“STUDY OF SOCIAL MEDIA MARKETING TOOLS IN

REAL ESTATE SECTOR”

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR

Master of Management Studies
(University of Mumbai)

2022-2024 Batch

Name of the Student: SIDDHANT RATHOD

Roll Number: C45

UNDER THE GUIDANCE OF

Dr. PANKAJ NANDURKAR

SUBMITTED TO:

DR. V. N. BEDEKAR INSTITUTE OF MANAGEMENT STUDIES, THANE

 DECLARATION BY THE CANDIDATE

This is to certify project report entitled “STUDY OF SOCIAL MEDIA MARKETING

TOOL IN REAL ESTATE SECTOR” which is submitted by me in partial fulfillment of the
requirement for the award of Master of Management Studies,(University of Mumbai) Dr.
V.N. Bedekar Institute of Management Studies, comprises of my original work and due
acknowledgment has been made in the text to all other material used.

Wherever references have been made to intellectual properties of any individual /

Institution / Government / Private / Public Bodies / University, research paper, textbooks,
reference books, research monographs, archives of newspapers, corporate, individuals,
business / Government and any other source of intellectual properties viz., speeches,
quotations, conference proceedings, extracts from the website, working paper, seminal work
et al, they have been clearly indicated, duly acknowledged and included in the
Bibliography.

____________________________________
Date & Signature of Candidate
 CERTIFICATE BY THE GUIDE

This is to certify that the project report entitled “STUDY OF SOCIAL MEDIA
MARKETING TOOL IN REAL ESTATE SECTOR” which is submitted by Mr. Siddhant
Rathod in partial fulfillment of the requirement for the award of Master of Management
Studies,(University of Mumbai) Dr. V.N. Bedekar Institute of Management Studies, is a record
of the candidate's own work carried out by him under my guidance. The matter embodied in
this report is original and due acknowledgment has been made in the text to all other
material used.

Authorized Signatory:
Date:
 ACKNOWLEDGMENT

I want to express my gratitude to Prof. PANKAJ NANDURKAR, who served

as my project mentor, for his invaluable advice and unwavering support during
the entire process. I also want to express my sincere gratitude to my guide for
his help and support with the project. Also, thank my guide for being patient
with me through all the difficulties we faced. I am thankful to all my teachers
and friends who have helped me directly and indirectly towards completing the
project.
 OFFER LETTER

Dear Siddhant Rathod,

RE: Offer of Marketing Internship
We are pleased to extend an offer of employment to you for the position of Marketing Intern
at Mystic India Realtors LLP. After carefully reviewing your qualifications, skills, and
experience, we are confident that you will be a valuable addition to our team.
We are thrilled to offer you the following terms and conditions of your internship:
Position: Marketing Intern
Start Date: 1st May,2023
Duration: 2 Months
During your internship, you will have the opportunity to gain practical experience and
develop skills in various marketing areas, including market research, social media
management, content creation, and campaign analysis. Your main responsibilities will
include, but are not limited to: Assisting in the development and implementation of marketing
strategies, Conducting market research and competitor analysis, Creating and managing
social media content, Supporting the execution of marketing campaigns, Assisting with data
analysis and reporting. Throughout your internship, you will work closely with our marketing
team, who will provide guidance, support, and mentorship to help you grow both personally
and professionally. We are committed to fostering a positive and inclusive work environment
that values your contributions and encourages innovation.

Sincerely,
Company Representative
Sr. No Title Pg. No
1 EXECUTIVE SUMMARY 1
1.1 OBJECTIVE OF STUDY 2
2 INTRODUCTION OF SOCIAL MEDIA 3
2.2 SIZE OF THE INDUSTRY 4
2.4 MAJOR PLAYER IN THE INDUSTRY 7
2.3 CHALLENGES FACE BY THE COMPANY 9
3 SOCIAL MEDIA IN REAL ESTATE INDUSTRY 13
4 ABOUT ORGANIZATION 15
4.1 OUR MISSION AND VISION 16
4.2 SERVICE 17
4.3 PROPERTY TYPE 19
4.4 SWOT ANALYSIS OF REAL ESTATE INDUSTRY 20
4.5 ON JOB TRAINING 23
4.6 KEY AREA RESULT 23
4.7 WORK RESPONSIBILITY ASSIGNED 24
5 LITERATURE REVIEW 25
6 METHODOLOGY 30
6.1 OBJECTIVE OF STUDY 30
6.2 DATA COLLECTION METHOD 31
6.3 TOOLS AND TECHNIQUE 32
6 DATA ANALYSIS & INTERPRETATION 33
7 CONCLUSION 41
8 FINDING 42
8.1 LIMITATION 42
8.2 LEARNING OUTCOME 42
9 BIBLIOGRAPHY 43
10 REFERENCE 44

INDEX
 EXECUTIVE SUMMARY:
The motivation behind this study is the curiosity in the opportunities provided by the various
social media platforms, which are becoming more and more popular, to be used for marketing
and communication initiatives by businesses. The goal is to research the marketing and
business communication opportunities provided by the various social media platforms and to
come up with ideas and proposals for enhancing the company's corporate brand image. This
will be done by researching and coming up with ideas on how social media could be used in
marketing and brand building, then analysing and evaluating these options from the
standpoint of the commissioning company.

This study investigates how corporate brands communicate in an industrial setting using
social media. The report elaborates on three distinct research areas: industrial markets, social
media, and corporate brand communication. The study's main goal is to develop a model that
offers a comprehensive view of corporate brand marketing via social media in an industrial
setting. The study is conducted as a qualitative single case investigation, and theory creation
is handled via inductive reasoning. This study investigates how corporate brands
communicate in an industrial setting using social media. The report elaborates on three
distinct research areas: industrial markets, social media, and corporate brand communication.
The study's main goal is to develop a model that offers a comprehensive view of corporate
brand marketing via social media in an industrial setting. The study is conducted as a
qualitative single-case investigation, and theory creation is handled via inductive reasoning.

Companies of all sizes are taking notice of social media. Business leaders must comprehend
this phenomenon and know how to set up their organizations to thrive when customers have
more influence and power over businesses than ever before because more and more people
are using computers and mobile devices to connect with friends, post opinions, and have
conversations. Some businesses have made significant progress in utilizing social media to
create more potent growth strategies. Incorporating social media into their marketing tactics
has become essential for businesses to reach out, create brand recognition, and boost profits
among the desired clientele. Yet, supervising various social media channels can be an arduous
task that takes up significant time for business owners. This is where administering practices
of Social Media Management comes in handy! Managing social media entails producing,
organizing, supervising and evaluating posts across multiple platforms including Facebook,
Instagram, Twitter and LinkedIn. Its objective is to simplify the management of online

1
accounts by employing techniques and utilities that enable enterprises to interact with their
followers in a meaningful way.

