Positive Porn
Positive Porn
To cite this article: Mary Ann Watson PhD & Randyl D. Smith PhD (2012): Positive Porn: Educational,
Medical, and Clinical Uses, American Journal of Sexuality Education, 7:2, 122-145
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American Journal of Sexuality Education, 7:122–145, 2012
Copyright © Taylor & Francis Group, LLC
ISSN: 1554-6128 print / 1554-6136 online
DOI: 10.1080/15546128.2012.680861
COMMENTARY
Positive Porn: Educational, Medical,
and Clinical Uses
Use and enjoyment of sexually explicit materials are widespread, but so are
condemnation and attempts at regulation. As a culture, America seems to
be deeply conflicted regarding graphic depictions of sex. Pornography is a
thriving multibillion dollar per year business. At the same time, censorship
efforts continue to target not just profoundly explicit materials but also erotic
literary works, racy music videos, Victoria’s Secret commercials, and even
mainstream publications that are seen as too sexually provocative, such as
The New Our Bodies, Ourselves women’s health book and the annual Sports
Illustrated swimsuit issue (Stern & Handel, 2001; Strong, Yarber, Sayad, &
DeVault, 2008).
Perhaps reflective of the cultural ambivalence is an apparent inability
to clearly define what constitutes pornography. More than 45 years ago, a
United States Supreme Court justice famously opined that he could never
succeed in intelligibly defining pornography, but “I know it when I see
it” ( Jacobellis v. Ohio, 1964). Since then, the meaning of pornography has
122
Positive Porn 123
only gotten murkier as more and more forms of adult entertainment have
hit the market. Porn films and centerfold-type magazines have been joined
by pay-per-view shows, Internet Web sites, “reality porn” shows such as
Bang Bus, hotel-room movies, cable porn networks, and free mobile porn
for smartphones to create an industry larger than twice the size of the
Hollywood film industry (Rich, 2001). Into that mix, some would add the
growing sex-toy business, sexually explicit home videos, and even erot-
ically charged or sexually stimulating literature, paintings, sculpture, and
photography.
For the purposes of this paper, we will consider pornography as a
subtype of sexually explicit material (SEM). Pornography involves explicit
erotic stimuli designed to produce sexual arousal and may be subdivided
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Category Number/response
NEGATIVE IMPACT
There is little empirical evidence to support such broad claims that pornog-
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NEUTRAL-TO-POSITIVE IMPACT
(68.2%) said that their online behavior did not interfere with, nor did it jeop-
ardize (78.8%), any area of their lives. Other studies have shown that online
viewing of pornography may allow for the formation of virtual communities
where isolated, socially or sexually anxious, or disenfranchised individuals
can communicate, find romantic partners, or practice some sexual behav-
ior in a safe setting (Cooper et al., 2000; Leiblum, 1997). McKenna, Green,
and Smith (2001) surveyed 62 females and 42 males and found that their
main reasons for turning to the Internet for sexual expression were safety
concerns, desire for frequent and convenient sexual outlets, and to expand
sexual knowledge and repertoire.
Regardless of the reason for accessing sexually explicit material online,
the behavior’s widespread acceptance is becoming more and more evident.
In a study of college students’ attitudes toward and usage of pornography
by O’Reilly, Knox, and Zusman (2007), 94% of men and 86% of women
responded that pornography use was “OK” (versus “completely against it”).
A study with a more nuanced measure of attitudes revealed that 66% of the
men and 48% of the women surveyed viewed Internet pornography con-
sumption as a normal or somewhat normal activity (Beaver & Paul, 2011).
Likewise, when participants in yet another study were asked about their
emotional responses when viewing sexually explicit material online, two-
thirds of the sample reported no worries about being judged if others found
out about their behavior, and approximately 70% said they never felt anx-
ious, guilty, or embarrassed about being caught looking at Internet porn
(Goodson, McCormick, & Evans, 2000).
The Internet is only the latest means of access in the long history of
sexually explicit material. Drawings from ancient times depict persons en-
gaged in sexual activity (Calvert & Richards, 2007; Diamond, 2009). Viva,
a 1970s women’s publication geared toward male nudity, had a five-year
publishing history beginning in 1973 (Beggan & Allison, 2009). Low sales
led to the cessation of this publication in 1979. Nevertheless, from a study of
the letters to the editor section of this magazine, many women indicated an
interest in viewing male nudity and said they were not adversely impacted
128 M. A. Watson and R. D. Smith
by this material. Some women interpreted their own interest in this material
as leading not to their victimization but rather to their own empowerment.
