience in a
that they are performing managerial role, with
their duties efficiently. strong leadership and
• Analyze financial reports decision-making skills.
and manage budgets. • Excellent
• Act as a liaison between communication and
upper management and interpersonal abilities.
employees. • Proficiency in financial
• Handle customer management and
complaints and resolve budgeting.
issues to ensure customer • Ability to multitask and
satisfaction. prioritize tasks
• Stay updated on industry effectively.
trends and best practices to • Strong problem-solving
maintain competitiveness. skills and the ability to
think strategically.
• Knowledge of relevant
industry regulations and
compliance standards.
Assistant • Support the manager in • Male or Female
Manager planning, organizing, and • At least 20-30 years old
coordinating operations. • Bachelor's degree in
• Assist in developing business administration
strategies to improve or relevant field.
efficiency and productivity. • Previous experience in
• Supervise and train staff to a supervisory or
ensure they meet assistant management
performance goals and role preferred.
standards. • Strong leadership and
• Handle administrative communication skills.
tasks such as scheduling, • Ability to work
payroll, and inventory effectively in a fast-
management. paced environment.
• Address customer • Proficiency in Microsoft
inquiries and resolve issues Office and other relevant
in a timely and professional software applications.
manner. • Knowledge of inventory
• Collaborate with other management and retail
departments to achieve operations.
organizational objectives. • Customer service-
• Provide input and oriented with a focus on
 assistance in budget delivering exceptional
planning and cost control experiences.
measures.
Cashier • Handling cash • Strong numerical skills
transactions • Excellent
• Scanning goods and communication and
ensuring pricing accuracy interpersonal abilities
• Processing returns and • Female
exchanges • Between 20 to 30 years
• Providing excellent old
customer service • Must be a graduate of a
• Balancing cash drawers 2 to 4-year course
and preparing daily reports • Must be a graduate of
accounting or majoring in
mathematics.
Product Maker • Cooking and presenting • Graduate of 4 years
and Assitant food items according to course of Culinary
Product Maker recipes and customer school diploma or
preferences equivalent experience
• Ensuring food safety and • Knowledge of food
sanitation standards are safety and sanitation
met regulations
• Monitoring inventory and • Creativity and ability to
ordering supplies as needed develop new recipes
• Collaborating with the • Male or Female
kitchen team to maintain a • Between 20-35 years
smooth workflow old
• Must be an NC II holder
in cookery
Driver • Delivering packages, food • Valid driver's license
orders, or other goods to with a clean driving
customers or businesses in record
a timely and efficient • Ability to navigate using
manner GPS or maps
• Loading and unloading • Male or Female
goods from the vehicle, • between 20-30 years
ensuring proper handling old
and secure packaging • Must be an NC II holder
• Verifying the accuracy of in driving
delivery orders and • Physical stamina to lift
obtaining signatures or and carry packages or
proof of delivery as required goods
• Maintaining cleanliness
and organization of the
delivery vehicle
Auditor • Conduct audits of financial • Education: Bachelor's
statements, internal degree in accounting,
controls, and operational finance, or related field.
processes. • Experience: Previous
• Analyze data, identify experience in auditing or
 discrepancies, and accounting preferred.
recommend corrective • Strong analytical and
actions. problem-solving skills.
• Prepare audit reports • Attention to detail and
detailing findings and ability to work with
recommendations. complex data.
• Communicate audit results • Excellent
to management and communication and
stakeholders. interpersonal skills.
• Develop audit plans and • Proficiency in
strategies to ensure accounting
compliance with regulations
and standards.
• Collaborate with audit
team members to execute
audit engagements
effectively.
• Stay abreast of industry
trends, regulations, and
best practices in auditing.
• Assist in the
implementation of audit
recommendations and
follow-up on corrective
actions.
Bookkeeper Accountable for maintaining • Male or Female
accurate records of all • Atleast 18-25 years old
corporate transactions and
paperwork.
Washer a specific individual in • Male or Female
charge of maintaining the • Atleast 18-25 years old
equipment and utensils in •Skillful
the kitchen tidy and orderly.
Stocker This job must sort all the • Male/ Female
qualities for being a stocker; • Atleast 18-35 years old
this individual should have • Atleast High School
the organizational skill to Graduate
arrange and manage all the • Have experience for
equipment that is highly being a stocker
needed in the shop. • Have patience and long
Additionally, this individual term memory
must be attentive and
productive all the time
because he or she must
handle and always check all
the ingredients and
equipment if there is a
shortage of necessary
things that are needed in
the shop.
E. Project Schedule
Date 2024 Areas of Activity Responsible Budgetary

Concern Person Requirements

Planning Deliberation Manager -0-

March Survey Gathering Manager -0-

Renting Contracts Cashier P 5,000.00

location

Taxes and Processing Cashier P 5,000.00

Licenses

April Purchasing Acquiring Cashier -0-

of tools and

equipment

Purchase of Acquiring Cashier & P 1,500.00

ingredients Cook

May Advertising Displaying Manager & Co P500.00

fliers Manager

June Grand Program Manager & -0-

Opening Staff

Total P 12,000.00
F. Gantt Chart
Activities 2024

March April May June

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Planning

Survey

Ranting

location

Taxes and

licences

Purchasing

of tools

and

equipment

Purchasing

of

Ingredients

Advertising

GRAND

OPENING
 CHAPTER IV

TECHNICAL ASPECTS

A. Production and Technical Description

We're thrilled to introduce our newest La Cremalicious flavors: Salad,

Chocolate, and Cookies and Cream, expertly crafted to fulfill your cravings.

We take your safety seriously, by upholding strict sanitary standards, ensuring

both the interior and exterior surfaces are germ-free.

Rest assured, your personal items are handled with care, and we

promptly address any feedback or concerns to elevate your experience. Our

unwavering commitment to your satisfaction drives us to constantly enhance

every aspect of your visit, surpassing your expectations each time.

B. Business Layout

MANAGER
BOOKKEEPER
ASSISTANT
MANAGER DISHWASHING
AREA

ENTRANCE&EXIT WATER
PRODUCTION A

CASHIER

DINING AREA

CR

FIRE EXIT
C. Business Location

KING’S AVE. SARI-SARI

LA CREMALICIOUS HOUSE HOUSE
STORE

HOUSE
HOUSE

HOUSE
SINHS

HOUSE
D. Waste Disposal

Republic Act No. 9003 includes provisions to encourage waste

diversion and recycling. Initially, we ensure correct segregation,

transportation, storage, and disposal of solid waste by adopting

environmentally friendly processes. The responsibility of cleaning and

segregating all garbage falls on the washer. Our staff strictly adheres to

proper segregation of biodegradable and non-biodegradable waste. Our

designated waste disposal area is located behind our establishment. "La

Cremalicious" also prioritizes maintaining cleanliness and orderliness both

inside and outside our premises to uphold its aesthetic appeal.