OBJECTIVE OF STUDY
In this project, I study the Fundamental analysis of the Real Estate sector. The main objective
of the study is to examine social media marketing tool while making purchase decision and
human Psychology behind the purchase decision by taking survey through research
methodology.

 Analyze current trends in social media marketing.

 Explore tools and technologies of social media.

 Generate leads and conversions through social media platforms.
 Enhance customer engagement through various platforms.

2
 INTRODUCTION OF SOCIAL MEDIA
When it comes to marketing your products, brand, and services, you have to be as innovative
as possible to remain on top of your game; given the amount of competition that exists out
there, you have to be the best to make it big. If you settle for something mediocre or choose a
beaten path, then you and your company will probably go unnoticed. Ask any marketing
expert about it and they will point to how it all boils down to making smart choices with your
marketing strategies and trying to beat out the competition by being as innovative as possible

Managing social media has become a part of the digital world completely transforming how
individuals and businesses connect, communicate, and engage with their target audience. In
this era of connectivity social media management involves the art and science of curating,
strategizing, and overseeing an individuals or organizations online presence across social
platforms.

At its core social media management encompasses a range of tasks. These include creating
and scheduling content engaging with audiences analyzing data and developing strategies.
The primary objective is to foster interactions that increase brand awareness and drive desired
outcomes such, as website traffic growth, lead generation or improved customer loyalty.

To effectively manage media accounts requires an understanding of each platform’s unique

characteristics. This includes ones like Facebook, Instagram Twitter LinkedIn among others.
It also demands creativity as content must be tailored to resonate with audiences while
staying true to the brands identity and message. Staying updated on changing algorithms
trends and best practices is also crucial for success.

Moreover, social media managers play a role, in handling crises and building reputation.
They must be prepared to address feedback or public relations challenges while maintaining
professionalism throughout the process.

To prevent problems and boost the trustworthiness of a brand it is important for them to
actively and openly engage with platforms In this era of technology having a social media
presence can have an impact, on individuals, businesses, and organizations. Managing media
effectively has become an aspect of modern communication and marketing strategies.

Social media marketing is the use of social media platforms and websites to promote a
product or service. Although the terms e-marketing and digital

3
marketing are still dominant in academia, social media marketing is becoming more popular
for both practitioners and researchers. Most social media platforms have built-in data
analytics tools, enabling companies to track the progress, success, and engagement of ad
campaigns. Companies address a range of stakeholders through social media marketing,
including current and potential customers, current and potential employees, journalists,
bloggers, and the general public. On a strategic level, social media marketing includes the
management of a marketing campaign, governance, setting the scope (e.g. more active or
passive use), and the establishment of a firm's desired social media "culture" and "tone.

SIZE OF THE INDUSTRY

The size of social media is vast, with billions of users worldwide. Here are some of the key
statistics about the size of social media platforms.

In 2023, an estimated 4.9 billion people use social media across the world. The number of
social media users worldwide has swelled to a record 4.9 billion people globally. What’s
more, this number is expected to jump to approximately 5.85 billion users by 2027.

From Jan 2013 to 2023 social media has grown as a vast. The number of users over
time(YOY) has increased bigger number in January 2013 it was around 1.7 billion to 4.7
billion in January 2023

4
source: GWI (Q3 2013 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BOARD GLOBAL
SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR MORE DETAILS.

Facebook: Facebook, the largest social media platform, had over 2.9 Billion monthly active
users (MAUs) globally. It remained the dominant player in the industry

YouTube: YouTube, a video-sharing platform owned by Google, has more than 2.5 Billion
logged-in monthly users. It was a prominent platform for video content.

WhatsApp: WhatsApp, another platform owned by Facebook, has over 2 Billion monthly
active users. It was a widely used messaging app.

Instagram: Instagram, also owned by Facebook, has over 2 Billion monthly active users. It
was popular for photo and video sharing, as well as influencer marketing.

Twitter: Twitter has over 450 million monthly active users. It was known for real-time
updates, news, and public conversations.

LinkedIn: LinkedIn is a professional networking platform with over 774 million users. It is
commonly used for career networking and job searching

Pinterest: Pinterest had over 455 million monthly active users. It focused on visual discovery
and inspiration

Snapchat: Snapchat has over 653 million daily active users. It was known for its
disappearing photo and video messages.

TikTok: TikTok, a rapidly growing short-form video platform, had over 689 million monthly
active users. It gained immense popularity among younger demographics.

5
Reddit: Reddit had over 430 million monthly active users. It was a platform for discussions,
forums, and communities.

Source: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
The explosive growth of the sector can be attributed to its accessibility and user-friendliness.
Thanks to the widespread availability of smartphones and internet connectivity, people from
diverse backgrounds can easily connect on social media platforms. As a result, users now
span across different age groups - teenagers through seniors – living in urban as well as rural
areas. Consequently,

social media has become a potent tool for businesses, marketers, and individuals seeking
global reach or brand exposure for their products or services.

6
 MAJOR PLAYER IN THE INDUSTRY
As we saw earlier the major user in social media there are so many apps with unique feature
and benefit that provides Some of the major players that come my mind are-

Facebook: The Social Networking Giant

When it comes to social media, Facebook needs no introduction. Launched

in 2004, it has grown into a global phenomenon with over 2.8 billion
monthly active users. Mark Zuckerberg's brainchild has not only connected
people but has also become an advertising powerhouse, allowing
businesses to reach their target audience with precision. With acquisitions like Instagram
and WhatsApp, Facebook has solidified its dominance in the social media space.

Instagram: The Visual Storyteller

Instagram, founded in 2010, has become the go-to platform for sharing
photos and videos. With over 1 billion monthly active users, it has
transformed the way we capture and share moments. Its user-friendly
interface and emphasis on visual content have made it a favorite among
influencers, brands, and everyday users alike. Instagram's algorithm-driven feed and the
introduction of features like Stories and Reels have kept it relevant and engaging for its vast
user base.

Twitter: The Microblogging Phenomenon

Twitter, with its 330 million monthly active users, has redefined the way
we consume news and engage in public discourse. Its character limit of
280 characters encourages concise and impactful communication. From
politicians to celebrities, Twitter has become the platform of choice for
sharing opinions, breaking news, and sparking conversations. Its real-time nature and hashtag
culture have made it a powerful tool for social movements and activism.

7
YouTube: The Video-Sharing Platform

YouTube, launched in 2005, has revolutionized the way we consume video

content. With over 2 billion monthly active users, it has become the go-to
platform for entertainment, education, and even career opportunities.
YouTube's algorithm-driven recommendations and monetization options
have made it a breeding ground for content creators, giving rise to the phenomenon of
"YouTubers" and the influencer economy.