This Viva study lends support to the goodness-of-fit concept, as male and
female respondents report more arousal to film clips selected by their own,
rather than the opposite, gender. A study of 395 male and female undergrad-
uates (195 female) at a U.S. university found that while male students were
sexually responsive to both male and female scripts, women reported more
sexual arousal, more positive and less negative effect, more absorption in
the sexually explicit material, and more frequent intercourse after viewing
the videos designed for women (Mosher & MacIan, 1994). These authors
concluded that psychosexual responsiveness to pornography is a function
of goodness-of-fit between sexual scenes and sexual script, a finding that
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has been supported more recently by Paul (2009). Emotional absorption in,
rather than clinical observation of, the material has been correlated with
favorable response to SEM (Sheen & Koukounas, 2009). (Note the list of
sexually explicit material [Table 2] frequently incorporated into classroom
and clinical practice by the educators and clinicians surveyed for this study.)
International studies of uses of sexually explicit material and, in partic-
ular, female uses of sexually explicit material, add another layer of meaning
to the oft-heard debate on feminism and pornography. Understanding U.S.
feminist debate as the feminist debate obscures the simple fact that the
terms of the U.S. debate are not internationally applicable (Paasonen, 2009;
Lerum & Dworkin, 2009; Vanwesenbeeck, 2009). In Finland, for example,
feminist porn debates have been less passionate; conservative Christian per-
spectives remain rather subdued; and institutional sex discourses advocate
active sexuality over sexual abstinence. One Swedish survey of cybersex
users (1,835 respondents) found that women ages 35–49 had significantly
more experience with cybersex than men of the same age. Men’s interest in
cybersex seemed to decrease with age while women’s interest stayed almost
the same, even undergoing a slight increase with age when focusing on
the three age groups between 18 and 49 years. Cybersex may be an activ-
ity in which women feel most comfortable expressing their sexuality, freed
of their concerns and of the restrictions and attitudes of the larger society
(Leiblum & Doring, 2002). Another Swedish study (Rogala & Tydén, 2003)
examining women’s use of pornography found that 65% of the women par-
ticipants reported outcomes that were “positive” or “excited” as a result of
their pornography consumption compared to 27% who endorsed “negative”
outcomes and 8% who stated pornography had “neither positive nor neg-
ative” effects. Among the explanations offered by these women regarding
how their sexual behavior was influenced by pornography were comments
such as “a tip on new positions,” “new ideas—it makes me feel more sexy,”
and “it can wake the lust.”
In another international study, Hald and Malamuth (2008) administered
a newly developed Pornography Consumption Effect Scale (PCES) to a large
Positive Porn 129
The professional educators, clinicians, and medical practitioners who participated in this
survey use the following sexually explicit materials in their work:
Adult sex education/Videos
Becoming me: The gender within. (2009). Hamilton, NJ: Films for the Humanities &
Sciences.
Becoming orgasmic. (1993). Chapel Hill, NC: Sinclair Intimacy Institute.
Body loving. (1980). Evergreen, CO: Gladys Strahl Productions.
Erotic massage: The touch of love. (2003). Tucson, AZ: Secret Garden Publishing.
Films by Candida Royale. New York, NY: Femme Productions.
(Sex)abled: Disability uncensored. (2009). Pasadena, CA: SexSmart Films.
Sex therapy video series: A gay male couples’ guide to sexual pleasure. (2006). Lake Worth,
FL: HSAB.org.
Sex therapy video series: A heterosexual couples’ guide to sexual pleasure. (2006). Lake
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Thornton, L., Sturtevant, J., & Sumrall, A.C. (Eds.). (1990). Touching fire: Erotic writings by
women. New York, NY: Carroll and Graf Publishing.
Tisdale, S. (1995). Talk dirty to me. Norwell, MA: Anchor.
Tuana, N. (2004). Coming to understand orgasm and the epistemology of ignorance.
Hypatia, 19(1), 194–232.
Watson, M. A. (2008). My sexuality workbook (5th ed.). Dubuque, IA: Kendall-Hunt.
