S. No.
Marketing Marketing starts with the buyer and always focuses on buyers needs. In marketing customer needs converted into products. The business point of view in marketing the process is to satisfied to the customers.
S. No. 1
Sales Selling starts with the seller and its focus on sellers needs all the time. In selling products converted into Cash.
The business point in selling the process is to produced the goods.
Marketing effort leads to the products that 4 the customers actually want to buy in their own interest. Marketing communication is looked upon as a tool for communicating the benefits/ satisfactions provided by the product In marketing consumers determine the price; price determines costs. Marketing views the customer as the very purpose of the business. It sees the business from the point of view of the customer. Customer consciousness permeates the entire organization all departments, all the people and all the time. Customer satisfaction is the primary motive. External market orientation. Marketing concept takes an outside in perspective It is a broad composite and worldwide concept, more so in this era of globalization. 5
The company makes the product first and then figures out how to sell it and make a profit. Sellers motives dominate marketing communication (promotions).
In selling cost determines the price.
Selling views the customer as the last link in the business.
Sales is the primary motive.
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Internal company orientation. Selling concept takes an inside-out perspective. It is a narrow concept related to product, seller and sales activity.
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Marketing is more pull than push. Marketing begins much before the production of goods and services, i.e. with identification of customers needs. It continues even after the sale to ensure customer satisfaction through after sales services. Marketing has a wider connotation and includes many activities like marketing research, product planning & development, pricing, promotion, distribution, selling etc. It concerns itself primarily and truly with the value satisfactions that should flow to the customer from the exchange. It assumes: Let the seller beware. Marketing generally has a matrix type of organizational structure. The main job is to find the right products for your customers. The mindset is What is that we can make here or source from outside to satisfy the needs of the target customers. Conceptual and analytical skills are required.
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Selling involves push strategy. Selling comes after production and ends with the delivery of the product and collection of payment.
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Selling is a part of marketing.
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It over emphasizes the exchange aspect, without caring for the value satisfactions inherent in the exchange. It assumes: Let the buyer beware. It has a functional structure.
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The main job is to find the customers for your products. The mindset is Hook the customer.
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Selling and conversational skills are required.