LinkedIn: The Professional Network

LinkedIn, founded in 2002, has established itself as the premier platform

for professional networking. With over 740 million members, it has become
the go-to platform for job seekers, recruiters, and professionals looking to
expand their network. LinkedIn's emphasis on professional development
and content sharing has made it a valuable resource for career growth and industry insights.

These are some of the applications that come Social media has significantly altered how we
link up, communicate and access content. Every platform exemplifies its own exceptional
strengths in the realm of social networking - Facebook leads while Instagram is more on
visuals; Twitter's convos are real-time, LD displays professionalism and YouTube dominates
video-sharing tremendously! With evolving user preferences driving these platforms forward,
their societal impact would certainly become even mightier concerning our digital landscape.
It behooves us to use these resources prudently with optimized results as they have
undeniably progressed into a critical component influencing and transforming human
interactivity globally. More apps can be major players but if we look at the most beneficial
and most user-friendly, and where major players are shifting and focusing on are these 5 top
apps every app has its own benefit and features if we see most users(next-gen) are shifting
toward Instagram and YouTube as it provides most opportunity and toward earning and
starting a new business where new starting business are opening their store online with the
help of social media and give them a major opportunity. Social media is taking over the world
in every aspect where they see it.

8
In toward world, YouTube is considered a business platform and most creators are joining
this platform in the next years it will be a major player in social media as we see the top
creators are making billions of million money on this platform just by making some content
and posting it. Here are some of the creators who are major players in their own field by just
using social media

T-Series: T-Series is an Indian music and film production company that became the most-
subscribed YouTube channel in the world. They primarily feature music videos, Bollywood
content, and other Indian entertainment.

PewDiePie (Felix Kjellberg): is a prominent individual on the YouTube platform. His fame
stems from his gaming commentary, meme reviews and vlogs. Despite changing over time,
he has retained an impressive fan base.

SET India: SET India is the official YouTube channel of Sony Entertainment Television. It
features a wide range of Indian TV shows, dramas, and entertainment content

MrBeast (Jimmy Donaldson): MrBeast is known for his philanthropic and attention-grabbing
stunts, challenges, and giveaways. He often donates large sums of money to charitable
causes.

These are only some top YouTube channels if we go on with our platform it's a never-ending
list.

CHALLENGES FACE BY THE INDUSTRY

The prevalence of social media in our contemporary world has transformed how we interact
and conduct business. We rely on these platforms for personal engagements, as well as
promoting commercial endeavors. Nonetheless, ensuring optimal management of such
accounts presents various difficulties.

1. Receive negative feedback-

People use social media to post content they love, but they also use it to share experiences
they didn’t love. If someone had a poor experience with our business, it opens a door of
opportunity for them to share their poor experience with others. This negative feedback
comes in different forms. On platforms like Facebook, someone can leave a negative review

9
on our page and share their negative experience. When someone checks out our business
next, they'll look at the reviews and see the negative feedback. On sites like Twitter, users can
tag a company in their posts and share their negative experiences. People can retweet that
poor experience and spread it across the network. Social media platforms are catalysts for
complaining and leaving negative feedback. People use their profiles to help others
understand their poor experience. Many people feel there is a social obligation to share their
experiences to prevent others from having the same experience. Having too much negative
feedback can negatively impact your future marketing efforts. People trust others to give
them insight into your company, especially if it’s the first time they have heard of your
business. With social media, it’s possible that negative feedback can hinder your business
from earning leads. media disadvantage: Whenever you receive negative feedback on social
media, respond to it. Don’t leave people’s complaints and concerns unaddressed. Not
everyone is going to have a positive experience with your business, but addressing the issues
can speak volumes about your company and its values.

2. Generating and Collecting Content:

Producing captivating and pertinent material is fundamental for triumph in social media.
Nonetheless, it can be arduous to continually generate exceptional content that meets these
criteria. Social media supervisors must demonstrate creativity, strategic thinking, as well as a
comprehensive comprehension of their intended audience's interests. Also synchronizing the
assortment of articles from diverse origins while retaining steady brand coherence could pose
difficulties along the way. Employing calendars dedicated to creating content with scheduling
tools alongside cooperating with other sources may result in better streamlining this
procedure overall."

3. Dealing with Multiple Platforms:

The surge of numerous social media platforms may result in the overwhelming task of
managing several accounts at once. Given that each platform has its distinctive features,
aimed audience and recommended practices it is necessary for social media managers to have
a comprehensive comprehension of all these platforms and create content that suits them
respectively. Making the most out of management tools that offer centralized scheduling
capacity as well as monitoring functionality can aid in lowering workload while saving time
significantly.

4. Creating a Community by Encouraging Engagement:

10
The primary objective of social media is to establish connections and engage with the
audience. However, as there are a growing number of competitors present online, making
your presence felt and developing genuine relationships can prove difficult. Overcoming
these challenges in fostering meaningful ties among followers on different platforms requires
increased interaction from managers through prompt responses towards comments/messages
and creating spaces for two-way communication. Building community thus necessitates
quality time given to incorporating authentic efforts that resonate positively with the
viewership base.

5. Staying ahead of trends and competition:

To remain competitive in the constantly evolving social media industry, managers must stay
up-to-date with current developments and retain their relevance. With novel platforms
emerging frequently, expertise in sophisticated techniques and resources has become
indispensable. Furthermore, by keeping a watchful eye on competitors' strategies while
staying informed about global changes within the sector, gaining an advantage across various
channels can be attained.

6. Privacy Problems-

Sharing our online location getting in trouble at work because of tweeting something
inappropriate or sharing too much with the public can cause us some issues that sometimes
can’t ever be solved.

7. Reduces Family Intimacy-

Texting, Facebook, Twitter, etc. separate us from our families more than we actually think it
does. When a family is spending time together and watching a movie, most children are on
their phones rather than watching the film with their parents.

The debate about whether social networking is good or bad is expected to continue. There is
nothing to be nervous about if you and your children use social media sites in moderation. So
if you or your children are worried about using social networking sites, don't be. Just keep
your software updated, double-check information before you believe it, and keep your
privacy settings updated too. And if social networking is getting you down, take a break.
After all, when you're using it correctly, it improves your life

8. Fake Accounts and Bots:

11
The presence of fake accounts and automated bots can skew engagement metrics and
manipulate public discourse. Detecting and mitigating these fake profiles is an ongoing
challenge.

It's important to note that the social media landscape is continually evolving, and new
challenges may have emerged since my last update. Social media companies are actively
working to address these challenges through improved policies, technology, and partnerships
with stakeholders. Additionally, regulatory measures and public awareness campaigns are
shaping the industry's response to these issues. Being a social media manager is no easy task.
The challenges faced by these professionals are diverse and ever-evolving. However, these
challenges can be overcome with the right strategies, tools, and mindset. By staying updated,
embracing creativity, and prioritizing user experience, social media managers can navigate
the dynamic landscape of social media and drive meaningful engagement for their brands and
businesses.