Yarber, W. L., Sayad, B. W., & Strong, B. (2010). Human sexuality: Diversity in
contemporary America (7th ed.). New York, NY: McGraw Hill.
Web sites for adult sex education
www.AASECT.org. AASECT is a national organization for sex educators, counselors, and
therapists.
www.cialis.com. This is an online resource on the subject of erectile dysfunction.
www.levitra.com. This is an online resource on the subject of erectile dysfunction.
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widespread personal acceptance and use but with general tolerance for
its availability to adults. This attitude is seen by both men and women not
only in urban communities but also in conservative and rural communities
as well. Further, this finding holds nationally in the United States as well
as internationally. The general finding is that, for adults, sexually explicit
material should not be restricted. There is consistent agreement that sexually
explicit material be restricted from children’s involvement and use. In some
studies, it has been shown that few adults have any interest in viewing
sexually explicit material that includes children or is violent in nature
(Fisher & Barak, 2001). Sexually explicit material seems entertaining and
pleasurable to large segments of every society investigated, and while critics
invoke charges of dishonoring women, others see sexually explicit material
as liberating and empowering. It appears that, without evidence of social
harm from its availability, there is no reason to believe that pornography
should not be legally available.
METHODOLOGY
form.
EDUCATIONAL USE
College faculty member: I do tell the students in advance what they can
expect from the films. I want to maintain a safe space in the classroom.
They can choose to not come or to leave for this portion of the class
presentation. Virtually no one chooses not to come.
Describe your rationale for the inclusion or exclusion of sexually explicit visual material in
the college or university classroom.
The following three films were shown in class that included sexually explicit material. Please
indicate what, if anything, you learned from each of these three films:
1. Better Sex Basics, Vol. 1, Sex Therapy Video Series
2. Sexuality Reborn
3. Becoming Me: The Gender Within
shocked by the explicit nature of the films I use; after a few minutes they
get into it and are fine.
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Community sex educator for a Black adult audience: By and large my par-
ticipants have made positive comments: “I enjoyed this,” “It’s interesting
even though I’ve never spent much time thinking about these topics.”
College faculty member: After each of the explicit segments, I have the
students take a few minutes to list the positive and negative components
of each of the interactions they have just witnessed. We talk as a class
about couple communication, sexual positions for different sensations,
orgasmic response, and other issues raised by the films. I take time
to debrief with the students about their individual/class comforts and
discomforts in watching the material.
Female student: It really opened my eyes to how tender sex can be for
all couples, not just heterosexuals. The homosexual clips were very eye-
opening because you always think about their sexual relationships but
never know.
Female student: After watching the touching of the body and how you
can learn about your partner’s body, I actually tried it. I now know more
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Male student: In the past I had some similar injuries from a military
accident and I was told that I would need to abstain. Now I know that I
could, in fact, have considered a relationship.
Male student: Couples with spinal cord injury are just as kinky and sexual
as couples without any disability. Actually, I would have to say that
couples with disabilities are least likely to have communication issues
with intimacy.
Female student: I was really intrigued by this movie to see couples with
disabilities either interacting sensually or sexually or making love. I had
never thought that a person who cannot control bowel movements or
their bladder could successfully participate in a sexual experience without
Positive Porn 137
grossing their partner, but disabilities don’t change sexual desire and this
film shows how people get around that.
Female student: On the Discovery Channel they take out or blur the
explicit parts. This was great!
Male student: One of my best friends currently is trans, and I ask a lot
of questions to get educated. This movie really helped me to understand
the world he lives in.
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Though the results of our student and educator surveys were overwhelming
positive, there were those who objected to educational uses of sexually ex-
plicit material. Even with the careful preplanning and thoughtful discussion
recommended by the strategies, educators who show sexually explicit mate-
rial may risk offending or even outraging an occasional student. One college
faculty member reported that “a student brought a formal complaint against
me, saying that, in showing films that included some same-sex interactions,
I was promoting homosexuality . . . ” Similarly, a college student responded
that “I personally think unless it’s a class on sex therapy and how to help
possible future patients, there isn’t any need for it in an academic setting. In
my view it is pornography, and that should never mix with academics.”