12
 SOCIAL MEDIA IN REAL ESTATE INDUSTRY:
For many years, the gatekeepers of property information were the real estate agents. When
someone is in search of a new home or wants to know the property availability in a
neighborhood and to compare prices between them, he should certainly contact a local real
estate agency. All this information about real estate property was well–sealed information
among real estate brokers. Now with the advent of the internet, all the information of a
possible home is available with just a simple mouse click on a computer. The entire history of
a home, the benefits it offers, the infrastructure and the social networking of the area that is
located, or even a virtual reality tour of both the interior (through sophisticated programs) and
the exterior of a dream home with the general area it belongs (through Google Earth), are
now easily accessible with the arrival of this new era.

Source: https://www.statista.com/statistics

The data presented in the 2023 NAR Home Buyers and Sellers Generational Trends report
indicates the percentage of respondents within various age groups who use the internet to
search for homes:

13
  All Buyers: 96% of all homebuyers use the internet to search for homes.
 24 to 32: 99% of homebuyers in this age group use the internet for home searches,
showcasing the high digital engagement among younger buyers.
 33 to 42: 99% of buyers aged 33 to 42 also rely heavily on the internet for home
searches.
 43 to 57: 97% of those aged 43 to 57 use the internet for home searches.
 58 to 67: 97% of homebuyers in this age group continue to use the internet for their
home search.
 68 to 76: 92% of buyers aged 68 to 76 use the internet, with a slightly lower but still
significant proportion.
 77 to 97: The lowest percentage is seen in the 77 to 97 age group, with 84% using the
internet for home searches, indicating that a significant portion of even older
generations are engaged in online home searches.

Overall, this data highlights that the internet is a crucial tool for homebuyers of all age
groups, with younger generations showing the highest reliance on online resources for their
home search.

As already mentioned, social media are online channels for collecting communication
between the members of web community. Today, the necessity of using them as a means of
promoting the professionals is widespread, especially for those who works in the real estate
market. This conjecture is easily understood by taking into account the nationals association
of realtors research. The real estate market is based on the interpersonal contacts of
professionals with clients. Brokers rely on commissions and that's why their tactics are
always human-oriented. Their sales are the result of their interpersonal relationships which
are the ones that lead to successful business transactions. Although online communication is a
new idea for most real estate professionals, it does not differ substantially from traditional
and formal forms of networking. However, because a post is placed in social media does not
mean that it is necessarily useful or beneficial to the agent or broker. The marketing of social
media in the real estate community is not always a recipe for success. Like any other tools,
they need to be carefully arranged, implemented and designed.

Despite the fact that 96% of home buyers started their research for home through internet and
57% of them purchased a home that they found on internet, purchasing a home through a real
estate agent continues to be then most used purchase method for recent buyers. So in 2022

14
88% of homebuyers purchased their home through a real estate agent or broker which is a
promising event for real estate professionals.

ABOUT ORGANIZATION

Mystic India Realtors LLP is a leading real estate consultancy firm based in India.
Established in the year 2000, the company has grown from strength to strength, becoming a
trusted name in the industry. With a team of experienced professionals and a deep
understanding of the Indian real estate market, Mystic India Realtor LLP has been
instrumental in helping clients make informed decisions and navigate the complexities of the
sector.

In the vast and ever-evolving world of real estate, Mystic India Realtors LLP stands tall as a
beacon of excellence, innovation, and unparalleled service. With a reputation built on trust,
integrity and a deep understanding of the market, this esteemed real estate firm has carved a
niche for itself in the industry. In this article, we will delve into the mystique surrounding
Mystic India Realtor LLP, exploring their journey, achievements, and the values that set them
apart.

It’s registered for pre-defined objects or activity Real Estate and Renting as per the Activity
Code mentioned under Company CIN Number AAS-2686. The company has total
contribution of Rs.1,00,000.00, Number of Designated Partners – number of designated
partners 2 (Nitesh Jaikishan Changani and Diara Nitesh Changani) and Partners 0.

Whether you are a first-time homebuyer or an experienced investor, we are committed to

providing you with personalized service and expert advice to help you make informed
decisions.

15
 OUR MISSION AND VISION

At Mystic India Realtor LLP, our mission is to serve as a trusted partner for our clients in
their real estate journey in India. We understand that buying or investing in a property is a
significant decision in one's life, and we are dedicated to ensuring that our clients have a
seamless and fulfilling experience.

Integrity, transparency, and professionalism are at the core of our values. We always prioritize
the best interests of our clients, providing them with accurate and up-to-date information
about the Indian real estate market. We take the time to understand our client's unique needs
and preferences, tailoring our services to their specific requirements.

We also believe in building long-term relationships with our clients, based on trust and
mutual respect. Our team of experienced and knowledgeable professionals is committed to
offering personalized service and expert advice, ensuring that our clients make informed
decisions.

With our comprehensive understanding of the Indian real estate market and access to a wide
range of properties, we are confident in our ability to find the perfect property that meets each
client's unique requirements and preferences.

16
 SERVICE

Mystic India realtor companies provide a wide range of services related to buying, selling,
renting, and managing properties. The specific services offered may vary depending on the
company and their specialization, but here are some common services provided by real estate
companies

1 Property buying and selling:

Mystic India realtor companies assist clients in buying and selling residential, commercial,
and industrial properties. They help clients navigate the entire process, including property
search, property valuation, negotiation, documentation, and closing the transaction.

2 Rental and leasing:

Mystic India realtor companies help property owners find suitable tenants for their rental
properties. They handle tasks such as advertising the property, conducting tenant screenings,
preparing lease agreements, collecting rent, and managing maintenance requests. They may
also assist tenants in finding suitable rental properties based on their preferences and budget.

3 Property management:

It offers property management services to property owners who prefer to have professionals
handle the day-to-day operations of their properties. This includes tasks such as tenant
management, rent collection, property maintenance, repairs, inspections, and handling legal
and financial aspects of property management.

4 Mystic India realtor marketing and advertising:

It provides marketing and advertising services to property owners who want to promote their
properties for sale or rent. This includes creating property listings, professional photography,

17
virtual tours, online and offline marketing campaigns, and leveraging their networks to attract
potential buyers or tenants.

5 Property valuation and appraisal:

Mystic India realtor companies have experts who can provide property valuation and
appraisal services. They assess the market value of properties based on various factors such
as location, condition, size, comparable sales, and market trends. Property valuation is
essential for determining the selling price, rental rates, or for obtaining financing.

6 Consulting and advisory:

Mystic India realtor companies offer consulting and advisory services to individuals or
businesses seeking guidance on mystic India realtor investment opportunities, market trends,
property development, legal and regulatory matters, and portfolio management. They provide
expert advice and help clients make informed decisions related to Mystic India realtor
investments.

7 Mystic India realtor development:

Mystic India realtor companies are involved in property development projects. They acquire
land, secure necessary approvals and permits, design and construct properties and manage the
entire development process. These companies may specialize in residential, commercial, or
mixed-use property development. With a focus on quality and customer satisfaction, they
strive to create spaces that meet the evolving needs of the market.

8 Investment services:

Mystic India realtor companies may offer investment services to clients looking to invest in
real estate. This includes identifying investment opportunities, conducting market research
and analysis, financial odelling, portfolio management, and providing guidance on
maximizing returns and mitigating risks. With so much of knowledge in depth of the market

18
and access to a wide range of investment opportunity they help clients to make proper
decisions and maximuize their return

PROPERTY TYPE

Property that Mystic India provides is Residental and Commercial

Residential property

Mystic India Realtor LLP offers an impressive range of residential properties designed to
cater to the diverse needs and preferences of homebuyers. From luxurious villas and
penthouses to budget-friendly apartments, their portfolio is as diverse as it is captivating.
Each property is meticulously crafted, keeping in mind the aspirations and requirements of
modern homeowners. With a perfect blend of architectural finesse, functional design, and
sustainable features, and ensures that their residential properties offer a harmonious living
experience.

Commercial property

Mystic India Realtor LLP also caters to the growing demand for commercial spaces in India.
With the country witnessing rapid urbanization and economic growth, the need for well-
designed and strategically located commercial properties has become paramount. It
understands this need and offers a range of commercial properties, including office spaces,
retail outlets, and industrial units. The company's commercial projects are known for their
modern architecture, efficient space utilization, and state-of-the-art facilities. Whether you are
a small business owner or a multinational corporation, Mystic India Realtor LLP has the
provide perfect commercial property solution for you.

19
 SWOT ANALYSIS OF REAL ESTATE INDUSTRY
A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)

STRENGTH

1 Expertise in the Indian Real Estate Market:

It likely possesses an in-depth understanding of the Indian real estate market, which is a
valuable asset for serving clients effectively. Which make it a good strength toward the
makert and help to understand the customer preference and value

2 Diverse Range of Services:

It comprehensive suite of real estate service, which include buying,selling,renting,property

management, and many more which help to adeptly cater to its customer base with their
diverse requirements in mind.

3 Strong Local Network:

It is probable that the organization possesses an extensive range of connections, comprising

property owners, developers and financial institutions; thereby enabling smooth transactions
and yielding valuable perspectives.they have a wide range of network with internation and
national.

4 Experienced Team:

Having an experienced team of real estate professionals can be a strength, as they can provide
clients with expert guidance and support with share proper knowledge in that fields.

WEAKNESS

1 Competition:

20
As this sector is highly competitive, with numerous players in the market(with big
competitive companies Oberoi Realty Ltd, L&T Realty Ltd, DLF Ltd and many more) with
new firms taking place in this sector. The company may need to continuously differentiate
itself to stay ahead to overcome this weakness.

2 Market Dependence:

This industry is often facing major weakness in influenced by economic cycles, and the
company may face challenges during market downturns or slowdowns(inflation, government
policy,interest rate)

3 Regulatory Changes:

Changes in government regulations and policies related to the real estate sector can impact
operations and require adaptability.

OPPORTUNITY

1 Growing Real Estate Market:

India's real estate market has been steadily growing, presenting opportunities for expansion
and increased business where small business firms and new startup are taking there step in
this firm and want to grow.

2 Residential Real Estate Opportunities:

The demand for residential properties in India is on the rise, driven by factors such as
urbanization, rising incomes, and changing lifestyles. Mystic India Realtors can tap into this
opportunity by identifying emerging residential markets, understanding consumer
preferences, and offering innovative housing solutions. Affordable housing, luxury
apartments, and gated communities are some of the segments that present significant
potential for growth.

3 Opportunities in Commercial Real Estate:

21
The escalating Indian economy has generated a surge for commercial areas such as offices,
retail shops and hospitality premises. Mystic India Realtors can make the most of this trend
by recognizing premium locations, comprehending market trends and presenting personalized
options to companies. The upsurge of startups, enlargement of multinational organizations
along with the development of e-commerce have given rise to several possibilities for
investing in commercial real estate.

4 Technology Integration:

Embracing innovative technologies like virtual property tours, artificial intelligence for
property matching, and digital marketing can enhance customer experience and
competitiveness.

5 Niche Markets:

Identifying and catering to niche markets can be a lucrative opportunity for Mystic India
Realtors. Whether it's luxury properties, retirement homes, or commercial spaces, focusing on
specific segments allows for targeted marketing and better customer engagement.

TREATS

1 Regulatory Risks:

The real estate industry is subject to a complex web of regulations, which can change
frequently. Changes in government policies, taxation, land acquisition laws, or environmental
regulations can create compliance challenges and potentially increase operational costs.
Keeping up with these regulatory changes and ensuring legal compliance is crucial but can be
demanding

2 Natural Disasters:

This sector get affected by where the assets are vulnerable to natural disasters such as
earthquakes, floods, cyclones, or tsunamis. These can lead to property damage, disruption in
operations, and significant financial losses. It can be one of the natural threats that affect the
company. where they have to ensuring adequate insurance coverage and risk mitigation
strategies is essential to mitigate this threat.

3 Global Economic Factors:

22
Events such as global recessions or geopolitical tensions can influence foreign investment,
which may indirectly affect the Indian real estate market. For instance, global factors like
global recession or geopolitical can impact foreign investments, and reduce capital inflow
into the sector. This can affect the property demand and pricing and opportunity.

4 Market Saturation:

In some regions, it may become saturated, with an oversupply of properties(decline in

demand, excessive inventory,price growth). Where it can lead to increased competition
among real estate firms, resulting in downward pressure on property prices and potentially
reduced profit margins. It may also prolong the time properties spend on the market, affecting
turnover rates.

ON JOB TRAINING

I have done my internship at mystic india realtor llp real estate market and many more
services as a Marketing Intern. They provide us all the details about the organization,
overview and working of the organization. They provide us following training about

● Services provided

● Sales Techniques and strategies

● Importance Digital marketing

● How to generate leads and managing it

● Cold calling

● Market research and analysis

23
 ● Customer service and
communication.

Key Area Result:

 Market Research and Analysis

 Property Listing and Promotion
 Sales and Negotiation
 Team Collaboration and Communication
 Social media handling

Work responsibilities assigned

Social Media Management.: - Develop social media campaign suggestions that are
compatible with the brand's values and intended audience. By planning posts, responding to
comments, and interacting with followers, you can assist in managing the company's social
media accounts.