MEDICAL USE
Physicians are typically the first line of intervention when patients have
concerns or needs related to their sexual functioning. All too often, though,
sexual health is overlooked or ignored by the health care system (Tepper,
1992). Patients may be hesitant to ask questions of their providers related to
sexuality. Providers are often anxious and underprepared to provide accurate
information to their patients. Several educational models have been used in
138 M. A. Watson and R. D. Smith
However, it is important for women and men to learn about how spinal cord
injury can impact their minds and bodies. When potential problems are pre-
vented or managed, they can feel comfortable in exploring, expressing, and
enjoying all aspects of sexuality no matter the level of impairment (Lindsey
& Rivera, 2004).
Orthopedics
Office manager, orthopedic clinic: Most of the patients are really pleased
that we give them a brochure that has the sexually explicit drawings. It’s
one less thing that is worrying them.
Cardiology
Nurse, cardiology clinic: Older guys are so glad that I bring up the issue
of sexuality after surgery or other cardiac conditions. Their wives are
happy that I bring up the subject and are happy that they leave with
visual material.
Fertility
Unlike the above medical specialties, where sexually explicit material is used
to assist patients in maintaining or renewing their sexual health, fertility clin-
ics rely on SEM for laboratory purposes. Because reproductive treatment
often involves semen analysis, most fertility clinics have incorporated sexu-
ally explicit material to assist men in generating ejaculate samples.
140 M. A. Watson and R. D. Smith
by the presence of the explicit material. One man said, “I’m glad you
have this. I’m not allowed to watch this at home.”
Embryologist, fertility clinic: One man recently said, “What you guys have
here [referring to the explicit material] is boring.” “I’d never heard that
before,” I said, “If you want to bring in your own, you can.”
Male patient sent to a hospital for fertility tests: I had heard from friends
who had gone to fertility clinics that they had a collection of adult materi-
als to make the process as easy as possible. I assumed this would be the
case in the hospital where I went for fertility testing, but it wasn’t. They
just gave me a sample cup and told me to go to the bathroom – a sterile
bathroom right outside the doctor’s coffee lounge with fluorescent lights
and an industrial toilet. It was one of the worst masturbation experiences
of my life. Pornography would have been a God-send, believe me!
CLINICAL USE
Sex education is the guiding theme of the use of sexually explicit material in
a clinical practice. According to Kaplan (1979), it is important that a therapist
never assume that a patient is knowledgeable about human sexuality. In her
clinic, life-sized models of the male and female genitalia in various stages
of arousal were used. In 1999, in Hong Kong, at the World Association
of Sexology meeting, the collected professionals adopted a Declaration of
Sexual Rights. This Declaration included the right to sexual freedom, sexual
pleasure, sexual information, and sexual health care (Tiefer, 2001).
Lenore Tiefer, in her book Sex Is Not A Natural Act (1995), concluded
that women are in more danger from the repression of sexually explicit
Positive Porn 141
material than from their free expression. She elaborated upon her belief
that the fundamental context of women’s sexuality in our time is ignorance
and shame, yet there is no tradition of sexual coaching of intercourse or
masturbation training or honest feedback to get questions answered. Another
harm to suppressing sexually explicit material is that it deprives people of
learning more about the human imagination. Tiefer (1995) concluded her
powerful essay “Some Harms to Women of Restrictions on Sexually Related
Expression” with the comment: “What always amazes me is people who
want to have exciting and gratifying sex but who think it comes ‘naturally’
without practice or knowledge.”
Because sex does not always come naturally, individuals and couples
may bring sexual concerns and dissatisfaction to psychotherapy. For a couple
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with discrepant desires, the suggestion of viewing online sites to increase un-
derstanding and normalcy of the behavior could also be beneficial (Newman,
1997). Clinically, therapists may encourage patients to explore their sexuality
in creative efforts (e.g., writing, painting, photography), which can then be
combined with Internet usage (Leiblum & Doring, 2002).
Seven clinicians (psychologists/sex therapists/sex offender treatment
counselors) were interviewed using the interview protocol in Table 3. These
seven clinicians use auditory and visual sexually explicit material in their
work. Each of the clinicians prescreened all of the material being used in
order to match the specific material to the needs of the individual or couple.
Some of the sex therapists indicate that they look for erotic/sexually explicit
material that shows respect and mutuality for all persons involved.
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