Market Research: - Assist in analyzing consumer trends, tastes, and rivals in the market for
healthy snacks. Collect information to support marketing plans and choices.

Lead Generation: - Conduct market research to find possible leads and customers. Participate
in lead generation initiatives by conducting outreach and research.

Customer Engagement: - To establish relationships and respond to questions or feedback,

interact with customers on social media and other online platforms

24
 LITERATURE REVIEW

(Dorian Arifi, March 30, 2023) This paper seeks to unveil how (geospatial) connection strategies
associated with bu siness innovation, differ between geolocated social media and hyperlink
company networks. Thereby, we provide a first step towards understanding connection
strategies of innovative companies on social media platforms. For this purpose, we build a
hyperlink and Twitter follower network for 11,892 companies in the information technology
(IT) sector and compare them along four dimensions. First, underlying network structures
were assessed. Second, we asserted information flow patterns between companies with the
help of centrality measures. Third, geographic and cognitive proximities of companies were
compared. Fourth, the influence of company characteristics was examined through linear and
logistic regression models. This comparison revealed, that on a general level the basic
connection patterns of the hyperlink and Twitter network differ. Nevertheless, the geospatial
dimension (geographic proximity) and the knowledge base of a company (cognitive
proximity) appear to have a similar influence on the decision to connect with other companies
on Twitter and via hyperlinks. Further, the results suggest that innovative companies most
likely align their connection strategies across hyperlink and Twitter networks. Thus, business

25
innovation might effect connection strategies across online company networks in a
comparable manner.

(Paliwal, 2015) Over the last few years, we have seen a rapid growth in social media space that
is largely due to the fast growing number of internet users and network platforms all over the
world. As more and more people start using the internet, they in time start connecting with
one another via various social media platforms some of the largest being Facebook, Twitter,
and LinkedIn. Social media provide potential opportunities for the marketers to connect with
a large audience in real time. Here, customers and companies can communicate with each
other with no time lag and without any third party intervention. Consequently, these
companies can benefit from much deeper customer interactions, relationships and insights.
However to benefit from social media the marketers need to overcome several challenges. In
my present research, I have tried to address some of the key issues that surround businesses
and marketers today while dealing with social media marketing. For example: How to build
an effective social media strategy? What are some of the frameworks and tools that can be
utilized in the process? How to measure ROI on social media? Keywords: social media,
social media marketing, marketers, the internet, platforms, social networks, Facebook,
Twitter, Linkedln, YouTube, Google.

(Wang & Marini, September 2019)Social Media Intelligence and Learning Environment
(SMILE) is an open source framework bringing cutting-edge computational models on social
media data to social science researchers and students with any level of programming and
computation expertise. Many existing social media analysis tools require programming
knowledge, a fee, or are closed source, making it challenging for social science researchers to
apply existing and new methods to social media data. SMILE provides a user-friendly web
interface, through which researchers can perform a wide spectrum of research tasks, ranging
from social media data collection, natural language processing, text classification, social
network analysis, and generating human readable outputs and visualizations. SMILE has
adopted several technologies to support its needs. The data service of SMILE leverages the
GraphQL language to provide an efficient and succinct API for client to communicate with a
heterogeneous collection of social media APIs, including Twitter and Reddit. SMILE
implements a microservices design and utilizes Amazon AWS services, such as Lambda and
Batch for computation, S3 for data storage, and Elasticsearch for a Twitter streaming
database, which makes it more portable, economic, and resilient. Analysis outputs can be

26
shared with the larger community using Clowder, an open source data management system to
support data curation of long tail data and metadata. SMILE is one of the main applications
deployed as a standalone tool within the Social Media Macroscope (SMM), a science
gateway based on the HUBzero platform. Over 200 users have used SMILE since its first
release in 2018

(Ozkent, February 9, 2022) Social media has surrounded every area of life, and social media
platforms have become indispensable for today’s communication. Many journals use social
media actively to promote and disseminate new articles. Its use to share the articles
contributes many benefits, such as reaching more people and spreading information faster.
However, there is no consensus in the studies that to evaluate between tweeted and non-
tweeted papers regarding their citation numbers. Therefore, it was aimed to show the effect of
social media on the citations of articles in the top ten communication-based journals. For this
purpose, this work evaluated original articles published in the top 10 communication journals
in 2018. The top 10 communication-based journals were chosen based on SCImago Journal
& Country Rank (cited in 2019). Afterward, it was recorded the traditional citation numbers
(Google Scholar and Thompson-Reuters Web of Science) and social media exposure of the
articles in January 2021 (nearly three years after the articles’ publication date). It was
assumed that this period would allow the impact of the published articles (the citations and
Twitter mentions) to be fully observed. Based on this assessment, a positive correlation
between exposure to social media and article citations was observed in this study.

(R. Vidya, November 2014) Everything is just turning into online brand. A person or
organizations without an account in online social networking sites are under estimated now-a-
days. Customer-relationship management is a high cost business going on everywhere. To
collect data for their requirements they move on to survey which is old fashioned rather they
collect from online sites. The problem here is not Data Mining it is about how it is dealt with.
The privacy and security are totally low in OSNS (Online Social Networking Sites). A data
without user's interest is transferred; this can only be admitted to a particular level. To ensure
secure data mining in OSNS sites a Privacy K mean algorithm is derived along with Check
threshold algorithm for basic information transfer alone. Though very concern on OSNS it is
seemed many number of people move out of online sites, which is that they just delete their

27
account. It is a great loss for our survey department because they cannot get a proper update
for their findings in survey. Hence to prevent this prediction algorithm based on Mini batch
optimization k mean clustering has been derived. To satisfy both this condition a survey has
been conducted online and from 34,514 respondents a comment has been collected about
their interest in sites and why they move out and how they except the security about their
data. These algorithm implanted with other codes in OSNS may resolve two problems at a
time.

(M. S. Ishar Ali, July 31st 2021) The main aim of this study is to investigate the impact of social
media communication on customer loyalty and social customer relationship and examine the
mediating role of social customer relationship between social media communication and
customer loyalty. An online survey was used to gather information from followers of retail
chain store Facebook pages in Sri Lanka, total of 340 respondents were invited to collect the
information. The proposed model was tested using structural equation modeling, and
confirmatory factor analysis was used to assess the reliability and validity. The main finding
of this study is that the social media communication influences consumer loyalty and social
customer relationships positively, while social customer relationships partially mediate the
relationship between social media communication and customer loyalty among customers of
retail chain stores in Sri Lanka. Retail chains use many marketing communication tools to
attract and retain their customers, they should dedicate their effort to implement social media
communication as one of the marketing communication media strategy for improved
customer loyalty.

(Verena Rock, 2012) Social Networks have long begun to heavily impact personal interaction
and the private life of a significant portion of the population in general. They are now more
and more gaining influence on business processes, especially on the consumer-oriented
processes of businesses. This paper investigates the current state and assesses the future
potential of the use of social networks and applications based on these technologies in the
field of residential real estate from both a user and a business perspective. In a first section,
currently available social media services are described with respect to potential applications
in the real estate world. Secondly the paper describes the results of an empirical study in
which participants of the residential real estate market in the Rhine-Main region, Germany
were interviewed about their current and intended future use of social media applications.
This paper concludes that social media applications are currently not consequently used by

28
most market participants. While, a growing importance can be expected for the future, the
key to success for the business side will be the ability to use social media in a sensible way to
enhance a solid non-digital business proposition.

(Sheri Parmelee, 2022) For decades, the real estate industry has relied heavily on traditional
marketing methods such as print advertising and cold calling. Although these traditional
methods are still used within the industry today, the expansion of the internet over the past
few decades has resulted in agents shifting away from older school marketing techniques to
digital methods of marketing. This thesis will examine several digital methods of advertising
such as social media marketing, email marketing campaigns, web design, and video
production. In addition, this thesis will explain why these are the most effective marketing
tools and necessary for real estate agents to use in order to optimize their success.

(Kendall, April 2014) With the advent of Facebook and Twitter, people from all walks of life in
all parts of the world have the ability to connect electronically, impersonally, and constantly.
Small businesses are just beginning to unlock the power of social media marketing,
specifically real estate professionals. Shelly Chaiken created the Heuristic Systematic Model
of persuasion, the descendant of the Elaboration Likelihood Model. This study applies the
tenets of Chaiken’s HSM to the methods of persuasion employed by real estate agents via
Facebook and Twitter. Fifty participants were surveyed by the researcher in order to gauge
their activity, interest level, and motivation for processing posts by real estate professionals
on Facebook and Twitter. Their corresponding data was analyzed for answers to three specific
research questions. The researcher’s findings suggest that the average Facebook and Twitter
user is not the same as the real estate agent’s target client. The findings from this study also
suggest that current levels of real estate marketing via these social networking sites do not
engage users enough to call their sufficiency threshold into question, thereby never
motivating them to concurrently or systematically process the information. Limitations of the
present study and recommendations for future research are also provided.

29
 METHODOLOGY

Marketing research is the backbone of marketing. The main objective of my study was to get
information from the user regarding the uses of social media in today’s world.

Meaning of Research: - Research in common parlance refers to a search of knowledge. One

can also define research as scientific research for pertinent knowledge or information on a
specific topic. This is a systematic and objective identification, collection of data, analysis,
dissemination and use of information for the purpose of assisting management in decision
making related identification and solution of problem in the market.

30
 OBJECTIVE OF STUDY

To identify effective social media strategies that can be utilized by real estate professionals to
enhance online presence and engage with the target audience.

To explore the role of social media in property marketing and its effectiveness in generating
leads and increasing sales.

Data collection method

 Primary data:

31
Primary data is data that collected by research from first-hand sources, using methods like
survery, interview,or experiments. It is collected with the research project min, directly from
primary source.

 Secondary data:

Secondary data refers to data that is collected by someone who is someone other than user.
Secondary data collected through journal and website.

TOOLS AND TECHNIQUE

VALIDATION OF TOOLS:

The main statistical tools used for the collection method analysis of data in this project are

 TABLE
 PIE CHART

DATA PROCESSING ANALYSIS PLAN:

32
The data was processed and analyses with the help of percentage of using excel sheet.

DATA ANALYSIS & INTERPRETATION

1) What is your age

Age Frequency Percentage

18-30 47 59%

31-40 12 15%

40-50 8 10%

33
 Above 50 13 16%

TOTAL 80 100%

AGE
ABOVE
50
16%

41-50
10%

18-30
58%
31-40
15%

INTREPRETATION: The majority of social media users are aged 18-30, accounting for
59% of the total, indicating a strong presence of younger individuals. Users between 31-40
and 40-50 make up 25% of the user base, showing diversity in age groups. Users above 50
represent 16%, suggesting engagement across various generations. This data helps target
marketing efforts and highlights the platform's broad user demographics.

2) WHICH OF THE SOCIAL MEDIA ACCOUNT DO YOU USE THE MOST?

ACCOUNT FREQUENCY PERCENTAGE

Instagram 38 40%

Facebook 28 33%

Twitter 10 7%

Linkedin 10 5%

34
 Other 12 15%

TOTAL 98 100%

Account
Linkedin other
5% 15%
Instagram
40%
Twitter
7%

Facebook
33%

INTERPRETATION: That Instagram is the most commonly used social media platform
among respondents, with 40% of users indicating its use. Facebook follows closely behind at
33%. Twitter and LinkedIn have lower usage percentages at 7% and 5%, respectively.
Additionally, 15% of respondents use other social media platforms like whatsapp.

3) What are your purposes of using social media?

USING FREQUENCY PERCENTAGE

Keeping up with friends 27 31%

Socialize 17 19%

Promote product & service 20 23%

35
 Find employement 15 17%

Other 4 10%

TOTAL 83 100%

purpose
Other
10% Keeping up with
Find em- friends
ployement 31%
17%

Promote product Socialize

& service 19%
23%

INTERPRETATION: The data indicates that people utilize social media for various
purposes. Particularly, 23% of them use it to promote goods and services, indicating its
advertising aspect. Building relationships with acquaintances (19%) and participating in
communal events (31%) emphasize the platform's interpersonal feature. A few users also
scout potential job opportunities (17%), while others have differing motivations (10%). All
this manifests how versatile social networks are within individuals' daily routines.

4) Have you ever contacted a real estate agent or seller directly through social
media for property inquiries?
CONTACTED FREQUENCY PERCENTAGE

Yes 55 71%

NO 28 29%

TOTAL 83 100%

36
 contacted
no
29%

yes
71%

yes no

INTERPRETATION: 71% of respondents have indeed contacted a real estate agent or

seller directly through social media for property inquiries, indicating a significant
willingness to use this channel for such interactions.Conversely, 29% of respondents have
not used social media for these inquiries.

5) What types of real estate content do you find most valuable and informative on
social media?
CONTENT FREQUENCY PERCENTAGE

Property listing and 28 28

photo
Virtual tour 38 38

House-buying tips 20 20
and advice
Real estate market 4 4
trends
Neighborhood 10 10
insights and guides
TOTAL 100 100

37
 CONTENT
Neighborhood insights
Real estate market Property listing and
trends 10% photo
4% 28%

House buying tips

20%

Virtual tour
38%
Property listing and photo Virtual tour House buying tips
Real estate market trends Neighborhood insights

INTERPRETATION: Property listings and photos are a popular choice among users, with
28% indicating their preference for visual representations of available properties. Virtual
tours, on the other hand, are highly valued, reflecting the growing interest in immersive
experiences that allow viewers to explore homes online. House-buying tips and advice also
hold importance, as 20% of users seek guidance and information when considering a real
estate purchase. While real estate market trends and neighborhood insights have lower
percentages, they still provide value to a portion of respondents.

6) What features or information on real estate social media profiles make you more
likely to trust a real estate agent or agency?
INFORMATION LIKEY FREQUENCY PERCENTAGE
TO TRUST ON
AGENCY
Professional photos and 27 33%
profiles
Consistent posting about 15 18%
the real estate market
Positive client reviews 17 20%

Quick response to 20 24%

messages
OTHER 4 5%

TOTAL 83 100

38
 Information likely to trust
other
5%
Quick respond Photo and profiles
24% 33%

Positive Review Consistent posting

20% 18%

Photo and profiles Consistent posting Positive Review Quick respond other

INTERPRETATION: Professional photos and profiles (33%) hold the highest level of
trust,indicate that well-presented and professional content.Quick response to messages
(24%) suggests the importance of timely communication in building trust with clients.As
positive review is (20%) as they provide social proof of an agency's reputation and
customer satisfaction.This data give the importance of professionalism, responsiveness,
positive client feedback, and consistent market-related content in establishing trust with
potential clients in the real estate industry.

7) What motivates you to follow or engage with real estate content on social media?
(Select all that apply)
MOTIVATE TO FREQUENCY PERCENTAGE
FOLLOW
Looking for a new property 25 29%
to buy or rent
Staying informed of market 18 21%
Home improvement and 20 23%
decorating ideas
Connecting with real estate 15 18%

other 5 9%

TOTAL 83 100

39
 Motivate to follow
other Looking for a new
Connecting with real 9% property to buy or rent
estate 29%
17%

Home decorating ideas Staying informed of

23% market
21%
Looking for a new property to buy or rent Staying informed of market
Home decorating ideas Connecting with real estate
other

INTERPRETATION: Respondents are motivated to engage with real estate content on

social media for various reasons. A significant 29% follow to discover new properties for
purchase or rental. Additionally, 21% engage to stay informed about the real estate
market, while 23% seek home improvement and decorating ideas. Furthermore, 18% aim
to connect with the real estate industry, and 9% have unique motivations, underscoring
the diverse interests and purposes behind their engagement with real estate content on
social media.

8) Have you ever engaged with real estate-related groups or communities on social
media platforms?
ENGAGED FREQUENCY PERCENTAGE
Yes 44 53%
No 39 47%
TOTAL 83 100%

Engaged

no
47%
yes
53%

yes no

40
INTERPRETATION: This say that the 53% of people are engaged to follow with the real
estate group and community of social media and where they seek to buy property or or sell
and 47% say no to the above question as they are not much interested in this to buy due to
unemployment or you might say who may not explored this online community.

41
 CONCLUSION
In conclusion, where the social media marketing tool underscope the significance impact on
digital platform on the industry. Real estate who may have the power of social media to
expand their business reach to target audience, enhance engagement,and unltimately grow
their business in as thoday world is shift to digital and which could be great advantage for
them to perform digitally. By visually appealing content,target adverting and analytics-driven
strategies, they can adapted to the changing landscape of marketing in this sector.the ability to
target demography and interest through social media advertising has revolutionized the way
of real estate professional in reach clients.the real estate should be mindfull with the legal
industry rule and regulation, content quality and remain paramount in competitive market,
and building a sence of community and trust with the audience in equally.

As real estate is continues to evolve, staying up-to-date with emerging platforms and trends,
and embracing innovation where the client relationship is a key to success in dynamic
landscape, social marketing has firmly established themselves as indispensable assets in the
real sector, shaping the way property are marketed and transaction in digital age.

42
 FINDING
 Effective use of social media marketing tools led to a noticeable increase in leads for
Mystic India Realtor LLP.
 It help study revealed that the company's brand recognition improved through
strategic social media marketing.
 Social media resulted in better communication with potential buyers and sellers.
 Using social media was more cost-effective compared to traditional marketing
methods for Mystic India Realtor LLP.

LIMITATION

 Social media marketing had to manage sensitive customer data carefully and comply
with privacy regulations, which presented challenges.
 Changes in social media platform algorithms could impact the effectiveness of the
marketing strategies employed by the company.
 Creating high-quality and engaging content for social media required significant time
and resources, posing a limitation to scalability.
 The study identified intense competition in the real estate sector on social media,
making it challenging to stand out among competitors.
 It was challenging to attribute specific leads or sales directly to social media
marketing efforts, making it complex to measure the exact return on investment.

LEARNING OUTCOME
 Gaining in-depth knowledge of local and regional real estate markets.
 Learning effective real estate marketing strategies, including online and offline
methods, to attract potential buyers and sellers.
 Enhancing communication skills, including effective listening, to better understand
and address clients' needs.
 Building a strong network of contacts in the real estate industry, which can facilitate
collaborations and referrals.

BIBLIOGRAPHY

43
Dorian Arifi, B. R. (March 30, 2023). Innovation in hyperlink and social media networks:
Comparing connection strategies of innovative companies in hyperlink and social
media networks.

Kendall, E. G. (April 2014). Like, Retweet, Repeat: Social Media’s Impact on Real Estate
Marketing.

M. S. Ishar Ali, T. B. (July 31st 2021). Social Media Communication and Customer Loyalty
with the Mediating Role of Social Customer Relationship in Retail Chain Stores in Sri
Lanka.

Moretti, C.-T. H. (September 2002). Can Free Entry be Inefficient? Fixed Commissions and
Social Waste in the Real Estate Industry.

Ozkent, Y. (February 9, 2022). Social media usage to share information in communication

journals: An analysis of social media activity and article citations.

Paliwal, G. (2015). Social media marketing : opportunities and challenges. 72-78.

R. Vidya, G. N. (November 2014). A system learning of connection with humans by online

social networking. IEEE. Chennai, India.

Sayyed, J. W., & Gupta, R. (04-05 June 2020). Social Media Impact: Generation Z and
Millenial on the Cathedra of Social Media Benedict. IEEE.

Sheri Parmelee, M. M. (2022). The Impact of Digital Media in Real Estate.

Verena Rock, C. F. (2012). Social media in real estate.

Wang, C., & Marini, L. (September 2019). Social Media Intelligence and Learning
Environment Analysis.

REFERENCE:

44
https://www.indianrealestateforum.com/
https://mysticindiaipc.com/
https://www.hootsuite.com/
https://www.statista.com/
https://www.knimbus.com/#/

45